Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
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<![CDATA[Pengaruh Islamic Branding, Literasi Keuangan Syariah dan Service Quality Terhadap Keputusan Menjadi Nasabah Bank Syariah Indonesia di Kabupaten Aceh Barat ]]>
<![CDATA[Wulan Dari Puspita]]>;
<![CDATA[Muzakir Muzakir]]>
<![CDATA[ Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jekombis.v4i1.4725
<![CDATA[This consider points to decide the impact of Islamic Branding, Islamic money related education and benefit quality on people's choices to gotten to be clients of Bank Syariah Indonesia, West Aceh Rule. This ponder could be a quantitative consider. The test in this think about was 96 clients of Bank Syariah Indonesia, West Aceh Rule. This ponder employments essential information related to the character of the respondents, as well as the respondents' recognitions of Islamic Branding, Islamic budgetary proficiency and benefit quality on people's choices to ended up clients. The investigation utilized in this ponder is different direct relapse investigation. The results of this ponder demonstrate that 1) there's an impact of Islamic Branding on people's choices to ended up clients, 2) there's an influence of Islamic budgetary education on people's choices to gotten to be clients, 3) there's an impact of benefit quality on people's choices to ended up clients, 4) at the same time Islamic Branding, Islamic money related education and benefit quality on people's choices to gotten to be clients of Bank Syariah Indonesia Rule have a positive and critical impact on people's choices to gotten to be clients of Bank Syariah Indonesia, West Aceh Rule, with the Fcount esteem (24.775) more prominent than Ftable (3.095) and the importance esteem is 0.000.]]>
<![CDATA[Aspek Pemasaran dari Produk Apple Terhadap Peningkatan Keuntungan Perusahaan Apple ]]>
<![CDATA[Muhammad Irsyad Fadhil]]>;
<![CDATA[Muhammad Miftah Al-Qahtani]]>;
<![CDATA[Angga Dwi Prasetyo]]>;
<![CDATA[Dini Vientianty]]>
<![CDATA[ Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jekombis.v4i1.4736
<![CDATA[Apple has become a global highlight, particularly due to the products they release. Their products have generated significant profits for the company, especially in terms of marketing and customer loyalty to the Apple brand. This study uses a descriptive research approach. Apple has spent a considerable amount of money marketing their first products, driven by Steve Jobs as the company's leader when they launched their initial products. This is similar to their best-selling product, the iPhone, which has numerous strengths and weaknesses in the global market. Apple continues to strive to maintain a high standard for their iPhone compared to other companies. Therefore, companies engaging in marketing do not always need to spend large amounts, especially if their brand has been well-established for a long time and offers high-quality products.]]>
<![CDATA[Analisis Perbandingan Kinerja Keuangan Pada Perusahaan Bidang Otomotif Periode Tahun 2019-2023 ]]>
<![CDATA[Stefani Sindita Sari]]>;
<![CDATA[Intan Pandini]]>;
<![CDATA[Astri Ayu Pramesti]]>;
<![CDATA[Nadia Fransiska Dewi]]>;
<![CDATA[Febrianti Novita]]>;
<![CDATA[Cholis Hidayati]]>
<![CDATA[ Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jekombis.v4i1.4739
<![CDATA[This study aims to analyze and compare the financial performance of five automotive companies in Indonesia during the period 2019–2023. The five companies analyzed are PT. Indomobil Sukses Internasional Tbk, PT. Garuda Metalindo Tbk, PT. Mitra Pinasthika Mustika Tbk, PT. Astra Internasional Tbk, and PT. Indospring Tbk. The approach used in this study is qualitative descriptive, with data collected through documentation of annual financial reports from 2019 to 2023 and related literature studies. Data analysis was carried out by calculating financial ratios for each company and year, and comparing performance between companies in the same period. The results of the study show significant variations in the financial performance of companies, where some companies show good stability and efficiency, while others face challenges that require improvements in operational policies and financial management strategies. These findings provide important insights for decision making by stakeholders in the automotive industry.]]>
<![CDATA[Pengaruh Digital Marketing terhadap Keputusan Pembelian Konsumen di Era E-Commerce ]]>
<![CDATA[Etty Zuliawati Zed]]>;
<![CDATA[Selvi Indriani]]>;
<![CDATA[Sefi Fefiana Wati]]>
<![CDATA[ Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jekombis.v4i1.4740
<![CDATA[This study aims to analyze the influence of digital marketing on consumer purchasing decisions in the e-commerce era. The research method used is a quantitative approach with a questionnaire survey design. Data were collected using a questionnaire distributed to 15 respondents who are active e-commerce users in the Cikarang area. The data analysis technique used is simple linear regression analysis to test the relationship between digital marketing variables as dependent variables and purchasing decisions as independent variables. The results of the study indicate that there is a significant positive influence between digital marketing on purchasing decisions, with a coefficient of determination (R²) of 0.545, which indicates that 54.5% of the variation in digital marketing can be influenced by purchasing decisions. This finding indicates that increasing digital marketing can contribute significantly to consumer purchasing decisions in the e-commerce era. Based on these results, business actors can improve their digital marketing progress to maintain and improve consumer purchasing decisions.]]>
<![CDATA[Pengaruh Literasi Keuangan, Gaya Hidup, dan Penggunaan Financial Technology terhadap Pengelolaan Keuangan pada Mahasiswa Program Studi S1 Manajemen Universitas 17 Agustus 1945 Surabaya ]]>
<![CDATA[Dewi Rahayu]]>;
<![CDATA[Ulfi Pristiana]]>
<![CDATA[ Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jekombis.v4i1.4749
<![CDATA[In contemporary society, characterized by swift technological advancement and modernization, students face mounting challenges in financial management due to consumption-driven behaviors and insufficient financial literacy. This investigation examines the correlations between financial literacy, lifestyle choices, and financial technology adoption in shaping financial management practices among students enrolled at the University of 17 August 1945 Surabaya. The methodology employs quantitative research techniques, utilizing questionnaire-based surveys administered to 100 participants selected from the management academic division. Statistical examination of the collected data reveals that both financial literacy and lifestyle exhibit substantial effects on students' monetary decision-making processes. Additionally, while financial technology demonstrates considerable influence on financial management outcomes, its beneficial implementation depends significantly on individual proficiency and practical familiarity with these tools.]]>
<![CDATA[Menguji Anteseden-Anteseden dari Online Impulse Buying Behaviour pada e-Commerce ]]>
<![CDATA[Intan Muliana Rhamdhani]]>
<![CDATA[ Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jekombis.v4i1.4770
<![CDATA[The switching of consumer purchases from offline to online is an interesting phenomenon to conduct in-depth investigation. This triggers consumers to make impulsive purchases online. Thus, the purpose of this study is to investigate the antecedents that have the potential to increase online impulse buying behavior, namely, hedonic shopping motivation, urge to buy, and positive emotion. This study used 100 respondents who had made online impulse buying in e-commerce in Kebumen. Respondents were taken using purposive sampling technique, data was processed with the help of SPSS statistical software and analyzed using multiple regression analysis. The results of the study found that all hypotheses were accepted. Hedonoc shopping motivation, urge to buy, and positive emotion partially and simultaneously proved to have a positive effect on online impulse buying behavior. Another finding of this study is that urge to buy is the variable that has the greatest influence in increasing online impulse buying behaviour.]]>
<![CDATA[Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Mahasiswa Universitas HKBP Nommensen Medan Sebagai Pelanggan KFC Sutomo ]]>
<![CDATA[Octo I Simanullang]]>;
<![CDATA[Rianti Simanjuntak]]>;
<![CDATA[Nia A Rajagukguk]]>;
<![CDATA[Toman Sony Tambunan]]>
<![CDATA[ Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jekombis.v4i1.4774
<![CDATA[This Study Aimed To Describe If The Variable Influence On Product Quality Product Purchasing Decisionskfc Sutomo. Whether Variables Affect The Brand Image Of The Product Purchase Decisions KFC Sutomo.Is The Variable Product Quality And Brand Image Influence The Purchasing Produck KFC Sutomo.The Population In This Study Was Students Whom To Be Buying KFC Sutomo At Fakulty Of A Economics And Business, A Total Of 40 Respondents Using Non-Probability Sampling. Data That Has Met The Validity And Reliability, And Classical Assumption (T Test And F Test) Is Processed To Produce A Regression Equation As Follows: Y = 13,789 + -0,261 X1 + 0,689 X2 Where The Purchasing Loyality (Y), The Qulity Of The Product (X1), And Brand Image (X2). Hypothesis Testing Using T Test Showed That The Variable Quality Of The Products That Have Been Researched Proved No Effect On The Purchasing Decisions, But The Variables That Proved Influential Brand Image On Consumers Purchasing Decisions. Hypothesis Testing Using The F Test Shows That The Variable Quality Of The Product And Brand Image Influence On Purchase Decisions By 22, 7%, While The Remaining 77, 3% Is Influenced By Variables That Are Not Used In This Study.]]>
<![CDATA[Pengaruh Disiplin Kerja terhadap Kinerja Karyawan Pada PT. Merek Indah Lestari Medan ]]>
<![CDATA[Winna Suryani Br Berutu]]>;
<![CDATA[Ninda Elisa May Saputri Saragih]]>;
<![CDATA[Rosinta Gultom]]>;
<![CDATA[Citra Julieta Nahampu]]>;
<![CDATA[Toman Sony Tambunan]]>
<![CDATA[ Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jekombis.v4i1.4775
<![CDATA[This research aims to examine the influence of work discipline on employee performance at PT. Indah Lestari Medan Brand. This type of research uses a quantitative approach. The data collection technique in this research uses descriptive observations. The instrument used was a questionnaire. With a population of 100 and a sample size of 20. The data analysis technique used is simple regression using SPSS statistical tools. The results of the research found that there is an influence between work discipline on the performance of PT employees. Indah Lestari Medan Brand.]]>
<![CDATA[Pengaruh Kualitas Layanan dan Lokasi terhadap Kepuasan Pelanggan di Toko Mona Fashion ]]>
<![CDATA[Hanre K Sibagariang]]>;
<![CDATA[Ances Sitohang]]>;
<![CDATA[Dohar Sinaga]]>;
<![CDATA[Toman Sony Tambunan]]>
<![CDATA[ Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jekombis.v4i1.4776
<![CDATA[The aim of the research is to identify and analyze the influence of service quality and location on customer satisfaction. This type of research uses a quantitative approach, because the data to be processed is ratio data and to determine the magnitude of the influence between the variables studied with a sample of 170 people. Where the samples taken have been using products from the Mona Fashion store and this research uses a statistical tool, namely SPSS. The analysis technique used in the research is the validity test, reliability test and normality test. The results of the research can be concluded that service quality partially has a positive effect on satisfaction. customers. This is proven by the t-calculated value being greater than the t-table, namely 2,134 > 0.1506. With a significance level of 0.000 < 0.05, location partially has a positive effect on customer satisfaction. This is proven by the t-calculated value greater than in the t-table, namely 0.503 > 0.1506. With a significant level of 0.000 < 0.05, simultaneously service quality and location influence customer satisfaction at mona fashion store and there is no indication of multicollinearity in this model so the analysis results are considered valid.]]>
<![CDATA[Pengaruh Pengalaman Magang, Hasil Belajar Produktif dan Dukungan Sosial Keluarga terhadap Kesiapan Kerja Mahasiswa ]]>
<![CDATA[Reni Diah Setiowati]]>;
<![CDATA[Robi Santoso]]>
<![CDATA[ Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jekombis.v4i1.4781
<![CDATA[Readiness for the world of work for students is something that needs to be considered together, because it is related to the student's future. Generally, each study program has its own program to create graduates who are ready to enter the world of industry. This research aims to determine: (1) the level of students' readiness to enter the industrial world, (2) students' competitive ability in entering the industrial world, (3) the relationship and influence of internship experience, productive learning outcomes and family social support on students' readiness to enter industrial world. This research is an ex-post facto type research with a correlation research design. The results of the descriptive analysis show that the level of student work readiness in entering the industrial world is 36.65% of students have a very high level of work readiness, and 63.35% of students have a high level of work readiness. The results of hypothesis testing show that there is a positive and significant influence between student internship experience, productive learning outcomes and family social support on students' work readiness to enter the industrial world, with the contribution given being 32.7% (R2 = 0.327). This explains that student internship experience, productive learning outcomes and family social support together are able to explain the variance in student work readiness by 32.7%.]]>
