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INDONESIA
JURNAL BERKALA ILMIAH EFISIENSI
Published by Universitas Sam Ratulangi
ISSN : 08536708     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Berkala Ilmiah Efisiensi diterbitkan oleh Jurusan Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi Manado, sebagai media informasi, penelitian dan karya ilmiah dalam bidang Ilmu Ekonomi, Ekonomi Perencanaan, Ekonomi Pembangunan, Ekonomi Moneter, Ekonomi Publik, Ekonomi Perusahaan dan Ekonomi Keuangan, yang berasal dari para pengajar, alumni, mahasiswa dan masyarakat umum. Jurnal ini terbit minimal tiga kali dalam setahun yaitu pada bulan Pebruari, Juni, Oktober.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)" : 15 Documents clear
THE INFLUENCE OF INDONESIAN CELEBRITY BRAND AMBASSADOR ON CONSUMER BUYING BEHAVIOR OF FEMALE BEAUTY PRODUCTS Bachrun, Anggreyni
JURNAL BERKALA ILMIAH EFISIENSI Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
Publisher : Sam Ratulangi University

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ABSTRACT Celebrity brand ambassador has become popular in Indonesia. Many companies advertise their brand has used celebrity brand ambassador to attract people to buy their product. This study aims to find out the influence of Indonesian celebrity brand ambassador on consumer buying behavior of female beauty products. The method used to analyze the data is the Simple Regression Analysis which enables the researcher to analyze the influence of the independent variable, which is Brand Ambasador to the dependent variable, which is Consumer Buying Behavior. The independent variable in this research is Indonesian Celebrity Brand Ambassador. 100 female under age between 17 to 50 years were surveyed as respondents. Data have been collected from both the primary and secondary source. For the primary researcher has used questionnaire. The result of this research shows that there is significant simultaneous and partial influence of Indonesian celebrity brand ambassador on consumer buying behavior of beauty products. Keywords: Celebrity Brand Ambassadors, Consumer Buying Behavior.
THE ENVIRONMENTAL STIMULI OF THE WEDDING DECORATION TOWARDS CUSTOMER SATISFACTION Umbas, Prisciani Blesy
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
Publisher : Sam Ratulangi University

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ABSTRACT The rapid growth, economy crisis and the changing of consumer’s lifestyle emerge the challenge for the marketer in this era. Consumers have wide insight in order to satisfy their needs and wants. The study aims to analyze how the environmental stimuli of wedding decoration towards customer satisfaction. 100 people who experienced in the wedding decoration were surveyed as respondents. The result shows the wedding decoration, the environment is stimulating by visual and sound; touch; and taste and smell have influences toward customer satisfaction simultaneously and partially. And it shows that visual and sound have the most dominant influence toward customer satisfaction in wedding decoration partially compared to the other human senses, so the vendor has to think the creative ideas and concepts for making the surrounding can sensed by eye and ear, it is also about how to make a nice decoration with a blend of visual and sound. Keywords: Customer Satisfaction, Human Senses, Wedding Decoration, Wedding Service.
ANALYZE THE EFFECT OF TRUST, PRICE, QUALITY AND PERCEIVED RISK TOWARD CONSUMER PURCHASE BEHAVIOR IN ONLINE SHOPS INSTAGRAM Kusumah, Ryan
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
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ABSTRACT The purpose of this research is to find out the effectiveness of trust, price, quality and perceived risk toward consumer purchase behavior on online shops Instagram. The method of analysis is using the multiple regression analysis method. The statistical population of this study is online shop’s consumers that using Instagram as their media to find the goods they were looking for by visiting several online shops Instagram account. The samples collected are 107 data in form of questionnaire. Multiple regression analysis was conducted using SPSS software. The result shows that price (X1), price (X2), quality (X3), and perceived risk (X4) had a significant result toward consumer purchase behavior (Y), simultaneously. But partially, only price (X2) had a significant effect toward consumer purchase behavior (Y). Trust (X1), quality (X3) and perceived risk (X4) had no significant effect toward consumer purchase behavior (Y), partially. Keywords: Trust, Price, Quality, Perceived Risk, Consumer Purchase Behavior, Online Shop
THE INFLUENCE OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND TRUST ON REPURCHASE INTENTION OF LION AIR E-TICKET Oroh, Cindy Regina
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
Publisher : Sam Ratulangi University

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ABSTRACT The development function of internet was known as the important factor affected consumer perception to make purchase online.  Consumer perception of perceived ease of use, usefulness and trust are the important factors on affecting consumer intention to repurchase online. The objectives of this research is to know the simultaneously and partially influence of online consumer perceptions of ease of use, usefulness and trust on repurchase intention. Sample of 100 questionnaires were distributed to Lion Air customers based purposive sampling technique and analyze using multiple regression analysis procedure. The findings of this research shows there a simultaneously influence of perceived ease of use, perceived usefulness and trust on repurchase intention of Lion Air E-ticket while, only trust shows influence on repurchase intention of Lion Air E-ticket partially. Thus, better for Lion Air to provide E-ticket for transit flight to gain consumer perception of ease of use and usefulness of Lion Air E-ticket. Kata Kunci: Perceived Ease of Use, Perceived Usefulness, Trust, Repurchase Intention.
THE INFLUENCE OF BRAND IMAGE, BRAND TRUST AND CUSTOMER SATISFACTION ON BRAND LOYALTY (CASE OF SAMSUNG SMARTPHONE) Pratiwi, Detha Misgi
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
Publisher : Sam Ratulangi University

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ABSTRACT The marketing environment has turn out to be a very multifaceted and competitive one and day by day marketing environment is shifting and developing gradually. Thus, it has become essential for business to look for ways of gaining and maintaining brand loyalty by building consumer believes, brand image and customer satisfaction. The study aims to identify the influence of brand image, brand trust and customer satisfaction on brand loyalty. 50 Samsung smartphone users in Manado were surveyed as respondents. The finding shows that brand image, brand trust and customer satisfaction have significant influence on brand loyalty simultaneously. While partially, only customer satisfaction has significant influence on brand loyalty, whereas brand image and brand trust does not have any significant influence on brand loyalty. Samsung should create consumer trust toward brand because brand trust is an important factor to make the consumer loyal with that brand.   Keywords: Brand Image, Brand Trust, Customer Satisfaction, Brand Loyalty.
THE INFLUENCE OF RETAIL STORE CHARACTERISTICS ON CONSUMER PURCHASE INTENTION (CASE STUDY IN MULTI MART MEGA MALL MANADO) Manan, Friska Mentari
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
Publisher : Sam Ratulangi University

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ABSTRACT To fulfill customers’ needs and wants, companies create and offer products and services to consumer. In order to offer products and services, a company needs a distributor to sell their products or services directly to consumer. Ajzen theory is used in this research of consumer purchase intention. The purpose of this study is to analyze which retail store characteristics; product assortment, service quality, store atmosphere, and store location influence on purchase intention. This study is using purposive sampling technique by distribute 100 questionnaires to the people who have visited Multi Mart Mega Mall Manado and using Multiple Regression Analysis. As a result, retail store characteristics influence on consumer purchase intention simultaneously. Service quality and store location are significantly influence on consumer purchase intention partially, whereas product assortment and store atmosphere does not influence on consumer purchase intention. Multi Mart Mega Mall should provide a good service and comfortable atmosphere to attract more consumers. Keywords: Product Assortment, Service Quality, Store Atmosphere, Store Location, Purchase Intention.  
THE EFFECT OF WORKFORCE DIVERSITY, LEADERSHIP STYLE AND COMPENSATION TOWARD ORGANIZATIONAL COMMITMENT (CASE STUDY AT PT. PERTAMINA MANADO) Pasaribu, Lestari Pratiwi
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
Publisher : Sam Ratulangi University

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ABSTRACT The company could be healthy when clear working hours and arranged, self development excellent both the technical side and managerial jobs by leadership training, severance and allowances for old age, competence in corporate and organizational commitment. This study used three human resources management practices which are workforce diversity, leadership style, compensation and organizational commitment. The research aims to analyze the effect of workforce diversity, leadership style and compensation toward organizational commitment at PT. Pertamina Manado. 28 employees of PT. Pertamina Manado were surveyed as respondents. This research may imply the contribution of workforce diversity, leadership style and compensation toward organizational commitment with 59.9% while the remaining 40.1% are affected by other variables not examined in this research. PT. Pertamina Manado should provide more attention for the effect of workforce diversity, leadership style and compensation toward organizational commitment through research can get more information to improve their organizational commitment of employees. Keywords: Organizational Commitment, Workforce Diversity, Leadership Style, Compensation.
ANALYZING THE INFLUENCE OF ATTITUDE TOWARDS SPONSOR AND SPONSORSHIP AWARENESS TO PURCHASE INTENTION IN MANADO (CASE STUDY: MOTOGP) Rondonuwu, Christin
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
Publisher : Sam Ratulangi University

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ABSTRACT   The use of Sponsorship has increased in recent years, especially in Sports Sponsorship.  Several teams participating in MotoGP were sponsored by local Indonesian companies as majority of the audience were from Indonesian. In order to determine how consumer’s attitude towards sponsor and sponsorship awareness would affect consumer’s purchase intention, MotoGP was used as a case study. A survey research was conducted in Manado, with sample size of 70 respondents that consist of 51 male respondents and 19 female respondents. Research data was quantitative analyzed and presented. The result of this research shows that there is partial and simultaneous influence from consumer’s attitude towards sponsor and sponsorship awareness on consumer’s purchase intention in Manado.   Keywords: Purchase Intention, Attitude towards Sponsor, Sponsorship Awareness, MotoGP.
THE INFLUENCE OF PERSONALITY, LIFESTYLE, MONEY ATTITUDE ON CUSTOMER PURCHASE DECISION (CASE STUDY: MANADO GRAND PALACE CONVENTION HALL) Kowel, Claudia Angelita
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
Publisher : Sam Ratulangi University

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ABSTRACT Weddings have forever been a significant and important celebration for many people around the world. In this research, the object is Manado Grand Palace Convention Hall (MGP). The variables observed are personality, lifestyle, and money attitude. This research aims to analyze the influence of personality, lifestyle and money attitude on customer purchase decision of Manado Grand Palace Convention Hall partially and simultaneously. This research used Multiple Regression Analysis to analyze the data. 100 customers of MGP were surveyed as respondents. The result of this research is there is a positive significant influence of personality, lifestyle, and money attitude to customer purchase decision partially and simultaneously. Most of the respondents use MGP as a wedding place only views of the use it for meeting, gathering or anniversary celebration. Therefore, as the recommendation is to keep the quality of products to engage in the fields of services.   Keywords: personality, lifestyle, money attitude, customer purchase decision.
THE INFLUENCE OF DIRECT MARKETING AND ADVERTISING TOWARD CUSTOMER PURCHASE INTENTION IN APPLYING CONSUMER LOAN FOR GOVERNMENT EMPLOYEES AT PT.BANK SULUT AMURANG BRANCH Rawung, Nadia
JURNAL BERKALA ILMIAH EFISIENSI Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
Publisher : Sam Ratulangi University

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ABSTRACT An era that had been developed at this time, competition make the business required to be able to carry out strategies to retain their business. Companies must deliver products and services by using promotion mix, company had to understand the behavior of consumers in order to maintain customer. The main objective of this study is to understand the influence of direct marketing and advertising toward customer purchase intention in applying consumer loan for government employees at PT.Bank Sulut Amurang Branch. 50 customers of PT.Bank Sulut Amurang were surveyed as respondents. The result indicated that Advertising have a significant influence on customer purchase intention and direct marketing does not have a significant influence on customer purchase intention. This study suggests for government employees that want to develop their business but have not enough money, so they can take consumer loan for government employees that PT.Bank Sulut provide. Keyword: Direct Marketing, Advertising, Customer Purchase Intention

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