cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6285726173515
Journal Mail Official
katon@politeknikpratama.ac.id
Editorial Address
POLITEKNIK PRATAMA PURWOKERTO Alamat : Komplek Purwokerto City Walk (PCW) Jl. H.R. Bunyamin Blok A 11-12 Purwokerto 53121 email : admisi@politeknikpratama.ac.id, website : www.politeknikpratama.ac.id
Location
Kab. banyumas,
Jawa tengah
INDONESIA
Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Published by Politeknik Pratama Purwokerto
ISSN : 29638194     EISSN : 29637643     DOI : 10.55606
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 25 Documents
 1   2   3 
Search results for , issue "Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis" : 25 Documents clear
Pengaruh Gaya Hidup, Marketing Effect, Modernitas Individu dan Kontrol Diri terhadap Perilaku Konsumtif Belanja Online Mahasiswa: (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN K.H. Abdurrahman Wahid Pekalongan) Estu Pramudita; Dwi Novaria Misidawati
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4422

Abstract

This study aims to analyze the influence of lifestyle, marketing effect, individual modernity, and self-control on the online shopping consumptive behavior of students at the Faculty of Islamic Economics and Business, UIN K.H. Abdurrahman Wahid Pekalongan. The phenomenon of online shopping has been increasingly prevalent in today's era, in line with the rapid development of digital technology and the internet, especially among students. As part of the digital generation, students have easy access to the internet, where nearly every activity is intertwined with internet usage, particularly on online shopping platforms. This research is a field study using a quantitative approach. A questionnaire was distributed to 96 respondents, students of the Faculty of Islamic Economics and Business at UIN K.H. Abdurrahman Wahid Pekalongan. The sample size was determined using purposive sampling based on predetermined criteria. The analysis methods used include instrument testing (validity and reliability tests), multiple linear regression, classical assumption tests (normality, heteroscedasticity, multicollinearity tests), and hypothesis testing (T-test, F-test, coefficient of determination test). The data were processed using SPSS Statistics 29. The results of the study indicate that: 1) The lifestyle variable does not have a significant effect on online shopping consumptive behavior, with a t-value of (1.563) < t-table (1.986). 2) The marketing effect variable significantly influences online shopping consumptive behavior, with a t-value of (4.495) > t-table (1.986). 3) The individual modernity variable significantly influences online shopping consumptive behavior, with a t-value of (2.111) > t-table (1.986). 4) The self-control variable significantly influences online shopping consumptive behavior, with a t-value of (3.173) > t-table (1.986). Simultaneously, lifestyle, marketing effect, individual modernity, and self-control all significantly influence online shopping consumptive behavior, with an F-value greater than the F-table (F-value 37.079 > F-table 2.47).
Pengaruh Customer Relationship Management dan Sosial Media Marketing Instagram terhadap Tingkat Kunjungan Andini Ramadani; Burhanuddin Burhanuddin; Muh. Ilham Wardhana Haeruddin; Muhammad Ichwan Musa; Zainal Ruma
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4431

Abstract

The aim of this research is to determine the influence of Customer Relationship Management (CRM) and Instagram social media marketing on visit levels. The independent variables in this research are Customer Relationship Management (CRM) and Instagram social media marketing. The dependent variable in this study is the visit level. The population in this study was visitors to Makassar City Culture Service activities starting from January-February 2023, totaling 82,326 people. The sample in this study was selected using the Hair's method, with a total sample size of 120 respondents. The analytical method used in this research is the multiple linear regression analysis method. The results of this research show that Customer Relationship Management (CRM) has a positive and significant effect on the level of visits to the Makassar City Cultural Service, Instagram social media marketing has a positive and significant effect on the level of visits to the Makassar City Cultural Service, and simultaneously Customer Relationship Management (CRM) and Instagram social media marketing has a positive and significant effect on the level of visits to the Makassar City Culture Service.
Strategi Pemasaran Usaha Mandiri Berbasis Pemberdayaan Limbah Daun Ketapang : (Studi di Wisata The Pikas Artventure Banjarnegara) Nur Soimah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4436

Abstract

The Pikas Artventure in Banjarnegara, located on the banks of the long and wide Serayu River, offers nature tourism including rafting, outbound, paintball, and river camping. Established in 2009, this tourist attraction is known as a pioneer of rafting on the Serayu River. Utilizing ketapang trees that grow in tourist areas, ketapang leaf waste that is usually not used is now processed into valuable products, such as liquid to balance the pH of the water used in ornamental fish farming. This opens up new business opportunities that have a positive impact on the surrounding community. This study aims to explore the business marketing strategy based on waste empowerment in The Pikas Artventure, using a qualitative approach and descriptive-analytical analysis techniques. By implementing B2B, B2C, and C2C marketing strategies, ketapang leaf liquid products have been successfully marketed locally and online, expanding the market reach around Banjarnegara. The study also identified barriers, such as staff shortages, that affected services, as well as offering solutions such as increasing headcount and developing internal communications.
Analisis Pengendalian Kualitas Produk dengan Menggunakan Metode Statistical Quality Control (SQC) : (Studi Kasus pada PD. Penggergajian Kayu Ciawi Putra di Kabupaten Tasikmalaya) Silvia Intan Suviatna; Rita Tri Yusnita; Depy Muhamad Pauzy
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4463

Abstract

This research aims to determine the level of damage to a product, identify the factors that cause damage, and recommend corrective action (Case study of PD.Ciawi Putra Timber Sawmill). The research method used consists of collecting data through observation and interviews, the steps include using Check Sheet tools, Control Maps, Pareto Diagrams, Cause-Effect Diagrams. The results of the analysis using a cause and effect diagram show that the causes of poor wooden pallets are labor, methods, materials and machines. The Pareto diagram shows that the type of product damage is more dominant in blackish defects amounting to 458 units or 50.39% and is dominated by three types of damage, namely Cracked Defect Type, Blackish Defect Type and Imprecise Form Defect Type. The results of the control map analysis show that PD quality control. The Ciawi Putra Sawmill is still not under control. The next step to reduce the risk of product losses is to create Standard Operating Procedures (SOP).
Analisis Dampak Penyalahgunaan Wewenang terhadap Tindak Pidana Korupsi Deby Shintawulan; Meilita Rizkynanda; Nouva Ayu Ramadhanti; Tries Ellia Sandari
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4531

Abstract

This study aims to analyze the forms of abuse of authority that trigger corruption and the legal challenges in handling it. The method used is a qualitative approach with a case study, which will collect secondary data from related literature. The results of the study are expected to provide a better understanding of the impact of abuse of authority on governance and strategic steps to reduce corrupt practices. By increasing supervision and law enforcement, it is expected to contribute to efforts to eradicate corruption in Indonesia.

Page 3 of 3 | Total Record : 25

 1   2   3 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 3 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 2 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 1 (2024): Februari : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 4 (2023): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 2 (2023): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 1 (2023): Februari : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 4 (2022): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 3 (2022): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 2 (2022): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 1 (2022): Februari : Jurnal Penelitian Ekonomi Manajemen dan Bisnis More Issue