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Jurnal Ekonomi, Teknologi dan Bisnis
Published by Al-Makki Publisher
ISSN : 2964903X     EISSN : 29629330     DOI : https://doi.org/10.57185/jetbis
Core Subject : Economy, Science, Engineering,
Astronomy Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering
urnal Ekonomi, Teknologi dan Bisnis (JETBIS) is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly once by Al-Makki Publisher. Jurnal Ekonomi, Teknologi dan Bisnis (JETBIS) provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of Economic, Technology and Business, ranging from Economics, Management, Accounting, entrepreneurship, Business, MSME and Technology that belong to the Economic, Technology and Business context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "vol. 5 no. 3 (2026): jurnal ekonomi, teknologi dan bisnis" : 5 Documents clear
Determination of Information Technology Utilization in Local Regulation Enforcement Rina Wahyuni
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/cbm1gx43

Abstract

The rapid development of digital technology has encouraged government institutions to implement digital transformation in order to improve the effectiveness and efficiency of public services. In the context of regional regulation enforcement, the Civil Service Police Unit (Satuan Polisi Pamong Praja / Satpol PP) plays a strategic role in maintaining public order and ensuring legal compliance within regional governance. However, the utilization of information technology within Satpol PP institutions is still influenced by several factors, including digital transformation, employee knowledge, and organizational readiness. This study aims to analyze the influence of digital transformation, knowledge, and organizational readiness on the utilization of information technology in supporting the enforcement of regional regulations within the East Java Provincial Satpol PP. The research employed a quantitative approach using survey methods. Data were collected through questionnaires distributed to 66 Satpol PP employees selected using random sampling. The data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS software. The results show that digital transformation and organizational readiness have a significant positive influence on the utilization of information technology. Meanwhile, knowledge does not significantly affect the adoption of information technology. Organizational readiness was found to be the most dominant factor influencing technology utilization within the institution. This study concludes that strengthening digital transformation strategies and improving organizational readiness are essential for optimizing the use of information technology in supporting effective and responsive enforcement of regional regulations.
Yogurt Republic Reels Strategy by “Socially Zee Media” for Yogurt Republic Sales Muhammad Dyka Zulfaqqar; Farida Nurfalah
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/abkd0626

Abstract

This study examines the Instagram Reels content strategy implemented by Socially Zee Media (SZM) in promoting Yogurt Republic as a form of relevant digital marketing in the social media era. The objectives of this study include describing the Instagram Reels content strategy in creating brand awareness for Yogurt Republic, understanding the role of social media algorithms in expanding Yogurt Republic’s audience reach, analyzing SZM’s Reels content strategy in creating the Yogurt Republic brand image, and applying the Hierarchy of Effects theory, which explains the stages of audience awareness leading to action. The research method uses a descriptive qualitative approach through in-depth interviews, content observation, and digital documentation to explore SZM’s creative strategies and audience responses. Consumer interest and perception, as well as purchase intent, are positively influenced by storytelling and visual elements such as color, advertising, and ad design. Reels also reflect Instagram report analyses and position video content according to Generation Z consumers’ binge-watching patterns and as a visual storytelling medium. Although Reels do not have a direct or significant impact on sales growth, they do influence brand awareness, engagement, and brand preference. This research concludes the initial statement that SZM’s digital marketing strategy utilizing Reels is an effort to position and formulate the marketing potential of SMEs effectively, clearly emphasizing a consistent and creative visual image and/or impression to drive purchase intent.
The Influence of TikTok's Affiliate Marketing Program on Consumer Purchase Decisions Adam Hernawan; Mamduh Rihadatul Aisy
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/zt6qjg70

Abstract

The rapid proliferation of social commerce platforms has fundamentally transformed consumer purchasing behavior, with TikTok emerging as a dominant channel for affiliate marketing in Southeast Asia. Despite the platform’s growing commercial significance, empirical understanding of how its affiliate programs influence Indonesian consumer purchase decisions remains limited. This study aims to analyze the influence of affiliate marketing programs conducted by influencers on TikTok on consumer purchase decisions in Indonesia, and to evaluate key factors determining program effectiveness, including content format, influencer engagement, and audience interaction mechanisms. A qualitative approach with an exploratory descriptive design was employed. Data were collected through in-depth semi-structured interviews with TikTok platform management representatives and licensed affiliate employees (n=30), supplemented by systematic participatory observation of 50 TikTok videos featuring affiliate marketing content. Thematic analysis was applied to identify recurring patterns across data sources. Influencers with authentic and emotionally resonant audience relationships demonstrated substantially higher conversion rates. Engagement-driven content elements, including call-to-action prompts and promo codes embedded in concise video formats (15–30 seconds), were identified as primary drivers of purchase decisions. The findings offer practical guidance for marketers in optimizing affiliate campaign design on TikTok and advance the theoretical understanding of social commerce dynamics and influencer-mediated consumer behavior in emerging digital economies. Future research should employ mixed-methods or quantitative designs with broader samples to validate and extend these findings.
Sharia Fiscal Instruments in Combating Inflation: A Conceptual Case Study Based on Classical and Modern Islamic Economic Literature Abu Lubaba; Fitri Faujiah
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/9x04z953

Abstract

Inflation is a major economic challenge that erodes purchasing power, widens income inequality, and disrupts economic stability. From an Islamic economic perspective, inflation is not merely a monetary phenomenon but is also tied to wealth distribution, economic justice, and the strengthening of the real sector, so Islamic economics offers various Sharia fiscal instruments capable of supporting inflation control while improving social welfare. This study aims to analyze the role of Sharia fiscal instruments in addressing inflation based on classical and contemporary Islamic economic perspectives. It employs a descriptive qualitative approach using library research, drawing on secondary data from classical Islamic literature, journal articles, academic books, and official institutional reports, analyzed through content analysis and strengthened by source triangulation. The findings indicate that zakat, infaq, sadaqah, productive waqf, kharaj, and public asset management play a strategic role in economic stability: zakat, infaq, and sadaqah function as income-redistribution mechanisms that protect the purchasing power of low-income groups, while productive waqf and public asset management enhance real-sector productivity and reduce supply-side pressures. These instruments also strengthen fiscal resilience. The study implies that optimally implemented Sharia fiscal instruments can serve as an effective alternative policy promoting price stability, economic equity, and welfare consistent with Maqashid al-Shariah.
Design and Development of The Data Requestand Statistical Service (Tanya Akses Statistik/TANGKIS) Website Information System with an Automatic Email Notification Feature at the Central Bureau of Statistics of East Lampung Regency Siti Amanaturtohmah; Imam Mualim; Nuari Anisa Sivi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/6xs0cr29

Abstract

The Integrated Statistical Service (PST) at BPS East Lampung Regency handles a high volume of data requests from researchers, government agencies, students, and private institutions through its front-line channel, TANGKIS. This service currently relies on walk-in visits, manual logbook recording, and unstructured WhatsApp or email correspondence, causing delayed processing, inconsistent follow-up, difficult status tracking, and the absence of formal notification when requested data is ready. This study aims to design and develop a web-based TANGKIS information system with an automatic email notification feature to digitize and streamline the request workflow. The system was developed using the SDLC Waterfall model, with UML-based design, PHP and Laravel implementation, a MySQL database, and PHPMailer integrated with SMTP, then evaluated through Black Box Testing and a dedicated notification reliability assessment. Black Box Testing of 20 functional features achieved 100% validity, while 30 simulated requests reached a 100% email delivery rate with an average latency of 4.8 seconds, reducing data-readiness awareness time from one to three days to under one minute. These results imply that a low-cost, event-driven email notification architecture can meaningfully strengthen the efficiency, transparency, and responsiveness of statistical public service, supporting the digital transformation of regional government statistical services.

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