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Nur Sandi Marsuni
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Jurnal Ilmu Manajemen Profitability
Published by Universitas Muhammadiyah Makassar
ISSN : 27146332     EISSN : 27146324     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Profitability: Jurnal Ilmu Manajemen [p-ISSN 2714-6332| dan e-ISSN 2714-6324] yang diterbitkan oleh Program Studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar, jurnal ini menerbitkan artikel hasil penelitian dibidang Ilmu Manajemen. Jurnal ini menerbitkan studi penelitian yang menggunakan berbagai metode dan pendekatan kualitatif dan / atau kuantitatif dibidang manajemen. Jurnal ini bertujuan untuk mengembangkan konsep, teori, perspektif, paradigma, dan metodologi dalam ruang lingkup manajemen yang terbit dua kali dalam setahun yaitu bulan Februari dan bulan Juli. Adapun ruang lingkup Profitability: Jurnal Ilmu Manajemen meliputi Manajemen Keuangan, Manajemen Sektor Bisnis dan UMKM, Manajemen Sumber Daya Manusia, Sistem Informasi Manajemen, Manajemen Perbankan, Manajemen Perusahaan, Manajemen Lingkungan dan Audit Manajemen serta ilmu terapan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 8, No 1 (2024): FEBRUARI 2024" : 15 Documents clear
Net Interest Margin, Non-performing Loans, Capital Education Ratio, to Return on Assets of BUMN Banks Listed On The Indonesia Stock Exchange Hariyanti Hariyanti; Salmiyah Thaha; Lasty Agustuty D
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14190

Abstract

This study aims to analyze the Net Interest Margin, Non-performing Loans, Capital Education  Ratio, to Return on Assets of BUMN Banks Listed On The Indonesia Stock Exchange. The type of data used in this research is quantitative and qualitative data while the data source used is secondary data. The research was conducted using data from annual published financial reports for a period of 10 years, from 2012 to 2021. The research variables consisted of the independent variables, namely NIM, NPL, CAR, and the dependent variable, namely ROA. The analytical method used is multiple linear regression analysis, and hypothesis testing. Net Interest Margin at BUMN banks has a significant influence on return on assets. Non-performing loans at Bank Mandiri have a significant influence on return on assets, meanwhile at Bank BTN, BRI and BNI, they have no significant effect on return on assets. Capital Education Ratio at BRI bank has a significant effect on return on assets, meanwhile Bank Mandiri, BTN, and BNI have no significant effect on return on assets.
Effect of Promotional Strategy on Consumer Interest in Online Shopping at Shopee (Case Study on Students of the Faculty of Economics and Business Unismuh Makassar Management Study Program Class of 2018). Aris Pasigai; Alisa Amanda Fitri
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14040

Abstract

The purpose of this research is a quantitative type of research with the aim of knowing the effect of promotional strategies on consumer interest in shopping online at shopee (a case study on students of the Faculty of Economics and Business, Unismuh Makassar, Management Study Program class of 2018). The sample in this study amounted to 76 respondents. Data was collected by observing and distributing questionnaires. In this study, the data sources used in data collection include primary data. The research instrument used in this study used the Likert scale method. Based on the results of data research using statistical calculations through the Statistical Package for Social Science (SPSS) version 25 application regarding the effect of promotional strategies on consumer interest in online shopping at shopee (a case study on students of the Faculty of Economics and Business, Unismuh Makassar, 2018 Management Study Program) which has been discussed from the previous chapter, the authors draw an important conclusion, namely the promotion strategy has a positive and significant effect on consumer interest.
The Four Risk of International Business Mc Donald’s dalam Pemasaran Global Cindy Cindy; Cristina Cristina; Thalia Wang; Dennys Ng; Jeffrey Andelson
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14030

Abstract

As time goes by and the development of the business being undertaken, of course the opportunities for expansion will also be higher. Mc Donald's is one of the multinational companies engaged in the fast food sector and has been known by many people who have finally expanded globally. The purpose of this research is to identify and analyze the four risks faced in international business or the four risks of international businesses that have Mc Donald's. The research method that we use is qualitative method, observation and internet searching. Observation of Mc Donald's uses a qualitative method, namely the four risks of international business which consist of cross cultural risk, country risk, currency risk, financial, and commercial risk. Mc Donald's in dealing with cultural differences in expanding business to other countries is by studying the culture implemented by the country to maintain its success. Mc Donald's provides services by meeting consumer needs by considering local, demographic and geographical factors of the country. Mc Donald's must give a good impression and find out whether the cooperation partners can create good cooperation in the company's operations. McDonald's has the best fast food chain management in its business as well as being a pioneer in a global marketing strategy, implementing a certain system that is adapted to the region where the McDonalds's store is located. McDonald''s success in the fast food industry is due to its ability to adapt not only locally but on a global scale
Analysis of the June Bag Project Into Quality Goods Yuli Indah Fajar Dini; Dedy Cahyono; Diva Maharani; Micheal Hui; Selina Selina
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14042

Abstract

Abstract:TasGon, short for Jute Bag, is an innovation that transforms jute waste into useful, environmentally friendly and high quality items. In this project, jute waste is collected, processed into jute fiber, and made into bags which have multiple benefits for the environment and society. The project management process includes project integration, scope management, time management, cost management, quality management, human resource management, communications management, risk management, and procurement management. Various project management tools and techniques are used, such as network planning, critical paths, Pareto diagrams, and Ishikawa diagrams, to ensure the project goes according to plan and meets established quality standards. The project conclusion emphasizes the importance of thorough planning, proactive risk management, effective communication, and collaboration between stakeholders. Suggestions for improving your understanding and project management skills include practicing on real projects, improving communication skills, continuing to learn and adapt, utilizing tools and technology, and collaborating with fellow students and experts. By implementing these suggestions, project managers can become more effective in managing future projects.
Analysis of the Influence of the External Environment on KFC Iveren Monica; Shechah Majesty; Devlin Wang; Chrisderry Chrisderry; Jeremy Kent
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14043

Abstract

In running a company, there are many factors that influence the performance and performance of the company. These factors can come from inside or outside the company. Therefore, analyzing these factors is a very important step in planning the strategy that the company will use. The discussion in this article focuses more on external analysis or what is usually called External Environment Analysis. The company that will be discussed in this article is Kentucky Fried Chicken (KFC). This research aims to determine the influence of the external environment on the company and identify the competition the company faces. This research uses a quantitative analysis method for the PESTEL factors of the KFC company. The results of the analysis include political, economic, social, technological, environmental and legal factors that can influence the KFC company. Apart from that, there is also a five forces of competition model used by the KFC company. After analyzing the KFC company, there are suggestions that can help KFC in running business in the future.

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