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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 16 Documents
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Search results for , issue "Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023" : 16 Documents clear
SELF-DISCLOSURE PENGGUNA APLIKASI KENCAN ONLINE BUMBLE Riz, Vallerie Velove; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Abstract

The existence of internet technology provides convenience or shortcuts for some people who need social interaction. In the midst of various problems faced by society due to the pandemic and the difficulty of interacting directly, the Bumble application is here as an online dating application that offers us to find friends and partners according to our wishes. This study aims to find out the reasons for using the Bumble application among active users and also to find out the self-disclosure process of users of the Bumble online dating application. This research is a type of qualitative descriptive research using a post-positivism paradigm. Informants were selected using purposive sampling and snowball sampling techniques. Data obtained through interviews, document studies and observation. The data analysis technique used in this study uses the data analysis technique of Miles and Huberman, namely data reduction, data presentation and the final step of drawing conclusions. The theory of self-disclosure in this study is described through four areas that are shaped like windows or commonly called the Johari Window. The window has four main areas or quadrants where each area has a different meaning (DeVito, 2018: 59). Self-disclosure through Bumble is done to feel closer and more comfortable in the introduction stage with new people. Self-disclosure by Bumble users who became informants in this study included age, work, hobbies, experiences, family circumstances, and love. Barriers that Bumble users find in finding friends or partners include busy work, feeling easily bored, introverted nature and difficulty opening up. Keywords: Self-Disclosure, Intepersonal Communication, New Media, Bumble.
Motif Menonton Youtube Nihongo Mantappu Di Kalangan Remaja Kota Denpasar Pramudita, Galuh; Suryawati, I Gusti Agung Alit; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Youtube nihongo mantappu is a content creator making videos about educations and entertainment vlogs. This study aims to determine the motives for watching youtube nihongo mantappu among teenagers in Denpasar city. The reason Dennis McQuail suggested as a reason for media consumption is the reason used in this study. The theory of uses and gratifications, which employs quantitative descriptive methodologies, is the one applied in this study. In this study, a likert scale was employed to distribute questionnaires and gather data, and a purposeful sampling technique was used for the sample approach. The descriptive analysis method that was employed revealed that teens in Denpasar City watch YouTube nihongo mantappu for entertainment reasons by examining the average score of motives.
Strategi Komunikasi Pemasaran Terpadu Orlenalycious dalam Meningkatkan Brand Awareness Sebagai Cake Brownies Premium Pada Masyarakat di Kota Denpasar Wulandari, Putri Cening; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Orlenalycious is a brand that was established in 2018. Orlenalycious focuses on cake brownie products. Business competition in the culinary field is a challenge for Orlenalycious to maintain its existence. So, implementing the right marketing communication strategy is very necessary. The purpose of this study is to explain the integrated marketing communication strategy used by Orlenalycious to increase Brand Awareness. Using descriptive qualitative research methods and determining informants with purposive sampling techniques. Data obtained through interviews and documentation. The results of this study show that the strategy used by Orlenalycious uses two concepts, namely the marketing mix consisting of 7P product, place, price, promotion, people, process, physical evidence and IMC elements which consist of 8 elements, namely Advertising, Sales Promotion, Interactive Marketing, Direct Marketing, Personal Selling, Public Relations, Events, Word of Mouth. Marketing communication strategies have important influence on increasing Brand Awareness for Orlenalycious, namely interactive marketing and advertising. Keywords: Brand Awareness, Integrated Marketing Communication, Marketing Mix, Orlenalycious.
AGENDA SETTING PORTAL BERITA CNN-LIVE NEWS DALAM PEMBERITAAN INVASI RUSIA KE UKRAINA Verwis, Muhammad Siraj; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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‘The invasion of Ukraine by Russia’ at the end of February 2022 was enough to make the world uproar, this is certainly an interesting discussion for the media. This study aims to determine the Framing of news about the Russian lnvasion of Ukraine on February 24, 2022, in CNN Live News using Robert N. Entman's Framing analysis. This research uses a descriptive qualitative approach. The data source is obtained from the news released by CNN on February 24, 2022, about the Russian Invasion of Ukraine. The news published on February 24, 2022, was 171 news, the researchers took randomly, the first 2 news released on February 24, 2022, and the last 3 news released on February 24, 2022, in every 5 news. This was done to avoid bias. The method used in this research is ‘‘Robert Entman's Framing’ analysis model which states that every media construct news must go through two stages, issue selection and aspect highlighting, after that, analyzing news with 4 stages, (1) define problems,-(2) diagnose causes,-(3) make moral judgments, and-(4) treatment recommendations. From the results of this study, CNN Live News does not frame its news in black and white. This is because, in its reporting, CNN only took Ukraine's point of view and interviewed sources who were pro-Ukraine, so it can be concluded that CNN framed Ukraine as a victim by providing news about Ukrainian citizens who panicked and also several major countries who spoke out, while Russia carried out attacks for no reason. KeyWord : Russian Invasion to Ukraine, CNN Live News, Framing
PERSEPSI MAHASISWA UNIVERSITAS UDAYANA TERHADAP GAYA KOMUNIKASI MAUDY AYUNDA SEBAGAI JURU BICARA DALAM SIARAN PERS PRESIDENSI G20 Devi, Putu Sinta Kharisma; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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The selection of public figures as an icon of public information delivery important role for the effectiveness of communication. This was also done by Indonesia Government by appointing Maudy Ayunda as Indonesia's spokesperson in the G20 Presidency. In order to ensure information conveyed properly, an approach using the right communication style is needed. This research was conducted to explain how Udayana University Students perceive Maudy Ayunda's communication style as a spokesperson in the G20 Presidency Press Release. The method used in this study is descriptive quantitative by using S-O-R (Stimus-Organism-Respons) Theory. The sampling technique used is non-probability which focuses on purposive sampling with data collection techniques using questionnaires. Based on the results of research on 130 respondents, the average score of respondents' answers was 4.26, which means that Udayana University students have a very positive perception of the communication style used by Maudy Ayunda in the G20 Presidency Press Release.
"Save Ralph" Sebagai Media Kampanye Uji Coba Kosmetik Tanpa Hewan (Analisis Semiotika Charles S. Peirce) Natalia, Della; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Abstract

Mockumentary short animation film ‘Save Ralph’ is a campaign made by animal protection organizations and charity fundraiser, Humane Society International. This campaign film raised the issue of cosmetic animal testing represented as signs in every scene that contains messages. This study aims to analyze the messages from ‘Save Ralph’ as a cruelty-free campaign media. This study uses Charles Sanders Peirce’s analytical semiotic theory by examining the signs as representamen, object, and interpretant. This research uses qualitative descriptive methods, using a constructive paradigm. Primary data were obtained from this study's object, based on its scenes. The result of this study shows the meaning contained in ‘Save Ralph’ is to encourage the cosmetic animal testing free represented by the negative impacts experienced by animals as the victim of cosmetic testing.

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