cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota surabaya,
Jawa timur
INDONESIA
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Published by Universitas Surabaya
ISSN : 23038203     EISSN : -     DOI : -
Core Subject : Education,
Education
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya merupakan kumpulan artikel yang ditulis oleh mahasiswa Universitas Surabaya. ISSN 2302-8203
Arjuna Subject : -
Articles 165 Documents
 7   8   9   10   11 
Search results for , issue "Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)" : 165 Documents clear
PENGARUH SERVICE QUALITY, PERCEIVED VALUE, FOOD QUALITY DAN CUSTOMER SATISFACTION TERHADAP BEHAVIORAL INTENTIONS PADA CARL’S JR CABANG KERTAJAYA SURABAYA Victor Ignatius Sutanto
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak – Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Service Quality, Perceived Value, Food Quality, Customer Satisfaction terhadap Behavioral Intentions pada Carl’s Jr cabang Kertajaya Surabaya. Sumber data yang digunakan pada penelitian ini adalah data primer yang artinya diperoleh dari responden melalui penyebaran kuesioner. Responden dalam penelitian ini berjumlah 158 orang, yang pernah berkunjung ke Carl’s Jr Kertajaya Surabaya dalam 6 bulan terakhir, memiliki pendidikan minimal SMA/SMK/sederajat. Teknik pengambilan sampel adalah non-probability sampling dengan jenis convience sampling. Aras pengukuran yang digunakan adalah aras interval. Penelitian ini diolah dengan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan aplikasi AMOS 20. Hasil dari penelitian ini menunjukkan bahwa Customer Satisfaction memiliki pengaruh positif terhadap Behavioral Intentions, Food Quality dan Perceived Value berpengaruh positif terhadap Customer Satisfaction, sedangkan Service Quality tidak berpengaruh terhadap Customer Satisfaction di restoran cepat saji Carl’s Jr Kertajaya Surabaya. Kata Kunci: Service Quality, Food Quality, Perceived Value. Behavioral Intentions. Abstract –This study aims to know and analyze the influence of Service Quality, Perceived Value, Food Quality, Customer Satisfaction on Behavioral Intentions in Carl’s Jr Kertajaya Surabaya. The data source used in this study was primarily obtained from respondents using a set of questionnaires. Respondents in this study ammounted to 158 people who’ve been going to Carl’s Jr Kertajaya Surabaya in the last 6 months, and have a minimum educations of high school/vocational/equivalent. The sampling technique is a non-probability sampling, specifically the convience sampling. Level measurement used are interval level. This study was processed using Structural Equation Modeling (SEM), helped by AMOS 20 software. The result indicate that Customer Satisfaction has a positive impact on Behavioral Intentions, Food Quality and Perceived Value of positive effect towards Customer Satisfaction, whereas Service Quality has no effect on Customer Satisfaction in fast food restaurant at Carl’s Jr Kertajaya Surabaya. Keyword: Service Quality, Food Quality, Perceived Value. Behavioral Intentions
BAURAN PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK ALAS KAKI SANDAL MEREK VELO PADA PT KONTA ALAS SAKTI DI SURABAYA Isabella Clara Soetikno
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak – Laporan ini bertujuan untuk mengetahui implementasi bauran pemasaran yang tepat yang dapat dilakukan pada PT Konta Alas Sakti yang berpusat di Surabaya untuk meningkatkan penjualannya. Bauran Pemasaran merupakan salah satu aspek paling penting bagi perusahaan agar penjualan dapat terus meningkat. Pihak Manajer Pemasaran harus dapat menjalankan keempat strategi bauran pemasaran dengan benar agar dapat mencapai tujuan perusahaan. Aktivitas yang dilakukan selama praktik kerja lapangan yakni sebagai Marketing Support di PT Konta Alas Sakti. Marketing Support merupakan posisi yang bersifat temporary di PT Konta Alas Sakti yang diadakan untuk kebutuhan internship dan untuk memenuhi keperluan manajer. Tugas dari Marketing Support ini adalah untuk melakukan survey melalui observasi dan wawancara untuk mencari tahu keinginan konsumen yang sesuai target pasar PT Konta Alas Sakti yang berkaitan dengan bauran pemasaran. Seiiring berjalannya program kerja lapangan dan survey, masih ditemukan beberapa aktivitas pemasaran yang tidak sesuai dengan keinginan konsumen sehingga menyebabkan beberapa kendala timbul di dalam perusahaan. Oleh karena itu, dibutuhkan adanya penerapan perbaikan di dalam perusahaan. Kata kunci: Bauran Pemasaran, Alas Kaki, Survey Keinginan Konsumen Abstract – This report purpose is to knowing the implication of the right marketing mix that can be done in PT Konta Alas Sakti based in Surabaya to increase its sales. Marketing Mix is one of the most important aspect for the company so they can increase the sales. The Marketing Manager must be able to run the four marketing mix strategies correctly in order to achieve the company's goals. Activities which was taken during field work practices such as Marketing Support at PT Konta Alas Sakti. Marketing Support is a temporary position in PT Konta Alas Sakti that is held for the needs of the internship and to fulfill the needs of managers. The task of Marketing Support is to survey through observation and interviews to find out what consumer desires that fit the target market of PT Konta Alas Sakti associated with the marketing mix. As the fieldwork and survey work progresses, there are still some marketing activities that are not able to fulfill the wishes of consumers, causing some problems to arise within the company. Therefore, it is necessary to do some improvement in the company Keyword: Marketing mix strategy, Footwear, Wishes of Consumers Surve
PENGARUH BRAND AWARENESS, BRAND CREDIBILITY, BRAND COMMITMENT TERHADAP LOYALTY INTENTIONS DALAM PRODUK DEODORANT MEREK REXONA PADA MAHASISWA DI SURABAYA Angelique Angelique
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak - Tujuan penelitian ini untuk mengetahui pengaruh brand awareness, brand credibility, brand commitment terhadap loyalty intentions produk deodorant merek Rexona pada mahasiswa di Surabaya. Jenis penelitian yang digunakan adalah penelitian kausal dengan pendekatan kuantitatif. Penelitian ini menggunakan pendekatan purposive sampling, dimana sampel responden berupa mahasiswa aktif di Surabaya yang membeli dan menggunakan deodorant merek Rexona. Responden dalam penelitian ini berjumlah 160 orang. Penelitian ini dianalisis menggunakan Structural Equation Modeling (SEM) dengan program PASW statistics 18 dan IBM AMOS versi 22 untuk Windows. Hasil penelitian ini menemukan bahwa brand commitment berpengaruh positif terhadap loyalty intentions. Brand credibility berpengaruh positif terhadap brand commitment. Brand credibility tidak berpengaruh terhadap loyalty intentions. Brand awareness berpengaruh positif terhadap brand credibility. Brand awareness tidak berpengaruh terhadap loyalty intentions. Kata kunci: brand awareness, brand credibility, brand commitment, loyalty intentions Abstract - The purpose of the study was to find out the influence of brand awareness, brand credibility, brand commitment on loyalty intentions of Rexona deodorant on students in Surabaya. The method of the study was a control study with a quantitative approach. This research used a purposive sampling approach, where the sample of respondents in the form of active students in Surabaya who have purchased and used Rexona deodorant. There were 160 respondents involved in this research. This research was analyzed using Structural Equation Modeling (SEM) with the PASW statistics 18 program and IBM AMOS version 22 for Windows. This research found that brand commitment has a direct positive effect on loyalty intentions. Brand credibility has a direct positive effect on brand commitment. Brand credibility has no influence on loyalty intentions. Brand awareness has a direct positive effect on brand credibility. Brand awareness has no influence on loyalty intentions. Keywords: brand awareness, brand credibility, brand commitment, loyalty intentions
ANALISIS PENGARUH KEGIATAN PROMOSI, MANAJEMEN ANTRIAN DAN LINGKUNGAN TUNGGU TERHADAP PERSEPSI KONSUMEN AKAN WAKTU TUNGGU DI MCDONALD SURABAYA Christianto Hendy Pangestu
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak - Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kegiatan promosi, manajemen antrian dan lingkungan tunggu terhadap persepsi konsumen akan waktu tunggu khususnya pada McDonald di Surabaya. Penelitian ini juga menguji apakah kegiatan promosi dan manajemen antrian mempunyai pengaruh terhadap lingkungan tunggu. Pengolahan data dilakukan dengan menggunakan Structural Equation Modeling (SEM). Teknik pengambilan sampel dalam penelitian ini menggunakan non probability sampling. Data diperoleh secara langsung dari responden yang sesuai dengan karakteristik populasi yang ditentukan dengan cara menyebarkan kuesioner. Penelitian ini menggunakan jumlah sampel sebesar 150 responden. Hasil penelitian ini menunjukkan adanya pengaruh kegiatan promosi terhadap persepsi konsumen. Menunjukkan tidak adanya pengaruh manajemen antrian terhadap persepsi konsumen. Menunjukkan adanya pengaruh lingkungan tunggu terhadap persepsi konsumen. Menunjukkan adanya pengaruh kegiatan promosi terhadap lingkungan tunggu. Dan yang terakhir menunjukkan adanya pengaruh manajemen antrian terhadap lingkungan tunggu. Kata Kunci: Pemasaran, Promosi, Perilaku konsumen, Garis tunggu Abstract - The purpose of this research is for knowing and analyzing the influence of promotional activities, queue management, and waiting environment toward customers’ perception regarding waiting time. This research also analyzes the influence of promotional activities and queue management toward waiting environment. The data tabulation is processed with Structural Equation Modeling (SEM). The sampling technique in this research is using non probability sampling. The data is acquired directly from the respondent that appropriate with the population characteristic, determined by spreading the questioners. This research is using sample as much as 150 respondents. The Result of this research showed the influence of promotional activities on customer perception. Showed no influence of queue management on customer perception. Showed the influence of waiting environment on customer perception. Showed the influence of promotional activities on waiting environment. And lastly showed the influence of queue management on waiting environment. Keywords: Marketing, Promotion, Consumer Behaviour, Waiting line
PENGARUH PERCEIVED BRAND SALIENCE TERHADAP DESTINATION LOYALTY PADA DESTINASI WISATA BALI Bryan Norma Lahardi
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK - Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Perceived Brand Salience terhadap Destination Loyalty pada obyek wisata Bali. Pengolahan data dilakukan dengan menggunakan pendekatan kuantitatif dan jenis penelitian ini adalah penelitian kausal. Variabel yang digunakan dalam penelitian ini yaitu perceived brand salience, perceived brand quality, perceived brand image (lingkungan fisik dan karakteristik masyarakat), perceived brand value, dan destination loyalty. Teknis analisis data yang digunakan adalah Structural Equation Modelling (SEM) dengan menggunakan program SPSS 16.0 for windows dan AMOS versi 22. Penelitian ini menggunakan sampel berupa responden yang pernah berkunjung ke Bali dengan jumlah sampel yang digunakan dalam penelitian ini sebanyak 200 responden. Hasil penelitian ini menunjukkan adanya pengaruh Perceived Brand Salience terhadap Destination Loyalty pada obyek wisata Bali. Kata kunci: Brand Quality, Brand Image-Physical Environment, Brand ImagePeople Characteristics, Brand Value, Destination Loyalty ABSTRACT - This study aims to determine and analyze the influence of Perceived Brand Salience to Destination Loyalty in Bali tourism object. Data processing is done by using quantitative approach and this type of research is causal research. Variables used in this study are perceived brand salience, perceived brand quality, perceived brand image (physical environment and people characteristics), perceived brand value, and destination loyalty. Technical analysis of data used is Structural Equation Modeling (SEM) using SPSS 16.0 for windows and AMOS version 22. This study used a sample of respondents who have visited Bali with the number of samples used in this study as many as 200 respondents. The results of this study indicate the influence of Perceived Brand Salience to Destination Loyalty on Bali tourism object. Keyword: Brand Quality, Brand Image-Physical Environment, Brand ImagePeople Characteristics, Brand Value, Destination Loyalty
PENGARUH PERSONALITY TRAITS DAN CONGRUITY TERHADAP CUSTOMER SATISFACTION DAN BRAND LOYALTY PADA STARBUCKS DI SURABAYA Ardhika Bintoro
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak - Tujuan penelitian ini adalah untuk menguji pengaruh dari personality traits dan congruity terhadap customer satisfaction dan brand loyalty pada Starbucks di Surabaya. Data yang diambil dari 150 konsumen Starbucks dianalisis dengan menggunakan Structural Equation Model (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan Lisrel versi 8.7. Responden secara acak diambil dari konsumen Starbucks di Kota Surabaya, Indonesia. Berdasarkan hasil pengujian, ditemukan bahwa variabel congruity tidak berpengaruh terhadap variabel customer satisfaction dan brand loyalty. Selain itu hasil pengujian menunjukkan bahwa personality traits berpengaruh positif dan signifikan terhadap congruity, customer satisfaction, dan brand loyalty. Kata kunci: Personality traits, Congruity, Customer Satisfaction, Brand Loyalty, Coffee shop. Abstract - The purpose of this study is to examine the effect of personality traits and congruity on customer satisfaction and brand loyalty of Starbucks in Surabaya. Data from 150 Starbucks’ customers were analyzed using Structural Equation Model (SEM) via the Statistical Package for Social Sciences computer program version 18 and Lisrel version 8.7. Respondents were randomly drawn from Starbucks’ customers in Surabaya city, Indonesia. Based from test results, it was found that congruity not impact on customer satisfaction and brand loyalty. Another result shows that personality traits have positive and significant impact on congruity, customer satisfaction, and brand loyalty. Keywords: Personality traits, Congruity, Customer Satisfaction, Brand Loyalty, Coffee shop
HARGA, PRODUK FITUR, KEUNGGULAN RELATIF, LINGKUNGAN SOSIAL, NAMA MEREK, KENYAMANAN, KETERGANTUNGAN DAN KOMPATIBILITAS KONSUMEN MUDA TERHADAP NIAT BELI SMARTPHONE IPHONE DI SURABAYA Fayliks Fransiskus Palar
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak - Tujuan penelitian ini adalah untuk menganalisis pengaruh Price, Product Features, Relative Advantage, Social Influence, Brand Name, Convenience, Dependency dan Compatibility terhadap Purchase Intention Smartphone iPhone di Surabaya. Responden dalam penelitian ini berjumlah 200 orang. Analisis dalam penelitian ini menggunakan Analisis Regresi Linear Berganda dan diolah menggunakan software SPSS versi 18.0 for Windows untuk pengujian Uji T dan Uji F. Hasil perhitungan menunjukkan bahwa price, brand name, convenience, dependency yang mempunyai pengaruh terhadap purchase intention smartphone iPhone di Surabaya. Sedangkan product features relative advantage, social influence tidak berpengaruh terhadap purchase intention smartphone iPhone di Surabaya. Kata kunci: Smartphone, Purchase Intention, Price, Brand Name, Convenience Abstract - The purpose of this study is to analyze the impact of price, product, features, relative advantage, social influence, brand name, convenience, dependency and compatibility towards Iphone Smartphone purchase intention in Surabaya. Respondent in this study are 200 consumers. Multiple linear regression method are used in this analysis and processed with SPSS software version 18.0 for windows for test T and test F. The result of the study show that’s price, brand name, convenience, dependency have influence to Iphone Smartphone purchase intention in Surabaya. Meanwhile, product features, relative advantage, and social influence have not influence to Iphone Smartphone purchase intention in Surabaya. Keywords: Smartphone, Purchase Intention, Price, Brand Name, Convenience.
ANALISIS FAKTOR AIRPORT SERVICE QUALITY DI BANDARA JUANDA SURABAYA TAHUN 2018 Sandi Mahendra
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

INTISARI Tujuan dari penelitian ini adalah untuk melakukan konfirmasi factorfaktor Airport Service Quality pada penelitian sebelumnya masih relevan digunakan pada saat ini. Objek penelitian adalah bandara Juanda Surabaya. Pengolahan data dilakukan dengan menggunakan bantuan program SPSS 20 for windows. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan metode purposive sampling. Jumlah sampel yang digunakan di penelitian ini adalah 150 responden. Data di olah menggunakan mean, standar deviasi dan confirmatory factor analysis. Penelitian ini menyatakan bahwa dari 7 dimensi Airport Service Quality yaitu (1)check-in, (2)security, (3)convenience, (4)ambience, (5)basic facilities, (6)mobility, (7)price yang terbagi dalam 26 pernyataan pada penelitian sebelumnya masih relevan digunakan untuk penelitian. Terdapat 3 pernyataan yang tidak digunakan karena tidak memenuhi factor loading. Dari ketujuh dimensi Airport Service Quality, dimensi security dapat digambarkan paling baik dengan nilai eigenvalue sebesar 2,67 dan variance explain 53,45 dinyatakan dalam 5 pernyataan. Kata Kunci: Service Quality, servicescape, Airport Service Quality. ABSTRACT This study aimed to confirm the factors of Airport Service Quality on previous research relevant for- used at this time. Object taken is the Juanda Airport on Surabaya. Data processing was performed by using SPSS 20 for windows. The sampling technique used was non-probability sampling with sampling type purposive. The samples used in this study was 150 responden. Data processed using the mean, standard deviation, and Confirmatory Factor Analysis. This study states of 7 dimensions of Airport Service Quality which is (1)check-in, (2)security, (3)convenience, (4)ambience, (5)basic facilities, (6)mobility, (7)price that divided into 26 questions in previous research is still relevant used for research. There are only three statements that are not used because they do not meet the specified loading factor. Out Of the seven dimensions of Airport Service Quality festival, the security dimension can be explained best by eigenvalue of 2.67 and variants explain 53,45% that has 5 items stated in the statement Key words: Service Quality, Servicescape, Airport Service Quality.
PENGARUH CORPORATE GOVERNANCE TERHADAP CAPITAL STRUCTURE PADA SEKTOR CONSUMER GOODS INDUSTRY YANG TERCATAT DI BEI PERIODE 2012-2016 Devi Laurence Nggai
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak- Penelitian ini bertujuan untuk meneliti pengaruh corporate governance terhadap capital structure. Variabel yang digunakan adalah total debt ratio, board size, managerial ownership, profitability, liquidity dan asset tangibility. Penelitian ini menggunakan pendekatan kuantitatif dengan model analisis regresi linier berganda. Target populasi dalam penelitian ini adalah sektor consumer goods industry yang terdaftar di Bursa Efek Indonesia periode 2012-2016 yang berjumlah sebanyak 125 tahun observasi. Pada penelitian ini juga dilakukan uji sensitivitas dengan mengelompokkan target populasi, berdasarkan ukuran perusahaan yaitu kelompok perusahaan besar dan perusahaan kecil. Temuan dari penelitian ini adalah bahwa board size, liquidity berpengaruh insignifikan negatif terhadap capital structure. Sedangkan managerial ownership, profitability berpengaruh signifikan negatif terhadap capital structure. Dan asset tangibility berpengaruh signifikan positif terhadap capital structure. Kata Kunci: Total debt ratio, board size, managerial ownership, profitability, liquidity, asset tangibility. Abstract- This study aims to investigate the determinants of corporate dividend policy. Variabel used in this research is total debt ratio, board size, managerial ownership, profitability, liquidity dan asset tangibility. This Study uses the quantitative approach and multiple linear regression. The sample of this research is the sector consumer industry that listed in BEI (Bursa Efek Indonesia) for periode of 2012-2015. Final samples which are used in this research are equal to 125 year observation. Subsequently, the robustness test is performed by clustering the target populations by company size, that is large company groups and small company groups. The study finds that board size, liquidity have a negative insignificant effect on capital structure. While managerial ownership, profitability has a significant negative effect on capital structure. And asset tangibility have a significant positive effect on capital structure. Keywords: Total debt ratio, board size, managerial ownership, profitability, liquidity, asset tangibility.
PENGARUH DINING ATMOSPHERICS TERHADAP BEHAVIORAL INTENTIONS MELALUI MEDIASI SERVICE QUALITY DAN FOOD QUALITY PADA IMARI JAPANESE RESTAURANT SURABAYA William Yosua Pranamulya
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh dining atmospherics terhadap behavioral intentions melalui mediasi service quality dan food quality pada Imari Japanese Restaurant Surabaya. Juga untuk mengetahui peran dari variable mediator yaitu service quality dan food quality. Sumber data yang digunakan pada penelitian ini adalah data primer yang artinya diperoleh dari responden melalui penyebaran kuesioner. Responden dalam penelitian ini berjumlah 100 orang, yang pernah berkunjung ke Imari Japanese Restaurant Surabaya dalam 6 bulan terakhir, memiliki pendidikan minimal SMA/SMK/sederajat. Teknik pengambilan sampel adalah non-probability sampling dengan jenis convience sampling. Aras pengukuran yang digunakan adalah aras interval. Penelitian ini diolah dengan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan aplikasi AMOS 20. Hasil dari penelitian ini menunjukkan bahwa atmospherics memiliki pengaruh positif terhadap service quality dan food quality, service quality dan food quality juga memiliki pengaruh positif terhadap behavioral intentions, dan atmospherics juga berpengaruh positif terhadap behavioral intentions melalui mediasi service quality dan food quality. Peran dari service quality dan food quality adalah partial mediator. Kata Kunci: Atmospherics, Service Quality, Food Quality, Behavioral Intentions. Abstract This study aims to know and analyze the influence of dining atmospherics on behavioral intentions from mediation effect of service quality and food quality in Imari Japanese Restaurant Surabaya. Also to determine the role of mediator variables that service quality and food quality. The data source used in this study was primarily obtained from respondents using a set of questionnaires. Respondents in this study ammounted to 100 people who’ve been going to Imari Japanese Restaurant Surabaya in the last 6 months, and have a minimum educations of high school/vocational/equivalent. The sampling technique is a non-probability sampling, specifically the convience sampling. Level measurement used are interval level. This study was processed using Structural Equation Modeling (SEM), helped by AMOS 20 software. The result indicate that the atmospherics has a positive impact on service quality and food quality, service quality and food quality also has a positive influence on behavioral intentions, and atmospherics has a positive influence on behavioral intentions. Atmospherics also a positive influence on behavioral intentions through a mediation service quality and food quality. The role of service quality and food quality is a partial mediator. Keyword: Atmospherics, Service Quality, Food Quality, Behavioral Intentions

Page 9 of 17 | Total Record : 165

 7   8   9   10   11 

Filter by Year

2019 2019


Reset
Filter By Issues
All Issue Vol. 13 No. 2 (2025): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei) Vol. 13 No. 1 (2024): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (November) Vol. 12 No. 2 (2024): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei) Vol. 12 No. 1 (2023): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (November) Vol. 11 No. 2 (2023): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei) Vol. 11 No. 1 (2022): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (November) Vol. 9 No. 2 (2021): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei) Vol. 9 No. 1 (2020): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (November) Vol. 8 No. 2 (2020): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei) Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September) Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret) Vol. 7 No. 1 (2018): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September) Vol. 6 No. 2 (2018): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret) Vol. 6 No. 1 (2017): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September) Vol. 5 No. 2 (2017): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret) Vol 5, No 1 (2016): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol. 5 No. 1 (2016): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September) Vol. 4 No. 2 (2016): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret) Vol 4, No 2 (2015): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 4, No 1 (2015): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol. 4 No. 1 (2015): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September) Vol. 3 No. 2 (2015): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret) Vol 3, No 2 (2014): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol. 3 No. 1 (2014): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September) Vol 3, No 1 (2014): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol. 2 No. 2 (2014): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret) Vol 2, No 2 (2013): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol. 2 No. 1 (2013): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September) Vol 2, No 1 (2013): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol. 1 No. 1 (2013): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret) Vol 1, No 1 (2012): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya More Issue