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Mohammad Rofiuddin
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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2022): Journal of Management and Digital Business" : 5 Documents clear
Pengaruh e-service quality dan e-trust terhadap e-loyalty dengan e-satisfaction sebagai variabel intervening pada pengguna e-commerce shopee di Surakarta Ilham Karin Rizkiawan; Latifah Putranti; Dela Puspita
Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i3.576

Abstract

This study is entitled The Effect of E-Service Quality and E-Trust on E-Loyalty with E-Satisfaction as an Intervening Variable for Shopee E-Commerce Users in Surakarta. This study aims to determine electronic service quality and trust's effect on electronic loyalty, with electronic satisfaction as an intervening variable. This research is quantitative research with a survey method. The population of this study is consumers who have made purchases on the Shopee website more than once. The sampling technique used purposeful sampling with a total sample of 205 people. The data collection technique uses an online questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is path analysis. The results of the study show that there is a positive effect of e-service quality and e-trust on e-satisfaction. There is a positive effect of e-service quality and E-Satisfaction on E-Loyalty. There is a positive and significant effect of e-service quality and e-trust on e-loyalty, which is mediated by the e-satisfaction of Shopee E-Commerce users in Surakarta.
Pengaruh gaya kepemimpinan, loyalitas karyawan terhadap kinerja karyawan Frendy Wibowo; Sigit Setiyanto; Habib Bahtiar
Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i3.587

Abstract

This study examines the effect of leadership style and employee loyalty on employee performance, where leadership style and employee loyalty are the independent variables, and employee performance is the dependent variable. The population of this study was 53 employees of the Wonogiri Regency DISPORA. Data collection uses populative research methods (Census). The analytical tool used in this study is multiple linear regression analysis. The results showed that leadership style and employee loyalty simultaneously had a positive and significant effect on employee performance.
Faktor-faktor yang mempengaruhi minat remaja menabung di bank syariah dengan pengetahuan sebagai variabel intervening Ayu Putri; Ari Setiawan
Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i3.165

Abstract

This study analyzed the effect of religiosity, income, and promotions on the intention to save, with knowledge as an intervening variable. This quantitative research focuses on the population of the people in Medayu Village. The sample in this study used a purposive sampling technique, namely 100 respondents from Garuda youth in Medayu Village. The analysis tool uses path analysis. The results showed that income, promotion, and knowledge positively affected the intention to save. Religiosity does not affect the intention to save. Religiosity, income, and promotion have a positive effect on knowledge. Knowledge can mediate the influence of religiosity, income, and promotions on the intention to save.
Analisis strategi experiential marketing dalam mempengaruhi keputusan pembelian ulang minuman Staykult di Surakarta Fahman Hadi Utomo; Sukma Amayliana Rachmawati
Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i3.575

Abstract

This study aims to find out what experiential marketing factors influence repurchasing decisions on sales of Staykult drinks in Surakarta and which experiential marketing factors are the most significant. The method used in this study is quantitative, with a multiple linear regression approach. The study results show that all Sense-Feel-Think-Act-Relate factors influence the repurchase decision. At the same time, the sense is the experiential marketing factor with the most substantial influence. The Staykult beverage shop stimulates the consumer's five senses by providing a taste in the form of drinks and food with a distinctive and high-quality taste, very comfortable room interiors, cleanliness, and excellent comfort. With fast service and the friendliness of the servers provided, customers feel comfortable in the shop to hang out with relatives for a long time, as a feeling that customers receive.
Kepuasan sebagai mediasi pengaruh brand image, service quality dan experiential marketing terhadap loyalitas nasabah Sofi Nur Awalia; Ari Setiawan
Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i3.155

Abstract

This study analyzed the effect of brand image, service quality, and experiential marketing on customer loyalty at PT Bank Tabungan Negara Syariah Solo, with satisfaction as an intervening variable. This type of research is quantitative by applying a purposive sampling technique to the number of samples, 100 respondents. Furthermore, data collection was carried out by distributing Likert-scale questionnaires. The analytical method uses path analysis. The study's results prove that brand image has a positive but insignificant effect on customer satisfaction. In contrast, service quality and experiential marketing positively and significantly affect customer satisfaction. Each variable, namely brand image, service quality, experiential marketing, and customer satisfaction, positively and significantly influences loyalty. However, the variable of customer satisfaction was unable to facilitate the influence of brand image, service quality, and experiential marketing on customer loyalty.

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