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INDONESIA
Jurnal Pariwisata Pesona
Published by Universitas Merdeka Malang
ISSN : 14107252     EISSN : 25415859     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
Arjuna Subject : -
Articles 16 Documents
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Search results for , issue "Vol 8, No 1 (2023): Edisi Juni 2023" : 16 Documents clear
Analysis of role institutional Hambalang Village in tourism development through community empowerment Yustisia Pasfatima Mbulu; Fetty Nurmala Rossi; Yosi Erfinda; Aqilla Devia Salsabila
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.8468

Abstract

The development of a tourist village is influenced by institutional aspects, tourist attractions and infrastructure. One important component in the success of tourism is an institution. The purpose of this study is to analyze the institutional role of Hambalang Village to empower the community in providing homestays, developing UMKM, culinary tourism, religious tourism, and sports tourism. This research method using qualitative methods with a descriptive approach. This research data collection method through observation, interviews, and literature study. The data sources in this study were obtained from Focus Group Discussion (FGD) activities obtained from Hambalang Village institutions which included the Village Government, BUMDes, LPM, and BPD. The results of the analysis show that there is an institutional role in Hambalang Village in the development of UMKM, culinary tourism, religious tourism, and sport tourism. However, it cannot be ruled out that there is no institutional role for Hambalang Village in providing homestays. Efforts to develop tourism through community empowerment in Hambalang Village in the development of UMKM and religious tourism that play a major role are the Village Government and BPD. Meanwhile BUMDes and LPM focus on culinary tourism. While community empowerment for sport tourism is mostly carried out by the Village Government.
How reputation bridging nowness service and memorable tourism experience to achieve tourism sustainable development goals Ratih Pratiwi; Windi Novia Ratri Wardhani; Devi Trihandari Widyatania; Dasmadi Dasmadi
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9794

Abstract

Social media will be an integral part of any digital marketing strategy for the tourism industry, but it's important to remember that this medium produces content with wide variations. Tourist hotspots need to keep a positive online reputation so that positive word-of-mouth spreads among locals. This research aims to fill this knowledge gap by proposing an integrated model to investigate the impact of destination reputation and nowness service on visitors likelihood to return and by extension, on sustainability. Assessment of the measurement model in this study used SEM PLS, and data were collected from 70 people in Central Java province. A positive correlation between Nowness service and destination reputation was found, suggesting that the more popular a destination is, the more positive its reputation will be perceived to be. Having a positive impact on the visitor’s perception of the destination, a memorable vacation is a great marketing tool. The ability to provide visitors with a memorable experience and excellent service while also considering the concept of sustainability in terms of the economy, environment, and society is essential to a destination's reputation, which in turn generates a sustainable competitive advantage in the tourism industry. The following section discusses the implications and the agenda for future research.
Communication strategy in increasing awareness of sate maranggi as a culinary icon of the nusantara Tri Yuni Susilowati; Daniaka Sianson Gultom; Alifia Ananda Putri
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9188

Abstract

The diversity of ethnics in Indonesia is an important asset of tourism. From Sabang to Merauke, this country has an impressive range of culinary assets which are often found different between every respective ethnicity. The acculturation of any part of the world's unique cuisine has made Indonesia’s cuisine considered one of the best. The culinary icon is a popular food in the respective territory. To become an icon, the food needs to be the symbol and has a unique advantage compared to the other place. A culinary icon is determined based on 3 criteria; they are the ease to get the ingredients, widely known by the locals, and the existence of professionals in the field (Fizriyani, 2017). The Ministry of Tourism has introduced 30 Indonesian culinary icons. Sate Maranggi, Purwakarta’s special, is there among the other 59 on the list. Unfortunately, there is still a quite significant number of people who admitted the unawareness of the existence of Sate Maranggi. This article will discuss the strategy to build awareness of the Sate Maranggi as one of the most important culinary icons. In order to reveal the condition and suggest further action, the author(s) were using qualitative method with in-depth interview approach. 40 Purwakarta residents picked through Random Sampling. The research concluded in the awareness of Purwakartans of the culinary’s status. However, they still need access to the appropriate information of the culinary. Although most of the Purwakarta residents were aware of the heritage status of Sate Maranggi, there were lack of channeling of the information distribution, since most of the awareness came from word of mouth. Ministry of Tourism, Purwakarta local government, and the local Sate Maranggi business owners better start to build the awareness through social media, where information are spreading faster and wider.
Competitive strategy of halal tourism in Riau: opportunities and challenges Annisa Mardatillah
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.8494

Abstract

The halal tourism sector is currently a hot issue that is still being studied from various scientific approaches. Therefore, this study aims to systematically analyze the SWOT analysis of the results of identifying various internal and external factors of halal tourism in Riau Province. Then it is used in formulating a marketing strategy for halal tourism in Riau Province to achieve sustainable competitive advantage. The respondents of this study consisted of six people selected by the purposive sampling technique. The potential for unique values and originality from the historical background of Islam and Islamic Malay culture in Riau Province becomes a strong potential in responding to competition challenges in the halal tourism business sector. Observations, interviews, and documentation are used in collecting research data. The results of this study contribute to the determination of strategies for the growth and development of halal tourism in Riau Province to be increasingly competitive. Availability of Halal Certified and Availability of Islamic History and Cultural Attractions Based on Local Wisdom as an internal strengths can grow and develop as opportunity. Transportation connectivity is not optimal as a weakness need to develop in internal factor. Communication network need to grow and develop for gaining the threat.
Investigation of factors influencing the income of entrepreneurs in Cipondoh lake Heny Ratnaningtyas; Nurbaeti Nurbaeti; Amrullah Amrullah
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9897

Abstract

A sufficiently large working capital, a long-operating business, skilled and experienced employees, as well as determining the appropriate business opening and closing hours, all can increase the chances of getting more visitors, increasing customer trust, and higher business revenue. This study aims to determine the influence of working capital, number of employees, length of business operation, and working hours on the income of entrepreneurs in Danau Cipondoh. This research uses a quantitative descriptive type and the sampling technique used is saturated sampling. The population and sample size are both 63 entrepreneurs. The partial results of the study indicate that working capital and the number of employees do not have a significant effect on income. However, the length of business operation and working hours have a significant effect on income. Entrepreneurs in Danau Cipondoh do not have sufficient capital, but maintaining good product quality and service quality results in increased visitors and revenue. The length of business operation makes entrepreneurs more diligent in running their business and producing high work productivity and income. With sufficient skilled workers, the business can run well, leading to an increase in sales volume and revenue. Extending working hours has an impact on increasing sales volume and revenue. The implications of this study are: (1) Entrepreneurs need to manage working capital well, improve efficiency, and productivity; (2) Tourism destination managers need to improve infrastructure, facilities, and promotion; (3) The government of Tangerang Kota needs to provide training, mentoring, financing, facilities, and supervision for business activities.
Identifying the level of virtual tourism technology knowledge of tourism awareness groups in the City of Padang Alhapen Ruslin Chandra; Afifah Afifah; Alfatah Haries; Rafidola Mareta Riesa; Tuti Azra
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9325

Abstract

Virtual tour is a tourism activity that is carried out through web browsing using media such as images or videos to provide users with the feeling of being in the tourist destination. This activity can also be used as a means to promote tourist attractions. One group that is expected to adopt this virtual tour technology is Kelompok Sadar Wisata (Pokdarwis), as this group has a role in promoting local tourist attractions.  Virtual tour is a relatively low-cost promotional tool compared to other promotional media, yet with a wider reach of audience. This research aims to identify the understanding and ability of Pokdarwis Padang City related to the acceptance of virtual tour technology. This study was conducted through questionnaires involving 48 leaders and members of Pokdarwis of Padang City, where technical knowledge, ease of use, and perception of the benefits of virtual tour formed the basis of the questions. Descriptive analysis results show that the majority of Pokdarwis members lack of adequate knowledge of virtual tour and the appropriate use of technology in creating virtual tour. On the other hand, Pokdarwis members are already able to use social media but lack of adequate technical skills in creating virtual tour content.

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