cover
Contact Name
Darwadi M Suwarno
Contact Email
jkb@unbara.ac.id
Phone
+6281369711004
Journal Mail Official
jkb@unbara.ac.id
Editorial Address
Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Politik Universitas Baturaja ,,Jl Ratu Penghulu Karang Sari No 02301 Baturaja OKU Sumsel Tlp. 0735-326122 email: jkb@unbara.ac.id. website:komunikasi.unbara.ac.id
Location
Kab. ogan komering ulu,
Sumatera selatan
INDONESIA
Jurnal Komunikasi dan Budaya
Published by Universitas Baturaja
ISSN : 27766977     EISSN : 27230929     DOI : https://doi.org/10.54895
Core Subject : Education, Social,
Journal of Communication and Culture or abbreviated JKB published 2 (two) times a year in June and October by the Communication Studies Program, Faculty of Social and Political Sciences, Baturaja University, where the first issue was published in June 2020. Journal of Communication and Culture (JKB) is a scientific journal that accommodates scientific research articles and thoughts in the study of Communication, Media, Culture, and Public Relations.
Articles 6 Documents
Search results for , issue "Vol 4 No 2 (2023): Jurnal Komunikasi dan Budaya" : 6 Documents clear
ANALISIS MAKNA TEMBANG DOLANAN LIR-ILIR MELALUI PENDEKATAN SEMIOTIK PADA KAJIAN BAHASA JAWA Selvia Eva Novaliana; Bagus Wahyu Setyawan
Jurnal Komunikasi dan Budaya Vol 4 No 2 (2023): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v4i2.2107

Abstract

Islam is the religion of rahmatan lil alamin or that which is divine for all of nature. The values contained in Islam have a very broad scope relating to various aspects of life. The spread of Islam in Java is growing rapidly brought by Walisongo, or what is called the nine Wali. One of the trustees who uses a unique preaching media is Sunan Kalijaga. He creates lir-ilir song, which without realizing it in this song, has a very meaningful meaning in life. The meaning in it awakens the Javanse people to always think about carrying out the pillars of Islam, and to improve themselves if they make mistakes. However, not everyone knows the meaning contained in the lir-ilir song. In this study, the overall meaning of the song lir-ilir will be examined using a semiotic approach. The semiotic approach here relates to the system of signs and symbols in human life.
REPRESENTASI PERJUANGAN PENYINTAS KEKERASAN SEKSUAL PADA FILM PENYALIN CAHAYA Tri Nofelinda; Dudi Iskandar
Jurnal Komunikasi dan Budaya Vol 4 No 2 (2023): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v4i2.2152

Abstract

Film adalah salah satu media massa yang terdiri dari audio dan visual, selain itu film dibangun dengan terdiri dari banyak tanda dan juga pesan di dalamnya. Film juga merupakan sebuah cerita relitas yang kemudian dijadikan sebagai film dan dipertontokan kepada masyarakat luas. Penelitian ini untuk mengetahui bagaimana representasi perjuangan penyintas kekersan seksual pada film Penyalin Cahaya. Metode penelitian ini menggunakan metode analisis semiotika John Fiske yang terdiri dari tiga level yaitu level realitas, level representasi dan level ideologi. Paradigma penelitian ini menggunakan paradigma kritis dengan pendekatan penelitian kualitatif deskriptif. Subjek dalam penelitian ini adalah film Penyalin Cahaya, serta objek penelitiannya adalah representasi perjuangan penyintas kekerasan seksual dalam film Penyalin Cahaya. Hasil penelitian menunjukan bahwa Penyalin Cahaya mampu menunjukan perjuangan pantang menyerah dalam mencari keadilan oleh penyintas kekerasan seksual. Film ini memberikan gambaran tentang kekerasan seksual yang dapat terjadi dilingkungan perguruan tinggi ataupun dilingkungan masyarakat. Film ini mampu menyuarakan bahwa pakaian bukan menjadi penyebab adanya kekerasan seksual, serta kekerasan seksual tidak hanya pada perempuan tetapi juga dapat terjadi kepada laki-laki.
POLA KOMUNIKASI TRADISI DALAM KEHIDUPAN SUKU BADUY DI ERA DIGITAL Nursatyo Nursatyo; Aos Yuli Firdaus; Febiyana Pratiwi; Risma Akhwat; Gilang Ramadhan; Kartika Sandhi; Wirdiyan Naufal; Yolti Veni Efendi
Jurnal Komunikasi dan Budaya Vol 4 No 2 (2023): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v4i2.2278

Abstract

The pattern of traditional communication of Baduy people in the digital era has changed slightly. The Baduy Luar people still maintain the authenticity of their traditions well, but do not close themselves to advances in digital technology. Meanwhile, Baduy Dalam community is completely untouched by technological advances at all. In this case, communication is a key factor to strengthen the cultural existence of Baduy people. This article was created to provide an overview of the traditional communication patterns of the Baduy tribe in the digital era. Data was collected through direct observation to the Baduy Luar community in Kanekes Village as well as interviews with several informants from the Baduy community including traditional wisdom called Jaro. The results of the study show that Baduy people, especially Baduy Dalam, are still able to maintain their cultural values ​​along with the use of digital technology, such as the use of smartphones and social media applications and digital banking. Even though digital technology has penetrated into the life of the Outer Baduy people, they are still able to maintain noble cultural traditions. This cannot be separated from the traditional communication pattern of the Baduy tribe which is linear top-down.
PERAN KOMUNIKASI ANTARPRIBADI DAN KOMUNIKASI ORGANISASI DALAM MENJAGA TRADISI RUWAT BUMI DI DESA KARANGSARI, KECAMATAN KARANGANYAR, KABUPATEN PEKALONGAN Azzam Nabil Hibrizi; Syafika Saffanah
Jurnal Komunikasi dan Budaya Vol 4 No 2 (2023): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v4i2.2288

Abstract

This research discusses the role of interpersonal communication in maintaining the Ruwat Bumi tradition in Karangsari Village, Karanganyar, Pekalongan. Nowadays, local culture can be eroded by incoming foreign cultures. So, a strong effort is needed to maintain the local culture. The presence of interpersonal communication is able to maintain culture. Interpersonal communication itself has the meaning of communication that can be done between individuals without meeting directly. There are three main stages of effort, namely knowledge, planning, and creativity. Researchers use qualitative methods with data collection in the form of interviews and observations (observation). Primary data was obtained from interviews. While secondary data is obtained from books and scientific works. The result of the research is that through these three main efforts, several important points are obtained. The knowledge stage is obtained from information from the elders. The planning stage, when the heads of RTs and residents are gathered collectively to determine the date of the event. The creativity stage, when the event is interspersed with door prize draws to attract the younger generation. Some of these efforts are made to maintain traditions that have been passed down from generation to generation so that they are not lost, and of course in this case interpersonal communication and organizational communication take an important role in the implementation of the Ruwat Bumi tradition that has survived to this day.
KREATIVITAS KOMUNIKASI SALES DALAM MENJUAL PRODUK SMARTPHONE PASCA PANDEMI COVID-19 Iis Mardiansyah; Trisnawati Kusumawardhani
Jurnal Komunikasi dan Budaya Vol 4 No 2 (2023): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v4i2.2299

Abstract

This study highlights the evolution of personal selling strategies at Company X, a retail smartphone business in Bekasi, amidst the COVID-19 pandemic and the New Normal. Employing a qualitative approach and case study methodology, the research explores how the integration of creativity in personal selling communication and the utilization of digital technologies, such as social media and communication applications, have become pivotal in product sales in the post-pandemic era. The study focuses on four primary sales strategy stages: planning, policy dissemination, implementation, and evaluation, along with an analysis of the distribution of sales personnel across different locations. The findings reveal that the creative use of social media, particularly Instagram, TikTok, Facebook, and WhatsApp, has successfully maintained consumer engagement and enhanced brand visibility in a competitive and digital environment. These insights underscore the importance of strategy adaptation, professionalism in digital content, and sales team training to meet the evolving market challenges. The study recommends improvements in sales team training, the optimization of social media use, and adaptability to market changes as key to future sales success.
ANALISIS WACANA KRITIS BERITA TEMPO.CO KUBU ANIES DAN GANJAR INGIN BATALKAN HASIL PILPRES KE MK ema ema
Jurnal Komunikasi dan Budaya Vol 4 No 2 (2023): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v4i2.2450

Abstract

Penelitian ini berfokus pada wacana Pilpres 2024 dan niat kubu Anies Baswedan-Muhaimin Iskandar dan Ganjar Pranowo-Mahfud MD untuk membatalkan hasil Pilpres dengan mengajukan gugatan ke Mahkamah Konstitusi di Portal media TEMPO.CO. Menggunakan metode penelitian kualitatif dan pendekatan Analisis Wacana Kritis, penelitian ini mengeksplorasi konstruksi naratif dan retorika politik dalam berita terkait. Hasil penelitian menunjukkan bahwa isu gugatan ke MK adalah bagian dari dinamika politik yang lebih besar dalam konteks Pemilu 2024 di Indonesia. Penelitian ini memberikan pemahaman yang mendalam tentang bagaimana narasi dan retorika politik digunakan untuk mempengaruhi opini publik dan membentuk diskursus politik. Penelitian ini juga berharap dapat membantu pembaca dalam mengembangkan kemampuan kritis mereka dalam menilai kebenaran berita.

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