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KIRANA : Social Science Journal
Published by Yayasan Sagita Akademia Maju
ISSN : -     EISSN : 3062780X     DOI : 10.61579/kirana
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
KIRANA : Social Science Journal welcomes high quality contributions investigating topics in the fields of Communication Sciences, Economics, Psychology, Law, Education, Political Science, Sociology, Administrative Sciences, Social Work and many more, from theoretical, empirical and critical perspectives. The KIRANA mainly favors original and articulate research papers, but theory-focused articles, book reviews and other scientific contributions are also welcome.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "vol. 3 no. 2 (2026): kirana : social science journal" : 5 Documents clear
The Influence of Social Media Influencers on Purchase Intention Mediated by Emotional Attachment Yasmin Namira; Syarifah Evi Zuhra; Rizki Amalia
KIRANA : Social Science Journal Vol. 3 No. 2 (2026): KIRANA : Social Science Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/kirana.v3i2.943

Abstract

The study aims to examine the influence of Physical Attractiveness, Expertise, and Trustworthiness of social media influencers on Purchase Intention toward Bening Clinic products in Aceh, with Emotional Attachment acting as a mediating variable. The research seeks to understand how influencer credibility dimensions shape consumers' emotional connections and subsequently their intention to purchase. The study employs a quantitative approach using a survey method involving 200 respondents selected through purposive sampling. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.2.8 to test the direct and indirect relationships among variables. The findings reveal that Physical Attractiveness, Expertise, and Trustworthiness significantly influence Emotional Attachment. Expertise and Physical Attractiveness have a significant direct effect on Purchase Intention, while Trustworthiness does not directly affect Purchase Intention. Emotional Attachment fully mediates the relationship between Trustworthiness and Purchase Intention and partially mediates the relationship between Physical Attractiveness, Expertise, and Purchase Intention. The study focuses on consumers of Bening Clinic in Aceh and examines specific dimensions of influencer credibility, which may limit generalization to other regions or industries. Future research may expand the geographical scope, include additional variables such as brand image or perceived value, or compare different types of beauty clinics to enhance broader applicability. The study contributes to the influencer marketing and consumer behavior literature by integrating Emotional Attachment as a mediating variable in explaining Purchase Intention within the beauty clinic industry. The findings provide empirical evidence that emotional bonding plays a crucial role in strengthening the impact of influencer credibility on consumer purchase decisions.
The influence of business experience and accounting knowledge on business success through MSME management Ronaldy Iyaku; Darman; Dedy Suryadi
KIRANA : Social Science Journal Vol. 3 No. 2 (2026): KIRANA : Social Science Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/kirana.v3i2.947

Abstract

This explanatory quantitative study aims to examine and analyze the impact of entrepreneurial experience and accounting knowledge on business success, mediated by MSME management. The study population consists of all MSME operators in Gorontalo City, with a sample selected using the purposive sampling method. Data were collected via questionnaires (both in-person and online) and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) via SmartPLS. Data processing stages included descriptive statistics and outer model testing (specifically convergent validity via loading factors and Average Variance Extracted/AVE). Initial testing revealed that indicators PP1, PP3, and KU2 had loading factors below 0.70. Nevertheless, the instrument remained valid as the AVE values for all variables exceeded 0.50. Following adjustments—specifically the removal of those non-significant indicators—all remaining indicators achieved loading factors above 0.70. The resulting AVE values were: Business Experience (0.676), Accounting Knowledge (0.599), Business Success (0.709), and MSME Management (0.750). These results demonstrate that the research instrument met ideal convergent validity standards; thus, the data were deemed valid and ready for the subsequent structural model (inner model) analysis.
Navigating Linguistic Diversity: Indonesian Language Variation and Communication Adaptation among First-Year University Students Adenia Kusuma Etacho; Aulia Novika; Fahya Dika Aurelia; Muhammad Faruq Zakiuddin; Tamara Putri Kamila
KIRANA : Social Science Journal Vol. 3 No. 2 (2026): KIRANA : Social Science Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/kirana.v3i2.303

Abstract

This study aims to examine the variation in Indonesian language use and the communication adaptation of first-year students within the multicultural environment of Universitas Pembangunan Nasional "Veteran" East Java. The diverse geographical backgrounds of students contribute to variations in language, regional dialects, and local vocabulary that influence daily interactions on campus. This study employed a descriptive quantitative approach using an online survey administered through Google Forms. A total of 15 first-year students from different regions of Indonesia participated as respondents. The collected data were analyzed descriptively to identify language variation, communication barriers, and students' adaptation strategies. The findings indicate that Indonesian serves as the primary medium of communication and effectively facilitates students' adaptation to campus life. Nevertheless, regional dialects and local languages remain frequently used in informal interactions, creating communication challenges, particularly in understanding local vocabulary, humor, and region-specific expressions. To overcome these challenges, students commonly use standard Indonesian, seek clarification from peers, and gradually learn local dialects. These findings suggest that linguistic diversity represents both a challenge and an opportunity for fostering inclusive communication in multicultural higher education. Therefore, strengthening the use of Indonesian as the national lingua franca while preserving regional languages as cultural heritage is essential for promoting effective intercultural communication.
Decoding Digital Slang: A Sociolinguistic Analysis of Language Variation in @cursedkidd's Posts on X Saskia Rimadita Syahban; Indah Sintya Sari; Erike Febri Naisilah; Damar Arif Adjie Saputra; Bimo Nur Muhammad Rozaq
KIRANA : Social Science Journal Vol. 3 No. 2 (2026): KIRANA : Social Science Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/kirana.v3i2.322

Abstract

The rapid growth of social media has contributed to the emergence of diverse language varieties that reflect the dynamics of digital communication, particularly among young people. One prominent phenomenon is the use of slang language in posts shared by the X account @cursedkidd, which is recognized for its creative, concise, and humorous linguistic style. This study aims to analyze the forms of slang language employed in the account's posts and to explore their social functions and communicative characteristics within digital interactions. A descriptive qualitative approach employing content analysis was adopted. The data consisted of selected posts from @cursedkidd containing slang expressions, which were analyzed through data reduction, categorization, data display, and conclusion drawing. The findings reveal that the dominant linguistic features include word shortening, letter omission, spelling modification, and creative slang formations. These language varieties function to construct group identity, strengthen social solidarity, enhance communication efficiency, and create humorous expressions that resonate with young audiences. However, excessive reliance on slang may reduce users' ability to employ standard Indonesian appropriately in formal contexts. This study concludes that slang language on social media represents not only linguistic innovation but also a reflection of the evolving communication patterns of contemporary youth in digital environments.
Speaking Across Cultures: Language Variation and Communication Patterns among Migrant Students in Higher Education Salsa Putri Aprilia Hasan Azzahro; Nateta Dwi Desilva; Rafly Aurelian Alfattah Sutiyarto; Zam Zam Rafli Putra Handoko; Lucky Prasetyo Nggalene
KIRANA : Social Science Journal Vol. 3 No. 2 (2026): KIRANA : Social Science Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/kirana.v3i2.327

Abstract

Linguistic and cultural diversity among university students creates complex communication dynamics, particularly for internal migrant students who must adapt to new social and linguistic environments. This study aimed to examine language variation among migrant students, identify the factors influencing language choice, and explore the relationship between language use and social adaptation at Universitas Pembangunan Nasional "Veteran" Jawa Timur. A descriptive quantitative approach was employed involving 20 first-year students selected through purposive sampling. Data were collected using an online questionnaire and analyzed through descriptive statistics, including frequency distributions and percentages. The findings revealed that Indonesian was the predominant language used in both academic and social interactions, including communication with classmates (80%), students from different regions (75%), and lecturers (100%). Although regional languages remained important as markers of cultural identity, their use on campus was relatively limited due to the need for more inclusive communication. Shared regional background emerged as the primary factor influencing language choice (52.6%), while differences in language and regional vocabulary represented the most significant communication barriers. Furthermore, appropriate language use was found to strengthen social relationships and facilitate students' social adaptation within a multicultural university environment. These findings highlight the importance of fostering intercultural communication practices to support inclusive and effective communication in higher education.

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