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Krisnawati Setyaningrum Nugraheni
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Jurnal Strategi Bisnis Teknologi
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30469708     EISSN : 30469716     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2024): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)" : 2 Documents clear
Peran Strategi Pemasaran, Pelayanan dan Kualitas Produk Minyak Kayu Putih Cap Dragon terhadap Minat Beli Masyarakat di Kota Semarang Yeremia Fransica Wisesa; Bambang Widjanarko Susilo; Aftuqa Sholikatur Rohmania; Wesly Tumbur ML Tobing; Galuh Aditya
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 2 (2024): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i2.68

Abstract

This study aims to analyze the influence of the role of promotional strategies, services, and quality of cap eucalyptus oil products on people's buying interest in the city of Semarang. The sample in this study was 100 respondents using Purposive Sampling samples and the data analysis used in this study was a multiple linear regression technique. Empirical results show that Promotion Strategy has a positive effect on product buying interest, Service has a positive effect on product buying interest, Product Quality has a positive effect on product buying interest Together Promotion Strategies, Service, and Product Quality have a positive effect on Buying Interest.
Metal and Machine MSMES Penetrate The International Market: Case Study On MSMES. Andi Welder, West Nusa Tenggara Muhammad Zainuddin; Sudarmiatin Sudarmiatin; Rozmiza Bidin
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 2 (2024): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i2.88

Abstract

Objective: This study aims to reveal the strategies used by Metal and Machinery MSMEs in West Nusa Tenggara in competing and expanding their products to foreign markets or international markets. Design/methodology/study approach: The method used in this study is research with a case study method with interviews at MSMEs Andi Welder who process metals and produce coffee processing equipment. Conclusion: MSMEs Andi Welder uses Canva's analysis strategy in innovating its products which aims to see the market response of what products are most sought after by consumers then the products are refined so that they can be accepted by the international market. Limitations/implications of research – This research can not only limit the product innovation strategies that are acceptable to consumers, then for future research can expand on other strategies such as brand strategy and product quality. Originality/value: This research is a case study research that raises the strategy of metal and machinery MSMEs to enter the international market

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