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JURNAL AGRIUST
Published by Universitas Katolik Santo Thomas
ISSN : 27468992     EISSN : 27471748     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Jurnal Agriust (Agribisnis Unika Santo Thomas) Program Studi Agribisnis Universitas Katolik Santo Thomas, berisi artikel ilmiah yang memuat dan mempublikasikan bidang Agribisnis sebagai sistem yang merupakan hasil penelitian dan ulasan ilmiah di bidang kajian Agribisnis. Lingkup topik jurnal meliputi konsep, teori dan kajian terhadap agribisnis sebagai sistem, mulai subsistem faktor produksi (up stream agribusiness), subsistem produksi (on farm agribusiness), sub sistem pemasaran dan pengolahan / agroindustri (down stream agribusiness) dan subsistem penunjang (supporting agribusiness). Lingkup topik jurnal dapat merupakan hasil penelitian dan ulasan ilmiah kajian agribisnis dari pendekatan keterkaitan diantara subsistem agribisnis, pada tingkat lokal, regional dan internasioanal. Jurnal Agriust diterbitkan 2 (dua) kali dalam setahun yaitu bulan Mei -Juni dan November-Desember setiap tahunnya
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 12 Documents
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Search results for , issue "Vol 5 No 2 (2025): AGRIUST, Edisi July 2025" : 12 Documents clear
Kelayakan Finansial Proyek Investasi Pengebunan Durian Merah Banyuwangi Secara Monokultur et al, Agus Supriono
JURNAL AGRIUST Vol 5 No 2 (2025): AGRIUST, Edisi July 2025
Publisher : Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/agriust.v5i2.5146

Abstract

The germplasm of red durian from Banyuwangi Regency, East Java Province, began to be publicized in 1997 and later became widely known as 'Banyuwangi Red Durian'. Since its publication, a number of farmers have been observed cultivating it in monoculture plantations, particularly spread across the sub-districts of Glagah, Songgon, Licin, Kalipuro, and Giri. Therefore, it is quite interesting and important to conduct a financial feasibility study of the Banyuwangi Red Durian monoculture plantation investment project. The financial feasibility analysis was examined using 6 feasibility criteria: NPV, net B/C ratio, gross B/C ratio, PR, IRR, and PP. The economic life of the investment project was set at 30 years, based on a land area of one hectare, a planting distance of 10 x 10 meters, and seedlings originating from vegetative propagation (cuttings). It was estimated to begin yielding fruit (production) in the 6th year, with a discount rate of 9% per annum. Based on the analysis results, it was determined that, across all feasibility criteria, the Banyuwangi Red Durian plantation investment project per hectare is financially recorded as 'feasible'. Furthermore, based on a sensitivity analysis of the financial feasibility results, specifically by examining the NPV, gross B/C ratio, and IRR criteria, even if a decrease in production quantity and price levels by up to 30%, as well as an increase in fertilizer costs by up to 30%, are considered (assuming other factors remain constant), the Banyuwangi Red Durian monoculture plantation investment project is still deemed 'financially feasible'.
Pemasaran Minyak Kelapa Sawit (Crude Palm Oil) Menggunakan Strategi Analisis Swot Di PT. Perkebunan Nusantara III (Persero) Medan Fuady Harahap, Iffan; Harahap, Syamsuddin; Sitinjak, Lentina; Maulia, Era; Ramut, Anuar
JURNAL AGRIUST Vol 5 No 2 (2025): AGRIUST, Edisi July 2025
Publisher : Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The agricultural sector in Indonesia still has many opportunities and bright prospects that have not been explored. In the agribusiness system, agro-industry is one of the subsystems that together with other subsystems form agribusiness. Crude palm oil (CPO) is one of Indonesia's leading commodities that has a strategic role in the national economy, both as a source of foreign exchange and as a provider of employment. The purpose of this study was to determine the marketing strategy of the Crude Palm Oil (CPO) industry at PT Perkebunan Nusantara III (PERSERO) MEDAN using the survey method, data analysis was carried out using descriptive methods and SWOT analysis. The research results obtained describe the SO (Strengths-Opportunites) strategy, namely improving good quality in order to maintain consumer loyalty (S1, O1) and optimizing product suitability according to what consumers want in fostering good relationships (S2, O2). Empowerment of young human resources in providing the best service to consumers. and supporting infrastructure in maintaining good relations (S1, S4, O4). Utilizing a good product image in maintaining consumer loyalty as a great asset for the company (S3, O1, O4). The results of the SWOT analysis described using the SWOT diagram show that the company is in quadrant I which means that PT Perkebunan Nusantara III Medan has an aggressive strategy, namely the company must be able to develop existing strengths and increase and maintain existing opportunities

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