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Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 30248388     EISSN : 30218691     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
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Search results for , issue "Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah" : 30 Documents clear
Penerapan Sistem Pemasaran berbasis E-Commerce pada Produk Batik Tulis Dan Cap di Kelurahan Cipocok Ahmad Dadan Hawari; Riki Gana Suyatna
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.608

Abstract

Banten Batik own distinctive characteristics _ And unique because it's on the side every the motive tell a story history legacy culture sultanate offerings in the form of culture , society sultanate Banten . In effort For conserve And protect batik then required introduction to world various various batik motifs in Indonesia and its history. Research qualitative emphasize exists complaint from Heritage batik craftsmen Banten in the Citra Gading Complex , Village Karundang , sub-district cipocok , city attack , against low sale of Heirloom batik Banten . In fact , the number of batik produced is not comparable with number of batik sold . It means more many batiks do not sold , compared to those sold . Temporary system sales carried out by Heritage batik craftsmen Banten in the complex image Gading , village Karundang , sub-district cipocok , city attack , banten , that is system sale conventional . Through promotion between batik craftsman , neighbor , nor batik buyers . The aim is to help , marketing system conventional This not enough maximum to sale of heirloom batik offer . So , it is necessary breakthroughs new For push sale of heirloom batik offer . Wrong One Current problem _ this , that is constraint on batik marketing , which continues experience decline . The reason is the height competition between batik craftsmen . So , total more batik production a lot , in comparison with batik sold , as long as this is the sales process use system Sale conventional . Promotion , take advantage fellow batik craftsmen as well batik buyers . Craftsman Not yet Can take advantage progress technology . So , reach market only limited local to Serang City . for push its height batik sales , with use system digital marketing sales . stages to be done in the digital marketing process of selling heirloom batik offer . including , making webset official special on the page specifically www.batikpusakabanten.com website This under control Heritage Batik Center Banten complex image Gading , sub-district Karundang, subdistrict cipocok , city attack . For speed up the promotion process And sales , then The website www.batikpusakabanten.com will be later will strengthened with it was formed account Facebook , Twitter, Instagram , and networking social other with the same theme buy batik.dalam webset that , too available features interesting , that's the goal For make it easier service ordering .
Analisis Manajemen Strategi Dalam Menghadapi Persaingan Bisnis : Studi Kasus UMKM Cireng Tijang Kota Serang Annisa Nurfadilla; Mita Rosita; Nanda Trisna Dewi; Riki Gana Suyatna
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.609

Abstract

This research was conducted at UMKM Cireng Tijang, the purpose of this study was to find out the Management Strategy in Facing Business Competition. The research used is a descriptive qualitative approach, namely an explanatory data analysis and information related to the theories that will be analyzed in qualitative research and provides conclusions from this research. The subject of this research is UMKM Cireng Tijang. Data collection techniques used were library research, observation, interviews and documentation, the data sources used were primary data and secondary data, and data analysis consisted of inductive techniques, deductive techniques and conclusion drawing. The research results obtained regarding Strategic Management Analysis in Facing Business Competition using a Cost Advantage Strategy, where a cost advantage strategy can be carried out by providing high quality products to customers or innovating the products offered to optimally retain customers.
Efektivitas Media Sosial Instagram Sebagai Media Promosi Pada UMKM Durian Woke: Studi Kasus Konten Digital Cafe Durian Woke Taktakan Fernia Syafutri; Eri Handayani; Anggun Vebiyanti; Riki Gana Suyatna
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.610

Abstract

Strengthening MSMEs in the face of globalization and intense competition means being able to respond to global challenges such as increasing product and service innovation. Consumers' willingness to buy and interest in products sold by MSMEs is increasing. The aim of this research is to determine the effectiveness of Durian Woke MSME product promotion on Instagram media. The effectiveness of advertising actions is measured using the AIDA concept (Attention, Interest, Desire, Action). The research sample consisted of 53 people with active Instagram accounts who followed the Durian Woke Instagram account in the food sector which advertises on Instagram media. The data collection method uses a questionnaire as respondent data. The research results show that the effectiveness of Instagram social media as an advertising medium is beneficial for Durian Woke MSMEs in stimulating consumer interest in finding out about available products.
Strategi Manajemen Pemasaran Pendidikan Berbasis Media Sosial dalam Menarik Mahasiswa Baru Universitas Primagraha Riki Gana Suyatna; Surya Alam; Nurmala Vinata Putri
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.625

Abstract

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.
Pengaruh Marketing Mix Dan Customer Shariah Relationship Marketing Terhadap Loyalitas Nasabah di BSM KC Krian Muhammad Zainal Abidin
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.628

Abstract

This study aims to determine the effect of Marketing Mix on customer loyalty, Customer Shariah Relationship Marketing on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing on Customer Loyalty.The result of this research is that Marketing Mix has a significant effect on Customer Loyalty, Costomer Shariah Relationship Marketing has a significant effect on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing has a significant effect on Customer Loyalty.
Prosedur Penyelesaian Sengketa dalam Perbankan Syariah: Tinjauan Terhadap Kasus di Pengadilan Agama Tasikmalaya Eman Suherman; Ramdhani Wahyu Sururie; Oyo Sunaryo
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.657

Abstract

Dispute resolution in sharia banking involves various methods, such as mediation, arbitration and court. Mediation is a voluntary process that allows the parties involved to reach an agreement with the help of a mediator. Arbitration is a method that results in a binding decision by a neutral arbitrator. Trial is a formal method that requires a longer process and higher costs, but produces binding decisions. Each method has advantages and disadvantages, and the choice of method must consider the characteristics of the dispute, the preferences of the parties involved, and compliance with sharia principles in Islamic banking. In conclusion, it is important to choose the dispute resolution method that best suits the Islamic banking context and the desired resolution objectives.
Pengaruh Servant Leadership terhadap Kinerja Individu di Mediasi Psikologi Empowerment Sherly Amalia Fernanda; Wahyu Eko Pujianto
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.662

Abstract

The aim of this research is to determine the influence of servant leadership on individual performance in the psychological mediation of empowerment. This research uses a quantitative approach with the employee population of PT Trikayarasa Jaya Food in Sidoarjo. The sample used was 70 employees of PT Trikayarasa Jaya Food. Data collection was carried out through questionnaires. The analysis in this research uses Partial Least Square (PLS) with SmartPLS 4.0 software. There are two model specifications used in PLS, namely: outer and inner models. The results of this research found that servant leadership influences individual performance, servant leadership influences the psychology of empowerment, individual performance influences the psychology of empowerment, psychology of empowerment mediates servant leadership on individual performance.
Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Bank Maybank Indoneisa Tbk Marce Anggun Lestari; Purwatiningsih Purwatiningsih; Elmira Siska
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.688

Abstract

PT. Bank Maybank Indonesia Tbk has well-classified employees, aiming to achieve the company's success. Therefore, employees' performance should be driven by work motivation and a conducive work environment to attain optimal employee performance. This study focuses on the effect of motivation and working environment on employee performance on PT. Bank Maybank Indonesia Tbk. The first research objective is to analyze the effect of motivation variables on employee performance, the second is to analyze working environment variables on employee performance and the last is to analyze the effect of motivation and working environment on employee performance of PT. Bank Maybank Indonesia Tbk. This research uses a quantitative approach, which comes from the philosophy of positivism. This method is used for the purpose of researching certain populations and samples. The data analysis methods used are data quality instrument testing, classical assumption testing, multiple linear regression testing, and hypothesis testing. The research results partially show that there is a positive and significant influence of motivation variables on employee performance and partially also show that there is a positive and significant influence of work environment variables on employee performance. Simultaneous or joint research results show that there is a positive and significant influence of work motivation and work environment variables on employee performance.
Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Pada Dinas Koperasi Usaha Kecil Menengah Perdagangan Dan Perindustrian Kota Bogor Dhelvia Devitha Shalihah; Purwatiningsih Purwatiningsih; Elmira Siska
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.689

Abstract

The development of the era of globalization is increasingly developing and making human work easier in research. This research aims to find out how much influence discipline and the work environment have on employee performance at the Bogor City MSME Service. The research method is a quantitative approach using nonprobability sampling data collection techniques. The number of samples using the Slovin formula was 56 respondents. Primary data was collected using questionnaires in Likert scale units. Data processing uses SPSS 26 software for instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The results of this research were proven in the partial test on the discipline variable (X1) of 0.000 < 0.05 and the calculated t value of 5.352 > t table value of 2.005 that H0 was rejected and Ha was accepted and on the environmental variable (X2) of 0.005 < 0.05 and the calculated t value of 0.661 < t table 2.010 so that H2 is accepted, meaning that the environment has no statistically significant effect on performance (Y). Then, through simultaneous testing of the two variables at a calculated F value of 24,271 > F table 3.17 and a significance of 0.000 < 0.05, it is concluded that H0 is rejected and H1 accepted, which means that both discipline variables (X1) and environmental variables (X2) simultaneously influence performance (Y).
Analisis Pengaruh Atribut Produk, Celebrity Endorser Dan Perceive Value Sebagai Variabel Intervening Terhadap Keputusan Pembelian Produk Handbody Nivea Di Kota Semarang Astri Dita Kumalasari
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.692

Abstract

Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.

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