Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) is a journal to managed of Management Study Program Faculty of Economics and Business, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in management and business. Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) editor receives scientific articles of empirical research and theoretical studies related to management and business sciences that certainly have never been published. Published twice a year in June and December.
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<![CDATA[Pengaruh Strategi Bersaing dan E-Commerce Terhadap Keberhasilan Usaha ]]>
<![CDATA[Aldino, Alfin]]>;
<![CDATA[Aramita, Finta]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4334
<![CDATA[The aim of this research is to analyze and test the influence of competitive strategies and e-commerce on the success of culinary Micro, Small and Medium Enterprises (MSMEs) in Medan Selayang District. This type of research is quantitative with an associative approach. The population is culinary MSMEs located and recorded in the Medan Selayang District area in 2022-2023 as many as 123 business actors. The sample was determined by purposive random sampling using the Slovin formula and obtained as many as 55 people. Data collection techniques through distributing questionnaires and documentation. The data analysis technique uses multiple linear regression analysis. The research results show the influence of competitive strategy and e-commerce on business success. Conclusion: Partial and simultaneous competitive strategy and e-commerce have a positive and significant effect on the success of MSME businesses in Medan Selayang District.]]>
<![CDATA[Pengaruh Content Marketing Dan Event Marketing Terhadap Brand Image Honda Pada Masyarakat Kelurahan Mangga, Medan ]]>
<![CDATA[Siburian, Ester]]>;
<![CDATA[Hasman, Haryaji Catur Putera]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4320
<![CDATA[This research aims to determine the influence of Content Marketing and Event Marketing on the Brand Image of Honda Motorcycles in the Community of Mangga Village, Medan. This type of research is quantitative associative research. The population in this study is the people of Mangga sub-district, Medan who own Honda motorbikes, with a sample size of 100 respondents. The data collection technique in this research uses a questionnaire with a quantitative approach. The data analysis techniques used are descriptive statistical analysis and multiple regression analysis. Then test the hypothesis using the Partial Test (t Test) and Simultaneous Test (f Test). The research results show that partially Content Marketing has a positive and significant effect on Brand Image and Event Marketing has a positive and significant effect on Brand Image. Simultaneously Content Marketing and Event Marketing have a positive and significant effect on Brand Image]]>
<![CDATA[The Influence of Work Facilities, Teacher Teaching Discipline, and Work Motivation on Teacher Performance at Madrasah Aliyah State (MAN) Dairi ]]>
<![CDATA[Syasmita, Ria]]>;
<![CDATA[Bambang, Bambang]]>;
<![CDATA[Taufik, Muhammad]]>;
<![CDATA[Erwin, Erwin]]>;
<![CDATA[Helmi, Tengku Ahmad]]>;
<![CDATA[Rahayu, Sri]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.3694
<![CDATA[This exploration examines the impact of work offices, instructors showing discipline and work inspiration on educator execution at Madrasah Aliyah Negeri (MAN) Dairi. This examination intends to analyze the impact of work offices, educators showing discipline and work inspiration both somewhat and at the same time on instructor execution at Madrasah Aliyah Negeri (MAN) Dairi. This exploration is a quantitative examination, and the inspection procedure utilized is absolute testing. The example was 50 educators. The consequences of the exploration show that the work offices variable has a t-count of 4.941 and a meaning of 0.000, the educator showing discipline variable has a t-count of 4.325 and a meaning of 0.000, and work inspiration has a t-count of 3.890 and a meaning of 0.000. In this way, one might say that, to some extent, every one of the factors of work offices—educators showing discipline and work inspiration—significantly affects educator execution. At the same time, work offices, instructors showing discipline and work inspiration likewise meaningfully affect educator execution at Madrasah Aliyah Negeri (MAN) Dairi with a F worth of 47.977 and a meaning of 0.000.]]>
<![CDATA[Pengaruh Experiental Marketing Dan Servicescape Terhadap Loyalitas Konsumen (Studi Kasus : Di Setia Coffee & Billiard Medan Helvetia) ]]>
<![CDATA[Putri, Farhana]]>;
<![CDATA[Suryani, Wan]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4326
<![CDATA[This study aims to determine the effect of Experiential marketing and Servicescape on consumer loyalty at Setia coffee Billiard Medan Helvetia. This type of research is associative with a quantitative approach. The number of samples in this study amounted 74 respondents taken from 290 total consumer population of Setiacoffee Billiard Medan Helvetia from January 2023 - April 2023. Based on partial t-test results, the experiential marketing variable has a positive and significant influence on customer loyalty. For the t-test on the Servicescape variable partially too has a significant influence on the Customer Loyalty variable. Based on the Ftest, it was found that the experiential marketing variable and the Servicescape variable simultaneously had a positive and significant effect on Consumer Loyalty. The Adjusted R-Square value obtained was 0.855. By calculating the Determination Coefficient R2 x 100%, a result of 85.5% of the Consumer Loyalty variable can be explained by the Experiential Marketing variable (X1) and the Servicescape variable (X2), the remaining 14.5% is influenced by other factors not explained in this study]]>
<![CDATA[Pengaruh Display Produk dan Store Atmosfer Terhadap Impulse Buying Melalui Emotional Response Sebagai Variabel Intervening Pada Customer Matahari Medan Fair ]]>
<![CDATA[Sijabat, Yeni Anggriani]]>;
<![CDATA[Amelia, Wan Rizca]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4335
<![CDATA[This article or writing aims to determine the influence of product displays and store atmosphere on impulse buying through emotional response as an intervening variable for Matahari Medan Fair customers. Apart from that, to find out whether the product display is able to attract consumers' attention to the goods being sold, be it communication information, promotions or visuals that attract consumers. Data was collected through a questionnaire. The population size could not be determined, so we produced a sample using hair's opinion, bringing the total to 96 respondents. Data analysis was carried out via PLS-SEM using the SmartPLS 3.0 program. The research results show the conclusion that product display has a positive and significant effect on impulse buying, as proven by p-values 0.000 0.05. Store Atmosphere has a positive and significant effect on impulse buying, as proven by p-values 0.005 0.05. then indirectly, Product Display through Emotional Response to Impulse Buying has a positive and significant effect on impulse buying, as proven by p-values 0.012 0.05. Store Atmosphere through Emotional Response to Impulse Buying has a positive and significant effect on impulse buying as proven by p-values 0.003 0.05]]>
<![CDATA[Pengaruh Green Product Dan Green Promotion Terhadap Keputusan Pembelian Produk Tupperware (Studi Kasus Di Kisaran) ]]>
<![CDATA[Novita, Citani Sriratu]]>;
<![CDATA[Alfifto, Alfifto]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4321
<![CDATA[This research aims to determine the influence of Green products and Green promotion on Tupperware Product Purchase Decisions among Tupperware Consumers in Kisaran Baru Village. This type of research uses descriptive quantitative. The population used was Tupperware consumers in Kisaran Baru Village and in this research author uses non-probability sampling. The sample was taken using a purposive sampling method of 98 people. The author uses data collection techniques by observation and distributing questionnaires. Several data analysis methods were used in this research, namely data instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. From the results of the tests carried out in this research, it can be concluded that there is a positive and significant influence between the variables Green product (X1) and Green promotion (X2) partially or simultaneously on the decision to purchase Tupperware products among Tupperware consumers in Kisaran Baru Village]]>
<![CDATA[The Influence Of Social Interaction, Skills, And Supervision On The Performance Of Employees At Batu Bara District Human Resources ]]>
<![CDATA[Hadi, Sofian]]>;
<![CDATA[Desfika, Rama]]>;
<![CDATA[Azwar, Muhammad]]>;
<![CDATA[Sirait, M. Sumihar]]>;
<![CDATA[Safrida, Safrida]]>;
<![CDATA[Riana, Zenni]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.3695
<![CDATA[This examination means to determine the impact of social association, abilities and management on the presentation of representatives of the Batu Bara Regime Faculty and HR Improvement Organization. The example in this examination was all representatives of the Batu Bara Rule Faculty and HR Improvement Organization, adding up to 49 individuals. The information examination strategy in this exploration is Various Direct Relapses. Social interaction has a positive and significant impact on employee performance, according to the findings of this study: employee performance is partially and significantly impacted by skills; fractional oversight significantly affects representative execution; and social cooperation, abilities and oversight at the same time affect representative execution.]]>
<![CDATA[Pengaruh Lokasi dan Kelengkapan Produk Terhadap Keputusan Pembelian Konsumen di toko Sehati Jaya ]]>
<![CDATA[Nasution, Elda Marina]]>;
<![CDATA[Aramita, Finta]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4331
<![CDATA[This research aims to determine the influence of location and product completeness on consumer purchasing decisions at UD stores. Sehati Jaya. This type of research is quantitative. The data used is questionnaire data and analysis using SPSS 25. The population in this research is UD Shop visitors. Sehati Jaya. The sampling technique used is non-probability sampling and accidental sampling using the hair formula because the population is not yet known with certainty and suggests that the minimum sample size be 5-10 times the indicator variable. Based on the results of this research, it shows that partially the influence of location (X1) has a positive and significant effect on consumer purchasing decisions at UD stores. Sehati Jaya. The influence of product completeness (X2) has a positive and significant effect on consumer purchasing decisions at UD stores. Sehati Jaya.]]>
<![CDATA[Dampak Program Pemulihan Layanan terhadap Loyalitas Pelanggan di Industri Logistik ]]>
<![CDATA[Suryani, Wan]]>;
<![CDATA[Amelia, Wan Rizca]]>;
<![CDATA[Iriantini, Dwi Bhakti]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4336
<![CDATA[This research discusses the impact of service recovery programs on customer loyalty in the logistics industry with a focus on marketing public relations, service recovery and customer loyalty. In the context of an increasingly competitive logistics industry, maintaining customer loyalty is crucial for the company's business continuity. A service recovery program is an important strategy to carry out. A service recovery program is an effort to resolve customer problems or dissatisfaction by providing compensation or satisfactory solutions, so as to improve the relationship between the company and customers who experience problems. This research used a purposive sampling method with a sample of 400 respondents. The research results show that marketing public relations and service recovery have a positive effect on customer loyalty. The conclusion of this research is that marketing, public relations, and service recovery have a high relationship with customer loyalty at PT. Nugraha Ekakurir (JNE) route in Medan]]>
<![CDATA[Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Loyalitas Konsumen Pulma House Medan ]]>
<![CDATA[Mayzira, Chantika]]>;
<![CDATA[Syahrial, Hery]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4322
<![CDATA[This research aims to determine the influence of digital marketing and customer relationship marketing on consumer loyalty at Pulma House Medan. This type of research is quantitative with an associative approach. The data used is primary data or questionnaires and the data analysis method uses SPSS 25. The population in this study is visitors to Pulma House for the period January 2022 - December 2023, totaling 2249. The sampling technique used is purposive sampling using the Slovin formula, so the number of samples in this study were 96 respondents. Based on the results of this research, it shows that partially the influence of Digital Marketing (X1) has a positive and significant effect on Consumer Loyalty at Pulma House Medan. The influence of Customer Relationship Marketing (X2) has a positive and significant effect on Consumer Loyalty at Pulma House Medan. Based on the results of the F Test, it was found that Digital Marketing and Customer Relationship Marketing together (simultaneously) had an effect on Consumer Loyalty. In the coefficient of determination (R2), the Adjusted R Square value obtained is 0.829 (82.9%) and the remaining 17.1% will be influenced by other factors that cannot be explained in this research.]]>
