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Business Review and Case Studies
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 27216926     DOI : https://doi.org/10.17358/brcs
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Business Review and Case Studies (BRCS) receive a variety of Business case studies and Business ideas generated from research that can be used for the education of professionals in the Business field. BRCS publishes papers that contribute to understanding the world of Business and its Developments. The published papers use extensive research methods including statistical analysis, case studies, field research, and various other recent analyses. This journal puts forward articles that provide additional knowledge and information in the field of business in the broadest sense. Hopefully, this Journal contributes to the management and business education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023" : 10 Documents clear
Business Development of Digital Tenun Nusantara (Ditenun) Using Business Model Canvas and SWOT Analysis Monica Butarbutar; Hansel Septiyan Pasaribu; Noramti Mardianti Manurung; Ricton Samuel Sitorus; Arlinta Christy Barus; Febriani Gultom; Humasak Tommy Argo Simanjuntak; Nancy Panjaitan; Wesly Mailander Siagian
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.144

Abstract

DiTenun is a start-up engaged in traditional woven fabrics. The main product of DiTenun is the technology that can create woven motifs using artificial intelligence. In running the business, DiTenun is still experiencing stagnation in its development so that DiTenun continues to make efforts to develop its business. One of these efforts is to participate in the Kedaireka Matching Fund program offered by the Ministry of Education and Culture. This program requires DiTenun to cooperate with Batikta and Kaldera. To support this collaboration, it is necessary to know Dtenun business model's description to make the collaboration flow more focused. Therefore, this research aimed to discover the description of the DiTenun business model and its business collaboration. Canvas Business Model was used to determine the business strategy and was tested using SWOT planning method to evaluate the project's strengths, weaknesses, opportunities and threats or business speculation. From the BMC (Canvas Business Model) that has been designed for weaving, the company are recommended to further develop it in the elements of several elements. On the key activities element, it can focus on building a community of weavers when marketing expansion is better at selling its products. On the key partner element, it can expand its partners to the ones who can make DiTenun more developed, both in terms of business and production. On key resource elements, they can further develop their technology so that they can produce more perfect motifs and can be much easier for weavers to understand. Another essential thing that DiTenun needs to pay attention to is participating in critical programs to help DiTenun expand its business. Keywords: ditenun, start-up, business model canvas, swot, business development
Exploring Social Community Networks For The Advancement of Social Entrepreneurship Benedicta Evienia Prabawanti; Rizal Syarief; Meika Syahbana Rusli; Dwi Purnomo
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.122

Abstract

Various social problems have motivated more and more people to find solutions to these social problems. The purpose of this research was to 1) identify social community movers; 2) they are identifying social business fields that develop in social communities; 3) identify the location of social community-based social entrepreneurship. The method used in this research is descriptive research; data collection in this study was carried out through observation, interviews, and distributing questionnaires. The sampling technique used snowball sampling, which involved identifying and taking samples from existing community members, then used to identify and recruit relevant new members. The results of the community mapping carried out in this study can be used to help the community to empower the community through social entrepreneurship. Community mapping allows social entrepreneurship actors to understand regional characteristics, determine work areas, and establish partnerships or collaborations with parties that support community empowerment programs. Keywords: community mapping, social entrepreneurship, community empowerment, snowball sampling, community networks
CNN Indonesia TV Broadcasting Media Business Strategy 2023 – 2025 Arief Hakim; Aprihatiningrum Hidayati
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.183

Abstract

Popular and high-value news programs on CNN Indonesia TV are essential for educating the audience and presenting the positive aspects of various situations. These programs play a significant role in the business unit's connection to the convergence strategy established by the Transmedia Group. This research aims to formulate a comprehensive business strategy for CNN Indonesia TV from 2023 to 2025, to achieve a competitive edge over other news television channels in Indonesia. The method employed for this study was a descriptive qualitative approach, which involved conducting interviews with professionals from CNN Indonesia. The interviews focused on various aspects, including business-related matters, contextual analysis, opportunities, and competitive conditions. The document study was utilized to explore information obtained from various sources within CNN Indonesia, including the company's business reports, operating systems, and operational processes. The strategic sharpening framework was employed, which entailed analyzing current business practices, identifying key elements of success, conducting a competitive profile analysis, performing a SWOT analysis, utilizing the TOWS Matrix, and creating the Internal-External Matrix. These steps were taken to derive future business strategy recommendations. The results of this study is CNN Indonesia TV should implement some business strategies, namely Continuous programming (PPT), Expansion of new audiences (PAB), and Optimization of current audiences (MAS). CNN Indonesia TV needs to enhance its viewership and advertising revenue by distinguishing itself from the competition and capitalizing on its ability to attract a significant share of the market. Therefore, it is imperative to formulate a corporate strategy that could adapt and anticipate changes in the competitive environment. Keywords: business strategy, cnn indonesia tv, media broadcasting, television, tows matrix
Implementation of High Value Vegetable Eco Packaging: Case Study on Local Agricultural Company in Yogyakarta Atin Saraswati; Dikky Indrawan; Amzul Rifin
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.112

Abstract

A study on the implementation of ecopackaging on high-value vegetables at a local company in Yogyakarta has been carried out. The purpose of this study aims to identify ecopackaging that is preferred by consumers and companies, find out the influencing factors and provide recommendations for making decisions. This research using Quality Function Deployment method approach. QFD translates what the customer wants into what the company produces. The packaging that is liked by consumers and can be provided by companies is the product concept of a box model that can accommodate all vegetable commodities as well as high-value vegetable commodities. Factors in making decisions on implementing ecopackaging in these companies include suitability of form, suitability of materials, price, ease of obtaining materials/availability of raw materials, and packaging design. Recommendations for the implementation of environmentally friendly packaging decision making for high value vegetable products in companies using the QFD method are carried out by involving the active role of consumers, product developers and the company including: managing director, marketing, production team and finance team. Where in this process it is concluded that ecopackaging is recommended to use the form of a cardboard box with paper material for all types of high-value vegetable products. This ecopackaging is intended for PT XYZ B2C consumers with a price priority that is willing to pay IDR 0.- to IDR 5000,-. Keywords: eco packaging, quality function deployment, high value vegetables, green marketing, sustainability
Scenario in Managing Employee Performance at PT XYZ Nofal Alfiansyah; M. Syamsul Maarif; Elisa Anggraeni
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.131

Abstract

Employee performance improvement is very essential for company organization because it could improve the company's existence in the market competition and also expand their business innovation. However, to improve the employee's performance, there are several factors and variables that could affect it. Therefore, this research aimed to analyze the effect of those variables, which are knowledge management, affective commitment, organization culture, and employee motivation. Furthermore, to analyze those variables, this research used a quantitative method and questionnaire with 52 respondents in the PT XYZ operational area. The data will be processed using SEM PLS analysis, and the result shows that knowledge management, affective commitment, and employee culture have a significant impact on employee performance. The only variable that does not have a significant effect is organizational culture, but it could indirectly affect employee performance through the motivation variable. There are two scenario plans created using the TAIDA approach. Scenario 1 is conducting extensive training for all employees based on the needs of the division in which they operate. Scenario 2 training and education is only available for employees with high potential for cost efficiency. Keywords: commitment affective, employee motivation, employee performance, knowledge management, organization culture
Microinsurance in Effort To Enhance Indonesia's Economic Resilience Heri Supriyadi; Aryo Swastika Nugroho; Harry Suhartanto
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.157

Abstract

This paper provides a comprehensive analysis to identify how general insurance can scale up microinsurance for Micro, Small, and Medium Enterprises (MSMEs) protection in effort to enhance national economic resilience while insurance literacy and inclusion in Indonesia remain low. From a review using Systematic Literature Review (SLR), two issues were found that motivated the research. (1) So far, microinsurance has been defined as a product that targets only the low-income people. (2) Partnerships between micro finance institutions and insurance companies have not yet been formulated in an integrated business ecosystem. This paper reviews and provides proposals to enhance the contribution of microinsurance from the broader economic perspective. First, the insurance industry needs to redefine microinsurance while maintaining its simple, accessible, economical, and immediate (SMES) characteristics as a response to the protection needs of MSMEs. Second, it should collaborate with micro finance institutions to build an MSME business ecosystem in order to develop an insurance business within the MSME business environment. It can be concluded that with more amicable products, simpler business processes, and more affordable premiums, microinsurance has social and economic value for MSME actors in strengthening Indonesia's economic resilience. Keywords: microinsurance, MSMEs, systematic literature review, business ecosystem, economic resilience
Scenario Planning of Hybrid Working Model Effectivity (Work From Home & Work From Office) at PT. XYZ Novalinda Simanjuntak; M. Syamsul Maarif; Harri Kuswanda
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.173

Abstract

The research objective is to analyze the effects of leadership and work-life balance on the performance of PT XYZ employees, to analyze the effects of work-life balance and employee engagement on the performance of PT XYZ employees, and to formulate the scenario planning of the effectivity of hybrid working model that can be suggested to PT XYZ. The sample of this study is employees of PT XYZ who have been working for at least 6 months in the hybrid working model, particularly at non production divisions. The evaluated variables in this study are work-life balance, employee engagement, leadership dan performance. The survey data is collected from 104 respondents who filled out the online questionnaire (Google Form) and from 8 experts via discussion and interview sessions. This study used a descriptive analysis, PLS-SEM and TAIDA (Tracking, Analyzing, Imaging, Deciding, and Acting) methods. The results showed that work-life balance had positive and significant effects on employee engagement and leadership but it does not have significant effect on performance, employee engagement had positive and significant effects on leadership and performance, as well as leadership had positive and significant effects on performance. Regarding the managerial impact, the hybrid work model affected the cost, people and technology that moreover it can be an added value for the company. Keywords: hybrid work model, work from home, work from office, scenario planning, TAIDA
Inventory System Design For PT Mechanical Electrical Provider Muhamad Noer Rahman Aziz; Erlinda Yunus
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.195

Abstract

PT Mechanical Electrical Provider (an alias name, henceforth MEP) is a company that focuses on the telecommunications sector as a mechanical & electrical supplier. It was found that the company was still experiencing inventory problems, such as needing more goods and excess goods from its inventory system. Therefore, this study aims to analyze the inventory problems and provides recommendations for the inventory system design. This study uses a qualitative approach by interviewing five officers and staffs in the Procurement Division. Next, this study uses fishbone analysis to find the causes of the problems faced by PT MEP. The Fishbone diagram shows several causes of the inventory problems: people, equipment, method, and material causes. This study uses the quantitative approach by applying the ABC Classification to determine the classification of each item and the best way to control it. There are 6 A-class items, 14 B-class items, and 21 C-class items pada PT MEP. From the ABC classification, A-class products use the Continuous Review Model (Q-system) calculation for an optimal amount and the right time of replenishing inventory. For class B and C classification, the design suggests a Periodic Review Model (P-system) to find the optimal amount for refilling using the difference between the target inventory and the amount of inventory at the time of checking. Through the new system, this research expects a more optimal inventory so that the company can reduce the cost losses incurred so far. Keywords: ABC classification, Continuous Review Model (Q-system), Fishbone Diagram, Periodic Review Model (P-system), Telecommunication
Marketing Strategies For Improving Brand Awareness: A Case of Kitanata Ruang Bella Ganjar Priscila Ganjar; Asep Taryana; Siti Jahroh
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.101

Abstract

There is a furniture MSME that has just entered the furniture industry, namely KitaNata Ruang. KitaNata Ruang is present amid competition in the industry with an unknown brand. The purpose of this researchs to provide a marketing mix strategy to increase KitaNata Ruang brand awareness. The research method used is the 4C marketing mix, brand awareness pyramid, SWOT matrix, and QSP matrix. The results of the study show an evaluation of the marketing mix using the 4C marketing mix, co-creation elements in the form of a lack of product feel, currency in the form of providing price variations, communal activation in the form of programs for partners, and conversations is more active dissemination of information. The level of brand awareness of KitaNata Ruang is in the position of brand recognition for potential consumers and brand recall for actual consumers. Formulation of strategies using the SWOT matrix produced alternative strategies with strategic priority orders using the QSP matrix, active in marketing promotions through digital creators, service and product innovation, expanding business with resellers or partners, implementing membership features, bundling, and sales promotions, active in the exhibition furniture industry, using augmented reality and virtual reality technology and improving information processing. Keywords: brand awareness, furniture, marketing mix, QSPM, SWOT
Enhancing Service Quality in Indonesian Food Cart Franchise: Assurance and Empathy For Franchisee Satisfaction Wafa Syahidah; Zenal Asikin
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.204

Abstract

The franchise business not only provides good products but also provides services that satisfy the franchisee. One of Indonesian company franchise, Arofah Kebab, is facing issues with franchises who inconsistenly purchase raw materials and inactive franchises. The problems may be caused by Arofah kebab’s inability to maintain the quality of services to its franchisees. Arofah Kebab has no information about the quality of its service. This study aims to analyze the level of importance and performance of Arofah Kebab services, and franchisee satisfaction. Respondents were 40 active franchisees (33% of total accessible population) using the convenience sampling method. Service attributes are determined by the servqual model and analyzed using descriptive analysis, customer satisfaction index (CSI), and importance-performance analysis (IPA). The results indicate that assurance and empathy dimensions are service quality dimensions that need to be futher emphasized by individual franchise businesses in providing services to frachisees. These dimensions encompass various service attributes that relate to assurance and the personal relationship between the franchise and franchisor. In the case of Arofah Kebab, four service attributes need to be improved including carrying out every obligation in the agreement, strengthening two-way communication, creating SOP for employees who deal directly with franchisees, and providing extensions for customer service hour and ensuring service operating hours run on time. Keywords: CSI, franchise, franchisee satisfaction, IPA, service quality

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