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KINERJA : Jurnal Ekonomi dan Bisnis
Published by Universitas Islam As-Syafiiyah
ISSN : -     EISSN : 26863286     DOI : https://doi.org/10.34005/kinerja
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
KINERJA : Jurnal Ekonomi dan Bisnis is a peer reviewed journal that provides a forum for original publications relevant to economics, management and business, for researchers, lecturers, students and alumni both from the Faculty of Economics and Business, As-Syafiiyah Islamic University and from other universities. The Performance Journal is published twice a year, namely January and July.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis" : 20 Documents clear
THE INFLUENCE OF AFFILIATE MARKETING AND PROMOTIONS ON THE PRODUCT PURCHASE DECISION ON TIKTOK SOCIAL COMMERCE Apriyanto, Bagas; Affar, Muhammad
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4893

Abstract

This study aims to analyze the influence of affiliate marketing and promotion on product purchase decisions on the TikTok social commerce platform. The method used is a quantitative approach with multiple linear regression analysis and classical assumption tests. The population in this study is TikTok social commerce users in Jatiasih District.This study uses questionnaires as data collection materials with a sample of 130 respondents, this study uses the SPSS program in conducting data processing. The test results showed the data met classical assumptions and significant regression models. Affiliate Marketing (β = 0.385) and Promotion (β = 0.311) have a positive and significant effect on Purchase Decisions (Sig. < 0.05). An R² value of 0.498 indicates that both variables explain 49.8% of the variation in purchasing decisions, and the remaining 50.2% is influenced by other factors outside the model. The F test also showed significant simultaneous influence (F = 62.943; Sig. = 0.000). Thus, it can be concluded that Affiliate Marketing and Promotion partially or simultaneously have a significant effect on product purchase decisions on TikTok social commerce. This model can be used as a basis for decision-making digital marketing strategies on social commerce platforms.
THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND PERCEIVED PRICE OF JIMSHONEY PRODUCTS IN DUREN SAWIT Nurlehu, Ikra Salma
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4895

Abstract

This study aims to determine the influence of Online Customer Review and Perceived Price on Purchase Intention of Jimshoney Products in Duren Sawit. This quantitative study involved 120 respondents. The analytical methods used include validity, reliability, normality, multicollinearity, heteroscedasticity tests, multiple linear regression, correlation, coefficient of determination, and hypothesis testing. The t-test results showed that Online Customer Review did not significantly affect Purchase Intention, with a t-count < t-table (-0.813 < 1.98045) and a significance value > 0.05 (0.418). Meanwhile, Perceived Price had a significant effect on Purchase Intention, with a t-count > t-table (8.713 > 1.98045) and a significance value < 0.05 (0.000). The correlation value of 0.662 indicates a strong relationship among the studied variables. The coefficient of determination (43.8%) shows that Purchase Intention is influenced by Online Customer Review and Perceived Price, while the remaining 56.2% is influenced by other factors not examined in this study. This research contributes to the development of marketing science by emphasizing the significance of perceived price in shaping consumer purchase intention and offering insights into consumer behavior dynamics in the local e- commerce.
ANALISIS DAMPAK MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN Nurulhuda, Elly Soraya; Dewi, Tiara Sandika
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4953

Abstract

Penelitian ini bertujuan untuk menganalisis Dampak Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan. Penelitian ini dilakukan pada karyawan SMA Negeri Unggulan M.H Thamrin Jakarta Timur. Sampel dalam penelitian ini berjumlah 54 Karyawan Kontrak Kerja Individu (KKI). Teknik pengumpulan data menggunakan kuesioner. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas. Analisis pada penelitian ini menggunakan analisis regresi berganda, analisis korelasi berganda, koefisien determinasi dan uji hipotesis. Hasil penelitian menunjukkan bahwa variabel Motivasi Kerja tidak berpengaruh dan tidak signifikan terhadap Kinerja Karyawan. Disiplin Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan dengan nilai koefisien determinasi sebesar 46,8%, sementara sisanya 53,2% dipengaruhi oleh faktor lainnya.
STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KUALITAS KERJA KARYAWAN DI UNIVERSITAS COKROAMINOTO YOGYAKARTA Sujana, Deden; Rinaldi, Rinaldi
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4963

Abstract

Penelitian ini bertujuan mengkaji strategi pengembangan sumber daya manusia (SDM) dalam meningkatkan kualitas kinerja pegawai di Universitas Cokroaminoto Yogyakarta. Pendekatan yang digunakan adalah kualitatif dengan desain studi kasus. Teknik pengumpulan data mencakup wawancara mendalam dengan pimpinan dan staf,e observasi langsung terhadap aktivitas institusional, serta analisis dokumentasi internal terkait program SDM. Data yang diperoleh dianalisis menggunakan model analisis interaktif Miles dan Huberman, melalui proses reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pengembangan SDM meliputi pelatihan rutin yang dirancang untuk meningkatkan keterampilan teknis dan soft skills, penyusunan jalur karier berkelanjutan melalui promosi berbasis kinerja dan dukungan pendidikan lanjut, serta sistem evaluasi kinerja yang meskipun diterapkan, masih belum sepenuhnya mengacu pada indikator objektif. Tantangan utama yang dihadapi mencakup rendahnya partisipasi pegawai dalam program pelatihan, ketidakjelasan struktur pengembangan karier, dan keterbatasan alat evaluasi kinerja. Untuk merespons tantangan tersebut, institusi menerapkan pendekatan analisis SOAR (Strengths, Opportunities, Aspirations, Results), yang berfokus pada eksplorasi kekuatan internal seperti loyalitas pegawai dan budaya kerja, serta pemanfaatan peluang eksternal seperti kemitraan dan teknologi pendidikan. Aspirasi pegawai terhadap pengembangan profesional dan hasil peningkatan efisiensi kerja dijadikan dasar perumusan strategi. Penelitian ini menyimpulkan bahwa strategi pengembangan SDM yang dibangun berdasarkan kekuatan dan peluang institusi mampu meningkatkan efektivitas kerja dan daya saing organisasi secara berkelanjutan.
THE INFLUENCE OF PRICE AND SERVICE QUALITY ON PURCHASE DECISION : A CASE STUDY OF BUYERS AT PARUNG ORNAMENTAL FISH MARKET, BOGOR Masdiansyah, Hendry; Sukatmajaya, Ahmad
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4965

Abstract

This study aims to analyze the influence of price and service quality on ornamental fish purchase decisions at the Parung Ornamental Fish Market in Bogor. The method used was a quantitative approach with multiple linear regression analysis and classical assumption testing. The population in this study was ornamental fish buyers at Parung Market. This study used a questionnaire as a data collection instrument with a sample size of 140 respondents, and data processing was carried out using SPSS. The test results showed that the data met the classical assumptions and the regression model was significant. Price (β = 0.500) and service quality (β = 0.340) have a positive and significant effect on purchasing decisions (Sig. < 0.05). The R² value of 0.721 indicates that these two variables are able to explain 72.1% of the variation in purchasing decisions, while the remaining 17.9% is explained by other factors outside the model. The F test also shows that price and service quality simultaneously have a significant effect on purchasing decisions (F = 189.681; Sig. = 0.001). Thus, it can be concluded that price and service quality partially and simultaneously have a positive and significant effect on purchasing decisions for ornamental fish at the Parung Bogor Ornamental Fish Market. This model can be used as a basis for making marketing strategy decisions in the traditional ornamental fish trade sector.
THE INFLUENCE OF CONSUMER EXPERIENCED AND TRUST ON REPURCHASE INTENTION: A CASE STUDY OF GOFOOD USERS IN JATIWARINGIN, BEKASI CITY) Putri, Khofifah Nabila; Abdurahman, Pangeran Syarif
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4966

Abstract

This study aims to analyze the influence of Consumer Experienced (X₁) and Consumer Trust (X₂) on the Repurchase Intention (Y) of GoFood users in Jatiwaringin, Bekasi City. The method used is a quantitative approach with multiple linear regression analysis and classical assumption testing. The population in this study consists of GoFood consumers in Jatiwaringin, Bekasi City. This research uses a questionnaire as the data collection tool with a sample size of 150 respondents, and the study employs the SPSS 27 program for data processing. The test results show that the data meet the classical assumptions and the regression model is significant. Consumer Experienced (X₁) (β = 0.573) and Consumer Trust (X₂) (β = 0.651) have a positive and significant effect on Repurchase Intention (Y) (Sig. < 0.05). The R² value of 0.429 indicates that both variables explain 42.9% of the variation in Repurchase Intention (Y), and the remaining 57.1% is influenced by other factors outside the model. The F-test also shows a significant simultaneous effect (F = 55.124; Sig. = 0.000). Thus, it can be concluded that Consumer Experienced (X₁) and Consumer Trust (X₂), both partially and simultaneously, have a significant impact on the Repurchase Intention (Y) of GoFood users. This model can be used as a basis for decision-making in digital marketing strategies on online food delivery platforms.
PENGARUH KEPUASAN KERJA DAN KEPEMIMPINAN TERHADAP PRODUKTIVITAS DAN KINERJA KARYAWAN: PERAN MEDIASI PRODUKTIVITAS DI UNIVERSITAS BHAYANGKARA JAKARTA RAYA Wulandari, Sri; Ali, Hapzi; Hendayana, Yayan
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4967

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan kerja dan kepemimpinan terhadap produktivitas dan kinerja karyawan Universitas Bhayangkara Jakarta Raya, serta menguji peran mediasi produktivitas dalam hubungan tersebut. Penelitian ini dilatarbelakangi oleh pentingnya peningkatan kinerja karyawan dalam lingkungan pendidikan tinggi yang dinamis dan kompetitif. Kepuasan kerja dan kepemimpinan merupakan dua faktor utama yang diyakini memberikan kontribusi signifikan terhadap performa organisasi. Namun, produktivitas sering kali menjadi elemen perantara yang menjembatani pengaruh kedua variabel tersebut terhadap kinerja akhir karyawan. Metode penelitian yang digunakan adalah metode tinjauan pustaka dengan pendekatan deskriptif-kualitatif. Data dan informasi diperoleh dari berbagai sumber literatur ilmiah seperti jurnal terindeks, buku akademik, dan laporan riset terkini yang relevan dengan topik. Melalui analisis literatur yang sistematis, penelitian ini menyusun kerangka konseptual dan hipotesis yang dapat diuji lebih lanjut secara empiris pada studi lanjutan. Hasil kajian menunjukkan bahwa baik kepuasan kerja maupun kepemimpinan berkontribusi positif terhadap produktivitas dan kinerja karyawan. Selain itu, produktivitas terbukti memediasi pengaruh kepuasan kerja dan kepemimpinan terhadap kinerja karyawan. Temuan ini menekankan pentingnya pengelolaan sumber daya manusia yang menitikberatkan pada kepuasan kerja dan pengembangan kepemimpinan transformatif sebagai upaya strategis untuk meningkatkan kinerja karyawan di institusi pendidikan tinggi.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND BRAND AWARENESS ON PURCHASE INTENTION: A STUDY ON MAYBELLINE CONSUMERS Putri, Azzahra Aulia Suhendra; Santhuso, Agus
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4991

Abstract

This study aims to analyze the influence of social media promotion and brand awareness on consumers’ purchase intention of Maybelline cosmetic products in the Pondok Bambu area, East Jakarta. The phenomenon of declining demang for Maybelline products in 2023 serves as an important background for this research, especially amid the widespread use of social media as a promotional tool and the growing competition among cosmetic brands. This research adopts a quantitative approach using a survey methode involving 140 respondents who are consumers of Maybelline products. The data analysis technique used is multiple linear regressione to examine the effect of each independent variable on the dependent variable. The results show that social media promotion has a significant negative effect on purchase intention, while brand awareness has a significant positive effect on consumers’ purchase intention. These findings indicate that through promotion is carried out extensively, if it does not align with audience preferences or is too repetitive, it encourages consumers’ tendency to buy the product. These results are expected to serve as a reference for developing more relevant marketing strategies focused on the quality of promotional content and brand strengthening.
PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI OPERATOR TELKOMSEL Hasanah, Zahra; Bandawaty, Euis
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.5007

Abstract

Penelitian ini bertujuan menguji pengaruh promosi dan harga terhadap minat beli operator Telkomsel. Sampel terdiri dari 150 responden di Cibitung, Bekasi, yang merupakan pengguna Telkomsel. Data kuantitatif primer dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi, korelasi, determinasi, uji t, dan uji f dengan bantuan SPSS 25. Hasil penelitian menyatakan bahwa promosi secara parsial berpengaruh positif dan signifikan terhadap minat beli dan harga menyatakan bahwa secara parsial berpengaruh positif dan signifikan terhadap minat beli. Kemudian berdasarkan penelitian ini pula variabel yang paling berpengaruh besar adalah variabel harga dengan nilai t hitung 8,924 > t tabel yaitu 1,655 dengan nilai sig 0,000 < 0,05. Promosi dan harga secara bersama-sama memiliki pengaruh signifikan terhadap minat beli dengan nilai koefisien determinasi sebesar 81,2% sementara sisanya 18,8% dipengaruhi variabel lain.
THE INFLUENCE OF SOCIAL MEDIA AND MARKETING CONTENT ON PURCHASE INTENTION FOR NUFACE PRODUCTS ON TIKTOK SHOP: A CASE STUDY OF STUDENTS AT AS-SYAFI'IYAH ISLAMIC UNIVERSITY Chusnah, Chusnah; Sugiana, Ugi
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.5012

Abstract

This study aims to test "The Influence of Social Media and Marketing Content on purchase intention in Nuface Products on TiktokShop at As-syafi'iyah Islamic University" The sample in this study amounted to 140 respondents. The research uses Validity Test, Reliability Test, Normality Test, Multicollinearity Test, and Heteroscedasticity Test. Analysis In the study using Multiple Regression Analysis, Multiple Correlation Analysis, Coefficient of Determination and Hypothesis Test. The results of the T-Test study showed that the Social Media Variable (X1) had a Positive and Significant Effect on purchase intention (Y) with a T- Table Calculation value of > (2.131 > 1.977) and a sig value > α value (0.035 < 0.05). Marketing Content (X2) has a positive and very significant effect on purchase intention (Y) with a Calculated Value of > Ttable (4.058 > 1.977) and a Sig Value > α Value (0.000 < 0.05). The correlation value is 0.718 which means that it shows a strong relationship. The value of the determination coefficient given by Social Media (X1) and Marketing Content (X2) to purchase intention (Y) was 51.7% and the remaining 48.3%, influenced by other factors that were not analyzed.

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