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CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29623596     EISSN : 29624797     DOI : https://doi.org/10.55606/cemerlang.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis, berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
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Search results for , issue "Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis" : 26 Documents clear
Pengaruh Kompensasi dan Pengembangan Karir terhadap Kinerja Karyawan di PT Inasentra Unisatya Yohana Dian Vanessa; Asep Dony Suhendra
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3254

Abstract

Every company has a role for employees in carrying out all activities within a company. Employees are an important part that has a huge influence on the success of a company. Therefore, companies need to pay more attention to employee performance so that they are more active, especially in terms of compensation and career development. This research aims to determine the effect of compensation and career development on employee performance at PT. Inasentra Unisatya. The research method used is a quantitative approach. Data collection methods in this research are interviews, questionnaires and literature study. The population in this study were permanent employees of PT. Inasentra Unisatya in the field of personnel has 53 employees.. The sampling technique used was quota sampling with a sample size of 30 respondents. The data analysis techniques used are data quality testing, classical assumption testing, hypothesis testing, and coefficient of determination testing which are processed using the SPSS version 25.0 application.. The results of this research show that compensation partially has a positive and significant effect on employee performance. Career development partially has a positive and significant effect on employee performance. Simultaneously compensation and career development have a positive and significant effect on employee performance.
Service Quality dan Marketing Mic dalam Menunjang Keberhasilan UMKM Makanan di Kecamatan Coblong, Kota Bandung Annisa Azzahra
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3255

Abstract

The growth of MSMEs in Indonesia, particularly in the culinary sector, holds substantial potential for bolstering the national economy, with Coblong District in Bandung City emerging as a rapidly developing hub; however, despite the fierce competition, the success of culinary MSMEs in this area is influenced not only by product quality but also by factors such as service quality and the marketing mix, prompting this study to investigate their contribution to the success of culinary MSMEs in Coblong District, using a quantitative approach where data from 36 MSMEs were collected via questionnaires, and although the results of multiple linear regression analysis reveal that neither service quality nor the marketing mix have a significant impact on the success of these MSMEs, both factors still play an essential role in supporting customer satisfaction and achieving business goals.
Pengaruh Pelatihan dan Pengembangan Karyawan terhadap Produktivitas Kerja Karyawan Pada CV Firjhi Karya Group Lia Indah Safitri
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3258

Abstract

This research aims to determine the effect of training and development on employee work productivity at CV FIRJHI KARYA GROUP East Jakarta, both partially and simultaneously. This research uses a quantitative approach with associative methods. Data collection techniques use observation, questionnaires and literature study. The number of samples in this study was 30 respondents and the data was processed using the SPSS.21 application. Results Research shows that training has a partial positive effect and significant to employee work productivity, as evidenced by the T Test obtained from The calculated t value is 4.544 > greater than the t table 2.051 and the significance value is 0.000 < smaller than 0.05. And partial development has a positive effect significant impact on employee work productivity, as evidenced by the T Test results obtained from The calculated t value is 6.582 > greater than the t table 2.051 and the significance value is 0.001 < smaller than 0.05. Then Training and Development simultaneously have a positive and significant effect on employee work productivity. This is proven based on the F Test results obtained from the calculated f value of 103.510 > greater than f table 3.34 and a significance value of 0.000 < smaller than 0.05.
Pengaruh Product Quality dan Experiential Marketing Terhadap Repurchase Intention Pada Produk Skincare Narcisse Beauty Care di Kota Probolinggo Sindy Aliffiarantika; Abdul Waris
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3259

Abstract

Product quality is able to influence consumers' perspective on the company. In addition, companies also need to pay attention to the company's image by focusing on the experience obtained by customers. This research intends to find out the impact of product quality and consumer experience on the interest in repurchasing Narcisse Beauty Care skincare porduk. This study is a quantitative research with variables of product quality, experiential marketing, and repurchase intention. Simple random sampling was used as a data collection technique using a questionnaire and as many as 100 people as respondents. The results of this research explain that product quality and experiential marketing have a partial or negative effect on repurchase intention in Narcisse Beauty Care skincare products in Probolinggo City. Narcisse Beauty Care is expected to improve product quality by providing a pleasant smell and making attractive packaging and conducting promotions to attract consumers to repurchase, on the other hand holding discounts to increase repurchase intention.
Pengaruh Work-life Balance dan Stres Kerja terhadap Turnover Intention Karyawan Gen Z di Wilayah Kabupaten Bekasi Rizky Septianini
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3260

Abstract

This research aims to determine the effect of work-life balance and work stress on turnover of Gen Z employees in the Bekasi Regency area. This research was conducted on Gen Z employees who live in Bekasi Regency with a sample of 60 respondents. This research is quantitative research. The data in this research was obtained using a questionnaire with Likert scale measurements using the purposive sampling method. Hypothesis testing uses IBM SPSS Windows version 29 software. The data analysis methods used are data quality testing, classical assumption testing, hypothesis testing and coefficient of determination analysis. Based on the results of the t test, it shows that work-life balance has a negative and significant effect on turnover with a value of -2.951 < 2.002 and a sign value of 0.005 < 0.05. Work stress has a positive and significant effect on turnover with a value of 2.324 > 2.002 and a sign value of 0.024 < 0.05. Based on the F test, work-life balance and work stress together have a significant influence on Gen Z employee turnover in the Bekasi Regency area with a value of 5,530 > 4.01 and a sig value of 0.006 < 0.05.
Pengaruh Corporate Social Responsibility dan Iklan Islami terhadap Reputasi Perusahaan dengan Kepuasan Pelanggan Sebagai Variabel Interverning dalam Perspektif Bisnis Islam: (Studi Pada Pengguna Shopeefood Di Kota Bandar Lampung) A. Zuliansyah; Nurhayati Nurhayati; Della Amelya
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3261

Abstract

This study aims to examine the effect of Corporate Social Responsibility and Islamic Advertising on Corporate Reputation with Customer Satisfaction as an intervening variable on Shopeefood application users in Bandar Lampung City from an Islamic business perspective. This study uses a quantitative approach, data collection is carried out through a survey with a questionnaire in the form of a google form. The population in this study are Shopeefood application users and domiciled in Bandar Lampung City. The sample of this study was 100 respondents using a non-probability sampling method with a purposive sampling technique, and using SEM analysis tools using PLS and the results of data processing obtained using smartpls. The results showed that the variables of Corporate Social Responsibility and Islamic Advertising have a positive and significant effect on Corporate Reputation. Customer Satisfaction has a positive and significant effect on Corporate Reputation. The Customer Satisfaction variable mediates the influence of Corporate Social Responsibility on Corporate Reputation. Meanwhile, Customer Satisfaction is unable to mediate the influence of Islamic Advertising on Corporate Reputation.
Analisis Sektor Basis dan Tipologi Sektoral Menggunakan Pendekatan Location Quotient dan Tipologi Klassen di Kabupaten Kebumen Radite Ranggi Ananta; Aura Aulia
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3265

Abstract

Regional economic development is significant in improving the community's standard of living. The success of this development depends on formulating and implementing policies that prioritize sectors with substantial competitive advantages. This research aims to analyze the base and non-base sectors that comprise the economy and the typology of leading sectors to be developed further in Kebumen Regency. The method used in this research is quantitative descriptive to describe the characteristics of Kebumen Regency's economic sectors systematically. The data used is secondary data obtained from the Central Bureau of Statistics (BPS) in the form of Gross Regional Domestic Product (GRDP) data for Kebumen Regency and Central Java Province in 2023. Three analytical tools are used to analyze the leading sectors: Location Quotient (LQ), Dynamic Location Quotient, and Sectoral Klassen Typology. The research results show that five leading sectors in Kebumen Regency are classified as base and prospective sectors, namely (1) Agriculture, Forestry, and Fisheries, (2) Wholesale and Retail Trade, (3) Transportation and Warehousing, (4) Government Administration, Defense, and Mandatory Social Security, and (5) Health Services and Social Activities.
Kebijakan Import saat Kondisi Inflasi Nonius Apriliano; Hannaan Nabih Krisna; Zahra Radhina; Anna Charlita Lay
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3273

Abstract

Inflation is a complex economic phenomenon and has a broad impact, including on a country's import policy. When inflation occurs, domestic prices of goods and services increase, thereby increasing production and consumption costs. As a result, producers must increase product prices to maintain profit margins, which can reduce domestic demand and increase demand for imports because local prices become more expensive than imported goods. In addition, inflation also weakens the value of a country's currency, increases the demand for foreign exchange to pay for imports, and worsens the exchange rate. Countries with high inflation rates often experience trade deficits due to a surge in imports and a decline in exports, which in turn depletes foreign exchange reserves because they are needed to pay foreign debt and import goods that are needed but can no longer be exported. To overcome inflation, countries can adjust their strategies. import with more effective measures. Several steps that can be taken include: (1) Optimizing the Import List, namely prioritizing essential goods that are difficult to re-export; (2) Negotiation of Import Tariffs, with the aim of reducing import costs and increasing trade flexibility; and (3) Investment in the Local Manufacturing Sector, in order to reduce dependence on imports and increase domestic competitiveness. With this strategy, import policies can be anticipated and prepared proactively to be more effective in dealing with inflationary conditions. This abstract discusses the impact of inflation on import policies and strategies to deal with it, such as optimizing import lists, negotiating import tariffs, and investing in the local manufacturing sector.
Penerapan E-Commerce Bagi UMKM Sebagai Pemasaran Digital dalam Menghadapi Revolusi Industri 4.0 Ketut Sumardana; Sussanti Sussanti; Veronica Krini Damayanti
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3277

Abstract

The digital industrial revolution 4.0 has had a significant impact on various sectors in Indonesia, including the business sector. Currently, one of the digital marketing strategies that UMKM can adopt to promote their products and develop their businesses is the use of e-commerce. This scientific article was written to reveal the importance of digital marketing in facing the challenges of the digital industrial era 4.0, especially for UMKM. The method used in writing this article is qualitative descriptive research, with data collection through literature study. Data collection was carried out by referring to books, journals and online sources, which were then cited as the theoretical basis for writing. The research results show that digital marketing is a relevant strategy to be implemented in the current digital era, especially for UMKM. By implementing digital marketing, UMKM have a great opportunity to develop their business and expand their market reach. E-commerce as a form of digital marketing needs to be implemented by UMKM because it makes it easier to market their products.
Penerapan Pemasaran Digital Sebagai Media Promosi Sussanti Sussanti; Veronica Krisni Damayanti; Mulyadi Amin
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3278

Abstract

Digital marketing as a promotional strategy emerged as a response to developments in information technology. The use of digital marketing is not only limited to new companies or start-ups, but is also applied by companies that have been around for a long time. PT. XYZ, which functions as a motor vehicle distributor and retailer, is also required to adopt digital marketing even though it already has a strong brand from its parent company. In this research, which uses a case study of PT. XYZ, data obtained through observation and interviews. The research results show that PT. XYZ uses three media in implementing digital marketing, namely websites, social media and applications. Of the three media, social media such as Instagram and Facebook show the best results, because both are used to provide information and build engagement with consumers.

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