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Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol. 26 No. 2 (2025): Journal The Winners (In Progress)" : 5 Documents clear
Do Digital Competencies Matter? : Exploring Entrepreneurial Education, Self-Efficacy, and Intention Among Gen Z in Indonesia Kenang, Irantha Hendrika; Puspita, Shandy; Wijayadne, Devi Rahnjen
Journal The Winners Vol. 26 No. 2 (2025): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i2.13507

Abstract

This research aimed to thoroughly examine the influence of digital competencies on the relationship between entrepreneurial education, entrepreneurial self-efficacy, and entrepreneurial intention among Generation Z (Gen Z) university students in Indonesia. Considering that digital technologies increasingly shape entrepreneurial landscapes, understanding the extent to how digital competencies contribute to entrepreneurial development is very important, specifically among youth who are often described as digital natives. To achieve the stated objective, a quantitative survey design was adopted, involving 190 undergraduate students who had completed entrepreneurship education programs across several Indonesian universities. Accordingly, data collection was conducted from February to April 2025 using online questionnaires. The obtained responses were subsequently analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the direct, mediating, and moderating relationships among the variables. The results show that entrepreneurial education significantly enhanced entrepreneurial intention both directly and indirectly through entrepreneurial self-efficacy. Within this context, self-efficacy played a mediating role by translating the impact of education into intention, thereby emphasizing the importance of confidence-building as a mechanism for fostering entrepreneurial motivation. However, digital competencies do not significantly moderate the relationship between education and intention, nor between self-efficacy and intention. This suggests that while Gen Z students may be digitally fluent in everyday contexts, digital competencies alone are not sufficient to amplify entrepreneurial outcomes. The observations made invariably implied that although confidence and practical, hands-on entrepreneurial education are essential for fostering entrepreneurial intention in Gen Z, general digital literacy alone may not suffice.
The Impact of Perceived Usefulness, Convenience, and Perceived Augmentation on Purchase Intention: A Study of Virtual Try-On for Cosmetic Products Fitri Hasibuan, Desya Andini
Journal The Winners Vol. 26 No. 2 (2025): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i2.13634

Abstract

The COVID-19 pandemic has accelerated the shift toward online shopping, especially for cosmetic products. However, a major challenge remains: consumers cannot physically try on products before purchase. Augmented reality (AR) and virtual try-on features address this issue by allowing consumers to virtually try on cosmetic products, creating a more realistic shopping experience. This research analyzes the factors that affect the adoption of AR in the Indonesian cosmetics market, focusing on perceived usefulness, convenience, and perceived augmentation as determinants of customer engagement and purchase intention. Based on the Technology Acceptance Model (TAM) and the Theory of Interactive Media Effects (TIME), a conceptual framework was developed to analyze these relationships. Quantitative methods were applied using convenience sampling and snowball sampling, with data collected from 350 respondents who had prior experience using virtual try-on for cosmetics through mobile commerce. Structural Equation Modeling (SEM) with SmartPLS was used to test the proposed relationships between the variables. The results indicate that perceived usefulness, convenience, and perceived augmentation have a positive effect on customer engagement and purchase intention. Additionally, customer engagement was found to be a significant mediator between the three factors and purchase intention, highlighting its crucial role in driving consumer purchase intention.
Applying Zone of Tolerance to a Customer Service App in a Public Higher Education Institution Abrar Erlangga, Alif Muhammad; Perdanakusuma, Andi Reza; Hariyanti, Uun
Journal The Winners Vol. 26 No. 2 (2025): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i2.13863

Abstract

Rapid technological evolution has compelled many higher education institutions to adopt digital-based customer service systems to improve efficiency and productivity. At the same time, service quality in higher education institutions influences credibility and competitiveness in the sector. Therefore, an evaluation of a web-based customer service platform at a university in Malang is necessary. This research aims to evaluate the service quality of this platform from a user perspective and identify priority areas for improvement using the Zone of Tolerance (ZOT) framework. This research applied a mixed-method design. The population consisted of 1,506 students from 2021 to 2023, and the sample consisted of 102 respondents, obtained through questionnaires and one interview. Quantitative analysis measured desired, adequate, and perceived services using the DeLone and McLean model, while qualitative analysis applied thematic analysis to enrich the findings. Results show that no indicators fall below the ZOT, 13 indicators are within it, and one exceeds user expectations. This research is novel in applying the ZOT for the first time to evaluate an online customer service platform in higher education and in using the DeLone and McLean model rather than the commonly applied SERVQUAL instrument. The findings provide insights for improving service quality and enhancing user satisfaction.
Analyzing Digital Maturity as an Implementation to Assess the Responsiveness of E-Government Wiranto, Dwi; Nurmandi, Achmad; Lawelai, Herman; Younus, Muhammad; Suardi, Wahdania
Journal The Winners Vol. 26 No. 2 (2025): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i2.12970

Abstract

The research analyzed digital maturity in assessing the responsiveness of e-government services. The research is driven by the issue that many governments struggle to deliver responsive and efficient digital services due to uneven levels of digital maturity. Technological infrastructure gaps, limited digital competencies, and rigid bureaucratic processes hinder the creation of adaptive e-government systems. Using a scientometric analysis method, the research evaluated literature published from 2019 to 2024, sourced from the Scopus database, and employed RStudio and CiteSpace tools for data visualization and trend mapping. The findings reveal that high levels of digital maturity significantly improved public service efficiency, transparency, and citizen engagement. These improvements are achieved through effective integration of digital technology, organizational transformation, and citizen-centered service design. The research also identifies persistent challenges, such as low digital literacy, infrastructure inequality, resistance to change, and data security concerns, all of which obstruct the realization of responsive e-government. The research contributed originality through a multidimensional approach, offering a strategic framework to evaluate e-government effectiveness using digital maturity indicators such as accessibility, service quality, and public satisfaction. It emphasizes the need for sustained investment in infrastructure, digital literacy programs, and cross-sector collaboration involving the government, private sector, and civil society. Additionally, it identifies opportunities for future research to explore how emerging technologies—such as artificial intelligence, blockchain, and big data—can enhance transparency, efficiency, and inclusivity in public services. Overall, the research positions digital maturity as a key enabler of adaptive and effective governance in the digital era.
The Mediating Effect of Organizational Culture and Work Fatigue on Work Life Balance in the Context of Work from Home among Indonesian Workers Hongdiyanto, Charly; Halcon, Frederick Abainza; Yusup, Adi Kurniawan; Ongkowijoyo, Gracia
Journal The Winners Vol. 26 No. 2 (2025): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i2.13013

Abstract

Remote work has existed for quite some time, but has gained popularity with the onset of the COVID-19 pandemic, as all activities had to be conducted from home. The research gap lies in the scarcity of empirical evidence on how organizational culture and work fatigue mediate the relationship between Work From Home (WFH) and work-life balance (WLB), especially in the Indonesian context. This study examined whether organizational culture and work fatigue mediate the impact of WFH on WLB among Indonesian workers. The research aimed to understand how work-life balance is affected by organizational culture and work fatigue among Indonesian remote workers. Using purposive sampling, the research gathered data from 112 respondents and analyzed them with Smart PLS. The findings indicate that the direct relationship between WFH and WLB, as well as work fatigue is not significant. Similarly, the mediating effect of organizational culture and work fatigue on the relationship between work-from-home and work-life balance were not significant. Furthermore, the link between organizational culture and work-life balance is not significant. A significant relationship is observed only between work fatigue and WLB, and between WFH and organizational culture. This research is crucial because while remote work offers flexibility, it also poses challenges such as fatigue and blurred boundaries that may jeopardize employees' well-being. Understanding these dynamics helps organizations in developing supportive cultures and strategies to enhance employee WLB in the post-pandemic digital-first era.

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