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Jurnal Manajemen Update
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ANALISIS FAKTOR-FAKTOR PREDIKSI KEBANGKRUTAN MENGGUNAKAN MODEL ZMIJEWSKI DAN MODEL SPRINGATE PADA PERUSAHAAN PERTAMBANGAN SUBSEKTOR BATUBARA YANG TERDAFTAR DI BURSA EFEK INDONESIA B1021131031, Desi Endang Lestari
Jurnal Manajemen Update Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen
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ABSTRAK Krisis perekonomian global yang terjadi mengakibatkan bisnis tambang mengalami penurunan keuntungan, hal ini dikarenakan adanya penurunan permintaan yang membawa dampak pada penurunan harga. Melihat kondisi bisnis tambang saat ini yang terjadi, perusahaan dihadapankan pada resiko kebangkrutan. Penelitian ini bertujuan untuk mengetahui faktor perbedaan prediksi kebangkrutan menggunakan metode Zmijewski  dan Springate pada perusahaan subsektor pertambangan batubara yang terdaftar di Bursa Efek Indonesia. Faktor pembeda yang di pilih oleh peneliti berdasarkan pada lima rasio keuangan yang terdiri atas profitabilitas, likuiditas, prtumbuhan penjualan, solvabilitas dan ukuran perusahaan. Populasi yang digunakan sebanyak 22 perusahaan, selama enam tahun yaitu periode 2012 sampai 2017, dengan jumlah sampel 20 perusahaan. Penentuan sampel berdasarkan teknik purposive sampling. Pengumpulan data menggunakan teknik sekunder. Teknik analisis data yang digunakan adalah statistik deskriptif, uji asumsu klasik, dan uji beda paired sample t-test. Pengujian hipotesis menggunakan uji beda paired sample t-test. Hasil uji hipotesis menunjukan bahwa terdapat perbedaan yang signifikan model analisis prediksi kebangkrutan antara metode Zmijewski dan Springate. Perbedaan hasil analisis tersebut disebabkan adanya perbedaan variabel yang digunakan model Zmijewski dan Springate. Zmijewski dengan tiga rasio dan Springate menggunakan empat rasio.Kata kunci : Kebangkrutan, model Zmijewski, model Springate  Abstract The global economic crisis that occurred resulted in the mining business experiencing a decline in profits, this was due to a decline in demand which had an impact on falling prices. Looking at the current condition of the mining business, the company is faced with the risk of bankruptcy. This study aims to determine the differences in bankruptcy prediction predictions using the Zmijewski and Springate methods in coal mining subsector companies listed on the Indonesia Stock Exchange. The differentiating factor chosen by researchers is based on five financial ratios which consist of profitability, liquidity, sales growth, solvency and firm size. The population used was 22 companies, for six years, namely the period 2012 to 2017, with a sample of 20 companies. Determination of samples based on purposive sampling technique. Data collection uses secondary techniques. The data analysis technique used is descriptive statistics, classic assumptions test, and different test paired sample t-test. Hypothesis testing uses a different test paired sample t-test. The results of the hypothesis test show that there are significant differences in the analysis model of the prediction of bankruptcy between the Zmijewski and Springate methods. The difference in the results of the analysis was due to differences in the variables used by the Zmijewski and Springate models. Zmijewski with three ratios and Springate uses four ratios.Keywords: Bankruptcy, Zmijewski model, Springate model  DAFTAR PUSTAKA Adriana, & Azwir. (2012). Analisis Prediksi Kebangkrutan Menggunakan Metode Springate Pada Perusahaan Food And Beverages Yang Terdaftar di Bursa Efek Indonesia Periode 2006-2010. Jurnal Repository. Altman, E. I. (1968). Financal Ratio, Discriminant Anlysis and the Prediction of Comparate Bankruptcy. The Journal of Finance, 23 (4). 589-609. Almilia, L. S. (2006). Prediksi Kondisi Financial Distress Perusahaan Go Public dengan Menggunakan Analisis Multinomial Logit. Jurnal Ekonomi dan Bisnis, XII (1). Almilia, L. S., & Kristijadi. (2003). Analisis Rasio Keuangan Untuk Memprediksi KondisiFinancial Distress Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Jakarta. JAAI, 7 (2), 183-210. Ardian, A., & khoiruddin, M. (2014). Pengaruh Analisis Kebangkrutan Model Altman Terhadap Harga Saham Perusahaan Manufaktur. Management Analysis Journal.           Arikunto, Suharsimi, (2012). “Prosedur Penelitian : Suatu Pendekatan Praktik”, Jakarta : PT. Rineka Cipta. Brigham, E.F and Joel F.H. (2001). Dasar-Dasar Manajemen Keuangan (alih bahasa: Ali Akbar Yulianto). Jakarta: Salemba Empat. Darsono dan Ashari. (2005). Pedoman praktis memahami laporan keuangan. Yogyakarta. Elmabrok, Ali Abusalah., Mohammed & Ng Kim-Soon. (2012). Using Altman's Model and Current Ratio to Assess the Financial Status of Companies Quoted In the Malaysian Stock Exchange. International Journal of Scientific and Research Publications, 2 (7). Fahmi, Irham.  (2011) . Analisis Kinerja Keuangan. Alfabeta, Bandung Fatmawati, Mila. (2012) . Penggunaan The Zmijewski Model, The Altman Model, Dan The Springate Model Sebagai Prediktor Delisting. Jurnal Keuangan Dan Perbankan, 16 (1), 56-65.                                           Gamayuni, R. R. (2011). Analisis Ketepatan Model Altman Sebagai Alat Untuk Memprediksi Kebangkrutan. Jurnal Akuntansi dan Keuangan, 16 (2), 176-190.                              Ghozali, Imam. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi. Semarang: Badan Penerbit UNDIP.  G. Sugiyarso dan F. Winarni. (2005). “Manajemen Keuangan”. Yogyakarta: Media Pressindo Hanafi M. (2015). Manajemen Keuangan. Cetakan ketiga. Yogyakarta: BPFE.      Harnanto (1991). “Analisis Laporan Keuangan”. Yogyakarta : UPP AMP YKPN Harahap, Sofyan Syafri. (2011). Analisis Kritis Atas laporan Keuangan.Yogyakarta Harahap, Soyfan Syafri. (2013). Analisis Kritis Atas Laporan Keuangan. Jakarta. Januarti, Indira dan Ella Fitrianasari. (2008). Analisis Rasio Keuangan dan Rasio Nonkeuangan yang Memengaruhi Auditor dalam Memberikan Opini Audit Going Concern pada Auditee (Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di BEJ 2000-2005). Jurnal MAKSI. Vol. 8, No. 1: 43-58. Kasmir. (2012). Analisis Laporan Keuangan. Jakarta: PT. Rajagrafindo Persada. Mohammad Nazir. (1998). ”Metode Penelitian”. Jakarta: Ghalia Indonesia. Munawir, S.(2007). Analisa Laporan Keuangan. Yogyakarta: Liberty. Nidhi, Arora & Jatinderkumar R. Saini. (2013). Time Series Model for Bankruptcy Prediction via Adaptive Neuro-Fuzzy Inference System. International Journal of Hybrid Information Technology. 6 (2). India. Pradhan, Roil. (2011). Prediction Of Z Score For Private Sector Banking Firms. International Referred Research Journal. 2 (22). ISSN-0975-3486 Prihanthini, Dwi N.M.E. dan Maria M.R.S. (2013). Prediksi Kebangkrutan Dengan Model Grover, Altman Z-Score, Springate Dan Zmijewski Pada Perusahaan Food And Beverage Di Bursa Efek Indonesia. Qisthi, Dafi, Suhandak, dan Handayani S.R. (2013). Analisis X-Score (Model             Zmijewski) Untuk Memprediksi Gejala Kebangkrutan Perusahaan. Universitas Brawijaya. Ramadhani, Ayu Suci dan Niki Lukviarman. (2009). “Perbandingan Analisis Prediksi Kebangkrutan Menggunakan Model Altman Pertama,  Altman Revisi, Dan Altman Modifikasi Dengan Ukuran Dan  Umur Perusahaan  Sebagai Variabel Penjelas (Studi Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia)”. Jurnal Siasat Bisnis, 13 (1). Sinambela, Lijan Poltak. Dkk. (2009) . Reformasi Pelayanan Publik. Jakarta:Bumi Aksara Sugiyono. (2016). Metode Penelitian Bisnis. Bandung: Alfabeta. Toto, Prihadi. (2011). Analisis laporan keuanagn teori dan aplikasi. Jakarta: PPM. Wahyu Widarjo dan Doddy Setiawan. (2009). Pengaruh Rasio Keuangan Terhadap Kondisi Financial Distress Perusahaan Otomotif. Jurnal Bisnis dan Akuntansi, 11 (2). Wild, J. John, K.R.Subramanyam, dan Robert F.Halsey. (2005). Financial Statement Analysis. Yanivi S. Bachtiar dan S. Nurwahyu Harahap (terjemahan). Analisis   Laporan Keuangan. Jilid kedua. Salemba Empat. Jakarta Wijaya Adi Cahyono. (2013). Prediksi Kebangkrutan Perusahaan Pertambangan Batubara yang Listing Di Bursa Efek Indonesia Periode 2011-2012 Dengan Menggunakan Analisis Model Z-Score Altman. Jurnal. Fakultas Ekonomi dan Bisnis Universitas Brawijaya.                                                                       
CALENDAR ANOMALIES OF JANUARY EFFECT, DAY OF THE WEEK EFFECT AND SIZE EFFECT TOWARD STOCK RETURN ON GO PUBLIC COMPANY LISTED INDONESIA STOCK EXCHANGE PERIOD 2013 – 2017 Aprilia, Nanda B1024141010
Jurnal Manajemen Update Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen
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An efficient capital market hypothesis says that markets that efficiently react quickly to relevant information. In an efficient market, the market will quickly react to new information coming in so that a new equilibrium price will be reached quickly. In practice in the capital market phenomena appear that show deviations that are contrary to the concept of efficient capital markets (market anomaly). The pupose of this research to investors because  Investors need information to assess the risks involved in their investments and to estimate returns on the investment. With the information obtained, investors can determine the position of selling, buying or holding a stock. These anomalies including the January Effect, Day of The Week Effect and Size Effect.The data used in this study are secondary data from companies listed on the Indonesia Stock Exchange during the study period from January 2013 to December 2017. The samples used in this study were 55 issuers with purposive sampling method. The statistical analysis used in this study is by multiple regression analysis with dummy variables for January effects and Day of The Week effect while different T tests for firm size effects.The results of hypothesis testing with multiple linear regression analysis with Independent variables, namely January Efeect, Day Of The Week Effect, and Size Effect and Dependent variables namely Stock Return. Based on the results of multiple linear regression test analysis using dummy variables showing that the January Effect of each variable has a significant influence on Stock return and on the day of the week effect on Monday, Tuesday, Wednesday, Thursday and  Friday also has a significant effect on stock returns. While the size effet based on the results of the independent t-test on the size effect variable of a company has a significant effect (<0.05) which means that the size of a company has an impact on a company's stock return, where the company is measured based on total asset. REFERENCES Ahmad, Z dan Simon Hussain, 2001, “KLSE Long Run Overreaction and The Chinese New Year Effect”, Journal of Business Finance and Accounting, Vol 28, p.1-2Ang, Robert, 2000, Buku Pintar Pasar Modal Indonesia (The Intelligent Guid to Indonesian Capital Market), Mediasoft Indonesia.Banz, R., 1981, “The Relationship Between Return and Market Value of Common Stock”, Journal of Financial Economic, 9: 3-18.Balaban, E., Bayar, A., and Kan, Ö., 2001, Stock returns, seasonality and asymmetric conditional volatility in world equity markets, Applied Economics Letters 8, 262-268.Berument, H., and Kiymaz H., 2001, The day of the week effect on stock market volatility, Journal of Economics and Finance 25, 181-194.Berument, H., and Kiymaz, H.,., 2003, The day of the week effect on stock market volatility and volume: International evidence, Review of Financial Economics 12, 363-381.Chatterjee, Amitava., 2000, “Market Anomalies Revisited”, Journal of Applied Business Research, vol: 13 No.4Choudhry, T., 2000, Day of the week effect in emerging Asian stock markets: evidence from the GARCH model, Applied Financial Economics 10, 235-242.Chotigeat, T and I.M. Pandey., 2005, “Seasonality In Asia’s Emerging Markets:India and Malaysia.”, Internasional Trade and Finance Association. Paper 53Dyl, E. A. (1977). Capital Gains Taxation and Year-end Stock Market Behavior. Journal of Finance, 32, 165-75.Dubois, M., and Louvet, P., 1996, The day-of-the-week effect: The International Evidence, Journal of Banking and Finance 9, 1463-1484.Elton, Edwin J., and Gruber, Martin J., 1995, Modern Portfolio Theory and Investment Analysis, Fifth Edition, John Wiley & Sons, Inc.Fama, E. (1970). Efficient capital markets: A review of theory and empirical work. The Journal of Finance, 25 (2), 383-417.Fields, M. (1931). Stock Prices: A Problem in Verification. Journal of Business, 415-418. Fields, M. (1931). Stock Prices: A Problem in Verification. Journal of Business, 415-418.French, K. 1980. Stock Returns and the Weekend Effect. Journal of Financial Economics, 8, 55-69.French, Dan W and Trapani, Teresa D., 1994, “Cash Balances and The January Effect in Stock Returns”, Quarterly Journal of Business & Economic, Vol: 33 Iss:4 p: 3-12Ghozali, Imam., 2006, Analisis Multivariate Lanjutan Dengan Program SPSS, Badan Penerbit Universitas Diponegoro, Semarang.Gibbson, M.R. & Hess, P. (1981). Day of the week effects and asset returns. The journal of Business, 54(4), pp 579-596.Gumanti, Tatang Ary dan Elok Sri Utami., 2002, “Bentuk Pasar Efisien dan Pengujiannya”, Jurnal Akuntansi & Keuangan, Vol. 4, No.1, p54-66Haroon, M. A. & Shah, N. (2013). Investigating day of the week effect in stock returns: Evidence from Karachi Stock Exchange – Pakistan. Pakistan Journal of Commerce and Social Sciences, 7 (2), 381-393.Hartono, Jogianto., 2000, Teori Portofolio dan Analisis Investasi, Edisi pertama, BPFE, JogjakartaHaugen R., and P. Jorion., 1966, “ The January Effect : Still There after ll These Years.” Financial Analyst Journal, vol:52:27-31.Henke, Harald., 2002, “Tax-Loss Saelling and Window-Dressing: An Investigation of the January Effect in Poland.” Department of Economics. Eropa University Viadrina Frankfurt, Germany.Husnan, Suad. 2001, Dasar-Dasar Teori Portofolio dan Analisis Sekuritas, Edisi Ketiga, UPP AMP YKPN, YogyakartaHUSSAIN, Faryad; HAMID, Kashif; AKASH, Rana Shahid Imdad; KHAN, Majid Imdad. Day of the Week Effect and Stock Returns: Evidence from Karachi Stock Exchange-Pakistan. Far East Journal of Psychology and Business, V 3, N 1, April 2011.Jaffe, J., and Westerfield, R., 1985, The week-end effect in common stock returns: the international evidence, Journal of Finance 40, 433-454.Jabareen, Y. (2009). Building a Conceptual Framework: Philosophy, Definitions, and Procedure. International Journal of Qualitative Methods, 8(4)Jones, C.P., 2000, Investments: Analysis and Management, 7th ed., New York, NY:John Wiley & Sons, Inc.Keim & Donald B. (1983). Size-related anomalies and stock return seasonality: Further empirical evidence. Journal of Financial Economics, 12(1), 13-32.King’ori, E.N. (2005). Stock Market Seasonalities at the Nairobi Stock Exchange. University of Nairobi. Unpublished MBA ProjectKohers, G., Kohers, N., Pandey, V., and Kohers, T., 2004, The disappearing day-of-the-week effect in the world’s largest equity markets, Applied Economics Letters 11, 167-171.Lamoureux, Christopher G., and Sanger, Gary C., 1989. “Firm Size and Turn-ofthe-Year Effects in the OTC / NASDAQ Market”, The Journal of Finance, Vol XLIV No. (5).Lakonishok.J. & Levi. M. (1982).Weekend Effects on Stock Returns: A Note. The Journal of finance, 37(3), 883–889. DOI: 10.1111/j.1540-6261.1982.tb02231.x.Li, Eng Li., 1998, “Timing Stock Purchase and Sales in Kuala Lumpur, Mumbai, Singapore and Bangkok.” Singapore Management Review. Vol:20 Iss:1p:65-67Ondiala, M. O. (2014). The turn of the month effect at the Nairobi Securities Exchange. Unpublished MSc. Finance Research Project, University of Nairobi.Pearce, Douglas K., 1955, “The Robustness of Calendar Anomalies in Daily Stock Returns.” College of Management North Carolina State University. FReilly, F.K. & Brown, K.C., (2003). Investment Analysis and Portfolio Management. Mason, Ohio: South-Western/Thomson Learning.Ritter J., and N.Chopra., 1989,”Portofolio Rebalancing and the Turn of the Year Effect”, Journal of Finance 44: 149-166.Reinganum, Marc R., 1992, “A Revival of the Smal-Firm Effect”. Journal of Portofolio Management, Vol:18 Iss:3 p:55-62.Ritter, Jay R dan Ziemba, William T., 1988,” The Buying and Selling Behaviour of Individual Investor at the Turn of the Year”, Journal of Finance, Vol:43 Iss:3 p:701-719Robert A. Haugen dan Philippe Jorion., 1996, “The January Effect: Still There after All These Years”, Financial Analyst Journal, January-FebruaryRozeff, M. S. & Kinney, W. R.(1976). Capital Market Seasonality: The Case of Stock Returns. Journal of Financial Economics, 3, 379-402.Rathinasamy, R.S dan Krishna G. Mantripragada., 1996, “The January Size Effect Revisited: Is it A Case of Risk Mismeasurement?” Journal of Financial and Strategic Decisions. Vol:9 No. 3R. Christie-David and M. Chaudhry., 2000, “January Anomalies: Implications for the Market’s Incorporation of News”, The Financial review, Vol:3 p.79-96Santoso, Singgih., 2004, SPSS Versi 10: Mengolah Data Statistik Secara Profesional, PT. Elex Media Komputindo, Jakarta.Sharpe, W.F., Alexander, G.J, and Bailey, J.V., 1995, Investments, Fifth Edition, Prentice Hall, New Jersey.Strong, N. (1992). Modeling Abnormal Return: A review article. Journal of Business Finance and Accounting, 19 (4), 533-553.Suryawijaya, Marwan Asri dan Faisal Arief Setiawan. 1998, “Reaksi Pasar Modal Indonesia Terhadap Peristiwa Politik Dalam Negeri”, Kelola, No. 18/VIIWong, M. K., Ho, C. M., Dollery, B. (2007). An Empirical Analysis of the Anomalous Stock Market Behavior of Small Firms in January: Empirical Test for Year-End Tax Effect. University of New England.
Pengaruh Corporate Image dan Perceived Value terhadap Purchase Intention Tiket melalui M-Tix dengan Viral Marketing sebagai variabel moderating (Studi Kasus XXI Transmart Pontianak) Rizqaan, Andriza B1021141101
Jurnal Manajemen Update Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen
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Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Corporate image dan Peceived Value terhadap Purchase Intention Tiket melalui M-Tix dengan Viral Marketing sebagai variabel moderating pada XXI Transmart Pontianak. Jenis penelitian ini adalah penelitian asosiatif dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh masyarakat kota pontianak. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling dengan kriteria responden harus berusia diatas 15 tahun. Jumlah sampel sebanyak 142 orang responden yang siap diolah. Metode analisis data yang digunakan adalah moderated regression analysis.Hasil penelitian menunjukkan bahwa corporate image tidak memiliki pengaruh yang signifikan terhadap purchase intention, perceived value memiliki pengaruh yang signifikan terhadap purchase intention, dan viral marketing tidak memoderasi perceived value terhadap purchase intention.Kata Kunci: Corporate Image, Perceived Value, Purchase intention, Viral Marketing. DAFTAR PUSTAKA Abdullah Q Bataineh (2015) “The Inpact of Perceived e-WOM on Purchase Intention : The Mediating Role of Corporate Image” Departement of Marketing Faculty of Economic and Administrative Sciences, University Jordan.Alhidari, Almeshal (2017) “Determinants of Purchase Intention in Saudi Arabis: A Moderating Role of Gender” Departement of Marketing King Saud Univercity, Saudi Arabia.Andini, Suharyono, Sunarti (2014) “Pengaruh viral marketing terhadap kepercayaan pelanggan dan keputusan pembelian (Studi pada mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Angkatan 2013, yang melakukan pembelian online melalui media sosial Instagram)” Program Studi Ilmu Administrasi Universitas Brawijaya Malang.Anggreani, Maya (2015) “Pengaruh Perceived Value dan Brand Image Terhadap Repurchase Intention Melalui Word Of Mouth Sebagai Variabel Intervening Smartphone Samsung Galaxy Series. Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.Chinho Lin, Yi-Shuang Wu, Jeng-Chun (2013) “Electronic Word of Mouth: The Moderating Roles of Product Involvement and Brand Image” Tecnology Inovation and Industrial Management, Phuket Thailand.Fayumi, Endang (2014) “Pengaruh citra perusahaan dan kepuasan terhadap kepercayaan dan dampaknya pada loyalitas” Universitas Stikubank Semarang.Gultom, Hary (2017) “Pengaruh viral marketing dan gaya hidup terhadap keputusan pembelian produk smartphone melalui media sosial Instagram” Skripsi Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura Pontianak.Listyorini, Maya, Naili (2015) “Pengaruh perceived value dan brand image terhadap repurchase intention melalui word of mouth sebagai variabel intervening smartphone Samsung galaxy series” Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro.Mal, Gede Agus (2018) “Pengaruh harga, promosi, dan kualitas layanan terhadap keputusan pembelian tiket pesawat secara online di situs traveloka.com” Pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Humaniora Universitas Dhyana Pura Bali.Meng-meng, Jian, Ling (2018) “Understanding the effects of eWOM social ties on purchase intention: A moderated mediation investigation” Faculty of Management and Economics, Dalian University of Technology China.Morella, Mulyadina (2017) “Pengaruh tanggapan afektif, kognitif, dan lingkungan konsumen terhadap viral marketing pada trailer film Guardians Of The Galaxy Vol 2 melalui perilaku konsumen sebagai variabel moderating” Skripsi Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Tanjungpura Pontianak.Nur Heliyana, Mohd Shoki Md, Norhuzaimah Mohd Som, Norhayati Zakuan (2016) “The Mediating Effect of Brand Image between Electronic Word of Mouth and Purchase Intention in Social Media” Departement of Business Administration, Faculty Of Menegement , University Teknologi Malaysia, Skudai, Johor, Malaysia.Padmayanto, Siti (2014) “Pengaruh kualitas produk terhadap loyalitas pelanggan dengan kepuasan sebagai variabel moderasi” Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta.Permatasari Indah Meirina (2015) “Analisi Pengaruh Consumer Ethnocentrism dan Perceived Value Terhadap Minat Beli Konsumen Dengan Peran Brand Image Sebagai Mediator (Studi Kasus Pada Konsumen Batik Semarang)” Skripsi Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Dipenogoro, Semarang.Prasetyo, Stefanus Heri (2015) “Pengaruh Perceived Value terhadap Keputusan Pembelian Smartphone Android dengan Word Of Mouth positif sebagai variabel moderasi” Fakultas Ekonomi Universitas Slamet Riyadi Surakarta.Putra, Srikandi, Kadarisman (2015) “Pengaruh citra perusahaan terhadap minat berkunjung dan keputusan berkunjung” Fakultas Ilmu Administrasi Bisnis Universitas Brawijaya Malang.Putri, Afni Andita (2017) “Peran Islamic value marketing dalam viral marketing terhadap keputusan pembelian” Skripsi Mahasiswa Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Surakarta.Ristania, Jeryy S (2012) “Analisis pengaruh harga, promosi dan viral marketing terhadap keputusan pembelian pada online shop s-nexian melalui facebook” faculty of BINUS Business School.Shabnan, Reza, Mehran (2014) “Investigating the Effect of Electronic Word of Mouth on Costemer’s Purchase Intention of Digital Product” Faculty of Entrepreneurship, University of Tehran, Tehran, Iran.Sugiyono, (2015). Metode Penelitian Tindakan dan komprehensif. Bandung Alfabeta.Syahreza, Ibnu (2018) “Pengaruh Word of Mouth, Online Customer Review, dan Online Customer Rating terhadap Minat Beli dengan Gender sebagai variabel Moderasi (Studi Kasus pada Online Marketplace Tokopedia di Pontianak)” Skripsi Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Tanjungpura Pontianak.Wahyuni Ika (2016) “Strategi Viral Marketing Melalui UI Instagram dalam Meningkatkan Penjualan (Studi Deskriptif Kualitatif pada Selfie Contest Avoskin Beauty)”. Skripsi Mahasiswa Program Studi Komunikasi Fakultas Ilmu Sosial dan Humaniora Universitas Islam Negri Sunan Kalijaga, Yogyakarta.Wilopo, Saiful, Suharyono (2013) “Pengaruh perceived price dan perceived value pada produk bundling terhadap minat beli” Fakultas Ilmu Administrasi Bisnis Universitas Brawijaya.Yuliana, Heru Triatmaja (2016) “Pengaruh perceived value dan social influence terhadap purchase intention smartphone 4G pada pelanggan bandung elektronik center” Fakultas Ekonomi dan Bisnis Universitas Telkom.  https://id.m.wikipedia.org/wiki/Cineplax_21_Group 

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