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CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Published by Universitas Surabaya
ISSN : 23038203     EISSN : -     DOI : -
Core Subject : Education,
Education
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya merupakan kumpulan artikel yang ditulis oleh mahasiswa Universitas Surabaya. ISSN 2302-8203
Arjuna Subject : -
Articles 165 Documents
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Search results for , issue "Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)" : 165 Documents clear
RANCANGAN PENGENDALIAN SEDIAAN ALAT SEMBAHYANG DENGAN METODE ECONOMIC ORDER QUANTITY PADA UD LOTUS MUTIARA Hendra Prakoso Adi Darsono
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstak - Rancangan Pengendalian Persediaan ini bertujuan untuk mengoptimalkan jumlah sediaan alat sembahyang yang ada pada gudang UD Lotus Mutiara, karena kurang tepat memperkirakan permintaan yang mengakibatkan adanya pembelian berlebih yang menyebabkan penumpukan. Oleh karena itu studi ini bertujuan untuk mengetahui dan menganalisis pengendalian sediaan barang dagang alat sembahyang pada UD Lotus Mutiara dengan menerapkan metode Economic Order Quantity. Penerapan pengendalian persediaan ini menggunakan metode EOQ, perhitungan Frekuensi Pemesanan, Interval Pemesanan, Safety Stock, Reorder Point, dan Persediaan Maksimum. Penggunaan metode EOQ ini bertujuan untuk menentukan jumlah persediaan yang tepat agar lebih optimal ketika melakukan pemesanan stok barang untuk meminimalkan biaya yang dikeluarkan oleh badan usaha. Dalam menentukan jumlah persediaan, biaya-biaya yang relevan digunakan, seperti: biaya pembelian, biaya pemesanan, dan biaya penyimpanan. Setelah diolah dan diperoleh perhitungan dengan menggunakan metode EOQ dengan tingkat Service Level yang digunakan adalah 95%, selanjutnya akan dianalisis perbandingan hasil perhitungan biaya persediaan antara menggunakan metode EOQ dengan kebijakan badan usaha. Hasilnya yang didapatkan adalah penghematan sebesar 16% menggunakan metode EOQ. UD Lotus Mutiara dalam berbisnis alat sembahyang mendapatkan laba yang besar sehingga jika ada sisa barang sediaan yang tidak dapat terjual maka badan usaha kehilangan laba. Untuk mengelola sisa sediaan aagar dapat tetap terjual UD Lotus Mutiara menerapkan strategi eceran dan campur untuk mengolah barang sisa yang muncul akibat persediaan barang yang kualitasnya menurun, dengan strategi tersebut barang sisa tetap dapat terjual tanpa mengurangi profit badan usaha. Kata Kunci: Economic Order Quantity, Safety Stock, Reorder Point, Maximum Inventory, Sisa Persediaan. Abstract - The Design of Inventory Control is intended to optimize the amount of prayer tools available in the warehouse UD Lotus Mutiara, because it is less precise to estimate the demand that resulted in the purchase of excess. Therefore, this study aims to determine and analyze the control of prayer tools merchandise inventories in the UD Lotus Mutiara by applying the Economic Order Quantity method. The inventory control design uses EOQ method, Ordering Frequency calculation, Ordering Interval, Safety Stock, Reorder Point, and Maximum Inventory. The usage of this EOQ method to find out the right number of tasks to be more optimal when ordering stock of goods for the cost incurred by the business entity. In determining the amount of fees, relevant costs are used, such as: purchasimg cost, ordering cost, and storage cost. After processed and the result of calculation by using EOQ method with Service Level level used is 95%, then will be analyzed comparison of cost calculation result. Use the EOQ mechanism with the enterprise policy. The result is a 16% savings using the EOQ method. UD Lotus Mutiara in the business of prayer tools get a big profit so that if there are remaining stocks that arise due to inventory of goods whose quality decreases can not be sold then the business entity lost profits. To manage the remaining stocks in order to remain sold, Lotus Mutiara UD applies retail and mix strategy to process the remaining items. thus the remainder of the stock can still be sold without reducing profit. Keywords: Economic Order Quantity, Safety Stock, Reorder Point, Maximum Inventory, Salvage Value
PENGARUH BRAND PERSONALITY TERHADAP BRAND AWARENESS, BRAND TRUST, dan BRAND LOYALTY SEPATU OLAHRAGA BRAND ADIDAS DI SURABAYA Nanin Syahida Amalia Ernanda
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak - Tujuan penelitian adalah untuk menguji pengaruh brand personality reponsible, brand personality responsibility terhadap brand awarenes, brand trust, dan brand loyalty pada sepatu olahraga ‘Adidas’ . analisis dalam penelitian ini menggunakan metode structural equation modeling (SEM). Objek penelitian ini adalah pembeli sepatu olahraga, minimal sebanyak 2x dalam setahun terakhir, memiliki pendidikan terakhir SMA/SMK sederajat. Responden yang diteliti dalam penelitian ini sejumlah 140 orang. Penggolahan data menggunakan data menggunakan perangkat lunak SPSS Statistics versi 18 windows untuk sistem operasi dan Amos versi 22 windows. Hasil penelitian ini menunjukkan bahwa brand personality responsible berpengaruh positif dan sgnifikan terhadap brand awareness, brand personality active berpengaruh positif signifikan terhadap brand awareness, brand personality responsible berpengaruh positif signifikan terhadap brand trust, brand personality active tidak terdukung terhadap brand trust, brand personality responsible berpengaruh positif signifikan terhadap brand loyalty, dan brand personality active tIDak terdukung terhadap brand loyalty. Kata kunci: brand personality responsible, brand personality active, brand awareness, brand trust, brand loyality. Abstract - The aim of the study is to test responsible brand personality, brand personality responsibilities to brand awarenes, brand trust, and brand loyalty to 'Adidas' sports shoes. analysis in this research using structural equation modeling (SEM) method. The object of this study is, at least 2x minimum in the last total, have the last education SMA / SMK equal. Respondents studied in this study were 140 people. Data penggolahan use data using SPSS Statistics software version 18 windows for the operating system and Amos version 22 windows. The results of this study indicate that brand personality is positively responsible and significant to brand awareness, brand personality that is positively significant to brand awareness, responsible brand personality, significant positive for brand trust, active brand personality not supported by brand trust, brand personality which are positively responsible for brand loyalty, and active brand personality is not supported by brand loyalty. Keywords: Responsible Brand Personality, Brand Active Personality, Brand Awareness, Brand Trust, Brand Loyalty
GOOD CORPORATE GOVERNANCE DAN GENDER DIVERSITY TERHADAP KINERJA BADAN USAHA PADA SEKTOR NON-KEUANGAN YANG TERDAFTAR DALAM BURSA EFEK INDONESIA PERIODE 2012-2016 Clara Claudia Gunawan
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
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Abstrak - Penelitian ini bertujuan untuk menguji pengaruh Komisaris Wanita, Komisaris Independen, dan Dewan Komisaris sebagai variabel independen terhadap Kinerja perusahaan yang diukur dengan accounting-based (ROA) dan market-based (Tobin's Q) pada perusahaan non-keuangan (delapan sektoral) yang terdaftar dalam Bursa Efek Indonesia (BEI) sebagai variabel dependen. Penelitian ini menggunakan perspektif kuantitatif dengan regresi linier dan model dalam data panel untuk semua pengamatan penelitian yang digunakan dalam penelitian ini. Jumlah observasi dalam penelitian ini adalah 1720, terdiri dari 344 perusahaan yang telah terdaftar di Bursa Efek Indonesia (BEI) periode 2012-2016. Hasil penelitian menunjukkan bahwa Komisaris Wanita dan Komisaris Independen memiliki pengaruh positif signifikan terhadap kinerja badan usaha berdasarkan ROA. Pada pengukuran kedua menunjukkan bahwa Komisaris Wanita memiliki pengaruh positif signifikan terhadap kinerja badan usaha berdasarkan Tobin's Q dan Komisaris Independen memiliki pengaruh positif signifikan terhadap kinerja badan usaha berdasarkan Tobin's Q. Kata Kunci: Corporate Governance, Keberagaman Gender, Kinerja badan usaha. Abstract - The objective of this research is to examine the effect of Female Commissioners, Independent Commissioners and Board of Commissioners as independent variables to firm performance measured by accounting-based (ROA) and market-based (Tobin's Q) of non-financial firm (eight sectoral) listed on Indonesia Stock Exchange (IDX) as the dependent variable. The research uses quantitative perspective with linier regression and model in a panel data for all of the research’s observation that used in this research. The number of observation in this research are 1720, consists of 344 firms that has been enlisted on Indonesia Stock Exchange for 2012-2016 period. The results shows that the Female Commissioners and Independent Commissioner have a significant positive effect on firm performance based on ROA. In the second measurement shows that the Female Commissioners has a significant positive effect on firm performance based on Tobin's Q and Independent Commissioners having a significant positive effect on firm performance based on Tobin's Q. Keywords: Corporate Governance, Keberagaman Gender, Firm Performance.
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN PRODUK RAMAH LINGKUNGAN PADA KALANGAN REMAJA Muhammad Zainuddin; Dudi Anandya; Andhy Setyawan
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
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Abstrak : Tujuan dari penelitian ini adalah untuk menguji Theory Planned Behavior dan hubungan dengan Purchase Intention di Indonesia. Pengolahan data dilakukan dengan menggunakan bantuan program SPSS 24 for windows. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan metode purposive sampling. Jumlah sampel yang digunakan di penelitian ini adalah 282 responden. Data di olah menggunakan mean, deviasi standar dan confirmatory factor analysis. Penelitian menemukan bahwa Environmental Knowledge, mempengaruhi Attitude dan Attitude, Subjective Norm, Perceived Behavioral Control, Environmental Concern dan Environmental Knowledge secara signifikan mempengaruhi Purchase Intention . Kata Kunci : Green Product, Theory Planned Behavior, Environmental Concern, Environmental Knowledge dan Purchase Intention Abstrak : The purpose of this study is to test Theory Planned Behavior and its relationship with Purchase Intention in Indonesian. Data processing is done by using SPSS 24 for windows. The sampling technique used in this research is non probability sampling with purposive sampling method. The number of samples used in this study was 282 respondents. The data in though using the mean, standard deviation and confirmatory factor analysis. The study found that Environmental Knowledge, affecting Attitude and Attitude, Subjective Norm, Perceived Behavioral Control, Environmental Concern and Environmental Knowledge significantly affects Purchase Intention. Keywords : Green Product, Theory Planned Behavior, Environmental Concern, Environmental Knowledge dan Purchase Intention
PENGARUH SERVICE FAILURE TERHADAP SERVICE RECOVERY, ATTITUDE LOYALTY DAN BEHAVIOR LOYALTY PADA LION AIR Alex Surya Wijaya
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
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Abstrak Interaksi antara penumpang dengan penyedia jasa yaitu Lion Air dapat menyebabkan terjadinya service failure saat dimana perusahaan tidak memenuhi harapan pelanggan selama pertemuan layanan. Ada berbagai tindakan yang dapat dilakukan oleh penumpang terhadap service failure salah satunya dengan melakukan komplain. Penelitian ini bertujuan untuk menggali lebih dalam mengenai service failure yang dialami oleh penumpang maskapai penerbangan Lion Air, untuk mencapai penelitian ini digunakan variabel service failure, service recovery, attitude loyalty dan behavior loyalty. Penelitian ini menggunakan sampel berupa responden yang pernah menggunakan layanan jasa Lion Air minimal dua kali dalam setahun terakhir; akan tetapi yang pernah mengalami kegagalan layanan dan yang sudah mendapatkan service recovery dari Lion Air, Minimal Pendidikan responden adalah SMA dan sudah berusia minimal 17tahun. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 150 responden. Hasil penelitian ini menunjukan adanya pengaruh service failure terhadap service recovery, attitude loyalty dan behavior loyalty pada Lion Air. Kata kunci: Service Failure, Service Recovery, attitude Loyalty, behavior loyalty, Lion Air Abstract The interaction between passengers and service providers such as Lion Air can cause service failure when the company does not meet customer expectations during service meetings. There are various actions that can be done by passengers to service failure one of them by complaining. This study aims to dig deeper about the service failure experienced by passengers Lion Air airline, to achieve this research used variable service failure, service recovery, attitude loyalty and behavior loyalty. This Study use a sampel of respondents who have used Lion Air services at least twice in the past year; but the service that has received recovery service from Lion Air, minimum education is high school and has been at least 17 years. The number of samples used in this study were 150 respondents. The results of this study indicate the influence of service failure on service recovery, attitude loyalty and behavior loyalty of Lion Air. Keywords: Service Failure, Service Recovery, attitude Loyalty and behavior loyalty, Lion Air
PENGARUH PERCEIVED ENJOYMENT DAN SOCIAL INFLUENCE VARIABLES TERHADAP RESPONSE TO SOCIAL NETWORKS ADVERTISEMENTS PADA PENGGUNA INSTAGRAM DI SURABAYA Willy Bagus Husada Bhakti
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
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Abstrak - Tujuan penelitian ini untuk mengetahui pengaruh perceived enjoyment dan social influence variables terhadap response to social networks advertisements pengguna instagram di Surabaya. Penelitian ini menggunakan pendekatan kuantitatif. Responden dalam penelitian ini berjumlah 150 orang. Penelitian ini dianalisis menggunakan Structural Equation Modeling (SEM) dengan program LisWin32. Hasil penelitian ini menemukan bahwa perceived enjoyment berpengaruh signifikan terhadap social identity dan group norms. Social identity berpengaruh signifikan terhadap group intentions. Social identity tidak berpengaruh terhadap perceived advertisement relevance. Group norms tidak berpengaruh terhadap group intentions. Group intentions berpengaruh signifikan terhadap perceived advertisement relevance dan perceived advertisement value. Perceived advertisement relevance berpengaruh terhadap perceived advertisement value. Perceived advertisement relevance tidak berpengaruh terhadap response to social networks advertisements. Perceived advertisement value berpengaruh signifikan terhadap response to social networks advertisements. Kata kunci: Perceived Enjoyment, Social Influence, Advertising, Online Social Networks. Abstract - The purpose of the study was to find out the influence of perceived enjoyment and social influence variables on response to social networks advertisements of instagram users in Surabaya. This research uses quantitative approach. There were 150 respondents involved in this research. This research was analyzed using Structural Equation Modelinh (SEM) with the program LisWin32. This research found that perceived enjoyment had a significant influence on social identity and group norms. Social identity had a significant influence on group intentions. Social identity had no influence in perceived advertisement relevance. Group norms had no influence on group intentions. Group intentions had significant influence on perceived advertisement relevance and perceived advertisement value. Perceived advertisement relevance had an influence on perceived advertisement value. Perceived advertisement relevance had no influence on response to social networks advertisements. Perceived advertisement value had significant influence on response to social networks advertisments. Keywords: Perceived Enjoyment, Social Influence, Advertising, Online Social Networks.
PENGARUH KONSEP TRAVEL CAREER LADDER (TCL) TERHADAP ISLAMIC TOURISM DESTINASTION PADA WISATA RELIGI SUNAN AMPEL Mei Santria
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
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Abstract- Penelitian ini bertujuan untuk menguji konsep Travel Career Ladder (TCL) teori hierarki kebutuhan Maslow yang terdiri dari Selffullfilment needs, Self-esteem needs, Relationship needs, Safety/Security needs, Physiological needs terhadap Islamic Tourism Destination Sunan Ampel. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode Structural Equation Modelling (SEM) dengan software Partial Least Square (PLS) dengan melakukan evaluasi pada tahap Measurment dan Structural. Penelitian ini melibatkan 150 responden yang pernah mengunjungi destinasi wisata Islam Sunan Ampel. Kata kunci: Self-fullfilment needs, Self-esteem needs, Relationship needs, Safety/Security needs, Physiological needs. This research aims to test the concept of Travel Career Ladder (TCL) Maslow’s hierarchy of needs, which consist of Self-fullfilment needs, Selfesteem needs, Relationship needs, Safety/Security needs, Physiological needs influential to Islamic Tourism Destination in Sunan Ampel. This research use a quantitative approach using Structural Equation Modelling (SEM) method with Partial Least Square (PLS) software and do an evaluation on Measurment and Structural phase. The study involved 150 respondents whomever have stayed at the Islamic Tourism Destination in Sunan Ampel. Keywords: Self-fullfilment needs, Self-esteem needs, Relationship needs, Safety/Security needs, Physiological needs.
MOTIVASI BERKUNJUNG PADA DARK TOURISM: KAWASAN WISATA GUNUNG MERAPI YOGYAKARTA Agus Andy
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
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Abstrak - Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memotivasi wisatawan untuk berkunjung ke Kawasan Wisata Gunung Merapi Yogyakarta. Situs dark tourism di Indonesia yang menjadi obyek penelitian adalah tempat kejadian bekas bencana alam Gunung Merapi di Yogyakarta. Penelitian ini menggunakan pendekatan kuntitatif dengan menggunakan analisis faktor. Penelitian ini menggunakan sampel wisatawan yang berkunjung ke Gunung Merapi dalam kurun waktu 1 tahun terakhir dengan jumlah 100 orang dengan teknik pengambilan sampel menggunakan non probability sampling dengan jenis convenience sampling. Dalam penelitian ini juga dilakukan uji Bartlett’s test of sphericity, Kaiser-Meyer-Olkin (KMO) dan MSA (Measure of Sampling Adequacy). Hasil penelitian ini menunjukkan bahwa faktor motivasi wisatawan Yang berkunjungan ke Kawasan Wisata Gunung Merapi Yogyakarta adalah victim, artifacts, curiosity, remembrance dan historical. Kata kunci: motivasi, dark tourism, curiosity, remembrance, historical Abstract - This study aims to determine the factors that motivate tourists to visit the site of the death and disaster of Mount Merapi Yogyakarta. The site of dark tourism in Indonesia which became the object of research is the place of former natural disaster of Mount Merapi in Yogyakarta. This research uses a quantitative approach using factor analysis. This study used a sample of tourists who visited Mount Merapi in the last 1 year with 100 people with sampling technique using non probability sampling with the type of convenience sampling. In this study also tested Bartlett's test of sphericity, Kaiser-Meyer-Olkin (KMO) and MSA (Measure of Sampling Adequacy). The results of this research show that the factors of tourist motivation Visits to the death and disaster site of Mount Merapi Yogyakarta are victim, artifacts, curiosity, remembrance and historical. Keywords: motivation, dark tourism, curiosity, remembrance, historica
PENGARUH DESTINATION IMAGE WISATA WISATA KAWAH IJEN dan KEPUASAN WISATAWAN TERHADAP LOYALITAS WISATAWAN SURABAYA Samuel Siyanto
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
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Abstrak Tujuan dari penelitian ini adalah untuk mengetahui cognitive image dan affective image dan mengetahui hubungan antara kedua variabel tersebut dengan variabel tourist satisfaction dan tourist loyalty. Data yang digunakan dalam penelitian ini adalah data primer, yaitu data yang diperoleh dari pembagian kuesioner. Pengukuran data ini menggunakan interval tingkat pengukuran. Pengukuran ini menggunakan pendekatan kuantitatif melalui uji statistik. Pengujian ini dilakukan dengan menggunakan permodelan SEM dengan bantuan analisis data AMOS 22. Hasil yang didapat adalah variabel cognitive image memiliki hubungan yang signifikan positif dengan variabel affective image. Variabel cognitive image memiliki hubungan yang signifikan positif dengan variabel tourist satisfaction. Akan tetapi variabel cognitive image, affective image dan tourist satisfaction tidak memiliki hubungan signifikan dengan variabel tourist loyalty. Kata kunci: destination image, cognitive image, affective image, tourist satisfaction, tourist loyalty. Abstract The purpose of this paper is to explore both the cognitive image and affective image and examine the effect of destination image through both aspect on satisfaction level and tourist loyalty. The data used in this study comes from primary data, namely data obtained though the distribution of questionnaires. This measurement uses the interval measurement level, which is a measurement that has thes ome distance and clear difference. This study uses a quantitative approach through statistical testing. Tests conducted using Structural Equation Modeling (SEM) with the help of Analysis of Moment Structured (AMOS 22) The result showed that the cognitive image have positive significant effect to affective image. Cognitive image has a significant effect on tourist satisfaction. Affective image has a signification effect on tourist satisfaction. While cognitive image, affective image, and tourist satisfaction does not affect the tourist loyalty. Keywords : destination image, cognitive image, affective image, tourist satisfaction, tourist loyalty.
FAKTOR YANG MEMPENGARUHI GREEN PRODUCT PURCHASE DECISIONS PADA PRODUK PERBEKALAN KESEHATAN RUMAH TANGGA RAMAH LINGKUNGAN DI SURABAYA Fatimah Khoirun Nisa’
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
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Abstrak - Penelitian ini bertujuan untuk mengetahui dan membuktikan pengaruh supporting environmental protection, drive for environmental responsibility, green product experience, environmental friendliness of companies, dan social appeal terhadap green product purchase decisions pada produk PKRT ramah lingkungan di Surabaya. Pengolahan data penelitian ini menggunakan Structural Equation Modelling (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan LISREL versi 8.7. Obyek penelitian ini adalah orang yang membeli dan menggunakan produk PKRT ramah lingkungan minimal tiga bulan terakhir. Jumlah sampel dalam penelitian ini berjumlah 185 responden yang diambil dengan pendekatan purposive sampling. Hasil penelitian ini menunjukkan bahwa supporting environmental protection berpengaruh positif dan signifikan terhadap green product purchase decisions, drive for environmental responsibility tidak memiliki pengaruh terhadap green product purchase decisions, green product experience berpengaruh positif dan signifikan terhadap green product purchase decisions, environmental friendliness of companies berpengaruh positif dan signifikan terhadap green product purchase decisions, dan social appeal tidak memiliki pengaruh terhadap green product purchase decisions. Kata kunci: supporting environmental protection, green product experience, green product purchase decisions Abstract - This research aims to know and prove the existence of supporting environmental protection, drive for environmental responsibility, green product experience, environmental friendliness of companies, and social appeal to green product purchase decisions on environmentally friendly PKRT products in Surabaya.This research data processing using Structural Equation Modeling (SEM) with Statistical Package for Social Sciences (SPSS) version 18 and LISREL version 8.7. The object of this research is people who buy and use environmentally friendly products PKRT at least the last three months. The number of samples in this study amounted to 185 respondents taken with the approach of purposive sampling.The results of this study indicate that supporting environmental protection has a positive and significant effect on green product purchase decisions, the drive for environmental responsibility has no effect on green product purchase decisions, green product experience has a positive and significant effect on green product purchase decisions, environmental friendliness of companies positively and significant to green product purchase decisions, and social appeal has no effect on green product purchase decisions. Keywords: supporting environmental protection, green product experience, green product purchase decisions

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