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Heronimus Maryono
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School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 5 Documents
 1 
Search results for , issue "Vol 7 No 2 (2024): Indonesian Business Review" : 5 Documents clear
The Impact of Financial Technology, Financial Literacy, and Financial Performance on Investment Decisions Hambali, Denny
Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.2.115-124

Abstract

As the number of players in the capital market increases and technological developments affect how and when individuals choose to invest, understanding the dynamics that influence these decisions becomes increasingly important. The purpose of this study was to analyze the effect of financial literacy, financial performance, and financial technology on the decision to invest in the people of Sumbaw City on the Indonesia Stock Exchange (IDX). The population in this study is the people of Sumbawa City who have invested in the Indonesia Stock Exchange (IDX), the sampling technique used is purposive sampling with a sample size of 100 respondents. The data analysis technique used is structural equation modeling-partial least square (SEM-PLS) with a Liketr scale from a range of 1 to 4. The results showed that financial literacy, financial performance, and financial technology partially had a positive and significant effect on investment decisions in the people of Sumbawa City. Based on the results of this study, it can be concluded that a high level of financial literacy will increase investors' understanding of managing investment risk and making smarter decisions. The company's financial performance also affects investor confidence in making investments, while the use of financial technology can facilitate access to information and investment transactions so as to influence investment decisions
The Impact of Digital Marketing and Entrepreneurial Capabilities on Marketing Performance Hardiansyah, Rian; Fahlia, Fahlia; Nuramaliyah, Nuramaliyah
Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.2.105-114

Abstract

The objective of this study is to assess the impact of digital marketing and entrepreneurial competence on the marketing performance of micro, small, and medium enterprises (MSMEs) in the Sumbawa district. An investigation was carried out involving 180 owners of Micro, Small, and Medium Enterprises (MSMEs), and the collected data was evaluated using Structural Equation Modeling-Partial Least Square (SEM-PLS). The research findings indicate that both digital marketing competency and entrepreneurial competency have a notable and beneficial impact on marketing performance. Additionally, it is observed that digital marketing competency specifically has a favorable and considerable influence on marketing performance. According to the findings of this study, it is crucial for MSMEs in Sumbawa Regency to give priority to enhancing their digital marketing and entrepreneurial abilities in order to enhance their marketing effectiveness. This research has significant ramifications for owners of micro, small, and medium enterprises (MSMEs), policymakers, and researchers, highlighting the necessity for additional investigation into this subject matter.
Strategi Bauran Pemasaran Ayam Zata Tahun 2023-2025 Ramadhan, Muhammad Taqiyyuddin; Widjaja, Andrianto
Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.2.69-82

Abstract

Penelitian ini merupakan penelitian terapan yang ditujukan untuk mengetahui masalah pemasaran yang dihadapi Ayam Zata dan menyusun strategi pemasaran baru yang tepat dan efektif sesuai dengan target pasar Ayam Zata. Penelitian ini menggunakan pendekatan kualitatif dan kuantitatif. Penelitian ini sendiri dilakukan pada gerai Ayam Zata cabang Cipinang Muara dan observasi yang dilakukan disekitar gerai sejauh 200 meter. Berdasarkan hasil penelitian, pelanggan telah memberikan persepsi bahwa Ayam Zata merupakan gerai aneka olahan ayam. Sambal bawang yang dimiliki Ayam Zata cukup disukai konsumen. Strategi pemasaran yang dilakukan Ayam Zata belum optimal karena masih sederhana. Promosi yang dilakukan sebatas melalui banner.
The Impact of Digital Marketing, Financial Literacy, And Digital Literacy on Purchasing Intent for Online Products Cahyono, Tomy Dwi; Rizqi, Reza Muhammad
Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.2.83-93

Abstract

The swift advancement of technology has greatly influenced how humans engage with technology, leading to fundamental changes in communication and transactions. This has led to substantial prospects for the expansion of e-commerce in Indonesia. This study aims to elucidate the impact of digital marketing, financial literacy, and digital literacy on online product purchasing decisions. This study utilized an associative quantitative method utilizing structural equation modeling-partial least square (SEM-PLS). The study employed purposive sampling to choose a sample of 100 students from the Faculty of Economics and Business at Sumbawa University of Technology. Data is collected through a questionnaire distributed using a Google Form. The study shows that digital marketing, financial literacy, and digital literacy have a partial impact on the interest in purchasing things online. This highlights the significance of employing efficient digital marketing methods and consumers' comprehension of finance and information technology to enhance their inclination towards purchasing things online. Companies can boost their sales by prioritizing the enhancement of digital literacy and marketing expertise.
The Impact of Profitability, Company Size Asset Growth On The Capital Structure Jibrail, Ahmad; Akbar, Arya Zulfikar; Hartini, Hartini
Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.2.95-104

Abstract

The objective of this study was to assess and examine the impact of profitability, business size, and sales growth on the capital structure of manufacturing companies listed on the Indonesia Stock Exchange between 2018 and 2022. The study encompassed a total of 140 manufacturing businesses that were listed on the Indonesia Stock Exchange over the period from 2018 to 2022. The employed sample approach is purposive sampling. The analysis technique employed utilises the IBM SPSS (Statistical Package for Social Science) programme, specifically version 20. The findings indicated that profitability, firm size, and sales growth exerted a favourable and statistically significant impact on the capital structure. The implication of this research is that company management should prioritise enhancing performance by focusing on profit management, making informed decisions to achieve sustainable profits, efficiently and effectively controlling costs, and effectively managing resources to foster continuous growth and development into a large company. Choosing the appropriate finance source for the company's operating activity.

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