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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010" : 8 Documents clear
Pengaruh Gaya Kepemimpinan Manajer, Pola Komunikasi dalam Organisasi, dan Jenis Penghargaan terhadap Loyalitas Karyawan Laksmi Sito Dwi Irvianti; Kokoh Chandranegara
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.687

Abstract

PT Citra Transpor Nusantara is a national private company engaged in public transport services, particularly in the management of taxi meters. This study will analyze both individually and simultaneously the influence of manager leadership style, communication patterns within the organization and type of awards for employee loyalty. The study takes place at PT Citra Transpor Nusantara using correlation and multiple regression methods. Various data are collected and analyzed from respondents namely employees regarding assessment of employee loyalty using Likert scale. The results of this study indicate there is a positive relationship and strong and significant influence between patterns of communication within the organization and the type of awards for employee loyalty. This study also proves the strength of connection and influence between the types of award for employee loyalty was ranked top, second, strength of connection and influence between communication patterns within the organization towards employee loyalty, and third, strength of connection and influence between leadership style towards employee loyalty. The study is expected to give input and suggestions for PT Citra Transpor Nusantara for the management and employees in improving employee loyalty at PT Citra Transpor Nusantara.
Hubungan antara Jumlah Dana yang Dihimpun, Kredit yang Diberikan dan Fee Based Income dengan Tingkat Pengembalian Aset pada Perbankan Go Public, Periode 2003 Hingga 2007 Pariang Siagian
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.688

Abstract

To evaluate the financial performance that has been achieving, it is not just doing by physical performance and interesting promotion, but could be examined by scientific methods and principles, such as financial statements analysis, which Central Bank has been done. Because, to know the reality of successful company includes banking, it could be done by measuring those financing performance. For instance, by doing the financial ratios analysis with comparing and interpreting an account to another or others accounts from financial statements that has assumed being necessary and can  be give much benefits.
Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty pada PT Bank Sinarmas Sem Christina Hawila Sibagariang; Tinjung Desy Nursanti
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.689

Abstract

Competition in the banking sector in Indonesia is getting more and more fierceevery day. PT Bank Sinarmas is a rapidly growing bank that continues to increase for the last 3 years. PT Bank Sinarmas committed to maintain this position. Therefore, they need to provide excellent service and deliver good quality savings products to build customer loyalty. The purpose of this study was to determine whether brand image (X1) and brand trust (X2) are partially influencing brand loyalty (Y), and to determine whether both brand image (X1) and brand trust (X2) are simultaneously influencing brand loyalty (Y). The analysis method used is multiple regression analysis using SPSS. Data is obtained through direct survey by distributing questionnaires to 100 clients of the bank at the main branch. The results indicates that the company's brand image significantly influences brand loyalty with R2 = 15.4% with regression equation Y = 1.962 +0.336 X1. Brand trust significantly influences brand loyalty with R2 = 17%, with regression equation Y = 1.838 +0.382 X2. While simultaneously, brand image and brand trust significantly influence brand loyalty, with R2 = 26.4% which form the regression equation Y = 1.281 +0.269 X1 + .315 X2. Thus, PT Bank Sinarmas needs to increase its brand image since a good image might become the company's competitive edge in creating loyalty, and subsequently loyalty will increase profitability.
Dampak Penularan Krisis Global terhadap Aliran Investasi Asing di Indonesia Enggal Sriwardiningsih
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.690

Abstract

Global crisis and Greece crisis have potential contagion effect to emerging market by two main ways, which are export emerging market countries decrease to developed countries and financial crisis developed countries made foreign direct investment bring back their financial from emerging countries because of lack of capital. But Indonesia economy has good conduct to support investment by his regulation, so it make high expectation opportunities to foreign direct investment come to Indonesia. The problem is how is short–term capital change becoming long-term foreign direct investment that makes Indonesia economy can sustainable growth economy. Government control the rate of banks, inflation and fiscal stimulus in Indonesia dynamic condition perhaps Indonesia economy potential propose his target growth according his expectation for 5 years later (2010-2014).
Strategi Promosi, Diferensiasi dan Keputusan Pembelian pada Kepuasan Pelanggan Masruroh Masruroh; Winda Suryadi
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.691

Abstract

Today every goods and services industry always tries to develop their comparative and competitive ability. Therefore the company no longer only think of profits but start to pay attention to other potential sectors that is able to sustain or increase revenue hence the customers interests becomes a major concern. The case study in this research is Promotion and Differentiation Strategy, on customer of PT Indomobil Trada National - Nissan Kelapa Gading. The purpose of this study is to analyze the influence of the Promotion and Differentiation Strategies of Buying Decision and Its Impact on Customer Satisfaction. The method used in this study is Path Analysis. This research produces the structural equation Y = 0.375 X1 + 0.560 X2 + 0.42 ε1 where R2 = 82.1% and Z = 0.381 X1 + 0.524 Y + 0.48 ε2 where R2 = 76.4%. Promotion and Differentiation Strategies is effective in providing a positive influence towards Buying Decision, as well as Promotion Strategy and Buying Decision which has positive influence towards Customer Satisfaction, but Differentiation does not significantly influence Customer Satisfaction, so we recommend PT Indomobil National Trada - Nissan Kelapa Gading further enhance the existing Promotion Strategy to enhance influence in inducing Customer Satisfaction.
Customer Relationship Management (CRM) dan Nilai Pelanggan terhadap Loyalitas Pelanggan Budiman Budiman; Irnita Ajeng Yuli Muryati
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.692

Abstract

The tourism world today gains a lot of attention and spotlight is greatly increased in many countries and in different places in the world. It is proven by the increasing number of tourist resorts built, due to visitors using the facility. The purpose of this study is to determine whether there is influence of Customer Relationship Management (CRM) on Customer Value at Hotel Crystal, to see if there is influence of CRM on Customer Loyalty at Hotel Kristal, and to find out whether there is influence of Customer Value on Customer Loyalty at Hotel Kristal. The research is descriptive, while the research method used is survey of 100 customers in Hotel Kristal, South Jakarta. Path analyze is used to determine the influence between variables. Result indicates that the CRM provides a positive and significant influence on the Customer Value at Hotel Kristal. Meanwhile, CRM and Customer Value provide a positive and significant influence at Hotel Kristal subsequently affecting Customer Loyalty Hotel Kristal.
Hasil Evaluasi Pelaksanaan Dana Alokasi Khusus Pendidikan - APBN RI Tahun 2007 di Provinsi Maluku Khoirul Anwar
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.693

Abstract

Improving educational quality and equal learning opportunities in basic education can be achieved if supported by adequate infrastructure. Based on 2006 data on the number of existing facilities and infrastructures indicate that approximately 35% of 131,402 primary schools are still in poor condition and require rehabilitation. To cope with the condition of facilities and infrastructure in primary schools, the Government has implemented various programs, one of which is the Special Allocation Fund Program (DAK) in the Education Sector which has the objective to help fund special activities into regional affairs and is a national priority. This paper aims to provide a snapshot of the flow of funds sourced from the state budget and whether its use is in accordance with the objectives (technical instructions) or there are irregularities. This paper aims also to give a real case in public administration in the era of reform that is absolutely required to keep transparent and accountable records. Samples are taken from schools in the province of Maluku due to their geographic location that are difficult to implement development programs, especially education.
Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa Edy Supriyadi; Lies Putriana
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.694

Abstract

There are several advantages and disadvantages and advertising via the Internet. The appeal of advertising may also arise from given information element, the element of comfort but also sometimes lead to disturbing or irritation elements. The limited number of Internet users in Indonesia and the different backgrounds of individual Internet users in Indonesia certainly provide a different assessment of the advertisements contained on the Internet. There are 3 factors which was the starting point to explain how consumers interpret the value of advertising, namely: informativeness, entertainment and irritation. This research aims to discover whether there is a relationship between entertainment, informativeness, and irritation toward advertising values and whether there is a relationship between entertainment and advertising values toward attitude towards web advertising using statistics tools of path analysis and multiple regression. The research shows that there is a significant relationship between independent variables such as informativeness, entertainment and irritation simultaneously toward the advertising value but there are no significant relationship between entertainment and informativeness toward the advertising value individually.  In the other model there is a significant relationship between informativeness, irritation and advertising values with the attitude towards web advertising.

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