Indonesian Journal of Business, Accounting and Management
Indonesian Journal of Business, Accounting, and Management (IJBAM) are devoted to publishing research papers for students, academics, researchers, and professors to share advances in accounting, business, and management theory and practice. IJBAM aimed to tie researchers to share high-quality publications at the national and international levels through a double-blind review process. IJBAM focuses on issues pertaining to the empirical investigation of Indonesian Business, Accounting, and Management and employs standard accounting and management analysis tools focusing on the Indonesian economy. The journal publishes original and reviews papers, technical reports, case studies, research notes, teaching cases, and commentaries. The coverage of Indonesian Journal of Business, Accounting, and Management (IJBAM) includes, but is not limited to, the following subjects: Business Administration, Marketing, Entrepreneurship, Human Resources, Business Innovation, Organization Theory, Management Information System, Electronic Commerce, Information System and Technology, Accounting, Islamic Economics, Islamic Finance, Syariah Accounting, Syariah Banking, Consumer Behavior, Internet Marketing, Management, Financial and Banking, Human Resource, Economics, International Business, Operations Management, Technology and Innovation, Business Ethics, and all Areas of Accounting, and all Areas of Business and Information Development around the world. The Journal welcomes the submission of manuscripts that meet the general criteria of significance and scientific excellence. All articles published in IJBAM will be peer-reviewed.
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<![CDATA[Analysis Of The Effect Of Promotion Mix Implementation On Consumer Decisions In Using Flight Services Pt. Sriwijaya Air Rute Tanjung Karang – Jakarta ]]>
<![CDATA[Ariyanto Chandra]]>;
<![CDATA[Meita Pragiwani]]>
<![CDATA[ Indonesian Journal of Business, Accounting and Management (IJBAM) Vol 2 No 02 (2019): [IJBAM] Indonesian Journal of Business, Accounting and Management Vol. 02 No. 02 ]]>
Publisher : <![CDATA[BPJP - STEI ]]>
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DOI: 10.36406/ijbam.v2i02.590
<![CDATA[This study is directed to determine the effect of the promotion mix, namely advertising, personal selling, sales promotion, public relations and publication and direct marketing of the decision to use Sriwijaya Air flight services. To answer the objectives set in this study, questionnaires were used as a tool to collect data relating to advertising variables, individual sales, sales promotions, public relations and publications, direct marketing and the decision to use Sriwijaya Air flight services distributed to 155 respondents of Sriwijaya Air passengers. . The collected questionnaire data is then processed using multiple linear regression inferential statistics with SPSS 17. The results of multiple linear regression analysis can be seen that the independent variables include advertising, private sales, sales promotion, public relations and publication, and direct marketing simultaneously have a significant effect on the decision to use Sriwijaya Air flight services. Partially advertising, sales promotion, public relations and publications, direct marketing has a positive and real effect on the decision to use Sriwijaya Air flight services. While personal selling do not have a significant effect on the decision to use Sriwijaya Air flight services. The results of this study can provide input to Sriwijaya Air airlines to improve and make adjustments to the formulation and implementation of the promotional mix strategy to improve the decision to use Sriwijaya Air air transport services which currently can only explain the variation in the dependent variable changes by 29.2%.]]>
<![CDATA[Effect of Quality of Service, Quality Products and Citra Company on Customer Satisfaction ]]>
<![CDATA[Dwi Sefani]]>;
<![CDATA[Olivia Syanne Nelwan]]>
<![CDATA[ Indonesian Journal of Business, Accounting and Management (IJBAM) Vol 2 No 02 (2019): [IJBAM] Indonesian Journal of Business, Accounting and Management Vol. 02 No. 02 ]]>
Publisher : <![CDATA[BPJP - STEI ]]>
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DOI: 10.36406/ijbam.v2i02.591
<![CDATA[This study aims to find out the partial and simultaneous effects of service quality, product quality and corporate image on customer satisfaction of PT. Bank Capital Indonesia, Tbk Kelapa Gading Branch. The subject of this research is customers who have bank products at PT. Bank Capital Indonesia, Tbk Kelapa Gading Branch. The sample in this study amounted to 71 respondents. The data collection techniques used are questionnaires, literature studies and observations. Data analysis techniques using multiple regression analysis with SPSS 17. Unttuk coefficient determination (Rsquare) obtained by 0.284 or 28.4% and the rest of 71.6% influenced by other factors beyond the model of this study. Partially 23,8% variable of service quality influence to customer satisfaction, 33% variable of product quality influence to customer satisfaction and 20,5% variable of company image have an effect on customer satisfaction. From the partial test result (t test), the three independent variables ie service quality (X1) have sig value 0.020 smaller than 0.05, product quality (X2) has sig value 0.002 smaller than 0.05 company image (X3) has sig value 0.044 smaller than 0.05, so it can be concluded that the quality of service (X1), product kalitas (X2) and corporate image (X3) partially effect on customer satisfaction (Y) at PT. Bank Capital Indonesia, Tbk Kelapa Gading Branch. For simultaneous or simultaneous testing (F test) the quality of service (X1), product calm (X2) and corporate image (X3) significantly influence customer satisfaction (Y) at PT. Bank Capital Indonesia, Tbk Kelapa Gading Branch because the value of F arithmetic is 10,233 and the value of sig 0.000 is smaller than 0,05.]]>
<![CDATA[Analysis of Influence Style Leadership, Motivation, and Work Environment on Employee Performance PT. Bank Capital Indonesia, Tbk ]]>
<![CDATA[Eva Nopalina Panjaitan]]>;
<![CDATA[Meita Pragiwani]]>
<![CDATA[ Indonesian Journal of Business, Accounting and Management (IJBAM) Vol 2 No 02 (2019): [IJBAM] Indonesian Journal of Business, Accounting and Management Vol. 02 No. 02 ]]>
Publisher : <![CDATA[BPJP - STEI ]]>
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DOI: 10.36406/ijbam.v2i02.592
<![CDATA[This study aims to determine the influence of leadership style, motivation, and work environment on the performance of employees of PT. Bank Capital Indonesia (Operational Head Office). The method used in the preparation of this thesis is to use a causal associative method. Causal associative research is a study that aims to determine the effect between two or more variables. This research explains the influence and influence relationship of the variables to be studied. The object of this research is employees at PT. Bank Capital Indonesia, Tbk Operational Headquarters, where the author distributes a written questionnaire to be given to employees of PT. Bank Capital Indonesia, Tbk Operational Headquarters to be answered using the "Likert Scale". In this study was taken 150 employees as respondents in March 2017. Data analysis tool used in this study is multiple linear regression analysis. From result of research known that there is significant influence between leadership style, motivation, and work environment to employee performance. From 3 (three) research variables analyzed, that motivation variable is the most dominant variable affecting employee performance and followed by work environment variable and leadership style variable.]]>
<![CDATA[Effect of Professionality and Motivation on Audit Quality in Public Accounting Firm in Jakarta Area ]]>
<![CDATA[Saprudin Saprudin]]>
<![CDATA[ Indonesian Journal of Business, Accounting and Management (IJBAM) Vol 2 No 02 (2019): [IJBAM] Indonesian Journal of Business, Accounting and Management Vol. 02 No. 02 ]]>
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DOI: 10.36406/ijbam.v2i02.593
<![CDATA[This research examines whether professionalism and motivation influence audit quality. The auditor must always be professional in conducting audits and have high motivation in the work so that the quality of the financial statements audited receives strong public trust. The samples in this study were auditors who worked in the Public Accountant Office (KAP) in Jakarta with 83 respondents and companies using audit services of the Public Accounting Firm with a total of 17 respondents, so that the total sample used amounted to 100 respondents. The sampling method taken was purposive sampling. A questionnaire is a tool used to measure variables. The analysis technique in this study uses multiple linear regression analysis. The results of hypothesis testing show that professionalism has a significant effect on audit quality, and motivation also has a significant effect on audit quality. Based on the simultaneous analysis shows that professionalism and motivation simultaneously (together) influence the audit quality..]]>
<![CDATA[Analysis of Influence Leadership and Professionalism on Teacher Performance in Yayasan Pendidikan dan Pembinaan Umat Al-Fath ]]>
<![CDATA[Yudi Rahman]]>;
<![CDATA[Hosni Suradji]]>
<![CDATA[ Indonesian Journal of Business, Accounting and Management (IJBAM) Vol 2 No 02 (2019): [IJBAM] Indonesian Journal of Business, Accounting and Management Vol. 02 No. 02 ]]>
Publisher : <![CDATA[BPJP - STEI ]]>
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DOI: 10.36406/ijbam.v2i02.594
<![CDATA[This study aims to examine the influence of leadership and professionalism on teacher performance in Yayasan Pendidikan dan Pembinaan umat Al-Fath Kabupaten Bogor. The subject of this study was a teacher in Yayasan Pendidikan dan Pembinaan Umat Al-Fath Kabupaten Bogor, totaling 44 teachers. Data was collected using questionnaires, from 44 questionnaires distributed, returned 44 questionnaires and 44 questionnaires that could be evaluated. The tool used in this study is multiple linear regression with the help of SPSS (Statistical Pakage for Social Scienci) software version 22.0. This study produced 2 findings in accordance with the proposed hypothesis. First, leadership influences performance. Both found the influence of professionalism on performance.]]>
<![CDATA[Influence of Products, Promotion and Distribution of Purchasing Decisions on Fighting Brand Products (S-Tee) PT. Sinar Sosro ]]>
<![CDATA[Yuli Purwati]]>;
<![CDATA[Hosni Suradji]]>
<![CDATA[ Indonesian Journal of Business, Accounting and Management (IJBAM) Vol 2 No 02 (2019): [IJBAM] Indonesian Journal of Business, Accounting and Management Vol. 02 No. 02 ]]>
Publisher : <![CDATA[BPJP - STEI ]]>
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DOI: 10.36406/ijbam.v2i02.595
<![CDATA[Abstract— The purpose of this research is to find out the significant influence of marketing factors which consists of product, promotion, and good distribution simultaneously or partially toward fighting brand product (S-tee) for buying decision at PT. Sinar Sosro. The description of the population which is management students in Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) examined the entire customers who buy Fighting brand product (S-tee) at PT. Sinar Sosro with as much as 320 samples of people are taken as respondent. The multiple regression analysis is used as analysis technique in this research in addition to find out the amount of regression coefficient as well as to show the strength influence of a product, promotion, and good distribution simultaneously or partially toward fighting brand product (S-tee) buying decision at PT. Sinar Sosro. The statistic test which is conducted can also be concluded that variable which has dominant influence toward customers’ decision in buying fighting brand product (S-tee) at PT. Sinar Sosro is a good distribution variable since its partial determination coefficient is the highest that is 33.1% compare to other variables.]]>
