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Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017" : 5 Documents clear
Measuring the Quality of Signs for Objects in the Economy Lyudmyla Маlyarets; Oleksandr Dorokhov
The Winners Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4048

Abstract

The problems of measuring the quality attributes for different objects in the economy were considered. This article used methods of value measuring in the economy that were determined by the existing types. In this, it must distinguish between direct primary measurement, indirect measurement, joint and combined measurement. The different ways to solve it on the basis of joint measurement of qualitative and quantitative attributes inherent to economic facilities that were explored. Stages and elements of the quantities measurement processes in the economy were classified and analyzed. The corresponding mathematical methods and tools depending on the objectives and procedures of measurements are determined. The conceptual representation of an integral quality of the object in the economy as a generalizing indicator was proposed. It finds that it is possible to make general conclusions that underestimate the role of non-metric signs in the characterization of the object that is explained by their insufficient study and poorly developed mathematical tools to measure them.
Analysis of Attitude, Motivation, Knowledge and Lifestyle of the Consumers in Bandung Who Shop through Instagram Nina Maharani; Lufthia Sevriana
The Winners Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4049

Abstract

The research purposes were (1) to find out the most dominant variable (either it was attitude, motivation, knowledge or lifestyle) that had influenced consumers to do shopping through Instagram, and (2) to give a contribution to the marketing strategy for seller/reseller who run an online business through Instagram. The method of this research was a survey with 154 people as the sample. The sample selection technique of this research was accidental sampling. Data analysis of this research used a confirmatory factor analysis. It finds that the most dominant variable that influences consumers’ purchasing decision through Instagram is consumers’ knowledge. By knowing what the most dominant variable is, this study proposes the most appropriate marketing strategy base to the promotion of a brand in Instagram. The segmentation bases that can be used in Instagram are gender, social class, age, and lifestyle. The marketing target includes women of middle social class ranging from 15 until 25 years old. Most products sold in Instagram are related to fashion, accessories, and gadget.
Organizational Lerning and Strategy: Information Processing Approach of Organizaitonal Learning to Perform Strategic Choice Analysis Agustian Budi Prasetya
The Winners Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4050

Abstract

Study of organizational learning required to discuss the issue of strategy to understand company’s organizational knowledge and how company applied the organizational knowledge toward the changing of the environment. Method of the analysis for this research was based on desk research thoroughly on the existing literature. This research analyzed the viewpoints of different researchers in organizational learning and elaborates the information processing abilities approach of Organizational Learning (OL). Based on desk research on literature, the research discussed information processing approach to explain organizational learning and strategy choice by describing the importance of information and assumptions, the activities of knowledge acquisition, interpreting and distribution of the knowledge, typology of exploitation and exploration learning. It proposed the importance of the company to perform alignment between internal managerial process arrangement and external environment while doing the learning, based on the strategic choice space, as theatrical clustering map of the learning, the fit, the alignment, and the alliances of the organization. This research finds that the strategic space might help the analysis of balancing between exploitation and exploration learning while applying the analysis of varied firm characteristics, strategic orientation, and industrial environments.
Economic Liberalization in Nepal: Determinants, Structure, and Trends of FDI Raghu Bir Bista
The Winners Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4051

Abstract

This research examined the relationship between FDI (Foreign Direct Investment) and GDP (Gross Domestic Product) along with the impact of FDI determinants on FDI inflow in Nepal. This research used literature review by doing multiple regression models. This research used an econometric model based on Cobb Douglas Production Model and a theoretical growth model based on Solow Growth. The result indicates the positive relationship between GDP and FDI. Furthermore, liberalization and privatization policies are positive, but insecurity is disturbing.
Medical Economics: End the FDA (Food and Drug Administration) John Romanach; Walter E. Block
The Winners Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4052

Abstract

The aim of this research is to know what FDA was done to get pure food and drug. Was it to put all the eggs in one basket and entrust the objective to a monopolistic agency which suffers no financial losses when it errors or would the authors be better off relying on a private, competitive certification industry, the firms of which can earn profits for accurate assessments and losses for erroneous ones? Ensuring the quality of pharmaceuticals was concerned, the best and most efficient means toward that end was reliance on free enterprise. The method used was the literature review by applying what the authors knew about the difference between competition and monopoly to an arena where all too seldom was it applied. It finds that the FDA cannot eliminate risk; only deny people from taking the calculated risk in the hope of curing disease. Legislation such as the Compassionate Freedom of Choice Act has been introduced with the intention of empowering patients to make informed decisions and allow them to take drugs not approved by the FDA.

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