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Jurnal Ecogen
Published by Universitas Negeri Padang
ISSN : -     EISSN : 26548429     DOI : https://dx.doi.org/10.24036/jmpe.v3i2.8762
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecogen is a peer-reviewed journal and scientific journal devoted to the publication of original papers published by Universitas Negeri Padang. Since 2018, this journal has become an open-access peer-reviewed online journal of economics and education studies published by Universitas Negeri Padang. This journal is published four times a year in an online version. Articles can be from any of the following areas: Learning innovations in economics Improving learning materials in economics Teaching and learning strategies in economics Educational evaluations in the fields of economics and education, Economics, business and accounting, Office administration, Cooperative studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol 5, No 2 (2022): Jurnal Ecogen" : 14 Documents clear
Pengaruh Promosi Berbasis Wisata Edukasi dan Inovasi Produk Batik Pecel Terhadap Volume Penjualan Dika Nur Idayati; Raya Sulistyowati
Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i2.13059

Abstract

MSMEs are global organizations that carry out various important functions in economic development, including Indonesia which is one of the developing countries in the world. MSMEs in Indonesia over time continue to increase. However, during the pandemic there has been a very drastic decline. One of them is at the Pure Batik Gallery. The company's efforts to deal with this phenomenon are by carrying out new promotions and innovations such as conducting promotions based on educational tours and new innovations for batik pecel. With these problems, researchers have a goal in conducting research to better understand the impact of tourism-based promotion, education, and batik production innovation on sales volume simultaneously and sequentially. The method used to determine the relationship between variables and independent variables in an experiment using quantitative methods. The sample size for this research was generated using the basic random sampling technique with a sample size of about 100 people. Multiple linear regression analysis, t test, and F test were used for data analysis. The results of this study indicate that partially and simultaneously the promotional variables based on educational tourism, and the innovation variables in the production of batik pecel have a significant effect on sales volume.
Pengaruh Literasi Keuangan dan Inklusi Keuangan Terhadap Kinerja Usaha Kecil di kota Makassar Edy Jumady; Ardiansyah Halim; Dewi Manja; Nurul Qaisah Amaliah
Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i2.12893

Abstract

This study aims to determine and analyze whether financial literacy and financial inclusion affect the performance of small businesses in Makassar. Collecting data using primary data obtained from questionnaires using a simple random sampling technique. The population is 305 SMEs in the city of Makassar, Mamajang district, while the sample taken is 75 respondents. The results of the questionnaire have been tested for validity and reliability. The classical assumption has also been tested in the form of the normality assumption. The method of data analysis used multiple regression analysis techniques. The results showed that financial literacy had a positive and significant effect on the performance of small businesses in Makassar, while financial inclusion had a negative and insignificant effect on the performance of small businesses in MakassarKeywords: financial literacy, financial inclusion, business performance
Pengaruh Pembelajaran Kewirausahaan, Entrepreneurial Traits, dan Literasi Digital terhadap Rintisan Bisnis Mahasiswa Dyah Arsakiyana; Raya Sulistyowati
Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i2.12958

Abstract

The increasingly rapid economic growth and the progress of the modern era of entrepreneurship are considered to be able to support the potential to increase economic growth. Growing interest in entrepreneurship is now getting more and more attention, especially for university students who are required to be economically independent. One of the ways to improve the spirit of entrepreneurship is by providing entrepreneurship courses. With the knowledge and attitudes already possessed by the students of the Faculty of Economics and Business, State University of Surabaya, they have implemented it by establishing a business startup. This study intends to analyze and determine the effect of learning entrepreneurship, entrepreneurial traits, and digital literacy on business startups for students of the Faculty of Economics and Business, State University of Surabaya. This quantitative study used 112 student respondents as the research sample. Data was collected using a questionnaire and processed using a Structural Equation Modeling (SEM) model using Partial Least Squares (PLS) which was processed using SmartPLS 3.0 software. This study concludes that learning entrepreneurship, entrepreneurial traits, and digital literacy can significantly influence student business startups.
Analisis Perbandingan Kepuasan Nasabah Sebelum dan Saat Diberlakukannya Pembatasan Sosial Berskala Besar Pada Bank Nagari Riche Fermayani; Romi Rianto Harahap; Ega Danu Gusti
Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i2.12879

Abstract

This study objectives to analyze the comparison of customer satisfaction before and during lockdown at Bank Nagari Main Branch Padang. Samples of this studied were 100 respondens who were customers of Bank Nagari in Padang.  Analysis used the paired sample t test with results conclude for the customer satisfaction variable, explain a difference in customer satisfaction before and during lockdown as indicated the value of significancy is 0.000 < 0.05. The customer satisfaction variable can be concluded that there is a difference in customer satisfaction based on the dimensions of tangible before and during lockdown because the value of significance is 0.010 < 0.05. The customer satisfaction variable can be concluded that there is a difference in customer satisfaction based on the reliability dimension before and during lockdown it indicated by a significance of value is 0.040 < 0.05. The customer satisfaction variable that can be concluded there is a difference in customer satisfaction based on the responsiveness dimension before and during lockdown by a significance value is 0.030 < 0.05. The customer satisfaction variable indicated that there is a difference in customer satisfaction based on the assurance dimension before and during lockdown obtained a significance value is 0.000 < 0.05. The customer satisfaction variable can be concluded that there is a difference in customer satisfaction based on the empathy dimension before and during lockdown because the significance value is 0.000 < 0.05. This indicates that the implementation of the lockdown adjustment policy in providing services to customers has reduced customer satisfaction based on the empathy dimensionKeywords: Customer Satisfaction, Tangible, Reliability, Responsiveness, Assurance, And Empathy 

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