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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 8 Documents
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Search results for , issue "Vol. 14 No. 2 (2013): The Winners Vol. 14 No. 2 2013" : 8 Documents clear
Analisis Conjoint Preferensi Konsumen terhadap Kombinasi Fitur Produk Motor Bekas Berdasarkan Segmen Gender di Jambi Apriyanti Apriyanti
The Winners Vol. 14 No. 2 (2013): The Winners Vol. 14 No. 2 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i2.638

Abstract

The purpose of this study is to determine consumer preferences for product attributes of used motorcycles. It is because motorcycles have so many variants that make consumers confused in choosing the products. Therefore, company should know what is required by the consumer to distinguish between men and women. This study used Cochrant Q Test and Conjoint Analysis aiming to evaluate the characteristics of the motorcycle product attributes considered by consumers when buying a used motorcycle. The results of this study indicate, from 13 attributes considered by consumers to buy a used motorcycle, 6 considered the most important attribute is price, design, color, safety, fuel efficiency, and durability of the motorcycle. Men desired a combination of motorcycle price 5-7 million, classical design, having security alarm, dominant color, economic fuel, and durability of the body. As for women is a combination of motorcycle price <5 million, classical design, having security alarm, dominant color, economic fuel, and durability of the body.
Pengaruh Motivasi terhadap Produktivitas Kerja: Studi Kasus pada PT X Bandung Arif Yusuf Hamali
The Winners Vol. 14 No. 2 (2013): The Winners Vol. 14 No. 2 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i2.647

Abstract

This research was conducted at PT X Bandung, aimed to determine how motivation and employee productivity and also to know the influence of motivation to work productivity at PT X Bandung. Respondents of this research are 50 with census sampling technique. The method used is descriptive and associative, which tests the connection using the Spearman rank correlation analysis, and also done to determine the accuracy the measurement using by the validity and reliability test. The results of the validity and reliability test of variables X and Y are valid and reliable. Calculations were performed using SPSS software ver.19. The results of this study showed that motivation is in the category of quite good and work productivity is in the category of good. The results showed the influence of motivation to employee’s work  productivity at PT X Bandung with a correlation coefficient = 0.510. Based on the criteria Champion, this relationship is in the criteria of fairly strong relationship. The results of this calculation showed the coefficient of determination = 26.01%. It showed that the the hypothesis is proved: there is the influence of motivation to work productivity at PT X Bandung.
Analisis 7CFramework untuk Memprediksi Kinerja Pemasaran Vincent Vincent; Dyah Budiastuti
The Winners Vol. 14 No. 2 (2013): The Winners Vol. 14 No. 2 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i2.648

Abstract

One of the growing trends in recent decades that support the development of market share artwork is the mutation of a change in a means of artworks business. Market structure has changed along with the evolution of the Internet. Hall auction of artwork has implemented mobile auction as a form of Internet and mobile technology application. The purpose of this study is to identify the needs of mobile auction features suit to collectors of buyer and seller. The identification was based on the 7C framework on auction business process and PT Larasati Auctioneers’s marketing website. The survey was conducted on the collectors of buyer and seller; and analyzed using factor analysis. The final result describes the needs of mobile auction features and a prediction of marketing performance if mobile auction application is developped.
Perempuan dan Perbankan: Sebuah Tinjauan Tentang Peran Inklusi Keuangan terhadap Pengusaha UMKM Perempuan di Indonesia Evi Steelyana
The Winners Vol. 14 No. 2 (2013): The Winners Vol. 14 No. 2 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i2.649

Abstract

Financial inclusion is a means to promote financial sector especially for easy banking services and financial access for people. Increasing living standard is one of the expected results when financial inclusion runs well. Financial inclusion program in Indonesia is expected to give significant impact to unprevillege people, such as: people with low income, fringe, minority, or having no legal identity and women and the young. This paper focuses on how financial inclusion can give a significant impact especially to woman in SME in Indonesia and how financial inclusion program can increase and strengthen Indonesian economy as a whole. Research used quantitative-descriptive method; comparative analysis was done based on secondary data from various sources. This research concludes that financial inclusion shall be conducted in Indonesia as a whole and may affect the SMEs significantly, especially women.
Analisis Pengaruh E-Service Quality terhadap Customer Satisfaction yang Berdampak pada Customer Loyalty PT Bayu Buana Travel Tbk Hansel Jonathan
The Winners Vol. 14 No. 2 (2013): The Winners Vol. 14 No. 2 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i2.650

Abstract

The purpose of this study is to determine the effect of e-service quality on customer satisfaction and its impact on customer loyalty of PT Bayu Buana Travel, Tbk. With non-probability technique (census), questionnaires were collected and used in data processing using Structural Equation Modeling with WarpPLS program and Importance Performance Analysis methods. Based on this research, it was found that e-service quality has an influence on customer satisfaction, customer satisfaction has an influence on customer loyalty, e-service quality has an influence on customer loyalty, and e-service quality and customer satisfaction has an influence on customer loyalty. The e-service quality attributes, such as the website providing accurate information, the website having a good reputation, all online payment be confirmed, the website easy to use, and the products/services on the website delivered according to the time, need to be improved and enhanced.
Analisis Peramalan Penjualan dan Penggunaan Metode Linear Programming dan Decision Tree Guna Mengoptimalkan Keuntungan pada PT Primajaya Pantes Garment Inti Sariani Jianta Djie
The Winners Vol. 14 No. 2 (2013): The Winners Vol. 14 No. 2 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i2.651

Abstract

Primajaya Pantes Garment is a company that runs its business in garment sector. However, due to various numbers of requests each month, the company is difficult to determine the amount of production per month that is appropriate to maximize profits. The purpose of this study is to determine the appropriate forecasting method that can be used as a reference to determine the amount of production in the next period and to find a combination of products to maximize profits. Research used forecasting methods, including naive method, moving averages, weighted moving averages, exponential smoothing, exponential smoothing with trend, and linear regression. In addition, this study also used Linear Programming method with Simplex method to determine the best combination of products for the company and to choose a decision using a decision tree to determine which alternative should be done by the company. Results of this study found that the linear regression method is the most appropriate method in determining the forecast demand in the next period. While in the Linear Programming method, constraints used were the constraints of raw materials, labor hours, and limited demand for the product. The result of the decision tree is to increase production capacity.
Studi Peningkatan Kualitas Belajar melalui Analisis Gaya Belajar Individu dalam Membentuk Kompetensi Entrepreneurship Jajat Sudrajat
The Winners Vol. 14 No. 2 (2013): The Winners Vol. 14 No. 2 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i2.652

Abstract

The purpose of this study is to analyze the influence of learning styles of individuals in shaping entrepreneurial competence as a study improvement of the quality of learning. Participants of this study were students at University Telkom Business Management, Department of Telecommunications and Informatics, Bandung. This study used descriptive analytical method. Results of this study found that the effect of simultaneous greatest between individual learning styles: concrete experient (X1), reflective observation (X2), abstract conseptualization (X3), and active experimentation (X4) on the competence entrepreneurship: thinking & problem solving (Y3) relatively strong at 93.4%. This research proves that learning styles of students have an influence on the formation of entrepreneurial competence. Greatest amount of influence an individual learning styles simultaneously to the competence of entrepreneurship is 93.4%. Based on these results, it is recommended as follows: (1) the curriculum is constantly made to improve and have confidence entrepreneurial competencies (personal maturity); (2) the quality of faculty members should be improved by improving education and training, especially the training of soft skills in order to familiarize themselves to the learning style of analytical thinking can be improved; (3) facilities and infrastructure to support teaching and learning process should continue to be evaluated in order to function properly.
Pembiayaan Defisit dengan Utang dan Ketahanan Fiskal di Indonesia La Ode Suriadi
The Winners Vol. 14 No. 2 (2013): The Winners Vol. 14 No. 2 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i2.653

Abstract

The focus of this study is to analyze the fiscal sustainability in Indonesia. To achieve these objectives, multiple regression model was constructed by the method of ordinary least squares (OLS). This model modified of the model of Buiter, Cudington, and Din. H.T. Data were collected from various sources such as the World Bank, Asian Development Bank, Bank of Indonesia, the Ministry of Finance of the Republic of Indonesia and the Indonesian Central Bureau of Statistics. The data are in the form of time series from 1980 - 2011. The results indicated that the budget deficit financing via debt (both foreign debt and domestic debt) still maintaining fiscal sustainability. This indication is seen from the change in value of the primary surplus that causes the debt ratio has decreased. Besides debt financing (both foreign debt and domestic debt) does not significantly causes the debt ratio increases.

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