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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 6 Documents
 1 
Search results for , issue "Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia" : 6 Documents clear
Kajian Literatur: Pemanfaatan TikTok dalam Meningkatkan Pemasaran Produk UMKM Harsono, Eko; Ariyani, Nafiah
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.2971

Abstract

This study aims to identify effective digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) through the TikTok platform. As the digital landscape evolves, TikTok has emerged as a powerful marketing tool that enables MSMEs to reach broader audiences through short-form video content that is interactive, creative, and tailored to user interests. Utilizing a Systematic Literature Review (SLR) approach, this study analyzes six relevant articles published between 2020 and 2025 to evaluate TikTok’s role in enhancing brand visibility, increasing consumer engagement, and boosting product sales. The findings indicate that marketing success on TikTok is strongly influenced by the use of relevant and engaging content, collaboration with influencers, active audience interaction, and optimal utilization of platform features such as live streaming, duet videos, hashtag challenges, and TikTok Shop. These strategies not only attract consumer attention but also foster emotional connections and brand loyalty. While account reputation may support user engagement, it is not the primary factor influencing the intention to follow an MSME account, as quality content and interactivity are more decisive. This study contributes to the growing body of knowledge on social commerce by highlighting the importance of adapting marketing approaches to align with digital consumer behavior. The insights gained are expected to guide MSME practitioners in formulating adaptive and practical digital strategies to thrive in the current digital economy.
Crushing the Tradition: Does Cyberloafing Provide Potential Learning? Mayasari, Desy
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.2989

Abstract

This study bridges the domains of creativity and deviance by exploring the nuanced relationship between creative self-efficacy, creative deviance, and cyberloafing behaviors—specifically emailing and web surfing activities. Recognizing cyberloafing not merely as counterproductive behavior but as a potential catalyst for creative performance. Therefore, this research investigates its dual role as both an outlet for creative expression and a learning mechanism within organizational settings. The findings reveal that individuals with higher creative self-efficacy and a propensity for creative deviance are more inclined to engage in cyberloafing. Moreover, the data demonstrates that certain cyberloafing activities, particularly emailing, positively influence creative performance outcomes. These results challenge traditional perceptions of workplace deviance and underscore the importance of re-evaluating informal digital behaviors as contributors to innovation. Theoretical implications for creativity research and practical recommendations for managing creative work environments are discussed in depth.
Persepsi Konsumen Generasi Z Surabaya Tentang Pemasaran Klaim Berlebihan Pada Produk Perawatan Kulit (Studi Kasus the Originote – Retinol B3 Serum) Wardhani, Fitra Wahyu Kusuma; Suwangsih, Iwang
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.3005

Abstract

The purpose of this research is to explore more deeply information about Generation Z consumers' perceptions of overclaim on skincare products, with a specific focus on The Originote – Retinol B3 Serum among young consumers. The subjects of this research were Generation Z consumers who tend to be interested in new things promoted through on social media, which currently represents a significant market concentration. The method used was qualitative with triangulation technique, which is an approach technique that uses various methods such as interviews, documentation, and document analysis. The data analyzed came from the results of structured interviews with 10 informants who were users or the former users of the product, and were sourced from a various scientific papers. The results of the research indicate that the overclaiming on skincare products can be detrimental to many parties, including consumers tend to be afraid, distrustful, and doubtful of the products as well as manufacturers that make overclaims, which negatively impacts on its reputation. In addition, manufacturers that do not commit fraud also feel the impact, because consumers perceive that manufacturers tend to be dishonest and more focused on profit than on consumer satisfaction.
Pengaruh Experiential Marketing, Service Innovation, Brand Image terhadap Customer Satisfaction dan Customer Loyalty Angelia, Jeveline; Nisa, Puspita Chairun
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.3014

Abstract

Customers often rely on reviews because customer satisfaction can create value for companies and is an important element in attracting new customers in a more efficient way than retaining existing customers. This study aims to analyse the influence of experiential marketing, service innovation, and brand image on customer satisfaction, as well as the influence of customer satisfaction on customer loyalty. Data collection was conducted among customers of Janji Jiwa coffee shops in the Jakarta and Bekasi areas, aged 17 years or older and with a minimum of two purchases within three months. This study employs a quantitative approach using descriptive causality methods and Structural Equation Modelling – Partial Least Squares (SEM-PLS) analysis techniques. The sample size consists of 125 respondents selected using purposive sampling. The results of the study indicate that experiential marketing, service innovation, and brand image each have a positive and significant influence on customer satisfaction. Furthermore, customer satisfaction was also found to have a positive and significant influence on customer loyalty. The managerial implications of this study suggest that Janji Jiwa should strengthen customer experience, develop experiential marketing and service innovation, and maintain brand image to ensure that customer satisfaction and customer loyalty continue to increase sustainably.
Dampak Sektor Perkebunan, Perikanan, dan Pariwisata terhadap Produk Domestik Bruto Bangka Belitung ifada, zuriyat; Az-zahid, Muhammad Fawaz
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.3029

Abstract

This study aims to analyze the impact of the plantation, fisheries, and tourism sectors on the Gross Regional Domestic Product (GRDP) of the Bangka Belitung Province, with tin export acting as a moderating variable. The research utilizes semi-annual secondary data from 2017 to 2023. A quantitative approach is applied using multiple linear regression and Moderated Regression Analysis (MRA). The results indicate that the fisheries and tourism sectors have a positive and significant effect on GRDP, whereas the plantation sector does not show a statistically significant influence. Tin export as a moderating variable significantly strengthens the relationship between the fisheries and tourism sectors and GRDP, but weakens the link between the plantation sector and GRDP. These findings suggest that tin export may function both as a catalyst and a structural distortion to domestic sectors. Therefore, inclusive and cross-sectoral economic policies are necessary to ensure balanced and sustainable regional economic growth.
Analysis of the Impact of Product Quality, Price, and Brand Image on Purchase Decisions with Consumer Buying Interest as a Mediating Variable among iPhone Users in Yogyakarta Heriputranto, Lukas Agung; Damanik, Ganda Wijaya; Kaloeti, Ade Kristianus
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.3037

Abstract

This research investigates the impact of product quality, price, and brand image on purchase decisions, with consumer buying interest serving as a mediating variable, specifically among iPhone users in Yogyakarta. Employing a quantitative descriptive approach, data were gathered through questionnaires distributed to 100 respondents selected through purposive sampling. The analysis utilized various statistical tests, including Validity, Reliability, Convergent Validity, Discriminant Validity, AVE, Adjusted R², and F². The results indicate that Product Quality, Price, and Brand Image have a significant effect on Consumer Buying Interest. Nevertheless, these elements do not exert a direct positive influence on actual Purchase Decisions. The demographic profile of the respondents predominantly consisted of males aged 17–25, who were self-employed, possessed high school or diploma qualifications, and resided in Sleman. This study underscores the essential function of Consumer Buying Interest in connecting marketing elements (quality, price, brand image) with actual purchasing actions. It provides important implications for marketers and smartphone brands, suggesting that to enhance purchase rates, strategies should prioritize fostering consumer interest rather than relying solely on product characteristics.

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