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Journal of Public Relations and Digital Communication (JPRDC)
Published by Universitas Sang Bumi Ruwa Jurai
ISSN : 30266785     EISSN : 30264960     DOI : https://doi.org/10.24967/jprdc
Core Subject : Social,
Social Sciences
Journal of Public Relations and Digital Communication (JPRDC) with registered number p-ISSN: 3026-6785 (print), e-ISSN: 3026-4960 (online), is a scientific journal published by Institute for Research and Community Service (Lembaga Penelitian dan Pengabdian Masyarakat/LPPM) Sang Bumi Ruwa Jurai University, Lampung. aims to investigate the field of public relations and digital communication in the context of the rapidly developing digital era. In an era where information and communication technology plays a central role in everyday life, understanding how public relations engages with and utilizes digital communication platforms is essential.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
 1 
Search results for , issue "Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)" : 7 Documents clear
USE OF SMARTPHONE CAMERAS AS AN IMPLEMENTATION OF PRODUCT PHOTOGRAPHY FOR MSMEs Dendi, Dendi
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3574

Abstract

The purpose of this research is to understand how the use of smartphones is implemented in product photography by MSME actors in 26 Ilir, Palembang City. The type of research conducted is qualitative. Qualitative research is a strategy chosen by the researcher to observe or describe a phenomenon, gather information, and present the results of this study. Data collection techniques used to obtain data aligned with the research objectives include in-depth interviews, observation, and documentation. This research involved five informants from MSMEs in 26 Ilir, Palembang City. The findings include: MSME actors in 26 Ilir, Palembang City, use smartphones for product photography; however, one MSME actor does not implement product photography due to the lack of social media usage. The impact of photography on the promotions of MSMEs in 26 Ilir, Palembang City, on Instagram is significant, as the use of attractive and creative product photography enhances consumer appeal on each MSME's Instagram page in 26 Ilir, Palembang City.
THE ROLE OF SOCIAL MEDIA IN PROMOTING GENDER EQUALITY ISSUES DAUD, ROSY FEBRIANI; Suryanti, Poppy; LARAS, henny DEWI; Miranda, Zesty
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3481

Abstract

Mass media has an important role in influencing people's opinions and behavior. People who are accustomed to using mass media can use this platform as a means to fight for gender equality. Gender is a social concept that includes the norms and valuesattached to a person's gender. The aim of this research is to determine the role of social media in promoting gender equality issues. This research uses a qualitative method with a descriptive approach. A descriptive approach is used to explain the results of the development and concept of social media on gender inequality. The results of this research show that this research shows that social media has the potential to play a role in mobilizing and expanding the gender equality movement in Indonesia, enabling youth, advocacy groups, and other individuals to voice gender issues, mobilize support, and spread the movement's messages. Keywords: Roles, Social Media, Gender Equality
COMMUNICATION INTERACTION IN CHILDREN WITH SPECIAL NEEDS DESCRIPTIVE STUDY Suryanti, Poppy; Apriadi, Eko Aziz; LARAS, HENNY DEWI
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3325

Abstract

This research explores communication interactions in children with special needs, with a focus on the challenges faced and the strategies used to overcome them. Through a descriptive approach, this research analyzes the communication patterns of children with autism spectrum disorders, speech disorders, and developmental delays. The research results show that environmental support, such as family involvement, the role of educators, and the use of augmentative and alternative communication (AAC) technology, is very influential in improving these children's communication skills. Personalized communication strategies based on children's specific needs have also proven effective in helping them overcome communication barriers. These findings emphasize the importance of a holistic and collaborative approach in supporting the communication development of children with special needs. With the right support, they have great potential to develop better communication skills, which in turn can improve their social participation and quality of life
PERSUASIVE COMMUNICATION STRATEGY OF BANDAR LAMPUNG CITY ENVIRONMENTAL OFFICE IN WASTE MANAGEMENT Ardiyanti, Ika; Choiriyati, Sri; Azizah, Meylin; Sasora, Fajar
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3583

Abstract

ABSTRAC Waste generation continues to increase rapidly along with population growth and changes in people's diets and lifestyles, thus affecting the amount of waste produced, the type of waste and the characteristics of different waste. One of them to minimize the impact of increasingly accumulated waste can be done through inviting the community to participate in maintaining the cleanliness of the environment through persuasive communication strategies to the community. The purpose of this study was to find out the persuasive communication strategy of the Environmental Office in waste management, a study in Kampung Baru Tiga Kelurahan Panjang Utara. This research uses qualitative methods. Data were collected obtained from interviews, observations and field notes. The result of this study is that Waste Management has not been carried out properly due to low public awareness and concern about proper waste management. To increase public awareness and public concern for the environment and waste management, the Environmental Office and Village Apparatus have conducted education to the community in the form of socialization, counseling, and advertisements about waste management to be useful including compost and ecobricks. Handling waste problems needs to increase public awareness of the importance of environmental cleanliness by the Environmental Agency as the main agency responsible for waste management must establish good relations with the community so that the waste management program is in accordance with its goals.
THE INFLUENCE OF SOCIAL MEDIA MUKBANG CONTENTS TOWARDS ADOLESCENT FOOD CONSUMPTION BEHAVIOR Olova, Khansa Ranbia Audreyzovna; Windah, Andi; Riza, Ahmad; Nurhaida, Ida
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3386

Abstract

How individuals eat has an impact on their health and well-being. To maintain their well-being, individuals must control their mindset and social environment. The prevalence of eating broadcasts on YouTube, where content creators consume large amounts of food without revealing nutritional information, continues to be a popular trend that hypothetically affects people's eating habits. The study aims to assess the influence of social media influencers on unhealthy food habits, using Planned Behavior Theory as a framework. This study used a method of survey and collecting quantitative data. This study examined the research site of the University of Lampung. The data analysis was done descriptively. According to the regression formula, Y = 16. 615 + 0677X - Constant term = 16. In summary, with a trust value of 0, 615 indicates a positively oriented regression coefficient X, which represents the magnitude of influence of the X variable on the Y variable. The t-test showed X had a significant impact of 40. 1% on Y 59 remaining. 9% of variation in the Y variable attributed to unexamined factors. The study showed that how much a person's food consumption behavior is affected by watching an eating broadcast depends on their intentions. Consuming the frequency, duration, and attention levels of the broadcast significantly affects and improves unhealthy consumption behavior in adolescents.
IMPLEMENTATION OF SOCIAL MEDIA MARKETING BY CULINARY MSMES Putri, Intan
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3594

Abstract

Generally, MSMEs are small-scale businesses owned and managed by individuals or small groups. They typically operate locally and produce a range of products and services, from traditional goods to those using modern technology. MSMEs have unique characteristics, such as flexibility, creativity, and an ability to adapt quickly to changing market demands. This research aims to describe how culinary MSME actors, specifically Sekana Lambidaro in 26 Ilir, Palembang, implement social media marketing. In utilizing social media for marketing, many MSMEs choose to combine various platforms, with Instagram as the primary choice. Instagram attracts MSME entrepreneurs due to its strength in showcasing products through appealing visuals. However, despite Instagram's popularity, only a few MSMEs use marketplaces as their marketing platform. Using social media as a marketing tool is not without challenges. Not all MSME entrepreneurs find it easy to adapt to digital technology. Challenges often stem from internal factors (limited knowledge and skills in information technology) and external factors (hesitance among MSME entrepreneurs to use social media).
Da'wah bil Social Media: A Phenomenological Study of iGeneration TikTok Platform Users Nasution, Nadya Amalia
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3515

Abstract

This research examines the phenomenon of da'wah through social media (social media) carried out by iGeneration, especially UIN Raden Intan Lampung students, who are users of the TikTok platform. By using a phenomenological approach and integrating the Stimulus-Organism-Response (SOR) theory with the concept of social media "affordances,” this research aims to understand the experiences, strategies, and impacts of digital da'wah among Muslim students who use TikTok. Data collection methods include in-depth interviews, online participant observation, TikTok content analysis, and focus group discussions. The research results show that preaching content on TikTok acts as an effective stimulus, triggering cognitive and affective processes in the user (organism), which then produces a response in the form of increased religious awareness and changes in behavior. This research also reveals the critical role of TikTok affordances in shaping digital preaching practices and the ethical and theological challenges young preachers face. These findings provide in-depth insight into the transformation of da'wah practices in the digital era and the implications for Islamic education in higher education.Keywords: Digital da'wah, TikTok, iGeneration, SOR theory, media affordances, phenomenology

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