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Heny Ratnaningtyas
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TRJ (Tourism Research Journal)
Published by Institut Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647/trj
Core Subject : Humanities, Social,
Humanities Environmental Science
Tourism Research Journal is published twice a year in April and October containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short communications, including: Tourism: Sustainable Tourism Development Community-based Tourism Nature-based Tourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy: Food Tourism Herbs, Spices, and Traditional Food Cultural Food Studies Food Product and Pastry Food Packaging and Product Development Branding and Marketing Education and Training Regulation and Policy Destination: Policy for Destination Planning Tour Industry Hospitality Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol 8 No 2 (2024): (TRJ) Tourism Research Journal" : 10 Documents clear
Priority Variables for Handling Slum Settlements Based on the Tourism Village Concept in Sedau, Singkawang City Palupi, Santi; Krisnaputri, Nilam Atsirina; Adrianus, Bernard
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.267

Abstract

The issue of slum settlements in Singkawang City has garnered government attention, with Sedau identified as the third priority area for intervention. However, many revitalization efforts fail due to mismatched methods that do not consider environmental, social, and economic characteristics. This study aims to identify priority variables for addressing slum settlements based on the concept of developing a tourism village to improve residents' quality of life and support local economic development. The research method employed is expert judgment through the Analytical Hierarchy Process (AHP), which helps evaluate relevant variables. The findings reveal four main priority variables: good accessibility, a unique tourism village concept, provision of clean water, and waste management. These findings provide important insights for decision-making in planning interventions. Recommendations are directed at the government, development sectors, and the Sedau community, emphasizing the need for better planning, particularly regarding accessibility and infrastructure such as roads, water supply, and waste management. The study also notes its limitations to provide context for the generalization of results and to guide future research. Keywords: planning, slum settlement, tourism village, tourism
Destination Quality and Tourist Loyalty: The Role of Destination Value as Mediating Variable Suprina, Rina; Dhana, Irgi Resa Widia; Gaffar, Vanessa; Disman, Disman; Kusumah, AHG
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.262

Abstract

This research analyzes the influence of destination quality and destination value on tourist loyalty in the city of Bandung, Indonesia, and tests whether destination value mediates the relationship between destination quality and tourist loyalty. The type of research chosen is quantitative with a descriptive verification approach using SEM PLS. The population for this research is domestic tourists in the city of Bandung. From the analysis of 196 respondents, the majority were women, aged 18-25 years, and had a high school education. The results show a high assessment of the quality of eating places and the level of tourist loyalty. Public transportation accessibility received a low rating, and the lowest average score on the Time Value Variable. Hypothesis analysis shows a positive and significant influence between destination quality and tourist loyalty. Apart from that, there is a positive and significant influence between destination quality and destination value, and between destination value and tourist loyalty. The findings show that destination value mediates the relationship between destination quality and tourist loyalty, emphasizing the importance of strengthening destination value elements to increase tourist loyalty in Bandung City. Keywords: destination quality, destination value, tourist loyalty, urban tourism, city branding
Strategy for The Development of Culinary Sector Entrepreneurs in The Cipondoh Lake Tourism Destination, Tangerang Regency, Banten Province Amrullah, Amrullah; Nurbaeti, Nurbaeti; Ratnaningtyas, Heny; Asmaniati, Fetty; Osman, Ismeth Emier
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.255

Abstract

This study aims to determine the strategy for developing entrepreneurship in the culinary field in the tourist area of ​​Lake Cipondoh. This type of research uses a qualitative description with the SWOT analysis method with observations and interviews with entrepreneurs in the culinary field at Lake Cipondoh. The results showed that the primary strategy produced was the SO strategy, with the highest score of 3.44 in quadrant I. The culinary entrepreneur development strategy at Lake Cipondoh can be implemented with the SO strategy program, namely: (1) a varied food menu; (2) Doing promotions on social media; (3) Increasing the number of employees on weekends; (4) Providing promotions or discounts. It is hoped that food stalls in Lake Cipondoh will continue to innovate in improving the quality of their products and promoting them on social media. The Tangerang City Government is expected to train managers and entrepreneurs on the quality of human resources for creating websites and social media promotions and organizing certain events at Lake Cipondoh. Keywords: SWOT analysis, entrepreneurs, culinary sector
Consumer Purchase Decision and Brand Image Analysis Through Product Quality and Price: Study Case Frozen Pastry in Jakarta - Indonesia Mumin, Adhi Trirachmadi; Ingkadijaya, Rahmat; Jason, Jason; Muhardiansyah, Doni; Wulan, Saptarining
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.257

Abstract

The study investigates the effects of product quality and price on the purchasing decisions of Bonpatis Danish pastry sheets, with brand image acting as a mediator. Indonesia's food and beverage industry, mainly retail, is experiencing significant growth as modern retailers like Hypermart introduce competitive products. A quantitative approach was used, applying Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to data collected from 83 respondents, mainly Hypermart bakery employees in DKI Jakarta. Results indicate that product quality and price positively influence brand image and purchasing decisions. Specifically, product quality boosts brand image and directly affects purchase decisions, whereas price influences purchase decisions directly but not via brand image. The study emphasizes the role of product appearance and packaging in shaping brand perceptions and suggests improving these elements to attract more consumers. Due to a limited sample size, the study recommends future research to explore broader aspects like customer satisfaction and loyalty. Keywords: Danish pastry sheet, product quality, price, brand image, purchase decision.
Legendary Culinary Tourism in Jakarta, Indonesia Sulistiyo, Tri Djoko; Gantina, Devita; Haryono, Joko; Riyadi, Agus; Irfal, Irfal
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.263

Abstract

This research explores legendary Jakarta culinary delights reflecting local traditions, global influences, and the city's cultural identity. The study aims to identify and analyse iconic restaurants such as Ragusa Es Italia and Nasi Goreng Kebon Sirih. The methods include semi-structured interviews, participant observation, and document collection to understand culinary delights' experience, history, and social impact. The results identified eight legendary restaurants, each significantly contributing to Jakarta's culinary culture. The culinary experience at these places is not just about the food but also strengthens social interactions between diners, creating connected communities. Analysis shows that the restaurant is a custodian of cultural and historical values, connecting different generations. The conclusion is that the culinary legend not only serves delicious food but also builds the city's identity. Means for preserving culinary heritage include collaboration between government, communities, and entrepreneurs and training programs for the younger generation to maintain traditional cooking techniques. Hopefully, this research will become a reference in developing culinary studies and preserving cultural heritage in Jakarta. Keywords: legendary culinary delights, Jakarta, cultural identity, social interaction, heritage preservation
The Influence of Attractions, Facilities and Accessibility on Tourist Satisfaction at Parai Tenggiri Beach, Bangka Regency Nopriana, Anisa; Valeriani, Devi; Kurniawan, Kurniawan; Sugeng, Novita Widyastuti
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.202

Abstract

This research aims to determine the influence of attractions, facilities and accessibility on tourist satisfaction. This type of research is quantitative descriptive research with multiple analysis methods. The total population in this study was 23,112 people based on January 2021 to December 2021, while the sample used the Slovin formula to be 100 respondents. The research results show that facilities and accessibility have a significant effect on tourist satisfaction. The natural beauty of the beach, with white sand and granite rocks, as well as recreational activities such as fishing and diving, add to the visitor experience. Adequate facilities and good accessibility also increase tourist comfort and satisfaction, encouraging them to return. Managers are expected to improve natural attractions, introduce new activities, and improve the quality of facilities such as toilets and eating places. Accessibility must also be considered with the development of transportation infrastructure and clear information about locations. Keywords: attractions, accessibility facilities, tourist satisfaction
Capacity Building and Community Empowerment Strategies Based on Local Wisdom: A Case Study of Cimande Village Ishak, Riani Prihatini
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.265

Abstract

This study explores strategies for capacity building and community empowerment in Cimande Village, focusing on the roles of the Tourism Awareness Group (Pokdarwis) and Micro, Small, and Medium Enterprises (MSMEs). The primary objective is to assess how local wisdom can be leveraged to enhance the economic and social wellbeing of the community through tourism. Using qualitative research methods, including in-depth interviews and direct observation, the study applies a SWOT analysis to identify internal and external factors affecting the success of tourism development in Cimande Village. Key findings highlight significant barriers such as limited entrepreneurial knowledge, inadequate product innovation, and insufficient use of digital marketing. Conversely, strengths include rich local culture, strong community participation, and government support. The discussion focuses on strategies to improve capacity building, particularly through education, infrastructure development, and stronger collaboration with the private sector. The study concludes that sustainable tourism development in Cimande depends heavily on continuous training and capacity enhancement, particularly in product innovation and digital marketing. Recommendations include establishing more formalized training programs for Pokdarwis and MSME operators, improving access to capital, and increasing efforts to secure business legality and certifications. Keywords: capacity strengthening, community empowerment, local wisdom, pokdarwis, MSMEs, Cimande Village, sustainable tourism
Conceptual Analysis of the High-Touch, High-Tech Trend: The Suitability of Technology for Tourism Transformation in Rural Destinations Supina, Supina; Dewantara, Yudhiet Fajar; Krisnadi, Antonius Rizki
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.264

Abstract

This research aims to evaluate the role of technology in rural tourism development, focusing on the match between technology and the capabilities of local communities. The method used is a quantitative approach, namely data collection through questionnaires distributed to three groups of respondents: local communities, technology providers and tourists. Two main research questions were identified: (1) Is the technology applied by the community service capacity in the tourist village? (2) How can technology be adapted to the needs of local communities and the experiences tourists desire? The research results show that appropriate technology can improve tourist experiences and empower local communities. However, reliance on technological trends without a strong foundation can decrease tourist interest. Therefore, this research concludes that the application of technology must be based on a deep understanding of the local context to avoid inappropriate investments and maintain tourism sustainability. These findings provide important insights for stakeholders in designing appropriate technology strategies for tourist villages. Keywords: rural tourism, technological progress, high technology, emerging markets, tourism services
Efforts to Increase Community Participation in Supporting The Continuity of Ecotourism Development Policies Tarino, Elza Novira; Purnomo, Eko Priyo
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.216

Abstract

This research aims to identify strategies that enhance community participation in supporting the sustainability of ecotourism development policies. The study specifically explores how local communities can be involved in decision-making, implementation, benefit-sharing, and evaluation activities within ecotourism projects. The methodology used is a qualitative literature review, drawing on secondary data from sources such as journal articles, theses, government reports, and books relevant to community engagement and ecotourism. The results indicate that active community participation significantly improves the sustainability and success of ecotourism projects. By engaging local communities, ecotourism not only promotes environmental and cultural conservation but also brings economic benefits, such as job creation and income growth for local populations. In particular, the involvement of communities in planning and policy evaluation is essential for aligning ecotourism initiatives with local needs. The conclusion emphasizes that fostering community involvement through education and training is critical for empowering communities and ensuring the long-term sustainability of ecotourism projects. This research provides valuable insights for policymakers to create more inclusive and sustainable ecotourism development strategies. Keywords: ecotourism, policy, community
Is The Instagram as A Homestay Selection in A Tourist Village? Mustika, Amalia; Ratu Bilqis, Linda Desafitri; Habibie, Fachrul Husain
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.268

Abstract

This research explores how Instagram is used to find homestay information in tourist village areas. Using a descriptive method and quantitative approach, data were collected through field surveys, Google Forms, and in-person interviews with participants from Jakarta.. The findings show that women prefer Instagram over men due to its image-centric nature, and young people aged 16-25 find it useful for homestay searches. Nonetheless, 27% of respondents express disagreement, stating that they primarily use Instagram for archiving photos and videos and favor online travel agent apps for booking accommodations. Nevertheless, 73% of participants concur that Instagram's features streamline the process of finding homestays. This study contributes to the tourism sector by highlighting Instagram’s potential to enhance homestay visibility, which could help improve the household economy in tourist villages. Keywords: Instagram, homestay, tourist village

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