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Desiana Muryasari
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Jurnal Bahasa Rupa
Published by Institut Bisnis dan Teknologi Indonesia
ISSN : 25810502     EISSN : 25809997     DOI : https://search.crossref.org/?q=bahasarupa
Core Subject : Humanities, Education, Art,
Arts Humanities Education Languange, Linguistic, Communication & Media
The contents of Bahasa Rupa Journal include scientific ontology, epistemology and axiology of Visual Communication Design (DKV) and Multimedia, which includes: VISUAL COMMUNICATION DESIGN (a) Visual semiotics; Iconography; Iconology, (b) Illustrations, (c) Typography, (d) Photography, (e) Advertising and Branding strategy, (f) Corporate Identity, (g) Packaging Design, (h) The latest applied technologies related to Visual Communication Design, (i) Educational methods in Visual Communication Design teaching, (j) The Science of Design in Visual Communication Design, (k) Cultural Issues Related to Visual Communication Design. MULTIMEDIA DESIGN (a) User Interface & User Experience (UI/UX design), (b) Animation, (c) Cinematography and Videography, (d) Digital Game, (e) Interactive Multimedia, (f) The latest applied technologies related to Multimedia Design, (g) Educational methods in Multimedia Design teaching, (h) The Science of Design in Multimedia Design, (i) Cultural Issues Related to Multimedia Design.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023" : 6 Documents clear
BUKU DOKUMENTASI FOTOGRAFI “KELENTENG BOEN SAN BIO” Kaparang, Martinus Eko Prasetyo; Everlin, Shierly; Eva, Angelina Theresia
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1197

Abstract

The temple is a religious building which is a cultural heritage. Being a historical value of Chinese culture, the Temple is a place to honor the ancestors (ash house) and Gods and Goddesses with various kinds of typical Chinese ornaments as well as statues of Gods from Confucian beliefs complete with their distinctive weapons, an altar complete with a place to place incense for worship. Boen San Bio Temple was built in 1689 by Chinese traders. The purpose of designing this book is to introduce the wider community to the history of the construction of the Boen San Bio Temple, as well as to protect Chinese cultural heritage in Indonesia. This research uses descriptive and qualitative methods, research to find accurate information about the history, development, culture of the "Boen San Bio" temple building as well as factual and detailed architecture starting from the main part, to buildings on other sides such as the west side, east side, the north and south sides which maintain photography media to produce photography books in order to maintain one of the Chinese cultural heritage values ​​in Tangerang City in the form of the Boen San Bio Temple building. With the photography book, it is hoped that it will become documentation of introductory information about the Boen San Bio Temple for the first time in Indonesia.
The Influence Of Snack Portion Size Design On Teens And Young Adults Consumption Tjandra, Miki; Wianto, Elizabeth; Hartanti, Monica; Setiawan, Hendra; Clara, Beverly
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1233

Abstract

This research is motivated by the trend of snacks with a salty or sweet taste which have become part of people's lifestyles, especially among teenagers and young adults. Snacks portion that exceeds the serving size has an unfavorable impact on the body's calorie intake. This study aims to analyze the effect of the size of the snack packaging portion in the form of one serving (individual pack) and family portion (family pack), on the eating patterns of teens and young adults. The population in this study were active students from several universities in Bandung, Indonesia. Data collection was done by distributing questionnaires to respondents. The study was conducted using descriptive statistical calculations and inferential statistics, namely the comparison between respondents' preferences for the choice of snack packaging that is packaged according to the serving sizes and packaged in larger sizes. Teenagers and young adults choose snacks with larger packages, both from the salty and sweet snack groups. Larger packaging sizes dominate purchasing decisions. They consume more snacks if served in larger packages. Consumers prefer large packaging which is more economical because small packaging does not have a visible added value. Individual packaging is only effective when carried or when you want to eat less snack. Based on the conclusions, further research that focuses on increasing the value of single-serving packages, how to pack family-sized snacks (family packs) to increase awareness of snack portions, or how other efforts can be made to change the behavior of eating excess snack portions can be further explored.
KENDAL CITY BRANDING Ismiati, Dwi; Rachman, Anung; Setiawan, Aris
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1249

Abstract

In 2021, Kendal district launched the city branding program through Kendal Handal "Beautiful Land Good Bussines". This research aims to describe and analyze meaning of symbols contained in Kendal logo. Logo is a symbol represents person and used to visualize the image or characteristic institution, company or organization. This research uses qualitative method with theory iconography and iconology by Erwin Panofsky to reveal meaning of logo through the aesthetic aspects of design. Through a semiotic approach by Charles Sanders Peirce to examine in depth elements of meaning in Kendal logo. Based on the findings of analysis, Kendal logo able to carry local wisdom values that characterize regional uniqueness. Visual element Kendal logo shown from use of colors, variety icons and visual stylization structure that radiates and spreads. An important findings this research that conceptually Kendal logo does not imply a logo that looks simpler. The signs on elements Kendal logo in line with vision and mission of Kendal government, to become leading industrial and tourism center. The meaning shape logo is not something static, surely will be change according to conditions inside. Kendal logo is part existing dynamics and represents geographical, historical and cultural conditions in every era.
DESAIN SIGN SYSTEM SEBAGAI MEDIA INFORMASI DI LINGKUNGAN LPI DARUSSALAM SURABAYA Masnuna
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1262

Abstract

The Darussalam Islamic Education Institute has study groups for KB, PPT, Kindergarten, and TPA. The building environment has not been equipped with a conducive environment, with the large number of study groups and the number of students making students feel less comfortable and safe. Even though every corner at LPI Darussalam can be used as a vehicle for learning to develop the basic abilities of growing children. LPI Darussalam requires a sign system as an information medium for spatial directions, space markers, and appeals to support the student learning process by using the pre-production stage including design strategies, communication strategies, creative strategies, and media strategies, the production stage includes visual concepts, and the post-production stage includes media implementation. Thus the sign system can be used as learning and child development in the aspects of language, art, motorism, and cognitive, so that students feel safe and comfortable when studying at school.
Perkembangan Penelitian Tipografi: Kajian Bibliometrik Santoso, Citra Fadillah
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1307

Abstract

An essential component of visual communication design is typography. Moreover, research on typography has been done in the past from both the standpoints of study and creation. Yet, there has never been research done on examining the development trend of studies on the subject of typography. Therefore, the following research questions were addressed: (1) What are the trends in research productivity regarding to typography topics based on year, publication source, affiliation, country, citation, and authorship from year to year? and (2) How is the development of research themes regarding to typography research from year to year? To conducted the research question, this research used the bibliometric method. Based on the keyword "typography" in the Scopus database, the information was retrieved, then examined and visualized using the Vos Viewer. The study's findings indicate that there has been a noticeable increase in typographic research from 1854 to 2022 in the Scopus database. Tiny nodes show up as a result of the co-occurrence visualization, indicating that there are still unique potential for research on typography-related issues. In the eight clusters, these tiny nodes are dispersed outside of the big nodes (red, green, blue, yellow, orange, brown, light blue, and purple clusters). Research possibilities with typography topics that contain the novelty can also be produced from new research that has been indexed in the Scopus database, in addition to being based on these tiny nodes.
Komunikasi Visual Kajang Dalam Upacara Ngaben di Bali Swandi, I Wayan; Nuriarta, I Wayan
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1313

Abstract

Kajang is one of the essential elements in Balinese death rites. Kajang, as a symbol, has visual communication because it is a representation of the meanings of life. This research aims to classify the Kajang's appearance and interpret the Kajang's rerajahan from a visual communication perspective as the ceremony's spirit. The benefit of this research is that it can be used as a reference in classifying the visual appearance of awnings and is useful for understanding the meaning of awnings, so that awnings can be widely recognized by the Balinese people. The research method used is a critical qualitative method with the point of view of cultural studies.The results show that in the Hindu tradition, especially in Bali, Kajang is written in the Modre script and the Swalalita script and then placed on the curvature of the person to be incised. The types of Kajang in the composition of Ulaka Warih Ida Bhatara Dalem Benculuk Tegeh Kori, namely; (1) Kajang Klasa Walaka, (2) Kajang Pemijilan Walaka, (3) Kajang Kawitan Walaka, (4) Kajang Recedana Walaka, and (5) Kajang Sari/ Siwa Walaka. Kajang in Balinese Hindu tradition is a symbol (pengawak) of the spiritual and physical bodies of people who have died. In visual communication, Kajang is an illustration that explains a narrative of life. Religiously, the Kajang is a religious symbol with the meanings of human life.

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