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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
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Articles 8 Documents
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Search results for , issue "Vol. 15 No. 1 (2014): The Winners Vol. 15 No. 1 2014" : 8 Documents clear
Model Optimasi Penentuan Kombinasi Produk Menggunakan Metode Linear Programming pada Perusahaan Bidang Fashion Marcella Marsetiani
The Winners Vol. 15 No. 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.630

Abstract

The aims of this research are to determine the most optimal method for sales forecasting, to show the number of sales forecast on March 2014, and to determine the appropriate and efficient product mix should be produced by PT Astakarya Busanaprima within the fashion industry. This research used six forecasting methods and linear programming technique by maximize function with eight decision variables: jackets, dresses, blouses, kebaya, caftans, skirts, pants, and shawls also with constrained factors: available time for work, primarily material, supporting material, and demand fluctuation. The results show that the best forecasting method for the company was linear regression which predicted that 17 jackets, 247 dresses, 78 blouses, 42 kebaya, 12 caftans, 15 skirts, 17 pants, and 4 shawls would be sold on March 2014. The appropriate and efficient product mix that should be produced on March 2014 are 17 jackets, 70 dresses, 78 blouses, 42 kebaya, 12 caftans, 15 skirts, 17 pants, and 4 shawls.
Meningkatkan Niat Pembelian pada Website PT Travelicious Indonesia Hamdan Hamdan
The Winners Vol. 15 No. 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.631

Abstract

Today, the use of technology in the world of business is no longer considered uncommon. Technology and Internet are rapidly growing, and thus a lot of companies are now starting to see promising business opportunities via the Internet. The objective of this research is to increase purchase intention on PT Travelicious Indonesia’s website (www.Travelicious.co.id) in order to make the company survive and ready to face the competition by increasing customer’s purchase intention. This research analyzed the effect of website quality and perceived quality on brand image and its impact on Purchase Intention at PT Travelicious Indonesia. The methodology of this research is Path Analysis. The result of the research reveals that there is a positive and significant influence between website quality and perceived quality towards brand image and its impact on purchase intention.
Model Pemberdayaan Masyarakat di Wilayah Pesisir dalam Menanggulangi Kemiskinan di Kabupaten Buton, Sulawesi Tenggara Manat Rahim; Madjiani Tahir; Waly Aya Rumbia
The Winners Vol. 15 No. 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.633

Abstract

Poverty is a social reality characterized by underdevelopment in the social, economic, cultural, political, educational and natural factors that directly influence the inability of society, so as to be poor. The effort to reduce poverty is done by getting the community development approach through government programs i.e. PNPM-MP and strengthening unit districts management institutions. The data used were primary data obtained from the field survey with a list of questions; samples were 98 respondents. Research analysis used descriptive quantitative method and community empowerment model approach. Research shows that the family economic empowering 10 from 12 respondents or 83.33% increased in family income and did not work for 16,67% respondents. Meanwhile, the traditional farmer empowerment productive effort 36 form 46 respondents or 78,26% succeeded to increase household income of farmers and 21,74% were not able to increase the income of farm households. Meanwhile, venture capital empowerment fishermen increased fishing activity and managed marine products with a success rate of 55% and 45% did not succeed.
Analisis Efisiensi Biaya terhadap Keputusan Penggunaan Outsourcing Bidang Cleaning Service dan Catering pada PT Kuwera Jaya Jakarta Masruroh Masruroh; Ferry Fernanda; Tony Wibowo
The Winners Vol. 15 No. 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.634

Abstract

Bustle to serve customers make the company should focus more on its core business. Nowadays, PT Kuwera Jaya manages and employs its own cleaning service activities and also gives money for meal to employees in supporting activities. Conditions of supporting activities make PT Kuwera Jaya analyze the cost efficiency of supporting activities either self hiring or outsourcing. This study compared the use of relevant cost for self hiring and outsourcing, so that it could be analyzed which is more efficient alternative based on the most relevant low costs. Because the plan would still be done in the future, then to consider possible changes in the future, it was created three scenarios: pessimistic, moderate, optimistics with each of the relevant assumptions for each scenario. Results of the study indicate that the three scenarios using outsourcing as a viable alternative chosen by PT Kuwera Jaya because it could minimize the cost of supporting good cleaning service activities to manage the activities of cleanliness and also catering to provide lunch for employees. Suggestion in this research is PT Kuwera Jaya should immediately decide to use outsourcing in supporting the activities of cleaning service and catering. In addition to the benefits of outsourcing for cost efficiency, the field of activity is allowed in Employment Act No 13 2003, Articles 64 to 66.
Pengaruh Kepemimpinan dan Kapabilitas Dinamis terhadap Manajemen Pengetahuan di Binus University Jakarta Teguh Sriwidadi
The Winners Vol. 15 No. 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.635

Abstract

This research aims to analyze the effect of Leadership and Dynamic Capabilities on Knowledge Management at BINUS University. Research objects are lecturers and employees of BINUS Unversity with 90 respondents. Sampling technique used is disporporsiaonte stratified random sampling procedure, the number of subjects of each stratum would no be altered, while keeping the sample size unchanged. The data analysis method is IBM SPSS (Statistical Program for Social Science) version 20. The result is the effect of Leadership and Dynamic Capabilities on Knowledge Management presented by multiple regression equation: Y = 1,425 + 0,031 X1 + 0,625 X2, which Y = Knowledge Management, X1 = Leadership, and X2 = Dynamic Capabilities. The Dynamic Capabilities significantly affects Knowledge Management, but Leadership does not significantly affect Knowledge Management. Leadership variable has two functions, as Independent Variable but must be controlled and as the second Independent Variable or as Mediator.
Analisis Strategi dan Taktik Pemasaran dalam Aktivitas E-Commerce untuk Meningkatkan Pertumbuhan PT Golden Rama Express Annetta Gunawan
The Winners Vol. 15 No. 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.636

Abstract

Opportunities for tour & travel industry in Indonesia is increasing, thus attracting a lot of players to compete. PT Golden Rama Express as an industry leader in the tour industry wants to continue to grow the business. The development of information technology led to changes in consumer behavior, encouraging Golden Rama to take advantage of gaps that occur to become a leader in e-commerce activities. The purpose of this project consulting is to devise marketing strategies and tactics in order to improve the effectiveness of e-commerce activity for the Golden Rama. This study used questionnaire, interview, and literature study as a means to collect the data. Then the results of the data analysis of both quantitative and qualitative were used to plan growth based on the concept of Matrix Nine. The results of this study revealed that the existing customers of PT Golden Rama Express which can be expanded to the e-commerce market are upper middle families who have often gone abroad. Wife has significant role in filtering and selecting information and its potential customers are families who are beginners in terms of holidaying abroad are active in the virtual world with the characteristics as early adopters. This study is expected to be input to the PT Golden Rama Express in determining marketing strategies are needed in the market work is done by integrating the activities of online, offline, and mobile, based on the concept communitization, confirmation, and the clarification, which is equipped with the concept of Crossing the Chasm. Then the marketing tactics is based on the concept of communal activation and conversation, improve Web site content, as well as applying the principle of contextual marketing.
Model Supplay Chain Management dan Perancangan Aplikasi E-SCM pada PT Indofood Sukses Makmur Tbk Bogasari Flour Mills Division Hendry Ang
The Winners Vol. 15 No. 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.637

Abstract

The purpose of this study is to analyze company business process by determining the appropriate model of supply chain at PT Indofood Sukses Makmur Bogasari and designing the e-SCM system that aims to facilitate the flow of information and products to the company, ranging from suppliers to customers. Research used Porter’s Five Forces analysis, value network analysis, order fulfillment based on the concept of decoupling point, EOQ (Economic Order Quantity) inventory model, and the method of designing an e-SCM system with Object Oriented Analysis Design (OOAD). The results of Porter’s Five Forces analysis show that bargaining power of suppliers and competition among similar companies had a strong tendency, while bargaining power of customers, new competitors, and product substitution had a weak tendency in the external environment. In addition, the value chain analysis results show the condition of the company's internal information flows were substandard, especially in the upstream of the business process in the company. Based on the concept of decoupling point, MTS was more appropriate to Bogasari in response to consumer demand. Furthermore, this study also proposed EOQ inventory model so that the company can manage inventory and order better as well as overcome some of the problems such as the uncertainty in the inventory levels of consumer demand and limited raw materials from suppliers. The e-SCM online system application designed with Object Oriented Analysis Design (OOAD) is expected to facilitate the flow of information and to integrate its customers and agents in supporting company business process, so the information between suppliers and customers becomes well integrated.
Analisis Conjoint pada Antarmuka Pelanggan dan Perancangan Elektronic Marketing Rumah Makan Vani Utari
The Winners Vol. 15 No. 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.676

Abstract

This research aims to analyze 3 of 7 Steps Internet marketing and to produce market penetration strategy by developing an e-marketing-based website that is expected to help in decision making. E-marketing is a marketing strategy that can be carried out by the company with the utilization of Internet. Aie Badarun is a business entity engaged in the restaurant business that provides various menus. This research used Porter’s industry analysis, framework of seven stages of Internet marketing, conjoint analysis, and Object-Oriented Analysis and Design (OOAD). The outcome of the analysis is known that a feasible strategy for the company is leveraging the Internet as marketing media. E-marketing strategy through Restaurant Aie Badarun website is expected to be able to give customers the information needed about the product or menu of food and drink, customer testimonials, online reservation, and finding solutions to their queries about products and services of Restaurant Aie Badarun using 7C Framework which is a combination of attributes and website design. E -marketing strategy could support the overall restaurant marketing.

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