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JURNAL ILMIAH MANAJEMEN & BISNIS
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 16937619     EISSN : 25804170     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Ilmiah Manajemen dan Bisnis, published by the Departement Management, Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara (UMSU), Medan, North Sumatra, Indonesia, which includes articles on the scientific research field of Management Sciences, includes the results of scientific research original, Jurnal Ilmiah Manajemen dan Bisnis accepts manuscripts in the field of research includes scientific fields relevant to: Human Resource Management, Marketing Management, Financial Management, Strategic Management, Organizational Behavior, Business and Entrepreneurship, the relevant Sector Management Science.
Arjuna Subject : -
Articles 14 Documents
 1   2 
Search results for , issue "Vol 22, No 2 (2021): Oktober - Maret" : 14 Documents clear
Kinerja Salesperson dan Kecerdasan Salesperson : Faktor kunci dari Keunggulan bersaing berkelanjutan bagi UMKM Adi Santoso; Naning Kristiyana; Wahna Widhianingrum
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 22, No 2 (2021): Oktober - Maret
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v22i2.7515

Abstract

This study was conducted with the aim of analyzing the effect of Salesperson performance and Salesperson intelligence on the competitive advantage of sustainable Reog handicraft SMEs in East Java. In this study, we will examine the influence of Salesperson intelligence and Salesperson performance in increasing sustainable competitive advantage in Reog handicraft SMEs. This study uses SMEs Reog Crafts in East Java as the research sample. This study uses multiple linear regression analysis on the first substructure and uses simple linear regression analysis on the second substructure. The results of this study found that Innate intelligence, Technology Intelligence, and Emotional Intellectual have a positive and significant influence on Salesperson Performance. In the second substructure test, it was found that Salesperson Performance had a positive and significant effect on SMEs Sustainable Competitive Advantage.
Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion Livia Tamarasari Suhendra; Kurniawati Kurniawati; Duwi Mulyati; Olivia Windy; Endang Kurnia; Grade Banirohim
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 22, No 2 (2021): Oktober - Maret
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v22i2.7694

Abstract

The purpose of this study is to analyzethe effect of firm-crated social media communication on user-generated social media communication, firm-created social media communication on brand passion, user-generated social media communication on brand passion, and brand passion on purchase intention on product content. smartphones. The sampling procedure used to collect the relevant data was using a questionnaire. The study was conducted on 150 respondents as purposive sampling, and analyzed using the SEM (structural equation modeling) method. The program used in this SEM is AMOS (analysis of moment structure). The results of this study indicate that Firm-created social media communication has a positive effect on user-generated social media communication, Firm-created social media communication has a positive effect on brand passion, User-generated social media communication has no positive effect on brand passion, and brand passion has a positive effect on purchase intentions.
Servant Leadership, Manajemen Mutu Pendidikan dan Budaya Organisasi Terhadap Kinerja Dosen Aditya Bachtiar Firmansyah; Sonny Hersona
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 22, No 2 (2021): Oktober - Maret
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v22i2.6813

Abstract

The research was conducted at the University of Singaperbangsa Karawang using quantitative methods, and the number of samples based on saturated sampling was 83 people. The data was collected using an instrument in the form of a statement sheet with a tested Likert scale model. Using linear regression analysis techniques to conduct research, simple correlation, partial or simultaneous. The results of the study concluded that servant leadership had a significant positive effect on the performance of the lecturers at the University of Singaperbangsa Karawang. In this university H1 was accepted or tcount ttable (7,280 1,664); Management of the quality of education of Singaperbangsa Karawang University. Lecturer performance has a significant positive effect, where H2 is accepted or tcount ttable (9.086 1.664); Organizational culture has a significant positive effect on the performance of the lecturers of Singaperbangsa Karawang University, H3 is accepted or tcount ttable (9,469 1,664), and multiplied by servant leadershipand quality management of education has a significant effect on lecturers at Singaperbangsa Karawang. University achievement, accept H4 or F count F table or 56,611 2,720.
Memprediksi Potensi Kebangkrutan Dengan Metode Fullmer H-Score Pada Usaha Mikro Kecil dan Menengah Muh Fuad Alamsyah; Wiwin L. Husin; Zulkarnain I. Idris
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 22, No 2 (2021): Oktober - Maret
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v22i2.7955

Abstract

This research was conducted on water hyacinth woven craft SMEs in the city of Gorontalo. This study aims to further analyze the performance of water hyacinth SMEs in the city of Gorontalo, especially their financial performance in maintaining their existence and how much effort SMEs make to minimize the potential for bankruptcy that will occur. The analytical method used is descriptive quantitative by calculating and analyzing bankruptcy ratio items consisting of 9 (nine) measurement indicators from the Fullmer H-Score method such as total assets, sales, returns, income, total debt, working capital, gross profit. , interest and cash flow (cash flow). The sample in this study amounted to 10 MSME actors. Based on the results of this study, it was found that all water hyacinth MSME actors in the city of Gorontalo, totaling 10 (ten) MSMEs were all in the HEALTHY category according to the measurement results of the Fullmer H-Score method.

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