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Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29641004     EISSN : 29640881     DOI : 10.56444
Core Subject : Humanities, Social,
Humanities Social Sciences
menerbitkan dan menyebarluaskan hasil penerapan ilmu pengetahuan, teknologi, dan seni melalui program pengabdian atau layanan kepada masyarakat untuk mengembangkan teori keilmuan, konsep pemikiran, model, dan hasil penelitian baik dibidang kesehatan, sosial dan humaniora.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol. 1 No. 4 (2022): Desember : Perigel: Jurnal Penyuluhan Masyarakat Indonesia" : 11 Documents clear
IMPLEMENTASI KETRAMPILAN UMKM STRATEGI MEMASUKI PASAR DIGITAL Muchayatin Muchayatin; Dirgo Wahyono; Sukardi Sukardi; Anisa Sukmawati; Sutarno Sutarno
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 1 No. 4 (2022): Desember : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.409 KB) | DOI: 10.56444/perigel.v1i4.411

Abstract

Today, digital technology is developing rapidly, from its application to the emergence of various digital business entities. The application of the Internet and digital technologies is geared towards achieving marketing goals. The goal of marketing is to win the competition. So a strategy is needed to enter the digital market. Community service. This aims to provide knowledge to Cemara MSMEs regarding strategies to enter the digital market, especially the results of milkfish processing in Kaliprau Village, Ulujami District, Pemalang Regency. This method of community service activities uses the method of lectures, dialogues and questions and answers. The results obtained by participants understand the reach and breadth of the digital market and are able to measure the ability to enter the digital market. The enthusiastic response from the participants received input on the needs of Cemara MSMEs related to skills in using information technology, transaski using e-money applications and bookkeeping.

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