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Journal of Public Relations and Digital Communication (JPRDC)
Published by Universitas Sang Bumi Ruwa Jurai
ISSN : 30266785     EISSN : 30264960     DOI : https://doi.org/10.24967/jprdc
Core Subject : Social,
Social Sciences
Journal of Public Relations and Digital Communication (JPRDC) with registered number p-ISSN: 3026-6785 (print), e-ISSN: 3026-4960 (online), is a scientific journal published by Institute for Research and Community Service (Lembaga Penelitian dan Pengabdian Masyarakat/LPPM) Sang Bumi Ruwa Jurai University, Lampung. aims to investigate the field of public relations and digital communication in the context of the rapidly developing digital era. In an era where information and communication technology plays a central role in everyday life, understanding how public relations engages with and utilizes digital communication platforms is essential.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
 1 
Search results for , issue "Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)" : 7 Documents clear
The Relationship of Group Cohesiveness to Decision Making on Consuming Electronic Cigarettes in FISH UNJ Female Students Allifiansyah, Sandy; AKBAR, FIKRI; Azizah, Dinda Putri; Alifa, Inaya Aqilah; Rahma, Hafidzah Fatinah; Atsyah, Jasmine Syifa Shadrina; Purba, Rachel Margaret; Tridewi, Sylfani
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3678

Abstract

This study examines the relationship between group cohesiveness and decision-making to consume e-cigarettes among female students at the Faculty of Social Sciences (FIS), State University of Jakarta (UNJ). Group cohesiveness is defined as the strength of bonds between group members, encompassing interpersonal attachment, shared goals, and group activities. The study adopts a quantitative approach using bivariate analysis methods, including normality tests, linearity tests, simple linear regression, t-tests, and chi-square tests, to analyze the influence of group cohesiveness on decision-making. The results reveal that while group cohesiveness has a positive relationship with the decision to consume e-cigarettes, the effect is not statistically significant. Key findings highlight that group cohesiveness is characterized by emotional closeness, social interaction, and a sense of belonging. However, decision-making regarding e-cigarette consumption is influenced more by individual comfort and social dynamics within the group. The study concludes that group cohesiveness, though important for fostering a sense of belonging and interaction, does not significantly drive the decision to consume e-cigarettes. This research underscores the need for educational programs to raise awareness of the positive and negative impacts of group cohesiveness and the health risks associated with e-cigarette use. Specific initiatives targeting female students are recommended to mitigate the adoption of risky behaviors influenced by peer groups.
The Influence of Parent-Child Communication Frequency on the Self-Confidence Levels of Out-of-Town Students at the Faculty of Social Sciences and Law, Jakarta State University (FISH UNJ) Firdaus, Aura Safina
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3685

Abstract

This study aims to evaluate the extent to which interactions between parents and out-of-town students at the Faculty of Social Sciences and Law, Jakarta State University (FISH UNJ), influence their self-confidence in navigating academic and social life. Regular and high-quality communication between out-of-town students and their parents is believed to positively contribute to the students' emotional stability and confidence in facing various challenges away from home. Utilizing a quantitative approach through surveys, this research employs structured questionnaires to measure two primary variables: the frequency of communication with parents and the self-confidence levels of students. Data analysis is conducted using simple linear regression analysis to identify the causal relationship between these variables. The findings of this study are expected to provide both theoretical and practical insights into the significance of family communication in supporting the psychological development of out-of-town students. 
THE INFLUENCE OF XAVIERA COC COMPETENCE ON THE INTEREST IN LEARNING OF FEMALE STUDENTS OF THE FACULTY OF SOCIAL SCIENCES AND LAW, UNIVERSITAS NEGERI JAKARTA Camelia, Lorra; Yoelianto, Haura Zahra; Wijanarko, Dewandaru Satryo; Rangga, Rangga; Sutiyono, Citra Amalia Putri; Ramadhan, M Rendy; Fikri, M; Allifiansyah, Sandy
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3680

Abstract

This study aims to analyze the influence of Xaviera's appearance, knowledge, skills, and engagement as an influencer on the respondents' interest in learning and developing public speaking skills. A survey was conducted among 50 respondents to evaluate their views on various aspects of Xaviera's personal branding, such as the way she looks, the influence of content on understanding, and the impact of interaction with the audience. The results showed that most respondents gave a positive assessment of Xaviera's appearance and understanding of personal branding, with an average score close to the “Strongly Agree” category on various questions. In addition, Xaviera is also considered to have a high curiosity in exploring new things and being able to apply her analytical skills on various occasions. In terms of skills, the majority of respondents feel inspired by the content presented, and Xaviera's interaction with the audience is considered effective in supporting the understanding of the messages conveyed. Although there were a number of neutral respondents, the overall results showed that Xaviera had a significant positive impact on increasing the learning interest and public speaking skills of its audience. This research provides insight into the importance of consistency in personal branding and effective communication skills in inspiring and increasing audience engagement.  
Utilization Of RRI Bandar Lampung Podcast As Hobby And Lifestyle Information Media (Descriptive Study Of RRI Digital Application) Wibowo, Panji Prasttyo
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3327

Abstract

Podcasts are the right means of entertainment for most Indonesians when utilizing leisure time, as well as the people of Bandar Lampung who make this one of the activities that become their reference, namely listening to podcast broadcasts produced by the Public Broadcasting Corporation of Radio Republik Indonesia Bandar Lampung. Podcasts were created as a means of media publication in the field of information where this is certainly a consumption material that is of interest to the public. LPP RRI Bandar Lampung produces podcasts in collaboration with its broadcasting sector, namely PRO 2 with the 92.5 FM radio broadcast channel with the tagline Your Best Friend, then the youtube platform with an account called Pro 2 RRI Bandar Lampung, while the official platform launched by RRI National is called the RRI Digital application. Based on the results of observations, research interviews conducted, most of the people of Bandar Lampung are interested in listening to podcasts, namely through YouTube podcasts with the concept of Interview Podcasts with the most popular themes being hobbies and lifestyles. Due to the high public interest in RRI Bandar Lampung's youtube podcasts, the production of podcasts that are only broadcast once a month 1 to 2 times and there are gaps from the podcast team itself which can finally be found by the community is a matter of criticism for the community or loyal listeners of RRI Bandar Lampung. It is recommended that RRI Bandar Lampung can increase the podcast broadcast schedule and creative ideas that are raised so as not to lose viewers and can increase public interest in listening to podcast broadcasts.
THE ROLE OF ONLINE MEDIA AS A SUPPORTER OF DEVELOPMENT TANJUNG RAJA LOCAL TOURISM DAUD, ROSY FEBRIANI; Suryanti, Poppy; Laras Ati, Henny Dewi
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3891

Abstract

Social media, where almost everyone has an account, is sometimes still separated from the creative economy entrepreneur segment, even though if we look closely at almost all times and places, everyone is familiar with social media starting from Facebook, Twitter, Instagram and other social media, but in reality there are still many entrepreneurs who are less focused on this situation. Online media plays a very important role in effective promotion and conveyance of information, especially as a supporter of local tourism development in the very promising digital era. In accordance with the potential presented by social media as a communication medium that can help tourism marketing in various marketing elements both in media and content, communication messages. Communication also plays a role in preparing message content that will be conveyed to the public, tourists about destinations, accessibility, human resources and tourism institutions. Considering that tourism is one of the regional resources that can provide the largest income for regional income and can help increase the human resources available in North Lampung. Online media plays a very active role in developing the local tourism potential of Tanjung Raja, North Lampung.
The Effect of Skintific Product Endorser Competence On Tiktok Social Media Towards Purchasing Decisions for Skincare Products UNJ Communication Science Students Huwwaida, Nabillah
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3682

Abstract

Media plays an important role in conveying information and influencing people's behavior, especially in the context of business and politics. With technological advances, social media such as TikTok has become a significant platform for product promotion, including in the beauty sector. This study aims to analyze the effect of Skintific product endorser competence on TikTok on purchasing decisions for skincare products among Communication Science students at Universitas Negeri Jakarta (UNJ). Through a quantitative approach, this study uses a purposive sampling method with 30 respondents who actively use TikTok and are exposed to Skintific product promotional content. The main focus of the research is to identify how much influence endorser competence has on purchasing decisions and the factors that are most influential in the process. The results are expected to provide insight into the effectiveness of endorsements on social media and their contribution to consumer behavior. Using statistical analysis, this study will test the proposed hypothesis, namely whether there is a significant effect of endorser competence on purchasing decisions. The findings of this study are expected to contribute to marketing strategies in the digital era as well as enrich the literature on the role of social media in consumer decision making.
THE INFLUENCE OF THE COMPETENCE OF THESIS SUPERVISOR OF COMMUNICATION SCIENCE UNJ ON STUDENTS' MOTIVATION IN COMPILING THESIS Sianipar, Ladisa Naftania
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3683

Abstract

 This research aims to determine the influence of the competence of thesis supervisors on student motivation in writing theses at the Jakarta State University (UNJ) Communication Science Study Program. The method used in this research is a quantitative approach with survey techniques. Data was collected by distributing questionnaires to 100 students who were in the process of writing their thesis. Data analysis was carried out using simple linear regression to test the influence of supervisory lecturer competence on student motivation. The research results show that there is a significant positive influence between the competence of supervisors and student motivation. The higher the competence of the supervisor, the higher the students' motivation to complete their thesis. The average supervisory lecturer competency score is in the "agree" or "high" category, while student motivation is also in the same category. The results of the analysis of the coefficient of determination show that 90.2% of the variation in student motivation can be explained by the competence of the supervisor, while the remaining 9.8% is influenced by other factors that were not studied. It is hoped that this research can contribute to developing the quality of guidance in the UNJ Communication Studies Program and increase understanding of the importance of the role of supervisors in the thesis preparation process. Therefore, recommendations for increasing lecturer competence and developing a more systematic guidance program are very necessary to support student motivation in writing their theses.

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