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Winarsih
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preneurjmb@gmail.com
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JMBPreneur
Published by Universitas An Nuur
ISSN : -     EISSN : 2809820X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 4 No. 02 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan" : 5 Documents clear
The Influence of Perceived Value, Product Accessibility, and Promoter Responsiveness on the Purchase Decision of Mobile Phones at SMS Shop Mijen Semarang Mardiyani, Devi Lilis; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 02 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Backround & Purpose : Competition in the retail world, particularly in mobile phone sales, is becoming increasingly intense due to the rising number of competitors and product variations. Companies like SMS Shop Mijen Semarang need to enhance the performance of their promoters to ensure effective operations and satisfactory customer service. This study aims to analyze the influence of perceived value, product accessibility, and promoter responsiveness on purchasing decisions for mobile phones at SMS Shop Mijen, Semarang. The perceived value variable is measured through emotional, social, functional values, and price/value for money, while product accessibility is assessed based on distance, travel costs, and time required to reach the store. Promoter responsiveness is evaluated based on their ability to meet consumer needs. Methode :The method used is quantitative with a survey approach, collecting data from 68 consumers through questionnaires. The data is analyzed using multiple linear regression. Result: The results indicate that all three variables significantly influence purchasing decisions, and it is recommended that SMS Shop Mijen enhance the functional value of its products and ensure promoters remain responsive to consumer needs
PENGARUH STRES KERJA DAN FLEXIBLE WORK ARRANGEMENT (FWA) TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KARYAWAN PT FEDERAL INTERNATIONAL FINANCE KABUPATEN GROBOGAN Putri Suhita Wardani; Fariha Azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 02 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Latar Belakang : Di era persaingan bisnis yang semakin ketat, perusahaan industri jasa menghadapi tantangan yang menuntut perubahan dan inovasi. Dalam kondisi persaingan yang sangat ketat saat ini, perusahaan dituntut untuk meningkatkan kinerja sumber daya manusia melalui rendahnya tingkat stres kerja dan penerapan flexible work arrangement (FWA). Selain itu, ada faktor lain yang menunjang kinerja yaitu kepuasan kerja. Metode : Penelitian ini menggunakan pendekatan kuantitatif yang bertujuan untuk menguji hipotesis yang dirumuskan. Penentuan jumlah sampel menggunakan rumus Slovin dengan teknik purposive sampling dan diperoleh sampel sebanyak 84 responden. Dianalisis dengan menggunakan teknik analisis statistik Partial Least Square (PLS) versi 4.0. Hasil : Hasil penelitian menunjukkan bahwa stres kerja berpengaruh negatif dan signifikan terhadap kepuasan kerja dan kinerja karyawan, flexible work arrangement (FWA) berpengaruh positif dan signifikan terhadap kepuasan kerja dan kinerja karyawan, kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, stres kerja dan flexible work arrangement (FWA) berpengaruh terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel intervening. Kesimpulan : Sehingga, stres kerja, flexible work arrangement (FWA), dan kepuasan kerja sebagai variabel intervening berperan dalam meningkatkan kinerja karyawan. Kata Kunci : Stres Kerja, Flexible Work Arrangement (FWA), Kepuasan Kerja dan Kinerja Karyawan
PENGARUH IN STORE DISPLAY, IMPULSE BUYING, DAN PERSONAL SELLING TERHADAP PURCHASE DECISION PADA UMKM FASHION SITI COLLECTION fani fadila habsari; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 02 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Latar Belakang : Industri garmen siap pakai memerlukan inovasi tingkat tinggi dari para pelakunya agar dapat terus menarik konsumen untuk membeli berbagai macam produk pakaian yang tersedia dalam berbagai model. Pakaian seolah menjadi buruan wajib saat berbelanja, selain untuk melindungi diri, manusia membutuhkan pakaian untuk eksistensinya di dunia fashion. Meningkatnya jumlah model pakaian menjadi tantangan bagi para pelaku bisnis, bagaimana memastikan keputusan pembelian terus meningkat. Metode : Penelitian ini menggunakan metode pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 95 responden dengan menggunakan teknik probabilitas sampling termasuk teknik random sampling. Analisis data menggunakan teknik analisis statistik Partial Least Square (PLS). Hasil : Hasil penelitian menunjukkan bahwa in store display, impulse buying, dan personal selling memberikan pengaruh yang positif dan signifikan terhadap purchase decision. Kesimpulan : Sehingga, in store display, impulse buying dan personal selling berperan dalam meningkatkan purchase decision. Kata Kunci : In Store Display, Impulse Buying, Personal Selling, Purchase Decision.
The Influence of Career Development, Emotional Intelligence, and Affective Commitment on Employee Performance (Case Study of PT. Visi Insan Sukses Demak Branch). farah humaidah; M.M., Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 02 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Background: Competition in the industrial sector is currently very tight due to the increasing number of companies, especially in the city of Demak, so companies are required to improve the performance of their human resources through career development by providing additional training will make employees have a deep understanding of the company's goals and increase their affective commitment to the company so that employees feel happy to be able to contribute to the company. So that when working you will be more comfortable and be able to complete work on time and interactions at work will be more harmonious, which will improve employee performance. Purpose : Based on the background and problem formulation that has been explained, the aim of this research is to analyze and describe the influence of career development on employee performance, analyze and describe the influence of emotional intelligence on employee performance, analyze and describe the influence of affective commitment on employee performance. Method: This research uses a quantitative approach which aims to test the formulated hypothesis. The sample used in this research was 70 respondents with a saturated sampling technique where the entire population was sampled. Analyzed using Partial Least Square (PLS) statistical analysis technique version 4.0. Results: The research results show that career development has a positive and significant effecvbt on employee performance, emotional intelligence has a positive and significant effect on employee performance, affective commitment has a positive and significant effect on employee performance. Conclusion: So, career development, emotional intelligence, and affective commitment play a role in improving employee performance. Suggestion: In this research, the career development and emotional intelligence variables show that the results are in the moderate category for employee performance, but the affective commitment variable shows that the results are in the weak category for employee performance. Therefore, it is recommended that the future agenda be to develop variable measurements so that they can provide better results.
THE INFLUENCE OF SELLING PRICE, SERVICE QUALITY AND PRODUCT QUALITY ON CONSUMER SATISFACTION (Case Study at the Mirah Grocery Store, at Purwodadi City) Ardani, Arneta Karenina; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 02 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract

Background & Aim: The success of a company is not only measured by the number of consumers who buy products or services, but also by the company's ability to maintain consumer satisfaction The Mirah grocery store in Purwodadi faces stiff competition from similar retail stores. This research focuses on how the factors of selling price, service quality, and product quality affect customer satisfaction which is very important to retain customers and win business competition in Indonesia which is getting tougher. Methods: The method used is a quantitative approach with data collection through questionnaires distributed to 160 respondents. Data analysis was carried out using multiple linear regression to test the effect of each variable on customer satisfaction. Results: The results showed that selling price, service quality, and product quality have a positive and significant influence on customer satisfaction. Simultaneously, the three variables contribute to increasing customer satisfaction, with service quality being the most dominant factor. The conclusion of this study is that companies need to pay attention to these three factors to increase customer satisfaction and maintain customer loyalty. This research is expected to provide insight for retail store owners in formulating more effective marketing strategies. Conclusion & Suggestion: Selling price, service quality and product quality are important elements in increasing consumer satisfaction.  However, there are certain things that need to be paid attention to. This research serves as a foundational study, and future research must be further developed regarding the development of methods and confirming the relationship between variables, especially understanding correctly regarding the moderating variables in the research to be carried out. It is also recommended to add other variables.  

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