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Winarsih
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Jalan Gajah Mada No. 7, Kelurahan Kuripan, Kecamatan Purwodadi, Kabupaten Grobogan, Jawa Tengah 58112
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JMBPreneur
Published by Universitas An Nuur
ISSN : -     EISSN : 2809820X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan" : 5 Documents clear
PENGARUH DIGITAL MARKETING, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN KONSUMEN DI AYAM KREMES PURWODADI KOTA PURWODADI Abdurrahman Hamam; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Background : Currently the culinary business is a very promising business, because food is a basic need for society. Digital marketing is a system that has been embedded in the world of marketing in the digital era, in this era all forms of information can be received by the public very easily and quickly. A form of consumer assessment of the level of service that has been received by consumers, good service is certainly expected by consumers to provide a sense of satisfaction, called service quality. Apart from that, promotion is also a form of marketing communication in increasing people's purchasing power. So in assessing consumer satisfaction, it is referred to as feelings of pleasure or disappointment that arise as a result of comparing the results of products and services that are in accordance with consumer needs, what is expected by consumers to feel very satisfied. Purpose: Describe and analyze the influence of digital marketing on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze the influence of service quality on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze promotions on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze the influence of digital marketing, service quality and promotion simultaneously on consumer satisfaction at Ayam Kremes Purwodadi. Methods: This research uses a quantitative approach. Determining the sample size used Cooper and Emory theory and obtained a sample of 100 respondents. Analyzed using IBM SPSS Statistics Version 25 Forwindows statistical analysis techniques. Conclusion: digital marketing, service quality and promotion play a role in increasing consumer satisfaction. Suggestion: Further research can be carried out by increasing the number of respondents so that they can represent consumers at Ayam Kremes Purwodadi in terms of testing the influence of consumer satisfaction. Apart from the variables examined in this research, there are still many other variables that can influence consumer satisfaction when making a purchase.
Pengaruh Elektronic Word Of Mouth, Online Customer Review, Dan Brand Trust Terhadap Purchase Intention (Studi Kasus Pembelian Produk Scarlett Di Kecamatan Purwodadi Grobogan) Arnia, Arnia Wijias Wati; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background : Lifestyle changes are driven by technology and influenced by generation Z (millennials) who have the habit of using cosmeticproducts to care for or beautify the skinand support the appearance of both women and men, improving their appearance and self-confidence. The first thing that needs to be considered when shopping online is looking foran official site that can be trusted, so that business people can build trust. This can be achoice according to their desire to behave. The importance of electronic word of mouth,online customer reviews and brand trust can influence purchasing intentions.Purpose:To purpuse the influence of electronic words of mouth, online customer reviews,and brand trust on purchase intentions(Case Study of Purchasing Scarlett in PurwodadiGrobogan District)Methods:This research uses a quantitative approach which aims to test the hypothesisformulated. Determining the number of samples used the Slovin formula with a purposivesampling technique. The sample was 94 respondents. statistical analysis techniquesStatistical Program for Social Science (SPSS) version 25.Conclusion: Electronic word of mouth has no influence on purchase intention, while onlinecustomer reviews and brand trust play a role in purchase intention.Suggestion: Researchers can expand the sample to obtain more accurate and varied data.Researchers are expected to be able to develop research not only in Purwodadi District butmore widely to Grobogan Regency or within the scope of Central Java.
Strategi Pengembangan Agribisnis Bawang Merah Di Desa Genengadal Kecamatan Toroh Kabupaten Grobogan Nanda, Fitra Nanda Dewi; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background :Central Java is the highest shallot producing province and Grobogan Regency, Central Java Province is one of the areas where the majority of the population makes a living as farmers and is one of the shallot production areas. This shallot production area is often found in Genengadal Village in Toroh District. Almost all residents plant shallots when the planting season arrives, making it a superior product and there is great hope of earning a decent income from the cultivation of shallots. Marketing that confronts farmers in Genengadal Village is related to problems with the shallot system. Shallot marketing is the activity of delivering shallot commodities from farmers to consumers with the aim of obtaining monetary value as compensation for the results of the commodity. So the strategy for developing shallot commodities is important because apart from the limited amount of research, it is also to find strategies on how to encourage the competitiveness of local onion commodities to seize local market opportunities in order to improve farmers' welfare. Methods :This research aims to determine what internal, external factors and development strategies are carried out by shallot farmers in Genengadal Village, Toroh District, Grobogan Regency. This research is qualitative research involving 5 farmer sources from Genengadal Village, Toroh District, Grobogan Regency. Data analysis uses observation, interviews, questionnaires, documentation. Results :The research results show that the opportunity for market demand is increasing, promising selling prices and machine support from the government are external factors that influence production, then farmer experience, cultivation techniques, land area and capital are internal factors that influence shallot production in Genangadal Village. Conclusion : The most influential factor is that if there is an increase in market prices then land expansion becomes the main factor for sources in meeting market needs.
PENGARUH EMPOWERING LEADERSHIP DAN INTER ORGANIZATIONAL KNOWLEDGE SHARING TERHADAP KINERJA KARYAWAN DENGAN KECERDASAN DIGITAL SEBAGAI VARIABEL MODERASI Novi Nuryani; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The rapid development of science and technology has brought changes to human resources in organizations. These changes result in every employee being required to improve their performance. Increasing employee performance can be done through empowering leadership and inter-organizational knowledge sharing which is supported by digital intelligence.Purpose: The aim of this research is to find out how empowering leadership and inter-organizational knowledge sharing influence employee performance with digital intelligence as a moderating variable. Methods: This research uses an explanatory quantitative approach which aims to test the formulated hypothesis. Determining the number of samples using the Slovin formula with certain criteria and obtaining a sample of 100. The method used is Partial Least Square (PLS).Results: The research results show that empowering leadership and inter-organizational knowledge sharing have a positive and significant influence on employee performance, digital intelligence does not moderate the relationship between empowering leadership and employee performance. And digital intelligence is able to moderate the relationship between inter-organizational knowledge sharing and employee performance.Conclusion: Empowering leadership and inter-organizational knowledge sharing play a role in improving employee performance. Digital intelligence does not moderate the relationship between empowering leadership and employee performance. And digital intelligence moderates the relationship between inter-organizational knowledge sharing and employee performance.Suggestion: It is recommended for researchers who want to conduct research on the same issue to add other variables, for example bleisure. Keywords: Empowering Leadership, Inter Organizational Knowledge Sharing, Kecerdasan Digital dan Kinerja Karyawan
LINGKUNGAN KERJA NON FISIK, MOTIVASI PRESTASI, DAN DISIPLIN PREVENTIF TERHADAP KINERJA PEGAWAI ida, idawahyuningsih; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Latar belakang: Di era globalisasi, perkembangan semakin pesat sehingga suatu organisasi harus melakukan inovasi untuk meningkatkan kinerja pegawainya. Berdasarkan studi kasus di DPRD Kabupaten Grobogan masih ada pegawai yang terlambat dan pulang sebelum jam waktunya pulang. Sehingga berdampak pada pegawai lain yang meniru perilaku tersebut. Dengan adanya permasalahan tersebut, maka perlu diperhatikan bagaimana cara menjaga kinerja organisasi tetap stabil. Dalam penerapan sumber daya manusia yang baik dengan mengutamakan kinerja karyawan sebagai penggerak perusahaan. Beberapa faktor yang dapat mempengaruhi kinerja karyawan meliputi lingkungan kerja non fisik, motivasi prestasi, dan disiplin prevenif. Metodologi: Objek penelitian ini adalah seluruh pegawai DPRD Kabupaten Grobogan yang menjadi populasi dalam penelitian ini. sedangkan metode pengambilan sampel menggunakan teknik sensus sebanyak 143 responden. kemudian data dikumpulkan melalui kuesioner yang akan diolah menggunakan SPSS 24.0 Hasil: Hasil penelitian menunjukan bahwa lingkungan kerja non fisik memberikan pengaruh positif dan siginifikan terhadap kinerja pegawai. Motivasi prestasi memberikan pengaruh positif dan signifikan terhadap kinerja. Dan disiplin preventif berpengaruh positif dan signifikan terhadap kinerja pegawai. Kesimpulan: Lingkungan kerja non fisik, motivasi berprestasi dan disiplin kerja preventif berperan dalam meningkatkan kinerja pegawai. . Kata Kunci: Lingkungan Kerja Non Fisik, Motivasi Prestasi, Disiplin Preventif.

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