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Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol. 24 No. 1 (2023): Journal The Winners" : 7 Documents clear
The Role of External Auditor in the Adoption of Computer-Assisted Audit Techniques with Unified Theory of Acceptance and Use of Technology: An Empirical Study in Public Audit Firms in Jakarta Deniswara, Kevin; Henky, Thomas; Mulyawan, Archie Nathanael; Armand, Wishnu Kameshwara; Mustapha, Mazlina
Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.8124

Abstract

The research aimed to analyze factors that influence acceptance of Computer Assisted Audit Techniques (CAATs) among external auditors in Public Audit Firms in Jakarta. The Unified Theory of Acceptance and Use of Technology (UTAUT) approach was used for this analysis. Technological advancements had an effect on auditors' ability to adopt audit software. However, it had been found that there was no preparation or openness from auditors, leading to suboptimal utilization of audit implementation software and affected the presentation of audit information. This investigation adopted a quantitative method by distributing close-ended questionnaires to external auditors in audit firms in Jakarta. Data were analyzed using Partial Least Square with SmartPLS Ver 3. The results show that social influence affected behavioral intention of external auditors in Jakarta in adopting and using CAATs. Expectancy performance, effort expectancy, and facilitating conditions do not affect behavioral intention of external auditors in adopting and using CAATs. The research generates contributions that can be further directed toward the development of auditors’ competencies in optimizing technology in audit.
Network Externality as a Mediator on Business Growth:: An Empirical Study of Multilevel Marketing Industry in Indonesia Furinto, Asnan; Selamet, Thamrin; Heriyati, Pantri; Mursitama, Tirta Nugraha; Ichsan, Mohammad
Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.9700

Abstract

The Multilevel Marketing (MLM) business became a more dynamic and competitive environment that drove companies to be sustainable in their business. However, the practices were sometimes perceived to be challenging by some of them. The research aimed to determine the role of network externality on Business Growth in the network marketing industry, often called MLM industry. With a non-probability sampling approach, the data were collected using structured questionnaires that were sent through emails or hardcopy. The collected data were analyzed using the PLS-SEM method with SmartPLS software. The results reveal that network externalities fully mediate both digital adoption capabilities and strategic agility to sustainable business growth. Meanwhile, network externality partially mediates the perceived product advantage to sustainable business growth. The result shall be taken into action by the companies as a key strategy in performing their business.
Social Media Adoption and SMEs Business Performance: Examining Entrepreneurship Orientation and Government Support Policies in Central Java Novandari, Weni; Gunawan, Diah Setyorini; Bawono, Icuk Rangga; Naufalin, Rifda; Maryani, Sri; Jajang, Jajang; Sulasih, Sulasih
Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.9262

Abstract

The research analyzed the influence of social media adoption on SMEs’ business performance by examining the mediating role of entrepreneurship orientation and the moderating role of government support policies. The utilization of technology in business, including the adoption of social media, was significant in enhancing business performance. Previous research has shown that the adoption of social media by SMEs is a common phenomenon. However, limited SMEs have experienced a positive impact on their business performance despite adopting social media into their business operations. The research subjects consisted of 134 SMEs in Central Java that have integrated social media into their business operations. The respondents were selected using convenience sampling, and the SEM PLS method was employed as the analytical tool. This research succeeded in providing answers to the research gap, where entrepreneurship orientation mediated partially the effect of social media adoption on SMEs’ business performance. The result shows that government support policies do not moderate the effect of entrepreneurship orientation on business performance but have a direct positive effect on improving business performance. Theoretical and practical contributions are also made to the field of research concerning the interconnection of technology and marketing strategies.
The Influence of Market Attractiveness and Unique Capability on Collaboration Strategy and Business Performance: A Study at Digital Creative Industry in Java Lizardo, Jimmy; Colline, Fredella
Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.10034

Abstract

The creative industry has been a fundamental part of the digital economy, but its profitability remained low, at less than 25% per year. Therefore, the research aimed to ascertain the impact of market attractiveness and unique capabilities on the collaboration strategy, along with their implications for the business performance of Java’s digital creative sector. The population was digital creative industry players in Java Island which focused on the Games, Education, Digital Music, Animation, Software, and Social Media sectors (GEMASS). The sample taken was 50 respondents from the total population as many as 106 legalized digital creative industry players who had been established for more than 3 years. Data were processed using Partial Least Square (PLS-SEM). The findings show that both market attractiveness and unique capability positively and significantly influence collaboration. Market attractiveness has no effect on business performance but has an indirect effect through collaboration strategy. Unique capability positively and significantly affect business performance both directly and indirectly through collaboration strategy. Collaboration strategy positively and significantly affect performance, which is greater than the direct effect of unique capability. Digital creative industry in Java Island are suggested to prioritize the implementation of collaboration strategy that is built with unique capability and consider the market attractiveness.
Development Trends of Digital Transformation in Entrepreneurship and Innovation: A Bibliometric Analysis Utomo, Prio; Cham, Tat-Huei
Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.10064

Abstract

The research provided a bibliometric analysis of 340 studies conducted between 2011 and 2022 related to digital transformation in entrepreneurship and innovation. The bibliographic data were extracted from the Scopus database and analyzed using bibliometric tools in R software. The research revealed research trends such as publication and citation per year, top sources, top authors, top documents, and top countries, as well as their impacts. The conceptual structure was analyzed using Multiple Correspondence Analysis (MCA) and hierarchical clustering analysis, which resulted in four cluster keywords related to leadership, entrepreneurial agility, technology impact, digital ecosystems, and digital services. The thematic map analysis identified twenty-seven clusters, which were mapped into four quadrants. Three of those clusters were identified as motor themes (micro foundation, digital global value chain, and digital servitization) which were analyzed in detail through content analysis. The theoretical contribution of the research is to enhance the understanding of how digital technology changes the broad assumptions on the sources, processes, and outcomes of entrepreneurial activities and innovation processes, while the practical contribution provides various contexts of technological impact.
Gojek Accelerate Economic Recovery through the Digitalization of MSMEs in Makassar Karim, Abdul; Asrianto, Asrianto; Ruslan, Muhlis; Said, Miah
Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.9388

Abstract

It was a qualitative descriptive research to determine the role of the digital economy in Makassar City’s economic growth. Data were collected from some websites in Indonesia, and analysed by using NVivo 10 software. The results indicate the acceleration of the digital transformation of MSMEs in Makassar City could not be separated from the support of digital platforms. Before the pandemic, the digital economy, namely Gojek, contributed to economic growth. Makassar City's economy has experienced an increase in MSME turnover registered on social sellers GoFood, GoPay, and GoSend. The digital economy plays a vital role in driving the wheels of the Makassar City economy. In 2021, Gojek and GoTo Financial were estimated to contribute around IDR 4,6 trillion, or 3% of Makassar City's Gross Regional Domestic Product (GRDP). Since data reveals that Gojek Food is encouraging, Gojek is also accelerating digitization and financial inclusion for MSMEs. MSMEs are going digital for the first time (87%) and are using non-cash payments (51%). 37% of GoRide partners and 22% of GoCar partners have saved regularly since joining Gojek. According to estimates, the Gojek ecosystem contributes IDR 249 trillion, or 1,6% of Indonesia’s GDP—resilience and recovery speed through increased revenue, mainly for MSMEs in the Gojek ecosystem. During the pandemic, consumer loyalty aided economic recovery at the national and regional levels.
[RETRACTED] Determining Factors of Eco-Innovation Adoption: An Empirical Study of Micro and Small Enterprises in Johannesburg, South Africa: Retraction Notice: The article by K. Sichoongwe titled "Determining Factors of Eco-Innovation Adoption: An Empirical Study of Micro and Small Enterprises in Johannesburg, South Africa," published in The Winners (2023; 24(1). https://doi.org/10.21512/tw.v24i1.10035), has been retracted due to redundant publication. A substantially similar version of the arti Sichoongwe, Kiru
Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.10035

Abstract

Eco-Innovation (EI) is a typical innovation that is beneficial to the environment. It is seen as a necessary step that positively contribute to the worldwide fight against carbon emissions. It is a crucial component for achieving sustainable development and improving environmental and economic performance. The research investigated what drives micro and small enterprises (MSEs) to adopt environmental innovation technologies in Johannesburg, South Africa. An econometric model was used to examine a total of 1,021 MSEs. The probit findings show that environmental tax, government subsidies, and research and development (R&D) activities, have a positive influence on EI adoption. Also, adoption of EI is dependent on the successful application of non-eco-innovations (e.g., innovation on new products, innovation on improved products, and innovation on improved services) by enterprises. The resarch concludes with policy implications.

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