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CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Published by Universitas Surabaya
ISSN : 23038203     EISSN : -     DOI : -
Core Subject : Education,
Education
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya merupakan kumpulan artikel yang ditulis oleh mahasiswa Universitas Surabaya. ISSN 2302-8203
Arjuna Subject : -
Articles 165 Documents
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Search results for , issue "Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)" : 165 Documents clear
PENGARUH BRAND EXPERIENCE, BRAND PERSONALITY TRAITS, BRAND PRESTIGE, BRAND TRUST, CUSTOMER SATSIFACTION TERHADAP BRAND LOYALTY CAFÉ STARBUCKS DI SURABAYA Ryan Pranata
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak - Penelitian ini bertujuan untuk menguji pengaruh brand experience, brand personality traits, brand prestige, brand trust, customer satisfaction terhadap brand loyalty Café Starbucks di Surabaya. Penelitian ini dilakukan dengan menggunakan Structural Equation Modelling dengan software SPSS 18.0 dan LISREL 8.7 for Windows. Penelitian ini mengambil data sebanyak 240 responden yang mengunjungi dan mengkonsumsi kopi merek Starbucks setiap 2 bulan. Hasil penelitian ini menemukan bahwa brand experience berpengaruh positif terhadap brand prestige. Brand personality berpengaruh terhadap brand prestige dan brand trust. Brand prestige berpengaruh terhadap brand trust, customer satisfaction dan attitudinal brand loyalty. Brand trust berpengaruh terhadap customer satisfaction dan behavioral brand loyalty namun brand trust tidak berpengaruh terhadap attitudinal brand loyalty. Konsumen yang puas terhadap Starbucks memberikan pengaruh positif terhadap attitudinal brand loyalty dan behavioral brand loyalty. Terakhir, attitudinal brand loyalty tidak berpengaruh terhadap behavioral brand loyalty. Kata kunci : brand experience, brand personality, brand prestige, brand trust, brand loyalty Abstract – The purpose of this study is to explore the effect brand experience, brand personality traits, brand prestige, brand trust, customer satisfaction on brand loyalty Starbucks Café at Surabaya. This study using Structural Equation Modelling with SPSS 18.0 and LISREL 8.70 for Windows software. This study took 240 respondents who visit and consume Starbucks coffee every two weeks. The result of this study found that brand experience has effect on brand prestige, brand personality has effect on brand prestige and brand trust, brand trust has effect on customer satisfaction and behavioral brand loyalty but brand trust has no effect on attitudinal brand loyalty. Consumer who satisfied with Starbucks brand give positive effect on attitudinal brand loyalty and behavioral brand loyalty. Finally, attitudinal brand loyalty has no effect on behavioral brand loyalty Keywords: brand experience, brand personality, brand prestige, brand trust, brand loyalty
STUDI EKSPLORATORI PERSEPSI LOGO HALAL LPPOM MUI OLEH KONSUMEN MUSLIM DAN NON MUSLIM DI UNIVERSITAS SURABAYA Kartika Fiona Himawan
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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INTISARI Penelitian ini bertujuan untuk mengeksplorasi persepsi logo halal LPPOM MUI, pesan penting logo halal LPPOM MUI dan persepsi terhadap lembaga sertifikasi halal LPPOM MUI. Dalam penelitian ini, sumber data yang digunakan adalah data primer yang diperoleh dari wawancara secara mendalam dengan 8 informan yang telah dipilih sesuai dengan karakteristik yang telah ditetapkan, menggunakan metode pengambilan sampel purposive sampling. Pengolahan data dalam penelitian ini menggunakan open coding, axial coding, selective coding dan interpretasi. Temuan dalam penelitian menunjukkan bahwa terdapat keberagaman persepsi logo halal LPPOM MUI, pesan penting logo halal LPPOM MUI dan persepsi terhadap lembaga sertifikasi halal LPPOM MUI oleh para konsumen Muslim dan Non-Muslim di Universitas Surabaya. Kata Kunci: Preferable element, Eye-catching element, Preferable color, Logo attribute ABSTRACT The study aims to explore perceptions of halal logos LPPOM MUI, important messages of halal logo LPPOM MUI and perception of halal certification institution LPPOM MUI by Muslim and Non-Muslim consumers at Universitas Surabaya. Data resources used is primary data obtained from in-depth interviews with 8 informants who have been selected in accordance with the characteristics that have been set, using purposive sampling technic method. Data processing uses the open coding, axial coding, selective coding and interpretation. The findings of the research indicate that there are any various of perceptions of halal logo LPPOM MUI, important messages of halal logo LPPOM MUI and perception of halal certification institution LPPOM MUI by Muslim and Non-Muslim consumers at Universitas Surabaya. Keywords: Preferable element, Eye-catching element, Preferable color, Logo attribute
PENGARUH BENEFITS DAN PROGRAM LOYALTY TERHADAP SHARE OF WALLET DAN LATENT FINANCIAL RISK PADA MAP CLUB Alvina Tamara Wijaya
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak- Tujuan penelitian ini adalah untuk menguji pengaruh Benefits dan Loyalty Program terhadap Share of Wallet dan Latent Financial Risk pada MAP CLUB. Analisis dalam penelitian ini menggunakan metode structural equation modeling (SEM). Obyek penelitian ini adalah pemegang kartu MAP CLUB yang aktif menggunakan kartu MAP CLUB minimal 2x dalam 3 bulan terakhir serta pernah datang dan berbelanja di store yang bekerja sama dengan PT Mitra Adiperkasa Tbk. Responden seluruhnya berdomisili di Surabaya, berjumlah 150 orang. Pengolahan data menggunakan perangkat lunak SPSS – PASW Statistik versi 18 untuk sistem operasi Windows dan IBM – AMOS versi 22 untuk sistem operasi Windows. Hasil penelitian ini menunjukkan bahwa Financial Benefits dan Social Benefits berpengaruh secara signifikan terhadap Loyalty Program, Loyalty Program berpengaruh secara signifikan terhadap Customer Company Identification, Company Loyalty, Share of Wallet, dan Latent Financial Risk, Customer Company Identification berpengaruh secara signifikan terhadap Company Loyalty, dan Company Loyalty berpengaruh secara signifikan terhadap Customer Company Identification. Kata kunci: Financial Benefits, Social Benefits, Loyalty Program, Share of Wallet, Latent Financial Risk Abstract- The purpose of this study is to investigate the impact Benefits and Loyalty Program to Share of Wallet and Latent Finanial Risk in MAP CLUB. The analysis method in this study is using structural equation modeling (SEM). The object of this research are MAP CLUB card holders who actively use 2 times MAP CLUB card at least 3 months and have come and shop in store in cooperation with PT Mitra Adiperkasa Tbk. Respondents are domiciled in Surabaya, amounting to 150 people. Data processing using softwares such as SPSS – PASW Statictics version 18 for Windows OS and IBM – AMOS version 22 for Windows OS. The results of this study indicated Financial Benefits and Social Benefits have a significant effect to Loyalty Program; Loyalty Program have a significant effect to Customer Company Identification, Company Loyalty, Share of Wallet, and Latent Financial Risk; Customer Company Identification have a significant effect to Company Loyalty; and Company Loyalty have a significant effect to Customer Company Identification. Keywords: Financial Benefits, Social Benefits, Loyalty Program, Share of Wallet, Latent Financial Risk
PENGARUH CUSTOMER EXPERIENCE TERHADAP INTENTION TO REPATRONAGE MELALUI CUSTOMER SATISFACTION PADA RANCH MARKET DI SURABAYA Yongky Supriyono
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak – Penelitian ini bertujuan untuk menganalisis pengaruh dari Customer Experience terhadap Intention to Repatronage melalui Customer Satisfaction bagi konsumen Ranch Market surabaya. Pengolahan data penelitian ini menggunakan Structural Equation Modelling (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan Lisrel 8.7. 200 responden diambil dari pelanggan atau konsumen yang melakukan pembelian di Ranch Market di Surabaya, minimal sebanyak 1 kali dalam 6 bulan terakhir dalam kurun waktu 1 tahun teakhir. Hasil penelitian ini menemukan Merchandise Assortment, Interaction With Staff, dan Customer Satisfaction berpengaruh positif dan signifikan terhadap Intention to Repatronage. Sedangkan untuk Internal Shop Environment, In-Shop Emotion dan Presence Other Customer Interaction tidak memiliki pengaruh terhadap Intention to Repatronage Kata kunci: Customer Experience, Customer Satisfaction, Intention to Repatronage. Abstract – This study aims to analyze the effect of Customer Experience on Intention to Repatronage which in mediation by Customer Satisfaction for Customer Ranch Market in Surabaya. Data processing in this research using Structural Equation Modeling (SEM) with Statistical Package for Social Sciences program (SPSS) version 18 and Lisrel 8.7. 200 respondents were taken from customer who are buying in Ranch Market minimum once a time at least 6 month in the last 1 year. The results of this study found that Merchandise Assortment, Interaction With Staff, dan Customer Satisfaction a positive and significant effect on Intention to Repatronage. While Internal Shop Environment, In-Shop Emotion dan Presence Other Customer Interaction has no influence on Intention to Repatronage Keywords: Customer Experience, Customer Satisfaction, Intention to Repatronage.
PENGARUH e-WOM TERHADAP VISIT INTENTION OBJEK WISATA DI YOGYAKARTA Sahara Muzdalifah; Siti Rahayu; Erna Andajani
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak – Penelitian ini bertujuan menguji pengaruh e-WOM terhadap Visit Intention untuk mengunjungi tempat wisata. Objek yang digunakan dalam penelitian ini adalah Yogyakarta. Penelitian ini menggunakan sampel sebanyak 150 responden. Penelitian ini menggunakan pendekatan kuantitatif melalui pengujian secara statistik. Pengujian dilakukan dengan menggunakan SEM (Structural Equation Modeling) melalui software AMOS versi 21.0 untuk menguji model pengukuran dan struktural. Hasil penelitian ini menunjukkan bahwa eWOM (Instagram) berpengaruh positif terhadap Attitude Toward City, City Image dan Intention to Visit Yogyakarta. Lalu Attitude Toward City juga terbukti berpengaruh positif terhadap City Image dan Intention to Visit Yogyakarta. Dan City Image terbukti berpengaruh positif terhadap Intention to Visit ke Yogyakarta. Kata kunci: e-WOM, Attitude Toward City, City Image, Intention to Visit Abstract – This study aimed to examine the effect of e-WOM on Visit Intention to tourist attractions. The object is taken from Yogyakarta. This study used sample of 150 respondents. This research uses quantitative approach through statistical test. The test is done by using SEM (Structural Equation Modeling) through AMOS software version 21.0 to test the measurement and structural model. The results of this study indicate that e-WOM (Instagram) proved to have a positif effect on Attitude Toward City, City Image and Intention to Visit Yogyakarta. Then Attitude Toward City also is proved to hevae a psoitif effect on City Image and Intention to Visit Yogyakarta. Also City Image is proved to have a positif effect on Intention to Visit Yogyakarta. Key words: e-WOM, Attitude Toward City, City Image, Intention to Visit
PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP CAPITAL STRUCTURE PERUSAHAAN SEKTOR PERTANIAN YANG TERDAFTAR DI BEI PERIODE 2012-2016 Rizky Mentari Putri; Putu Anom Mahadwartha; Endang Ernawati
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak - Penelitian ini bertujuan untuk meneliti pengaruh good corporate governance terhadap capital structure perusahaan sektor pertanian yang terdaftar di Bursa Efek Indonesia (BEI) periode 2012-2016. Variabel yang digunakan adalah commissioner independence, board size, managerial ownership, institutional ownership, CEO tenure, firm size dan tangible asset. Teori yang terkait ialah capital structure, agency theory, pecking order theory dan tata kelola perusahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi linear berganda untuk melakukan analisis data. Target populasi dalam penelitian ini adalah seluruh perusahaan non-keuangan yang terdaftar di Bursa Efek Indonesia periode 2012-2016 yang berjumlah sebanyak 70 observasi. Temuan dari penelitian ini adalah bahwa commissioner independence, board size, CEO tenure dan tangible asset berpengaruh negatif signifikan terhadap capital structure dan firm size berpengaruh signifikan negatif terhadap capital structure. Sedangkan managerial ownership dan institutional ownership ridak memiliki pengaruh terhadap capital structure. Kata Kunci: struktur modal, agency theory, pecking order theory dan tata kelola perusahaan Abstract - This research aim to analyse the influence of good corporate governance on capital structure for agriculture companies in Indonesia Stock Exchange in 2012-2016. Variable which use are commissioner independence, director size, managerial ownership, institutional ownership, CEO tenure, firm size and tangible asset. This research uses the quantitative approach and multiple linear regression to analyze the data. The target populations of this study are agriculture companies registered in Indonesia Stock Exchange in 2012-2016 which are equal to 70 year obsevations. The research finds that commissioner independence, board size, CEO tenure and tangible asset affect capital structure positively. Firm size affect capital structure negatively. On the other hand, managerial ownership and institutional ownership are not affect on capital structure. Keywords: capital structure, agency theory, pecking order theory, and corporate governance
PENGARUH PATIENT PARTICIPATION TERHADAP BEHAVIOUR OUTCOMES DI RUMAH SAKIT SWASTA DI SURABAYA Anna Erika Risti
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak - Penelitian ini bertujuan untuk menganalisis pengaruh dari patient participation terhadap patient satisfaction, patient confidence, word of mouth, patient gratitude dan patient adherence di rumah sakit swasta di surabaya. Pengolahan data penelitian ini menggunakan Structural Equation Modelling (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan AMOS 22.0. 150 responden diambil dari pasien yang melakukan pengobatan di rumah sakit swasta di Surabaya, minimal sebanyak 2x dalam 1 tahun terakhir. Hasil penelitian ini menemukan patient participation berpengaruh positif dan signifikan terhadap patient confidence. Patient confidence berpengaruh positif dan signifikan terhadap patient satisfaction dan patient adherence. Patient participation tidak memiliki pengaruh terhadap patient adherence dan patient satisfaction. Patient satisfaction tidak memiliki pengaruh terhadap patient adherence. Patient satisfaction ternyata berpengaruh positif dan signifikan terhadap patient gratitude dan word of mouth. Kata kunci: Patient Participation, Patient Confidence, Word Of Mouth, Patient Gratitude, Patient Adherence Abstract - This study aims to analyze the effect of patient participation on patient satisfaction, patient confidence, word of mouth, patient gratitude and patient adherence at a private hospital in Surabaya. Data processing in this research using Structural Equation Modeling (SEM) with Statistical Package for Social Sciences program (SPSS) version 18 and AMOS 22.0. 150 respondents were taken from patients who treated in private hospital in Surabaya, minimum 2x in the last 1 year. The results of this study found that patient participation has a positive and significant effect on patient confidence. Patient confidence has a positive and significant effect on patient satisfaction and patient adherence. Patient participation has no influence on patient adherence and patient satisfaction. Patient satisfaction has no influence on patient adherence. Patient satisfaction has a positive and significant effect on patient gratitude and word of mouth.. Keywords: Patient Participation, Patient Confidence, Word Of Mouth, Patient Gratitude, Patient Adherence.
PENGARUH E- MASS CUSTOMIZATION PADA DIMENSI CONSUMER’S PERCEIVED VALUE TERHADAP SATISFACTION DAN LOYALTY KONSUMEN WANITA TAS LUXURY BRANDS DI INDONESIA Gregorius Kevin Soesilo
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
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Abstrak - Penelitian ini bertujuan untuk menganalisis pengaruh dimensi dari Consumer’s Perceived Value terhadap Satisfaction dan Loyalty konsumen wanita tas luxury brands di Indonesia.Pengolahan data penelitian ini menggunakan Structural Equation Modelling (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan LISREL 8.70. Teknik pengambilan sampel menggunakan non-probability sampling. Data diperoleh secara online dari responden yang memenuhi karakteristik populasi yang telah ditentukan. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 160 responden wanita di Indonesia.Hasil penelitian ini menunjukkan pengaruh utilitarian value dan self- expressive value yang memiliki dampak negatif dan tidak signifikan terhadap satisfaction konsumen tas luxury brands di Indonesia. Pengaruh Hedonic value, social value dan creative achievement value memiliki dampak positif dan signifikan terhadap satisfaction konsumen tas luxury brands di Indonesia serta pengaruh satisfaction terhadap loyalty konsumen tas luxury brands di Indonesia . Kata kunci:Consumer’s Perceived Value,Satisfaction, Loyalty, Customization, Luxury Brands. Abstract - This study aims to analyze the effect of dimensions of Consumer's Perceived Value on Satisfaction and Loyalty of women consumers of luxury handbags brands in Indonesia.This research data processing using Structural Equation Modeling (SEM) with Statistical Package for Social Sciences program (SPSS) version 18 and LISREL 8.70. The sampling technique uses non- probability sampling. Data are obtained online from respondents who meet the specified population characteristics. The number of samples used in this study were 160 female respondents in Indonesia.The results of this study indicate the influence of utilitarian value and self- expressive value which has negative and insignificant impact on consumer satisfaction of luxury handbag brands in Indonesia. The influence of Hedonic value, social value and creative achievement value have positive and significant impact on consumer satisfaction of luxury brands bag in Indonesia and influence satisfaction to consumer loyalty of luxury handbag brand in Indonesia. Keywords: Consumer'sPerceived Value, Satisfaction, Loyalty, Customization, Luxury Brands.
PENERAPAN METODE ANALYTIC HIERARCHY PROCESS (AHP) DALAM PEMILIHAN VENDOR TRUCKING PADA PT. SURABAYA TRANSMODA JAYA Sheila Naafitamara
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Intisari-Berdasarkan permasalahan yang ada pada perusahaan, tujuan dari penelitian ini adalah untuk menyelesaikan masalah dalam pemilihan vendor trucking pada PT. Surabaya Transmoda Jaya sehingga dapat menentukan vendor mana yang terbaik untuk memenuhi kebutuhan dalam pengiriman barang yang diperlukan oleh perusahaan. Metode Analytical Hierarchy Process dimulai dengan mengidentifikasi permasalahan pada perusahaan dan menentukan kriteria-kriteria yang dianggap penting oleh perusahaan. Setelah mendapatkan kriteria yang dianggap penting oleh perusahaan, dilakukannya perbandingan terhadap tiap alternatif vendor yang ada. Dalam penelitian ini, kriteria yang digunakan adalah Warranty, Cost, Delivery, Flexibility, Trust. Hasil yang didapat dari penelitian menggunakan metode AHP ini adalah urutan prioritas vendor trucking terbaik bagi perusahaan. Dengan hasil ini, perusahaan dapat meminimalkan masalah yang terjadi pada pemasoknya dan dapat mengembangkan bisnisnya secara efektif dan efisien. Kata Kunci: Analytical Hierarchy Process, pemilihan vendor trucking, evaluasi vendor trucking, Expert Choice. Abstract- Based on the existing problems in the company, purpose of this research is to solve problem in the vendor selection of trucking on PT. Surabaya Transmoda Jaya so it can determine which is the best vendor for completing company requirement for delivery of goods. Analytical Hierarchy Process begins with identifying company problems and define criteria that are important for company. After getting the criteria that are important for company, we need to compare with each alternative trucking vendor. In this study, the criteria used are Warranty, Cost, Delivery, Flexibility, Trust. Result from this research using Analytical Hierarchy Process methods is priority of the best trucking vendor for company. With this result, companies can minimize problems that occur on vendor and company can develop its business effectively and efficiently. Keywords: Analytical Hierarchy Process, Trucking Vendor Selection, Trucking Vendor Evaluation, Expert Choice.
PENGARUH E-TAIL BRAND EXPERIENCE TERHADAP E-BRAND TRUST DAN E-BRAND LOYALTY DENGAN MODERASI USIA DI TOKOPEDIA, SURABAYA Vicky Sutanto
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak – Penelitian ini bertujuan untuk membuktikan pengaruh e-tail brnad experience terhadap e-brand trust dan e-brand loyalty dengan usia sebagai moderasi di Tokopedia, Surabaya. Jenis penelitian yang digunakan adalah jenis penelitian basic research yang termasuk dalam tipe penelitian kausal. Responden dalam penelitian ini berjumlah 200 orang. Analisis dalam penelitian ini menggunakan SEM (Structural Equation Modeling) dan diolah menggunakan software SPSS versi 20.0 for windows serta AMOS versi 20.0 for Windows untuk pengujian model Pengukuran dan Struktural. Hasil penelitian ini menunjukkan bahwa empat dari lima hipotesis terdukung dan berpengaruh secara positif signifkan. Kata Kunci: E-tail brand experience, e-brand trust, e-brand loyalty, usia Abstract - This study aims to prove the effect of e-tail brnad experience on e-brand trust and e-brand loyalty with age as moderation in Tokopedia, Surabaya. The type of research used is the type of basic research research that is included in the type of causal research. Respondents in this study amounted to 200 people. Analysis in this research using SEM (Structural Equation Modeling) and processed using software SPSS version 20.0 for windows and AMOS version 20.0 for Windows for testing model of Measurement and Structural. The results of this study indicate that four out of five hypotheses are supported and positively influenced. Keywords: E-tail brand experience, e-brand trust, e-brand loyalty, age

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