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JOBSTRON
Published by Sekolah Tinggi Ilmu Administrasi Bagasasi
ISSN : 29875579     EISSN : 29874017     DOI : https://doi.org/10.61317/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
JOBSTRON aims to publish conceptual articles, reviews, and research in the fields of Business administration, particularly focusing on the main problems in a wide range of fields including accounting, finance, taxation, auditing, business research, human resources, management, marketing, digital Business, economics and related subjects. JOBSTRON invites original manuscripts on theoretical papers, empirical work, literature reviews, and case studies dealing with basic and applied topics on the above-mentioned fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 1 No 2 (2022): Vol. 1 Number 2, Oktober 2022" : 5 Documents clear
THE INFLUENCE OF TASTE AND PRICE ON PURCHASE DECISIONS CASE STUDY OF NOMO COFFEE SHOP IN BANDUNG Muhamad Irvan; Agis Maharani; Muhammad Nizar Dzaki
Journal of Business Administration Vol 1 No 2 (2022): Vol. 1 Number 2, Oktober 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i2.22

Abstract

The development of the coffee industry in Indonesia has increased rapidly in recent years. In the face of increasingly fierce competition, coffee shops have become one of the favorite places for people to enjoy coffee. One of the famous coffee shops in Bandung is "Nomo Coffee". Currently, "Nomo Coffee" faces challenges in maintaining and increasing the number of customers amid increasingly fierce competition. The purpose of this study was to analyze the influence of taste and price on consumer purchasing decisions at "Nomo Coffee" in Bandung. The method that will be used in this study is a structured survey that will be run through a questionnaire to consumers "Nomo Coffee". The results of the descriptive analysis showed that most respondents gave a low to moderate rating on the taste of products at Nomo Coffee. This analysis provides an initial picture of consumer perceptions of the taste and price of products at Nomo Coffee. Furthermore, further analysis such as regression analysis can be performed to determine the extent to which taste and price influence on consumer purchasing decisions. Regression analysis shows that the variable "Taste" has a regression coefficient of 0.589, with a t-value of 3.725 and a significance of 0.001. Meanwhile, regression analysis shows that the variable "Price" has a regression coefficient of 0.378, with a t-value of 2.198 and a significance of 0.035. The results showed that the taste of the product has a strong influence on consumer purchasing decisions at Nomo Coffee. The importance of efforts to improve the quality of coffee taste and maintain competitive prices to influence consumer purchasing decisions in coffee shops. Coffee shop "Nomo Coffee" can focus on improving coffee quality, such as through the selection of high-quality coffee beans and good brewing techniques.
ANALYSIS OF THE IMPLEMENTATION OF BUSINESS ETHICS PRINCIPLES AT UD. CHICKEN CUT YA2N. S Aep Saepudin; Ira Sopia
Journal of Business Administration Vol 1 No 2 (2022): Vol. 1 Number 2, Oktober 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i2.23

Abstract

Business is a profit-seeking activity, a lot of fraud occurs just to seek personal gain without paying attention to applicable business ethics. This study aims to analyze the implementation of the principles of business ethics in the business activities of UD. Ayam Goreng Ya2N.S. This study uses descriptive qualitative methods with data collection techniques in the form of interviews and documentation. The primary data in this research are the owner (owner) of UD. Ya2N.S Broiler Chicken and consumers who buy chicken at the Ya2 N.S kiosk. The results of the study show that UD. Ya2N.S's Cut Chicken has implemented the principles of business ethics well in its business activities, with the principles of autonomy, the principles of honesty, the principles of fairness, the principles of mutual benefit and the principles of moral integrity. The implementation of the principles of business ethics results in the maintenance of good relations with consumers and other stakeholders.
BENEFITS OF INSTAGRAM AS A PROMOTIONAL MEDIUM FOR SCARLETT WHITENING PRODUCTS Muhammad Zidane Adri Priatna Priatna; Prina Puspa Sarinining Diah; Alifa Achmadi
Journal of Business Administration Vol 1 No 2 (2022): Vol. 1 Number 2, Oktober 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i2.32

Abstract

Technological developments make progress on the ease of communication, one of which is Instagram. Instagram has become a popular alternative media in marketing products, especially among generation Z. One of them is Scarlett Whitening products. Scarlett Whitening is a local product engaged in cosmetics and skin care. This study aims to analyze the strength of EWOM of Scarlett Whitening products carried out through Instagram social media. This research uses a qualitative research method with an interpretative descriptive research type that uses in-depth interview techniques as a data collection method. The results illustrate that Instagram EWOM in terms of the three dimensions described by Goyette, et.al is appropriate up to the content stage and plays a major role in convincing generation Z to make purchasing decisions on Scarlett Whitening products through Instagram social media.
THE ETHICAL CLIMATE AND EMPLOYEE PERFORMANCE IN PRIVATE SPORTS SCHOOLS: ENHANCING BUSINESS SUCCESS Akhmad Niko Apriadi; Annisa Nur Fitriani; Asep Suprianto
Journal of Business Administration Vol 1 No 2 (2022): Vol. 1 Number 2, Oktober 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i2.37

Abstract

The study aimed to investigate the relationship between the ethical climate and employee performance in private sports schools. The method used is explanatory, where data is obtained through questionnaires filled out by employees in three private sports schools in Bandung City. The questionnaire measures employees' perceptions of the ethical climate in the workplace and evaluates their performance. Simple regression inferential statistical analysis is used to analyze the collected data. The results showed a positive relationship between a strong ethical climate and employee performance. In the context of private sports schools, employees who perceive a positive ethical climate tend to perform better. These findings emphasize the importance of establishing and maintaining a healthy ethical climate in the work environment, as well as providing encouragement for school management to adopt management practices that support ethical integrity and commitment. This research contributes to the understanding of the relationship between ethical climate and employee performance, as well as practical implications for the management of private sports schools.
THE SALES PROMOTION ANALYSIS OF HIJAB PRODUCTS WYNABLE BRAND Melani Putri; Santi Setiani; Mulyana Fauzi
Journal of Business Administration Vol 1 No 2 (2022): Vol. 1 Number 2, Oktober 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i2.42

Abstract

Currently selling fashion to facilitate transactions and save time, many use the internet. Wynable is a fashion product that uses internet marketing and the type of product offered is hijab. This article analyzes a business in the hijab industry that markets its products through online marketing and aims to understand digital marketing that is being used as well as product quality, prices and service at this store. The purpose of carrying out this promotion is to help businesses build brand awareness more effectively. Helping businesses establish communication with consumers. Through online promotional media, businesses are able to get input or suggestions directly from consumers. This research is a survey research using a qualitative approach, where data is obtained through observation of the online media used. Messages conveyed in the form of marketing, as well as conducting special interviews with the owner or owner of Wynable by chat or question and answer. The conclusion from this discussion means that the marketing strategy used in Wynable uses only one marketing method, namely the online marketing approach. And also the product quality, price and service are quite good.

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