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Journal of Public Relations and Digital Communication (JPRDC)
Published by Universitas Sang Bumi Ruwa Jurai
ISSN : 30266785     EISSN : 30264960     DOI : https://doi.org/10.24967/jprdc
Core Subject : Social,
Social Sciences
Journal of Public Relations and Digital Communication (JPRDC) with registered number p-ISSN: 3026-6785 (print), e-ISSN: 3026-4960 (online), is a scientific journal published by Institute for Research and Community Service (Lembaga Penelitian dan Pengabdian Masyarakat/LPPM) Sang Bumi Ruwa Jurai University, Lampung. aims to investigate the field of public relations and digital communication in the context of the rapidly developing digital era. In an era where information and communication technology plays a central role in everyday life, understanding how public relations engages with and utilizes digital communication platforms is essential.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
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Search results for , issue "Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)" : 7 Documents clear
THE ROLE OF DISCUSSION IN GROUP COMMUNICATION AT BRIEFINGS TO MOTIVATE EMPLOYEES AT PT. WAHANA RAHARJA Putri, Anisa Tranada
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3084

Abstract

Study This discuss about the Role of discussion in communication group at the briefing For motivating employee at PT. Wahana Raharja ( Perseroda ) with use studies descriptive qualitative , Briefing is something briefing or the process of discussing existing ones in front of , something that is not yet happen . Briefings must given every moment to employees and subordinates For socialize existing rules and policies made with a purpose For discuss or track communication from on to lower become means superior For build connection with employee . Approach formally and non- formally through media briefings become sufficient alternative Good . So from That role the discussion during the briefing was very impactful positive for akryawan That artdi . Efforts with held briefing will make employee Keep going motivated For Spirit Work with through communication between superior with subordinate nor on the contrary or with fellow employee . If not often held briefing communication between employees and leaders or fellow employee That Alone will miscommunication occurred so that work No resolved with good and the targets that have been planned No according to what is expected .
RADIO MARKETING COMMUNICATION STRATEGIES IN AN EFFORT TO INCREASE THE NUMBER OF LISTENERS IN THE INDUSTRY 4.0 ERA IN 2021 ( Study on Radio El John 89.7 FM Baturaja ) Sasora, Fajar; toreza, Rahmad fajrido; suryani, Eny inti
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3086

Abstract

Radio as one of the audio mass media , radio ever has become a superior event whose strength is really taken into account . along with development technology communication radio start state dimmed and replaced by audio visual media, however until moment it's still radio still exists and airs one of them namely Radio El John 89.7 FM Baturaja . This radio has a superior program namely tourism, business, investment. Study This use approach qualitative descriptive For describe communication strategies marketing El John Radio 89.7 FM through featured programs in effort maintain radio listeners. Results study show that this radio use communication strategies marketing used with more utilise social media channels in effort reach listener from circles millennials and their results significant ie happen enhancement listener to radio's flagship programs
SOCIALIZATION OF LONG TERM CONTRACEPTION FAMILY PLANNING PROGRAM BKKBN SIDOMULYO LAMPUNG SELATAN Evadianti, Yuli; Sahriyani, Retno Suhesi
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3080

Abstract

. Contraception Period Long that is is method usage contraception futures long Which in its use have effectiveness And level continuity usage Which tall with number failure Which low. The classification contraception period long consists from tool contraception IUD, Implant, And Contact (steady contraception). To inform how to use contraception In the long term, the instructor's skills as a communicator are needed, as well notice message What just Which will be delivered as well as media What Which will used as an important point for the success of the implementation of socialization, apart from that it is also necessary Pay attention to behavior and character society will get it socialization about contraception period long program Family Planned. Question research in writing this thesis is what is the implementation of socialization like? carried out by officers instructor contraception period long family program planned BKKBN Sidomulyo South Lampung and anything else obstacles faced by officers counselors in implementing long-term contraceptive socialization for family programs planning BKKBN Sidomulyo South Lampung. The method used is method qualitative description with two person key informant as well as nine person informant. The conclusion in this research is the implementation of socialization carried out by officers long-term contraceptive instructor for the BKKBN Sidomulyo family planning program Lampung South form team executor until activity in the field, with prepare materials and props when carrying out socialization, and carry out personal approach and come to residents' homes if necessary. Use means communication like cellphone more make it easier public For get information Which required. Obstacle Which faced officer instructor in carry out socialization contraception period long program family planned BKKBN Sidomulyo South Lampung is a lack of human resources (extension workers), and lack of public awareness of the importance of using long-term contraception long.
MARKETING COMMUNICATION STRATEGY FOR FLICKA BAGS PRODUCTS VIA INSTAGRAM SOCIAL MEDIA DAUD, ROSY FEBRIANI
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3085

Abstract

Technological developments make it easy to get information in internet access supported by the existence of several social media chat applications that have changed the pattern of selling goods by entrepreneurs. Online product marketing communication strategies through Instagram accounts are the focus of research in writing this journal. The @flickabags account uses Instagram as an online marketing communication medium in carrying out its business promotion. This research is to find out the marketing communication strategy for Flicka Bags products through Instagram social media. The method used in this research is descriptive qualitative method. While the theory used is marketing communication theory. In conclusion, the marketing communication strategy for Flicka Bags products through Instagram social media Flicka Bags utilizes Instagram in carrying out an online marketing communication strategy by utilizing the features available on Instagram.
THE USES OF GOOGLE MAPS IN DIGITAL MARKETING FOR SMALL AND MEDIUM ENTERPRISES (SMEs) IN SUKAMAJU VILLAGE, PESISIR BARAT DISTRICT, LAMPUNG Dendi, Dendi; Septiani, Tami; Putri, Intan; Syukerti, Nanda; laras, Henny dewi; Suryanti, Poppy
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3074

Abstract

In this research, the writer uses a qualitative descriptive approach. In descriptive qualitative research, interpreting and explaining the data obtained by researchers from interviews, observations, documentation, so as to get answers to problems in detail and clearly. This research activity was carried out at the location of Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung. This study proves that Small, and Medium Enterprises (SMEs) in Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung Province still choose traditional communication, this is due to the slow knowledge of SMEs actors towards online marketing or digital marketing, in using google maps there are still many SMEs actors who do not understand a google maps application, even though this google maps application can help producers and consumers so that the efforts made by producers are known and consumers can easily find information about the efforts that have been made. Lack of knowledge about the use of google maps is also caused by inadequate internet network access factors and the lack of socialization carried out by the community for SMEs in Sukamaju Village.
FOOD PHOTOGRAPHY AS A PROMOTIONAL MEDIA IN INCREASING THE SALES VALUE OF MSME PRODUCTS sari, winda widya; Putri, Intan; Dendi, Dendi; Mulyadi, Ahmad Iman
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3075

Abstract

The community has a role related to national development, especially in building the economic order, namely in establishing micro, small and medium enterprises (MSMEs). The aim of the research is to find out implementation Food Photography as a Promotional Media in increasing the selling value of Pekon Suka Maju MSME products, Kec. Ngaras, Kab. West Coast, Prov. Lampung. This research method uses descriptive qualitative. This research was carried out in Pekon Suka Maju sub-district. Ngaras district. West Coast of Lampung. This research used 2 data collection techniques, namely: Interviews, Interview techniques and Observation. The research results show that Pekon Sukamaju MSMEs previously did not know about product photography techniques, and some of them thought that product photos were not that important for their business, on average consumers found out about their products by word of mouth. However, after they were introduced to product photos and explained that product photos were very important in their business, especially now in the digital era, product photos are the most important thing for introducing MSME products to consumers. Food photography or also known as Food Photography and commercial ads. This product photo can increase the selling value of the product, this is because product photos are the main thing that every MSME must have in order to increase consumer appeal.
AGRICULTURAL EXTENSION COMMUNICATION PATTERNS IN INCREASING KNOWLEDGE OF VEGETABLE FARMERS marcelyno, ari; Nainggolan, Dewita Sari; Evadianti, Yuli
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3088

Abstract

A instructor agriculture need pattern effective communication to use make it easier delivery message or information about agriculture to public or group farmer. Research objectives is know pattern communication counseling agriculture For increase knowledge farmer vegetables and tofu obstacles pattern communication counseling agriculture For increase knowledge farmer vegetables. Type of research is qualitative, the subject of research This instructor agriculture Department of Agriculture Food Crops, Horticulture and Plantation, South Lampung Regency and representatives farmer vegetables in South Lampung Regency. Data analysis was carried out with use technique qualitative data analysis. Based on results study is known that pattern communication instructor agriculture field plant vegetables use pattern communication chain, where results counseling carried out by officers Counselor Field (PPL) carries change knowledge public Good in activity everyday in environment work nor in environment society. Officer Counselor Field (PPL) considers counseling walk effective with use pattern two- way communication, because There is reciprocal flow between instructors and the community happen with good.

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