Journal La Bisecoman
Journal La Bisecoman ISSN 2721-124X (Online) and 2721-0987 (Print) includes all the areas of research activities in all fields under Business, Economics, and Management such as Financial Management, Accounting, Administrative System, Brand Innovation and Brand Management, Management, Business Economics, Business Administration, Energy Management, Environmental Management, Public Sector Management, Facilities Planning and Management, Marketing Management, Finance, Foodservice Management, Global Manufacturing and Management, Human Resource Management, Industrial Engineering, Information Technology Management, Knowledge Management, Management Information System, Management Psychology, Management of Enterprises, Management Practices, Management Strategy, Management Theory, Manufacturing Systems Engineering, Marketing, Operations Research, Organizational Behaviour, Port Management, Production Management, Project and Quality, Research Methods, Logistics and Supply Chain Management, Risk Management and Insurance, Scientific Management, Security and Risk Management, Hospitality Management, Sport Management, Strategic Management, Strategic Management, Technology and Knowledge Management.
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"Vol. 4 No. 4 (2023): Journal La Bisecoman"
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<![CDATA[Quality of Government Innovation Public Safety Center (PSC) 199 in Soppeng Regency ]]>
<![CDATA[Amin, Muhammad As’ad]]>;
<![CDATA[Thaha, Rasyid]]>;
<![CDATA[Irwan, Andi Lukman]]>
<![CDATA[ Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v4i4.998
<![CDATA[Government innovation in health services is one of the autonomy affairs that has a lot of room for innovation because the challenges of health services are very complex, that complexity produces various ideas in addition to producing novelty in a government innovation update, among others, in improving services to the community both in the central government and local governments. At the local level, for example, there are currently several city districts that have succeeded in holding administrative innovations, to improve government administration, and can serve the community well. But the performance of local governments in implementing public services in improving the achievement of local government development. This research uses qualitative methods. Data collected through observation and documentation and developed through interviews. The results of this study indicate that the quality of Soppeng Regency local government innovation in health services for 24 hours can be categorized as good and maximum service, because it is based on the rules of the government itself and perceived service to community leaders and service users (Patients).]]>
<![CDATA[Resilience of MSME Actors in Bantaeng Regency during the Covid-19 Pandemic ]]>
<![CDATA[Zaenuddin, Ksatriawan]]>;
<![CDATA[Nurlinah, Nurlinah]]>;
<![CDATA[Syamsu, Suhardiman]]>
<![CDATA[ Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v4i4.999
<![CDATA[The Covid-19 pandemic has hit Indonesia, affecting various sectors including Micro, Small and Medium Enterprises (MSMEs). MSMEs as a pillar of national economic growth have been significantly affected. The government provides various policies and support, but the challenges faced by MSMEs are still enormous. This research focuses on the resilience of hamlet-based MSME actors in Bantaeng Regency identified through Social Support (I Have), Personal Strength (I Am), and Ability to Do (I Can). Data were obtained through observation, interviews, and documentation. The results of this research show the resilience of hamlet-based MSME actors in Bantaeng Regency. Government support through programs and policies, the courage of MSME actors in taking action, and interpersonal skills determine resilience. Specific government support and special training are needed for MSME actors, especially in the use of e-commerce. The utilization of e-commerce is expected to make MSME actors more resilient.]]>
<![CDATA[Smart City Based Economic Development by Integrating Technology for Urban Welfare in Makassar City ]]>
<![CDATA[Rahman, Abdul]]>
<![CDATA[ Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v4i4.1551
<![CDATA[This study investigates the impact of smart city initiatives on economic development and urban welfare in Makassar City using a quantitative approach. Employing a stratified random sampling technique, data were collected from 400 respondents, including residents, government officials, and business entities, through a structured questionnaire. Analysis using Pearson correlation, multiple regression, t-tests, ANOVA, and ANCOVA revealed significant positive correlations between smart city initiatives and both economic development and urban welfare. The findings demonstrate that smart city projects significantly contribute to job creation, business growth, and improved quality of life, with variations in perceptions across different stakeholder groups and demographic categories. This research addresses gaps in the literature by providing localized insights into the effects of smart city interventions in a developing city context and offers actionable recommendations for policymakers and urban planners.]]>
<![CDATA[The Influence of Recruitment Training Motivation and Leadership Style on Improving Employee Performance ]]>
<![CDATA[Atmabrata, Cahyadi]]>;
<![CDATA[Mujahid, Mujahid]]>;
<![CDATA[Muin, Sri Adrianti]]>
<![CDATA[ Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman ]]>
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DOI: 10.37899/journallabisecoman.v4i4.1497
<![CDATA[This research aims to assess the impact of recruitment, training, motivation, and leadership style on employee performance. The employed research method is quantitative using a correlational approach. Through the analysis and collection of data derived from interviews, documents, and surveys. The research findings indicate a significant impact of the recruitment variable on employee performance, evidenced by a p-value of 0.000, which is less than 0.005. This indicates that variable X1 (Recruitment) exerts a positive and significant impact on variable Y (Employee Performance), as evidenced by the results of the second test using the Training variable. The findings from the third test indicate that the incentive variable x3 has a partial positive and significant effect on employee performance Y, with a p-value of 0.033, which is less than 0.005. The findings of testing the four variables concerning leadership style and employee performance indicate that 0.035 < 0.005, signifying a partial positive and significant influence of leadership style on employee performance. The simultaneous testing of variables—recruitment (x1), training (x2), motivation (x3), and leadership style (x4)—exerts a favorable and substantial impact on employee performance, as evidenced by a significance value of 0.000, which is less than 0.005. This research significantly contributes to employee performance, evidenced by a coefficient of determination of 0.915, or 91.5%. This indicates a general conclusion that recruitment, training, motivation, and leadership style influence employee performance at PT Surya Mas Ocean.]]>
<![CDATA[Evaluation of Integrated Social Welfare Data Management in Penajam Paser Utara District ]]>
<![CDATA[Febrianto, Amirul]]>;
<![CDATA[Djabar, Sadly Abdul]]>;
<![CDATA[Wahyu, Wahyu]]>
<![CDATA[ Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v4i4.1518
<![CDATA[This study seeks to examine the influence of the efficacy of Social Welfare Integrated Data Management in Penajam Paser Utara Regency. The study was carried out at the Social Services and Villages Department in Penajam Paser Utara Regency. Data collection is conducted via observation, interviews, and documentation. This study employs a descriptive methodology utilizing a qualitative approach with inductive data analysis. Data analysis approaches employ data reduction, data display, and conclusion formulation or validation. The findings of this study indicated that the effectiveness of updating DTKS yields results due to monthly changes, including the addition of impoverished families and the removal of families deemed capable. Regarding the efficiency of DTKS management, it is acknowledged as more efficient in operations, data storage, and other technical aspects for both Data Managers at Dinas Sosial and Operators at Village Governments, in terms of adequacy. The quantity of social assistance recipients is substantial, yet the trend indicates a decline in recipients over time, reflecting a reduction in impoverished families in Penajam Paser Utara Regency. Regarding equity, it is evident that the Ministry of Social Affairs' social assistance program encompasses all 54 villages in the regency. In terms of responsiveness, The Dinas Sosial of Penajam Paser Utara Regency demonstrates considerable responsiveness in executing its activity budget program; however, at the Village Government level, the responsiveness regarding the management of DTKS is markedly deficient. While some villages are active, a significantly greater number have failed to update the DTKS.]]>
<![CDATA[Analysis of Promotion Strategy in Building Branding and Product Sales ]]>
<![CDATA[Nadila, Nidya]]>;
<![CDATA[Sukmarini, Andi Vita]]>;
<![CDATA[Mujahid, Mujahid]]>
<![CDATA[ Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v4i4.1565
<![CDATA[This study aims to determine and analyze promotional strategies in building branding and product sales in the Rumah Catering culinary business located in Gowa Regency, South Sulawesi Province. The research method used is descriptive qualitative with data collection through in-depth interviews, observation and document study. The results showed that there are four promotional strategies out of five promotional strategies used or implemented by Rumah Catering, namely direct marketing, advertising, personal selling and sales promotion. Meanwhile, publicity/public relations has not been implemented by Rumah Catering. The main inhibiting factors affecting the implementation of all promotional strategies are the insufficient number of marketing personnel and limited budget and location coverage. In addition, the supporting factors that contribute to the success of promotional strategies at Rumah Catering are advertising and promotion, consumer readiness to buy products and the presence of competitors. This study provides input and recommendations for Rumah Catering culinary businesses to consider developing a more optimal promotional strategy in overcoming obstacles and utilizing existing supporting factors.]]>
<![CDATA[South Sulawesi Astra Motor Dealer Marketing Communication Strategy in Building Honda's Brand Image through Sport Sponsorship ]]>
<![CDATA[Reda, Moh. Arif]]>;
<![CDATA[Akbar, Muh.]]>;
<![CDATA[Fitriana, Fitriana]]>
<![CDATA[ Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v4i4.1582
<![CDATA[The purpose of this research is to determine the marketing communication strategy of the South Sulawesi Astra Motor Dealer in Building the Honda Brand Image in South Sulawesi through the Makassar PSM Club. This research uses descriptive qualitative using Marketing Mix 7 P. The data collection technique used is observation, face-to-face interviews. and documentation. The results of the research show that the Marketing Communication Strategy of the South Sulawesi Astra Motor Dealer in Building Honda's Brand Image in South Sulawesi through the Makassar PSM Club. The Astra Motor South Sulawesi Marketing Communication Strategy in building Honda's Brand Image through a partnership with PSM Makassar succeeded in increasing the image and sales of the product. Through a 7P marketing mix approach which includes product, price, place, promotion, people, process and physical evidence, Astra Motor utilizes PSM's strong support base to create positive associations with the Honda brand.]]>
<![CDATA[Implementation of Strategic Risk Management in Improving the Quality of Services ]]>
<![CDATA[Saputro, Lukasiwan Eddy]]>;
<![CDATA[Suyuthi, Nurmadhani Fitri]]>;
<![CDATA[Muin, Sri Adrianti]]>
<![CDATA[ Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v4i4.1684
<![CDATA[Lukasiwan Eddy Saputro. “Implementation of Strategic Risk Management in Improving Service Quality at Ratu Aji Putri Botung Penajam Paser Utara Hospital” (Supervised by. (Nurmadhani Fitri Suyuthi and Sri Adrianti Muin). This study aims to determine the Application of Strategic Risk Management in Improving the Quality of Services of Ratu Aji Putri Botung Hospital Penajam Paser Utara. This research was conducted at Ratu Aji Putri Botung Hospital North Penajam Paser. Data collection was done through observation, interviews, and documentation. This research data was analyzed using qualitative descriptive analysis to answer the formulation of research problems. Descriptive data obtained from observations, interviews, and documentation research will be analyzed. The results of this study found and showed that the Implementation of Strategic Risk Management at Ratu Aji Putri Botung Hospital has been proven to improve the quality of health services by optimizing operational efficiency and improving patient safety. Through risk identification and mitigation, the hospital is able to reduce medical errors and resource shortages. Despite the positive impact, there is room for improvement, such as increased staff training, utilization of information technology, and active involvement of leadership in the risk management process. With these measures, the RSUD can continue to strengthen its risk monitoring and evaluation system to provide higher quality and sustainable healthcare services.]]>
