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Journal of Public Relations and Digital Communication (JPRDC)
Published by Universitas Sang Bumi Ruwa Jurai
ISSN : 30266785     EISSN : 30264960     DOI : https://doi.org/10.24967/jprdc
Core Subject : Social,
Social Sciences
Journal of Public Relations and Digital Communication (JPRDC) with registered number p-ISSN: 3026-6785 (print), e-ISSN: 3026-4960 (online), is a scientific journal published by Institute for Research and Community Service (Lembaga Penelitian dan Pengabdian Masyarakat/LPPM) Sang Bumi Ruwa Jurai University, Lampung. aims to investigate the field of public relations and digital communication in the context of the rapidly developing digital era. In an era where information and communication technology plays a central role in everyday life, understanding how public relations engages with and utilizes digital communication platforms is essential.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
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Search results for , issue "Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)" : 7 Documents clear
THE INFLUENCE OF ONLINE VIDEO CONTENT ON TIKTOK SHOP CONSUMER BEHAVIOR Dendi, Dendi; Ramanda, Ramanda; Firmansyah, Wahyu Ridho
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2502

Abstract

This research aims to analyze the influence of online video content on consumer behavior in the Tik Tok Shop context. With the increasing popularity of Tik Tok as a social media platform focused on video content, the question of how video content influences consumer behavior has become relevant. The research results show that there is a significant correlation between online video content presented on Tik Tok Shop and consumer online shopping behavior. Interesting, informative and creative video content tends to increase consumer interest in purchasing the product or service being promoted. In addition, this research also identified that Tik Tok's special features, such as duets, challenges, and live streaming, have a significant impact in increasing consumer engagement. Utilization of these features by sellers can increase interactions with consumers, which in turn can influence purchasing decisions. In conclusion, online video content has an important role in shaping consumer behavior at Tik Tok Shop. Therefore, sellers and marketers need to understand the importance of creating engaging and creative content to achieve their marketing goals on these platforms.
THE INFLUENCE OF THE MOTIVE FOR USING INSTAGRAM SOCIAL MEDIA AND THE QUALITY OF INFORMATION ON THE @LAMPUNGKULINER ACCOUNT ON FOLLOWERS SATISFACTION IN CHOOSING A PLACE TO EAT IN BANDAR LAMPUNG CITY Ati, Henny Dewi Laras; Viranisa, Salsabilla Ninday; Sentana, Geo Citra
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2506

Abstract

This research aims to analyze the influence of motives for using Instagram social media and the quality of information on the @LampungKuliner account on followers' satisfaction in choosing a place to eat in Bandar Lampung City. This research uses a survey method and data collection is carried out through questionnaires given to followers of the @LampungKuliner account. The results of the analysis show that the motive for using Instagram social media has a significant effect on followers' satisfaction in choosing a place to eat in Bandar Lampung City. Entertainment motives and information motives are the main factors that influence follower satisfaction. Followers who use Instagram with an entertainment motive are more likely to feel satisfied when choosing a place to eat, because the @LampungKuliner account provides interesting and entertaining content. Apart from that, followers who use Instagram with an information motive are also more likely to feel satisfied, because the @LampungKuliner account provides quality information about places to eat in Bandar Lampung City. Apart from that, the quality of the @LampungKuliner account information also has a significant influence on followers' satisfaction in choosing a place to eat. Followers consider that this account provides accurate, relevant and reliable information about places to eat in Bandar Lampung City. This gives followers confidence in making decisions about where to eat, thereby increasing their satisfaction. This research provides an important contribution to understanding the influence of motives for using Instagram social media and the quality of information on the @LampungKuliner account on followers' satisfaction in choosing a place to eat in Bandar Lampung City. The results of this research can be a reference for culinary social media account owners to improve the quality of the content and information presented, so that it can influence followers' satisfaction in choosing a place to eat.
ANALYSIS OF PORTALLNEWS.ID BRANDING COMMUNICATION IN BUILDING A BRAND IMAGE Apriyanti, Sela; Pienrasmi, Hanindyalaila; Poyo, M. Denu
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2497

Abstract

In running a company, a good image or brand is needed so that consumers use the company's services and products. Branding communication is one way for companies to influence consumers to use the company's products or services, even though news portal companies are no exception. The focus of this research is how the new online news portal company builds a good brand or corporate image so that it can be known by the public, especially in Bandar Lampung. The approach in this study uses a qualitative descriptive approach to produce depth on how to build a brand image on an online news portal that has not been formed for a long time. as well as conducting observations, and documentation. The results of this study describe how the portalnews.id company tries to brand their online news portal where the results are in accordance with the basis of this research to build company branding, where the four things are Research, Action Plan, Communication, and Evaluation.
THE ROLE OF PERSUASIVE DIALOGUE IN THE NEGOTIATION OF THE SALE OF GOODS AT SIMPUR CENTER, BANDAR LAMPUNG CITY Dewi, Ponita; Maja, Meri Andani; Hakiki, Virgiana Mahar
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2508

Abstract

This study discusses the role of persuasive dialogue in negotiating the sale of goods at the Simpur Center in Bandar Lampung City. This shopping center has a significant role in meeting consumer needs and in the context of intense competition, the ability to conduct effective sales negotiations becomes important. This study uses a qualitative approach with the case study method to explore a deep understanding of how persuasive dialogue contributes to the outcome of sales negotiations. The main findings of this study include persuasive dialogue strategies used by sellers, customizing messages according to buyer profiles, managing rejection, and building customer relationships. This study shows that the seller's ability to use persuasive dialogue influences the success of sales negotiations. Tailoring messages based on local preferences and culture, as well as being able to overcome resistance with relevant solutions, also contribute to successful negotiations. Furthermore, this study emphasizes the importance of understanding local culture in persuasive dialogue, because adaptation to cultural values can strengthen communication. Persuasive dialogue plays a central role in negotiating the sale of goods at the Simpur Center in Bandar Lampung City. In a competitive environment, product knowledge, tailored persuasive dialogue strategies and the ability to manage rejection wisely are all important factors in achieving success in sales. In closing, suggestions are given to improve the seller's ability to apply effective persuasive dialogue in order to achieve success in the sales negotiation process.
EFFECTIVENESS OF INTERNAL COMMUNICATION OF THE HEALTH HUMAN RESOURCES SECTION OF CIVIL SERVANTS IN THE STUDY ASSIGNMENT AND STUDY PERMIT PROGRAM (QUALITATIVE DESCRIPTIVE STUDY AT BANDAR LAMPUNG CITY HEALTH OFFICE) Evadianti, Yuli; Ulfa, Maria
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2522

Abstract

The Health Resources Sector is one of the Sectors in the Bandar Lampung City Health Service which is a benchmark for the quality of health workers in increasing the professionalism of health workers by improving education. Study assignments and study permits are under the Health Human Resources Department which is administrated to serve recommendations for study permits and study assignments. The problem in this research is how effective internal communication occurs in the Health Human Resources Section at the Bandar Lampung City Health Service. In writing this thesis, we use the Interpersonal Communication Theory approach with the concept of Internal Communication Theory. The researcher used a descriptive qualitative research method, with two key informants and four informants. The results of this research are that for vertical communication, the Head and also employees who hold general functional and specific functional positions (paramedics and doctors) use vertical communication and horizontal communication in disseminating information related to existing work. The effectiveness of internal communication must also be of a nature. open communication, empathy, mutual support and equality. The conclusion is that internal communication at the Bandar Lampung City Health Service in the Health Human Resources Section is effective in improving study assignment and study permit program services.
THE ROLE OF PUBLIC RELATIONS MUHAMMADIYAH UNIVERSITY LAMPUNG IN INCREASING A POSITIVE IMAGE Asniar, Immawati; Anggraini, Marina Ghanis
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2509

Abstract

The educational institutions basically need Public Relations which aims to gain goodwill, trust, mutual understanding and a good image from the public. Increased competition among tertiary institutions makes each tertiary institution challenged to form a positive image to the public. Prospective students will have a special interest in campuses that have a positive image. The problem in this research is what is the role Public Relations Muhammadiyah University of Lampung in Improving Positive Image. The research methodology is a qualitative constructivism approach with the case study method which is carried out in its entirety, comprehensively and in depth using a variety of data sources. The results of the research show that there are four main roles required of a Public Relations namely, as Communicator, Public Relations Communicate intensively through media and community groups, Relations, Public Relations capabilities building positive relationships between institutions represented and internal and external public, backup management, carry out management support or support departmental activities other in tertiary institutions for the creation of common goals, good image makers, create positive college image and publicity.
THE IMPACT OF DIGITAL TV BROADCASTS ON VIEWING BEHAVIOR OF THE COMMUNITY OF BANDAR LAMPUNG CITY Azzahra SR, Rizka Annisa; Dukhi, Rizki; Julianto, Ribut; Sasora, Fajar
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2498

Abstract

This research aims to investigate the impact of digital TV broadcasts on people's viewing behavior in Bandar Lampung City. Along with technological developments, the transition from analog television broadcasts to digital television broadcasts has occurred in many areas, including the city of Bandar Lampung. Understanding how these shifts affect people's viewing behavior is important to inform decision making and the development of future television broadcast strategies. Research reveals several challenges faced by society in adapting to digital TV broadcasts. These challenges include changing viewing habits, the need to acquire digital TV reception equipment, and accessibility gaps related to geography and infrastructure. This research provides an important contribution in understanding the impact of digital TV broadcasts on the viewing behavior of the people of Bandar Lampung City. The results of this research can be a valuable source of information for television broadcast organizers in developing relevant content strategies and improving people's viewing experience. Apart from that, these findings can also provide input to local governments in efforts to increase accessibility and support community adaptation to the transition to digital TV broadcasts.

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