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Winarsih
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winarsih.winarwiwin@gmail.com
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preneurjmb@gmail.com
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Jalan Gajah Mada No. 7, Kelurahan Kuripan, Kecamatan Purwodadi, Kabupaten Grobogan, Jawa Tengah 58112
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JMBPreneur
Published by Universitas An Nuur
ISSN : -     EISSN : 2809820X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 02 (2023): Jurnal Manajemen, Bisnis, dan Kewirausahaan" : 5 Documents clear
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, LINGKUNGAN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI MITRA SWALAYAN PURWODADI Gilang Adi Patandi Putra; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 02 (2023): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Background : The rapid development of technology and information such as the current industrial scope is pushing the business environment into a disruptive era. Efforts to improve employee performance can be done through leaders who are able to provide change and provide information, which is called transformational leadership. Apart from leadership style, improving employee performance can be done by paying attention to the work environment and employee motivation so that employee performance runs optimally and satisfies the company. With this research, it is hoped that employee performance will improve in order to achieve company goals. Purpose: To determine the influence of transformational leadership on employee performance at Mitra Swalayan Purwodadi, To determine the influence of the work environment on employee performance at Mitra Swalayan Purwodadi, To determine the effect of work motivation on employee performance at Mitra Swalayan Purwodadi Methods: This research uses quantitative. Determining the sample size used the census formula with an overall sampling technique from a population of 95 respondents. Analyzed using analytical techniques Statistical Program For Social Science (SPSS 24.0 version) for windows. Conclusion: Transformational leadership, work environment, and work motivation influence and play an important role in employee performance Suggestion: It is hoped that further research will develop the variables to be studied to provide a broader relationship in the field of management, and use new methods for academic development, for example employee commitment, employee experience and employee involvement, which can help provide insight into how employees view organization, and in particular also their attitudes towards the organization.
PENGARUH STRATEGI PROMOSI DAN KUALITAS LAYANAN TERHADAP MINAT BELI SMARTPHONE DAN AKSESORIS (Studi Kasus Pada Toko Handphone Warwershop Purwodadi Kabupaten Grobogan) Maftukh Zabaidi; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 02 (2023): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Background : In the era of globalization, cellular telephone shops must have the choice to act and act quickly and appropriately in facing competition in a business climate that is very unique and full of vulnerabilities. Promotions leverage this limited-time technique to attract buyers' interest in purchasing and using the advertised goods or services. Apart from attracting buyers' interest, the right special method makes the product or service offered ready to compete with companies in its field. The size of the service is seen from the quality of service in government associations, organizations, etc, service quality is an important number that determines the achievement of the goals of an association or organization. There are factors that influence the disposition of choice towards repurchase intention, in particular the repurchase intention is influenced by initial use, individual judgment and the client's previous purchasing experience Purpose: Based on the background and research gap above, a study is proposed with the aim of analyzing the influence of promotional strategies on consumer buying interest in Mobile Warwershop Purwodadi, analyzing the influence of service quality on consumer buying interest in Mobile Warwershop Purwodadi, analyzing the influence of promotional strategies and simultaneous service quality on, Consumer buying interest in Mobile Warwershop Purwodadi. So this research takes the title "The influence of promotional strategies and service quality on interest in buying smartphones and accessories at the Warwershop Purwodadi cellphone shop, Grobogan district.". Methods: This research uses a quantitative exploratory approach. Determining the sample size used simple random sampling and obtained a sample of 100 respondents. Analyzed using IBM SPSS Statistics Version 25 Forwindows statistical analysis techniques. Conclusion: Promotional strategies and service quality play an important role in increasing consumer buying interest Suggestion: Researchers only examine the variables Promotion Strategy, Service Quality and Buyer Interest, it is hoped that future researchers can conduct research with other variables Keywords: Promotion Strategy, Service Quality, and Consumer Purchase Interest
Pengaruh Hardskill & Softskill, Emotional Intelligence, dan Interpersonal Communication Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan Luwes Pasar Raya Purwodadi) Fitriyanti; Fariha Azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 02 (2023): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Background : Competition in the retail world is currently very tight due to the increasing number of competitors, so companies are required to improve the performance of human resources through skills and abilities, both hard skills and soft skills, to support the company's operations running well. Apart from that, improving employee performance also needs to be seen from the comfort of the work environment through Emotional Intelligence as the basic ability of employees to create comfort in the work environment. However, there are other factors that support performance, namely Interpersonal Communication. Purpose: Based on the background and problem formulation explained, the aim of this research is to describe and analyze the influence of hard skills and soft skills on employee performance, describe and analyze the influence of emotional intelligence on employee performance, describe and analyze the influence of interpersonal communication on employee performance. Methods: This research uses a quantitative approach which aims to test the hypothesis formulated. Determining the number of samples used the Slovin formula with a purposive sampling technique and obtained a sample of 95 respondents. Analyzed using the Partial Least Square (PLS) statistical analysis technique. Conclusion: So, Hardskills and Softskills, Emotional Intelligence play a role in improving employee performance. Suggestion: This research is a theory development, so the future agenda is to develop the research model by expanding to a more complex analysis.
PENGARUH E-SERVICE QUALITY, CUSTOMER TRUST DAN ONLINE CUSTOMER REVIEW TERHADAP CUSTOMER LOYALTY PENGGUNA APLIKASI SHOPEE (Studi Kasus Pada Mahasiswa Program Sarjana Universitas An Nuur Angkatan 2019/2020) Dwi Ayu Istiqomah; Fariha Azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 02 (2023): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Background : In the digital era, An Nuur students prefer to do practical and instant activities, one of which is shopping online via the Shopee application. Efforts to increase customer loyalty can be done through the e-service quality provided. Apart from that, Shopee also needs to convince consumers through customer trust when making a purchase that their expectations of obtaining a product or service are met. Consumers can take advantage of online customer reviews to help determine what products to buy. Purpose: This research aims to determine the influence of e-service quality, customer trust and online customer reviews on customer loyalty of application users among An Nuur University Undergraduate Program students Class of 2019/2020 Methods: The research carried out uses a type of quantitative research which aims to test predetermined hypotheses. Meanwhile, the sampling method used census techniques for 99 respondents. Then the data obtained was analyzed using the Partial Least Square (PLS) statistical analysis technique. Conclusion: So, e-service quality and customer trust play a role in increasing customer loyalty. Suggestion: There are still many limitations in this research and need to be further developed for future research agendas. The scope of this research is only within the scope of An Nuur University so its scope is not broad enough because it only focuses on one place, so you can add a population and sample with a wider coverage, such as the community in the Grobogan district. Apart from that, further research can add related variables to increase customer loyalty.
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus Pada UMKM Kripik Tempe Mbak Enik Di Kota Purwodadi Kabupaten Grobogan) Dwi Bagas Ma'a Shobirin; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 02 (2023): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Background : Business competition is very tight where every entrepreneur wants to produce quality products, from the various similar products currently circulating, this means that business people must be able to survive and compete by producing quality products. Marketing products or services to consumers, in the business world which is designed to plan, determine prices, promote and distribute various products that are able to fulfill consumer desires with the aim of reaching the target market achieving the goals desired by the company. The good and bad of marketing management carried out encourages consumers to do so. buying decision. Purpose: To purpuse Product Quality, Price and Promotion on Purchasing Decisions (Case Study of Mbak Enik's Tempe Chip MSMEs in Purwodadi City, Grobogan Regency) Methods: This research uses a quantitative approach which aims to test the hypothesis formulated. Determining the number of samples used the Slovin formula with a purposive sampling technique and obtained a sample of 174 respondents. Analyzed using the Statistical Analysis Program for Social Science (SPSS) statistical analysis technique. Conclusion: The research results show that product quality has a significant influence on purchasing decisions, price has a significant influence on purchasing decisions. Promotions have a significant influence on purchasing decisions. And product quality, price and promotion simultaneously have a positive and significant influence on purchasing decisions. Suggestion: For future agendas, you can add research variables such as brand, consumer preferences, environmental factors, service quality, and other variables. Keywords: Product Quality, Price, Promotion, and Purchasing Decisions

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