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Rizky Saputra
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Jurnal Abdi Mas Adzkia
Published by Institut Agama Islam Negeri Sumatera Utara
ISSN : 27223477     EISSN : 27749223     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Abdimas Adzkia mempublikasikan hasil-hasil pengabdian kepada masayarakat yang berbasis riset dengan tema pemberdayaan masyarakat atau kelompok profesi tertentu, pemberdayaan keluarga, pengembangan madrasah, penerapan teknologi tepat guna, pendidikan atau pembangunan berkelanjutan, dan program pelatihan.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 5, No 2 (2025): Januari - Juli 2025" : 6 Documents clear
Optimalisasi Digital Marketing pada UMKM pengrajin batik “Tan Collection” Binjai dalam meningkatkan penjualan Heridayani, Heridayani; Ani, Fitri; Siregar, Prima Yanti; Dianhiny, Suci; Benny, Leo; Andrysyah, Andrysyah; Nisa, Rizki Hikmatun
Jurnal Abdi Mas Adzkia Vol 5, No 2 (2025): Januari - Juli 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/adzkia.v6i1.23467

Abstract

Digital marketing is one of the marketing methods used by MSME actors to develop their businesses. The increased use of the internet has led people to engage in modern marketing and abandon conventional marketing methods. This community service activity aims to help the problems faced by Tan Collection MSMEs. The solution offered in this activity is to implement digital marketing using Instagram. Through activities involving interviews and socialization, this aims to provide knowledge about the basic concepts of digital marketing, effective strategies, in enhancing online marketing through social media. Some digital marketing strategies that can be applied by Tan Collection MSMEs include planning a consistent posting schedule, selecting engaging content, utilizing features like Stories and Reels, or conducting live sessions. Through this community service activity, it is hoped that it can become knowledge and insight for SMEs in developing their businesses.
Empowering Cultural Heritage Through North Sumatran Batik for Nihongo Partners from Japan and Local Indonesian Communities Kazumi, Inami; Muzakkir, Muzakkir; Marpaung, Watni; Wahyuni, Sri; Reza, Muhammad
Jurnal Abdi Mas Adzkia Vol 5, No 2 (2025): Januari - Juli 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/adzkia.v5i2.17475

Abstract

This community service project aimed to strengthen cultural identity through the introduction and practice of North Sumatran batik among Japanese Nihongo Partners and local Indonesian participants. The program addressed the growing need for cross-cultural understanding and cultural preservation in the era of globalization. The method employed was participatory and experiential learning, which included demonstrations, guided batik workshops, and cultural dialogues. Participants were introduced to the history, techniques, and symbolic meanings of batik patterns unique to North Sumatra. The activity not only enhanced participants' technical skills in traditional textile production but also deepened their appreciation for Indonesian heritage. Japanese participants, in particular, reported meaningful cultural insights and creative satisfaction through hands-on engagement. The outcomes of the program included increased intercultural awareness, the preservation of local batik knowledge, and opportunities for community-based entrepreneurship. Furthermore, the initiative supported environmental sustainability by promoting eco-friendly dyeing methods. In conclusion, the program proved effective in bridging cultural gaps and inspiring mutual respect through shared creative experiences. It also contributed to the promotion of batik as a symbol of cultural diplomacy and sustainable heritage education.
Increased Understanding of Indonesian Culture through the International Cultural Festival in Kumamoto Japan Arrazy, Syafran; Siregar, Putra Apriadi; Hidayah, Widyatul
Jurnal Abdi Mas Adzkia Vol 5, No 2 (2025): Januari - Juli 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/adzkia.v5i2.17420

Abstract

The International Cultural Festival - Indonesia Negeriku, held at the Prefectural University of Kumamoto, Japan, in July 2023, aimed to introduce Indonesia's rich culture to the Japanese community, particularly school students in Kumamoto. The event featured various aspects of Indonesian culture, including traditional dance, music, cuisine, and angklung and batik performances. The festival not only introduced Indonesian culture but also promoted cultural diplomacy in an engaging and interactive manner. Evaluation through observation and interviews with visitors revealed that the activity increased their understanding and appreciation of Indonesia's cultural diversity. The use of digital media to showcase Indonesian flora and fauna further enriched participants' experiences, reinforced Indonesia's positive image in the eyes of the Japanese public, and strengthened relations between nations. By involving active community participation and government support, the festival succeeded in creating a platform for cultural dialogue that enhanced global understanding of Indonesia.
Food Security Program: Reducing Food Waste and Improving Food Access for Vulnerable Communities in Medan City Fahrica, Fharcha; Muhammad, Aditya; Siregar, Putra Apriadi; Larasati, Siti Suci; Suraya, Rani; Moon, Lisa
Jurnal Abdi Mas Adzkia Vol 5, No 2 (2025): Januari - Juli 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/adzkia.v5i2.17429

Abstract

The Aksata Pangan program aims to reduce food waste by rescuing surplus food from restaurants, hotels, and bakeries that is still safe for consumption, and then distributing it to vulnerable communities in Medan City, such as orphanages and community centers. The program involves collaboration with the private sector and promotes public awareness of the importance of reducing food waste. During implementation, more than 500 kilograms of food were saved and distributed, providing direct benefits to over 10 orphanages and community centers. A social impact evaluation was conducted through observations, interviews, and questionnaires, which showed that the program succeeded in increasing access to food for people in need and raising awareness about more efficient food management. The results of this program indicate that collaboration between the private sector and non-profit organizations has great potential to reduce food waste and improve social welfare. This program is also expected to serve as a model for sustainable, community-based food management in other regions.
Empowering Digital Consumers: Legal Literacy Education for Preventing Online Fraud in Indonesia Purnama, Tri Bayu; Zulham, Zulham; Hidayat, Nurul
Jurnal Abdi Mas Adzkia Vol 5, No 2 (2025): Januari - Juli 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/adzkia.v5i2.17457

Abstract

The rise of digitalization has significantly influenced consumer behavior in Indonesia, particularly with the growing popularity of online shopping. However, this shift also exposes consumers to a higher risk of fraud, particularly through misleading and deceptive advertising. This community service initiative was designed to address this issue by raising public awareness and educating online consumers about their legal rights and protections under Indonesian law. A qualitative descriptive method was used, supported by a juridical approach and a literature review of consumer protection laws, including the Indonesian Civil Code, Law No. 8/1999 on Consumer Protection, and the ITE Law. In addition to literature analysis, interviews and public perception surveys were conducted to evaluate the effectiveness of the educational intervention. The findings reveal a significant gap between legal provisions and public understanding, indicating that many consumers are unaware of their rights in digital transactions, making them vulnerable to fraud and misrepresentation. The community service program successfully bridged this knowledge gap by disseminating practical and accessible legal information to the public. The initiative also advocated for the strengthening of regulatory frameworks and encouraged cooperation between government agencies, businesses, and consumers to build a safer digital market environment. In conclusion, improving legal literacy among consumers and promoting proactive regulation are essential to protecting consumer rights in Indonesia’s rapidly growing e-commerce landscape. This program highlights the role of preventive education as a critical component of consumer protection in the digital age, emphasizing the need for multi-stakeholder collaboration and continuous public engagement.
Capacity Building for English Teachers to Improve the Quality of Education in Schools Church, Gordon S; Mardianto, Mardianto; Ibrahim, Abdul Aji
Jurnal Abdi Mas Adzkia Vol 5, No 2 (2025): Januari - Juli 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/adzkia.v5i2.17462

Abstract

Improving the quality of education in Indonesia, particularly in English language teaching, is crucial as English is key to addressing the challenges of globalization. In this context, the capacity of English teachers plays a vital role, as they are the primary link between students and the English language skills that open access to global resources. However, English language teaching in Indonesia faces various challenges, including inadequate facilities, competency mismatches among teachers, and limited access to continuous professional development. To address these challenges, this training program aims to enhance the capacity of English teachers by developing their pedagogical skills, deepening their understanding of subject matter, and integrating technology into English instruction. The program includes various activities, such as interactive workshops and online training, designed to introduce innovative teaching methods and improve the use of technology in the teaching and learning process. The expected outcome of these activities is an improvement in the quality of English teaching in Indonesia, which will in turn enhance students' English proficiency and better prepare them to compete at a global level. Additionally, with increased teacher capacity, the program is also expected to strengthen the reputation of schools and expand career opportunities for students in the future.

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