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Jurnal Ekonomi, Teknologi dan Bisnis
Published by Al-Makki Publisher
ISSN : 2964903X     EISSN : 29629330     DOI : https://doi.org/10.57185/jetbis
Core Subject : Economy, Science, Engineering,
Astronomy Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering
urnal Ekonomi, Teknologi dan Bisnis (JETBIS) is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly once by Al-Makki Publisher. Jurnal Ekonomi, Teknologi dan Bisnis (JETBIS) provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of Economic, Technology and Business, ranging from Economics, Management, Accounting, entrepreneurship, Business, MSME and Technology that belong to the Economic, Technology and Business context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
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Search results for , issue "Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis" : 2 Documents clear
Determination of Information Technology Utilization in Local Regulation Enforcement Rina Wahyuni
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/cbm1gx43

Abstract

The rapid development of digital technology has encouraged government institutions to implement digital transformation in order to improve the effectiveness and efficiency of public services. In the context of regional regulation enforcement, the Civil Service Police Unit (Satuan Polisi Pamong Praja / Satpol PP) plays a strategic role in maintaining public order and ensuring legal compliance within regional governance. However, the utilization of information technology within Satpol PP institutions is still influenced by several factors, including digital transformation, employee knowledge, and organizational readiness. This study aims to analyze the influence of digital transformation, knowledge, and organizational readiness on the utilization of information technology in supporting the enforcement of regional regulations within the East Java Provincial Satpol PP. The research employed a quantitative approach using survey methods. Data were collected through questionnaires distributed to 66 Satpol PP employees selected using random sampling. The data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS software. The results show that digital transformation and organizational readiness have a significant positive influence on the utilization of information technology. Meanwhile, knowledge does not significantly affect the adoption of information technology. Organizational readiness was found to be the most dominant factor influencing technology utilization within the institution. This study concludes that strengthening digital transformation strategies and improving organizational readiness are essential for optimizing the use of information technology in supporting effective and responsive enforcement of regional regulations.
Yogurt Republic Reels Strategy by “Socially Zee Media” for Yogurt Republic Sales Muhammad Dyka Zulfaqqar; Farida Nurfalah
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/abkd0626

Abstract

This study examines the Instagram Reels content strategy implemented by Socially Zee Media (SZM) in promoting Yogurt Republic as a form of relevant digital marketing in the social media era. The objectives of this study include describing the Instagram Reels content strategy in creating brand awareness for Yogurt Republic, understanding the role of social media algorithms in expanding Yogurt Republic’s audience reach, analyzing SZM’s Reels content strategy in creating the Yogurt Republic brand image, and applying the Hierarchy of Effects theory, which explains the stages of audience awareness leading to action. The research method uses a descriptive qualitative approach through in-depth interviews, content observation, and digital documentation to explore SZM’s creative strategies and audience responses. Consumer interest and perception, as well as purchase intent, are positively influenced by storytelling and visual elements such as color, advertising, and ad design. Reels also reflect Instagram report analyses and position video content according to Generation Z consumers’ binge-watching patterns and as a visual storytelling medium. Although Reels do not have a direct or significant impact on sales growth, they do influence brand awareness, engagement, and brand preference. This research concludes the initial statement that SZM’s digital marketing strategy utilizing Reels is an effort to position and formulate the marketing potential of SMEs effectively, clearly emphasizing a consistent and creative visual image and/or impression to drive purchase intent.

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