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Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
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Articles 7 Documents
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Search results for , issue "Vol. 26 No. 1 (2025): The Winners (In Progress)" : 7 Documents clear
The Big Data Effect on Indonesia MSME with the Mediation of Differentiation Strategy and Innovation Performance Young, Meishelle Andriani; Sudharthio, Lily
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.11817

Abstract

In Indonesia, micro, small, and medium enterprises (MSMEs) drive economic growth, contributing 61.1% of GDP, with fashion as the second-largest sector. As e-commerce expands, MSMEs can harness big data through cloud platforms to boost innovation and competitiveness. The research investigates how big data adoption enhances MSMEs’ performance in Indonesia’s fashion industry, focusing on its role in decision-making, differentiation strategies, and operational outcomes. The research surveyed 228 MSME owners, combining quantitative data and interviews to assess big data’s impact on customer engagement, innovation, and efficiency. Findings reveal that leveraging big data significantly strengthens performance by refining decision-making and accelerating innovation. Key factors like data volume (scale), velocity (speed), and variety (diversity) directly influence success. Differentiation strategies—such as unique product designs or tailored marketing—mediate the link between data use and improved business outcomes. Challenges persist while the research underscores the urgency for MSMEs to adopt data-driven practices. Limited tech infrastructure and low digital literacy hinder progress among small-scale owners. To thrive, businesses must prioritize investments in cloud tools and skills training, while policymakers should support affordable tech access. This research offers practical insights for MSMEs aiming to navigate competitive e-commerce landscapes, emphasizing that innovation and adaptability, powered by data, are critical for sustainable growth.
The Effect of Physical Experience and Integrated Information on Customer Purchase Behavior in Online-to-Offline Commerce Christine, christine; Jimmy, So Yohanes; Utomo, Prio
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.12584

Abstract

Online-to-Offline (O2O) is a business model increasingly being developed and widely implemented by companies in Indonesia. Therefore, the research examines the factors influencing purchasing behavior in Indonesian O2O commerce through economic theories, namely Perceived Risk and Perceived Benefit. The research procedures were carried out using a quantitative approach, and the data obtained were analyzed with Partial Least Square Structural Equation Modeling. The sample data was selected using a purposive sampling method and collected through an online survey instrument from 248 millennial customers who had made O2O purchases. The results show that all exogenous variables had significant effects, except for Physical Experience, which did not significantly affect Perceived Risk. Meanwhile, Integration Online-to-Offline Information (IOOI) had the most significant impact on enhancing customer purchase intention. The results also showed that Perceived Benefits had a significant impact on customer purchase intention. This research offers a novel perspective by exploring how integrated customer behavior across digital and physical channels influenced purchasing decisions within the Indonesian context, where existing literature was limited. The results provide valuable insights for companies in formulating strategies to deliver effective physical experiences and IOOI. Companies should ensure that the information available across online and offline channels is complementary and consistent to maximize customer purchase intention.
The Influence of Mobile Banking Attributes on Cashless Society through Adaptive Anthropomorphism and Task-Fit Technology Wirabuana, Satria; Ariadi, Gede
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.12717

Abstract

The research aimed to analyze the role of adaptive anthropomorphism and Task-Fit Technology (TFT) in mediating the relationship between performance expectancy, effort expectancy, perceived security, and a cashless society among traditional market traders. The research procedures applied a quantitative design, and the sample population consisted of 279 traditional market traders who had utilized mobile banking services. The data obtained were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to measure the structural relationships. Smart-PLS 3 was utilized as the analytical tool, following a two-stage process to examine data and assess the influence and significance of mediating variables. The results show the benefits of integrating Mobile Banking with the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-Fit Technology (TFT), offering scientific explanations and empirical evidence based on customer experiences in financial transactions. Adaptive anthropomorphism serves as a mediating factor, bridging the relationship between facilitating conditions, perceived security, perceived trust, and the adoption of a cashless society. In addition, TFT mediates the connection between effort expectancy, perceived security, perceived trust, and the adoption of a cashless society within the context of mobile banking services. These results could be helpful for banking management because facilitating conditions positively encourages the use of non-cash payments in the market between merchants and consumers where proof of payment is represented through human-like voice interaction.
Digital Leadership in Driving Work Innovation: The Role of Creativity, Motivation, and Gender Hastiti, Anisa Permata; Subiyanto, Didik; Hadi, Syamsul
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.12572

Abstract

This research aimed to explore the role of digital leadership in promoting innovative work behaviors through the mediation of intrinsic motivation and problem-solving creativity and to analyze differences in influence based on gender. A total of 117 lecturers and education staff at private universities were analyzed through AMOS SEM to test the direct, indirect, and moderation influences of gender. The results show that digital leadership does not have a direct effect on innovative work behavior through intrinsic motivation and problem-solving creativity. Digital leadership has a positive effect on intrinsic motivation, thereby strengthening internal motivation for optimal contribution. Gender analysis reveals that digital leadership has a significant impact on intrinsic motivation and problem-solving creativity, with a stronger effect on women, particularly in increasing their intrinsic motivation. However, the relationship between problem-solving creativity and innovative work behavior remained insignificant. The implications emphasize the importance of strengthening strategic digital leadership to enhance intrinsic motivation and creativity, considering gender-based responses to drive innovative work behaviors.
SME’s Access to Islamic financing for Enhancing Energy Efficiency: A Fuzzy AHP approach Nurfadilah, Dety; Noer Rahmi, Asri; Febryanti, Shavira; Dinta Insyani Zukhruf Firdausi, Ratu
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.12637

Abstract

Energy efficiency remains a significant challenge for Small and Medium Enterprises (SMEs) in Indonesia, contributing to high operational costs and limiting competitiveness. This research explored the key factors influencing SMEs' access to Islamic financing for energy efficiency. The study employs the Fuzzy Analytical Hierarchy Process (AHP), drawing on responses from 10 experts, including industry practitioners, academics, and regulators. Data were collected through focus group discussions, followed by additional interviews to validate and enrich the analysis. The findings indicate that financial health is the top priority criterion, followed by compliance with Islamic finance principles and management capabilities. The results highlight the importance of Islamic financial literacy and managerial skills in improving SMEs’ access to funding. Additionally, developing partnerships with Islamic financial institutions and implementing energy-efficient technologies are crucial strategies for enhancing financial sustainability. This research provides valuable insights for policymakers. Structured financial literacy programs and advisory centers should be introduced to help businesses navigate Islamic financing options. Policies should also promote the development of SME-friendly Islamic financial products to reduce risk perceptions. Furthermore, tax incentives, Green Sukuk, and low-cost refinancing options should be introduced to encourage energy-efficient investments. Clear regulatory guidelines and the integration of Shariah-compliant fintech solutions will help ensure compliance with these regulations. Ultimately, these efforts will contribute to reducing energy poverty and enhancing the competitiveness of SMEs in Indonesia.
How FOMO and Price Affect Online Purchase of Imitation Products Rahmawati, Dwi Maya; Ambarwati, Rita; Turekulova , Dametken Medihanovna
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.12969

Abstract

This research examined how factors such as Fear of Missing Out (FOMO), imitation of products, and price value influence consumers' impulsive buying and purchase intentions regarding imitation products online. A quantitative descriptive method was applied with data collected through surveys by distributing questionnaires. The sample was selected using a non-probability sampling technique with criteria: 1) residing in Indonesia, 2) aged 17 years or older, 3) having previously purchased imitation products online, and 4) willing to complete the entire questionnaire. A total of 207 respondents were analyzed. Data were processed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings suggest that FOMO and imitation products significantly impact online impulsive buying. Additionally, price value and online impulsive buying influence purchase intentions. There is also an indirect effect of FOMO and imitation products on purchase intentions through online impulsive buying. The research fills a gap in prior research that has rarely examined these variables' direct and indirect effects on online impulsive buying and purchase intention for imitation products. Theoretically, this research contributes to digital consumer behavior studies in the post-COVID-19 era, providing companies with a better understanding of factors influencing purchase intentions for imitation products.
Digital Organizational Culture: Concept and Scale Development Lukito, Daniel; Suharnomo, Suharnomo; Perdhana, Mirwan S.; Jayanti, Sanni Tri
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.13405

Abstract

This research presented a multifaceted conceptualization of digital organizational culture (DOC) to address challenges from a divergent understanding of critical concept among strategic decision-makers. In this context, the existing definition of DOC remained fragmented and insufficient, despite numerous analyses emphasizing the significance of DOC in digital transformation. A new theoretical concept of DOC was developed using grounded theory, considering the evidence from an extensive literature review and synthesis. Data were collected from 345 founders or C-level executives of Indonesian manufacturing organizations with at least 100 employees. The coding analysis results show DOC as a higher order construct with four dimensions namely sensitive, competitive, united, and dynamic. The construct was used as the foundation in developing the conceptual definition of DOC. DOC scale was then developed to transform the DOC into a more practical variable. The results show that the formulation of a thorough conceptual definition of DOC introduced and validated a measurement scale for assessing the concept. While testing the nomological validity of the scale, this study also proves the relation among DOC and change leadership, and project effectiveness. Practitioners may benefit from the results, offering constructive awareness by clarifying the nature of DOC and opening new opportunities for further investigation and application.

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