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TRJ (Tourism Research Journal)
Published by Institut Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647/trj
Core Subject : Humanities, Social,
Humanities Environmental Science
Tourism Research Journal is published twice a year in April and October containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short communications, including: Tourism: Sustainable Tourism Development Community-based Tourism Nature-based Tourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy: Food Tourism Herbs, Spices, and Traditional Food Cultural Food Studies Food Product and Pastry Food Packaging and Product Development Branding and Marketing Education and Training Regulation and Policy Destination: Policy for Destination Planning Tour Industry Hospitality Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol 8 No 1 (2024): (TRJ) Tourism Research Journal" : 10 Documents clear
Social Construction of Servicescape Liberika Coffee Cipasung, Kuningan Regency, West Java Province Rachman, Arief Faizal; Aditya, Michael Khrisna; Gantina, Devita
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.252

Abstract

This study aims to analyse social construction of servicescape Liberika Coffee as a tourist attraction in Cipasung Village, Kuningan Regency, West Java Province. The research uses a qualitative method with a constructionism paradigm, and an epistemological philosophical approach. Analysis of the study research uses an Interpretative Phenomenology Analysis (IPA) analysis tool which is able to provide a double hermeneutic understanding to the phenomenon. The findings show that the servicescape of Liberika Coffee shop on the exterior evidence is constructed in the geographical area of Cipasung Village which is equipped with physical artifacts pointing the way to the Cipasung tourist village and Cipasung Coffee Agrotourism, the Cipasung Liberika coffee mini plantation and the post-harvest process. Meanwhile, the interior evidence is constructed in the form of coffee shop ambiance, in the sort of roasting process and coffeeshop ambiance. It concludes that physical evidence of Liberika Coffee are socially constructed by social actors (farmers, roaster, processor, barista, and visitors) and technical actors (mini coffee plantation, processing into green bean, and coffee shop). Keywords: coffee shop, servicescape, social construction, tourist attraction
Decoding Emotional Intelligence of Hospitality Workforce in Bali: Generation Z Perspectives Indrayani, I Gusti Ayu Putu Wita; Sekarti, Ni Ketut; Puspa Adi, Ida Ayu Sri; Arthini, Ni Nyoman Suci; Pitanatri, Made Uttari
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.250

Abstract

Emotional intelligence plays a central role in the hospitality industry as it significantly influences service quality, workplace relationships, and hotel reputation. However, empirical studies on emotional intelligence in previous literature have not specifically focused on Generation Z, the youngest generation entering the workforce. This research aims to identify the emotional intelligence of Generation Z employees. The research adopts a sequential explanatory mixed-method approach, utilizing a questionnaire distributed to 115 Generation Z employees and conducting interviews with middle and top managerial levels in five-star hotels in Bali. The research findings indicate that the emotional intelligence of Generation Z employees varies at different levels across various dimensions. While employees demonstrate an understanding of their own emotions and effectively manage them in service delivery, there is a need for improvement in their ability to comprehend the emotions of others. The practical implications of these findings suggest that hotel management should focus on creating a supportive work environment that enhances employee well-being, including adjustments to work schedules, stress management, and well-being programs to maintain their emotional balance. This study may significantly contribute to the development of effective strategies to optimize the potential of Generation Z employees in achieving service excellence and organizational success. Keywords: hospitality, psychological capital, subjective well-being
Tourist Satisfaction in Mediating the Influence of Tourist Attractions and Facilities on the Intention to Revisit Waduk Darma, Kuningan Regency (6945) Sembiring, Vienna Artina; Ingkadijaya, Rahmat; Nurbaeti, Nurbaeti; Rahmanita, Myrza
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.217

Abstract

The research aims to determine tourists' satisfaction in mediating the influence of tourist attractions and facilities on their interest in revisiting Waduk Darma, a breathtaking natural dam in Kuningan Regency. This study uses a quantitative approach. The population of this study is tourists who visit Waduk Darma. Sampling was done using the Accidental Sampling technique, and data analysis was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) program. The results of this study are as follows: tourist attractions have a positive and significant influence on tourists' satisfaction, facilities have a positive and significant influence on tourists' satisfaction, tourists' satisfaction has a positive and significant influence on their interest in revisiting, tourist attractions have a positive and significant indirect influence on their interest in revisiting through tourists' satisfaction with significant values, facilities have a positive and significant indirect influence on their interest in revisiting through tourists' satisfaction. To increase the level of tourist visits, the Kuningan local government is expected to improve facilities and tourist attractions that can increase tourists' satisfaction. Keywords: tourist attractions, facilities, tourist satisfaction, intention to revisit
Multisensory Experiential Tourism Strategies in Guangxi, China Na, Quan; Nurmalinda, Elda; Rianto, Rianto; Djati, Sundring Pantja; Rahmanita, Myrza
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.247

Abstract

Analyzing the affecting factors of experiential tourism, the study aims to explore the innovational strategies for multisensory experiential tourism. The adopted research methods are qualitative research and case study, which make a comparison between the boom of ice-snow tourism in Harbin city, northeast China, and its interactive partner, Guangxi, southwest China, in Jan. 2024. Analyzing the innovational tourism phenomena of the 33 pieces of related news online in China Daily, the data is collected and a framework of multisensory experiential tourism strategies was drawn up. With the influential factors of multisensory experiential tourism, such as sight, hearing, smell, taste, and touch, ice and snow tourism in Harbin made a hit. In conclusion, by building up sustainable smart destinations, experiencing the different lifestyle, and highlighting study tour activities, it is hoped to put forward a framework of multisensory experiential tourism strategies for Guangxi, based on its unique leisure tourism resources. Keywords: tourism strategy, multisensory experiential, innovation, Harbin, Guangxi
The Influence of Service Quality, Facilities and Location on The Decision to Stay at The Bountie Hotel and Convention Center Sukabumi Ishak, Riani Prihatini; Mayasari, Dina; Skawanti, Julia Ratnawulan; Andani, Rian
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.241

Abstract

Purpose of this study is to assess the influences among service quality, facility and location to stay decision use service inn on The Bountie Hotel and Convention Center Sukabumi. This is a quantitative-descriptive research using multiple linear regression test. The sampling technique used the probability sampling, simple random sampling, and sampled customers who stayed and was calculated using Slovin formula. As for sample which in set in research this is 100 consumers had stayed at this hotel. Collection data method used on this study by questionnaire corresponding with criteria study. The result of this study shows that (1) service quality variable has a positive and significant effect on the decision to stay, (2) facilities s have a positive and significant effect on the decision to stay, (3) location has a positive and significant effect on the decision to stay and (4) service quality, facilities and location altogether have positive and significant effect on the decision to stay at The Bountie Hotel and Convention Center Sukabumi. Keywords: service quality, facility, location, stay decision
How Travel Influencer and Social Media Influence Tourist Travel Decision to Ubud Rahjasa, Surya Laksana; Prasasti, Galih; Apriliani, Khofifah Malika
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.243

Abstract

Bali is a popular tourist destination, with 522,141 foreign tourists visiting the island directly in August 2023. Ubud, is renowned for its natural beauty, arts and culture, and authentic village life. This sub-district has a total area of 42.38 km2 and is included in the top five most favorite cities in the world according to Travel and Leisure. The rapid development of tourism in Ubud has led to an increase in the number of influencers promoting on social media, giving rise to the 'Travel Envy' phenomenon. The impact of travel influencers in influencing travel decisions is important to study of how important the role of travel influencers is. The researchers aimed to discuss the impact of social media content created by travel influencers on tourists' decision-making and travel behavior. This research used a qualitative research method that conducted interviews with 17 individuals aged 19-35 years, respondents from various regions and countries who had traveled to Ubud. Research shows that tourists tend to rely on social media reviews and recommendations from travel influencers when planning their trip to Ubud. They are more likely to be interested in content related to travel destinations announced by travel influencers they follow. We found that social media and travel influencers can influence people's travel decisions. Keywords: travel influencers, social media, travel decision
Priority of Development Strategies for Wellness Tourism in Denpasar City Sanjaya, Ida Bagus Putra; Wiarti, Luh Yusni; Susianti, Hartanti Woro
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.246

Abstract

Denpasar City is one of the tourist destinations in Bali that has the potential for wellness tourism. However, this potential is not in line with the development of wellness tourism in Denpasar City which has not been optimized. This study aims to determine the priority of wellness tourism development strategies in Denpasar City and map the implementation in the form of programs from the wellness tourism development strategy in Denpasar City. Data collection was carried out using in-depth interview techniques to 8 informants from the pentahelix concept who understand the condition of wellness tourism in Denpasar City, and then the data was analyzed using AHP (Analytical Hierarchy Process) analysis techniques. The results showed that the priority strategies for developing wellness tourism in Denpasar City are: (1) Provide regular special training to SPA therapists, yoga instructors from wellness tourism associations, as well as producers of herbs and medicines, (2) Create national or international scale events as a forum for promoting wellness tourism, (3) Develop wellness tourism products that utilize local spices in their activities, (4) Develop wellness tourism products combined with the beauty of the sea and rice fields in Denpasar City, (5) Development of Ayurveda-based wellness tourism products. Keywords: wellness tourism, strategy priority, development strategy, strategy implementation, AHP
Readiness For Development of Tourism Villages in Pangkalpinang City Valeriani, Devi; Wulandari, Ayu; Nurwasya, Nurwasya; Marlina, Marlina
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.254

Abstract

This research analyzes the readiness of Tourism Village Development in Pangkalpinang City by identifying the potential and readiness of tourist village components consisting of tourist attractions, accessibility, amenities, supporting facilities and tourism institutions, marketing and community participation. This research uses a qualitative approach with evaluative and stakeholder analysis. The data in this research was taken through interviews and observation carried out in three areas, namely Kampung Tua Tunu, Kampung Jerambah Gantung and Kampung Selindung. Using a purposive sampling method, the respondents in this research were the government, private sector and the community from each village. The results of this research show that Kampung Tua Tunu is categorized as an embryonic tourism village with stakeholders classified as Key Players and Crowd of four respondents each, stakeholders classified as Context Setters as many as one respondent and there are no stakeholders as Subjects. Jerambah Gantung Village is categorized as an embryonic tourism village with stakeholders classified as Key Players totaling four respondents, stakeholders classified as Subject and crowd each with three respondents and there are no stakeholders as Context Setters. Then Selindung Village is categorized as a Developing Tourism Village with nine respondents classified as Key Players and the remaining one respondent is a stakeholder classified as Subject. Keywords: readiness, potential, tourism village
Effectiveness of Implementing CHSE (Cleanliness, Health, Safety, Environment) Protocols in Dunia Fantasi, Jakarta, Indonesia Putra, Ranandyo Muliawan; Rachmatullah, Adam; Ratu Bilqis, Linda Desafitri; Tarigan, Emenina; Ramadhan, Yusuf
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.239

Abstract

The implementation of the CHSE (Cleanliness, Health, Safety, and Environment) Protocol at Dunia Fantasi Jakarta is a mandatory procedure for the business of tourism destinations in the pandemic-post-pandemic era or the new normal tourism era. The implementation of CHSE is expected to be able to create a safe, healthy, and environmentally friendly environment for all tourists and to be useful in supporting the sustainability of the tourism industry in providing a positive experience for tourists visiting these destinations. The research objective is to analyze everything about effectiveness of implementing the CHSE protocol in Dunia Fantasi Jakarta. The method that used in this study is a quantitative descriptive method, with a total of 68 respondents. The sample was selected by convenience sampling, where the data collection was carried out using a survey. The research of this test used the validity, reliability, and Kruskal Wallis tests to determine the significance level of each actor. In general, it can be concluded that the implementation of CHSE in Dunia Fantasi is classified as good or is at a score of 6. This indicates that the management is serious about implementing the CHSE protocol in every tourism room and public facility space in Dunia Fantasi. Keywords: tourism, CHSE, effectiveness, new normal tourism
Factors Influencing Indonesian Tourists’ Interest in Visiting South Korea Marie, Andhalia Liza; Prasetio, Arton Briyan
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.256

Abstract

The purpose of this research to measure the influence of film tourism and electronic word of mouth (e-WOM) on Indonesian tourists' intention to visit South Korea, as well as determine the role of destination image in mediating the influence of film tourism elements on interest in visiting South Korea. 140 respondents, who are fans of South Korean films or dramas but haven't experienced South Korea, engaged in the online survey. This research uses SEM-PLS for primary data processing. The results of the research show that South Korean tourism films have a positive and significant influence on the formation of the destination image of the country of Ginseng among Indonesian tourists. E-WOM does not have a positive and significant effect on Indonesian tourists' intentions to visit South Korea. The destination image of South Korea has a positive and significant impact on Indonesian tourists' intention to visit. Destination image is proven to significantly mediate the influence of film tourism on the desire of Indonesian tourists to visit South Korea. Destination image is proven to significantly mediate the influence of e-WOM on Indonesian tourists' desire to visit South Korea. Keywords: destination image, electronic word of mouth, film tourism, visit intention

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