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"Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen"
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<![CDATA[PENGARUH DAYA TARIK PERASAAN BERSALAH DALAM PESAN DONASI TERHADAP PERILAKU DONASI KONSUMEN ]]>
<![CDATA[Dwinita Laksmidewi]]>;
<![CDATA[Reinandus Aditya Gunawan]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.002
<![CDATA[Perilaku konsumen mendonasikan barang atau uang untuk amal saat ini telah banyak berubah. Perlu daya tarik kreatif dalam pesan donasi agar program amal lebih berhasil. Penelitian ini bertujuan untuk mengkaji apakah perasaan bersalah dalam pesan donasi dapat mempengaruhi intensi donasi konsumen. Penelitian dilakukan dengan metode eksperimen, dengan partisipan konsumen milenial muda. Hasil Studi 1 menunjukkan bahwa perasaan bersalah berpengaruh signifikan terhadap intensi berdonasi, dimediasi oleh perceived consumer effectiveness. Diterapkan pada pesan donasi, hasil Studi 2 memperlihatkan bahwa pesan donasi yang menggunakan daya tarik perasaan bersalah menimbulkan empati dan rasa tanggungjawab yang berpengaruh signifikan pada intensi berdonasi, dan dimediasi oleh perasaan bersalah.]]>
<![CDATA[MODEL PERILAKU WISATAWAN DESTINASI WISATA SPIRITUAL: APLIKASI SERVICE DOMINANT LOGIC PADA INDUSTRI PARIWISATA ]]>
<![CDATA[Fatchur Rohman]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.008
<![CDATA[Industri pariwisata dan perhotelan merupakan kelompok industri yang bergerak pada sektor jasa. Industri-industri ini menawarkan jasa sebagai nilai produk utama. Paradigma service dominant logic (SD-Logic) merupakan evolusi dari paradigma goods dominant logic (GD-Logic). Pada paradigma SD-Logic, konsumen dianggap sebagai partisipan yang penting dalam penciptaan nilai produk. Penelitian ini bertujuan untuk mendeskripsikan bagaimana perilaku wisatawan terbentuk melalui model yang dibentuk berdasarkan paradigma SD-Logic. Variabel yang digunakan dalam model penelitian antara lain: kualitas pengalaman wisatawan, citra destinasi wisata, dan loyalitas wisatawan. Data dikumpulkan melalui survei pada 120 wisatawan dari berbagai destinasi wisata spiritual di Provinsi Jawa Timur, Indonesia. Analisis data dilakukan menggunakan metode regresi linier. Hasil penelitian menunjukkan bahwa kualitas pengalaman wisatawan tidak memiliki pengaruh signifikan terhadap loyalitas wisatawan, namun memiliki pengaruh signifikan terhadap citra destinasi wisata. Temuan lain yang ditemukan pada penelitian ini adalah citra destinasi wisata memiliki peran mediasi penuh pada hubungan antara kualitas pengalaman wisatawan dan loyalitas wisatawan.]]>
<![CDATA[ANALISIS DAN MITIGASI RISIKO SUPPLY CHAIN PADA PENGADAAN MATERIAL PRODUKSI DENGAN MODEL HOUSE OF RISK (HOR) PADA PT. TOBA PULP LESTARI TBK, PORSEA, SUMATRA UTARA ]]>
<![CDATA[Ratna - Purwaningsih]]>;
<![CDATA[Christine Nauli Ibrahim]]>;
<![CDATA[Novie Susanto]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.005
<![CDATA[Pada PT. Toba Pulp Lestari terdapat serangkaian proses rantai pasok yang memiliki risiko yang dapat mengakibatkan kerugian terhadap perusahaan. Serangkaian proses rantai pasok tersebut dapat diidentifikasi dengan diagram proses pengadaan material yang melibatkan beberapa stakeholder seperti buyer, marketing, PPIC, purchasing, produksi, dan warehouse. Fokus penelitian ini adalah mengidentifikasi resiko operasional pada pengadaan material produksi dan mengidentifikasi alternative upaya menangani risiko. Metode yang digunakan adalah house of risk (HOR) terdiri dari mengidentifikasi risiko, menentukan prioritas sumber risiko, menentukan prioritas strategi penanganannya. Hasil dari HOR fase 1 diketahui 13 risk agent dominan dengan nilai ARP tertinggi adalah risk agent ke 15 yaitu karyawan perusahaan tidak melakukan inspeksi ulang. Risk agent yang diperoleh terkait dengan risk event ke 8 (E8) yaitu reservasi manual yang sebelumnya dilakukan belum diupdate di sistem. Kemudian pada HOR fase 2 dilakukan prioritas tindakan pencegahan (preventive action) risk event dengan risk agent tertinggi adalah re-fresher training kepada employees.]]>
<![CDATA[THE DETERMINANT FACTORS OF PERSONAL FINANCIAL MANAGEMENT OF INDONESIAN MIGRANT WORKERS IN HONGKONG ]]>
<![CDATA[Caecilia Wahyu Estining Rahayu]]>;
<![CDATA[Christina Heti Tri Rahmawati]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.004
<![CDATA[This study aims to examine determinants factors of personal financial management of Indonesian migrant workers in Hongkong. The determinant factors are 1) demographic aspects include age, academic background, number of dependents, and 2) financial literacy. The sample used in this study was several Indonesian migrant workers who are still actively working in Hongkong, especially as household assistants. This study used questionnaire method to obtain the primary data from migrant workers. The sampling technique was non-random sampling which was accidental sampling technique. The data analysis used was Chi-Square analysis. The result shows that: 1) partially, there is relationship between ages and personal financial management; 2) there is a relationship between financial literacy and personal financial management; 3) partially, there is no relationship between academic background and number of dependents with personal financial management. The implication of this study is that by having good knowledge and understanding about finances, Indonesian migrant workers in Hongkong are expected to manage good and wise personal finances, so that they can improve their prosperity.]]>
<![CDATA[GREEN COMMUNITY EMPOWERMENT BUSINESS MODEL TO RECOGNIZE SOLO GREEN CITY: A CASE STUDY ]]>
<![CDATA[Nasyiah Hasanah Purnomowati]]>;
<![CDATA[Andi Asrihapsari]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.010
<![CDATA[This research aims to investigate how local government of Surakarta developing green businesses to realise Solo Green City, as the answer of environmental sustainability issue. We elaborate the Green Business Model as a strategy to enhance communities participation in green projects. Schaltegger et al. (2012) explained that green business is a sistematical approach to develop both business and sustainable environment. We applied the qualitative method in this study. We did interview two groups of respondents, policy makers and green business practitioners. Policy makers are Regional Planning Agency (Bappeda) as macro planner and Environmental Agency and Agricurtural; Food Security and Fishery Agency as implementers. On the other hand, we interviewed businessmen of decorative plants, hidroponic community, organic vegetables village, and go green souvenirs sellers as practitioners. It can be concluded that from several green business activities, the community empowerment is the most influential movement to establish Solo Green City. The success project such as Organic Vegetables Village in Mojosongo is the result from collaboration of NGO Rumah Zakat with local community. The project was supervised under Environmental Agency as pilot project of the climate villages. The model that we developed will be submitted to the local government as policy recommendation]]>
<![CDATA[Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction ]]>
<![CDATA[Enjang Sudarman]]>;
<![CDATA[Harries Madiistriyatno]]>;
<![CDATA[Ikbal Sudarman]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.006
<![CDATA[Abstract. The purpose of this study is to help make decisions about winning the smartphone market through product differentiation to increase customer loyalty for the OPPO Brand. The study population was 1050 students of the faculty of education and the faculty of economics, the sampling technique using the stratified random sampling method was obtained by 550 students. Data analysis was performed using Structural Equation Model (SEM) statistical analysis using Amos Graphic v.22 Software. The result of the research obtained product differential strategy, brand image and customer satisfaction can increase customer loyalty. Brand image and customer satisfaction factor are mediators of product quality on customer loyalty factors. The implication of this research is that brand image is the biggest factor affecting customer satisfaction. Furthermore, the contribution of research result to the OPPO company must make product changes in order to improve brand image, customer satisfaction and customer loyalty. Abstrak. Tujuan dari penelitian ini adalah untuk meningkatkan loyalitas pelanggan melalui penguatan kualitas produk, citra merek dan kepuasan pelanggan. Populasi penelitian ini adalah Mahasiswa di Kabupaten Karawang dari 12 Perguruan tinggi sebanyak 27,378 mahasiswa, teknik pengambilan sampel menggunakan stratified random sampling diperoleh sebanyak 550 orang. Analisis data dilakukan dengan menggunakan analisis statistik Structural Equation Model (SEM) menggunakan perangkat lunak Amos Graphic versi 22. Hasil penelitian yang diperoleh bahwa penguatan kualitas produk memiliki efek secara langsung terhadap loyalitas pelanggan, citrak merek dan kepuasan pelanggan adalah mediator faktor kualitas produk pada faktor loyalitas pelanggan. Implikasi dari penelitian ini bahwa citra merek merupakan faktor terbesar yang mempengaruhi kepuasan pelanggan. Selanjutnya, kontribusi hasil penelitian terhadap perusahaan OPPO adalah untuk pertimbangan kebijakan bagi manajemen dalam hal penguatan kualitas produk yang dilakukan melalui inovasi teknologi dari sisi penggunaan bahan, fitur-fitur, serta komponen berkualitas tinggi agar meningkatkan citra merek, kepuasan pelanggan sehingga berdampak positif terhadap loyalitas pelanggan.]]>
<![CDATA[Apakah Keadilan Formal Penilaian Kinerja Menjadi Determinan Kepuasan Kerja dan Komitmen Continuance? ]]>
<![CDATA[Majang Palupi]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.009
<![CDATA[The role of formal justice becomes the dominant aspect in explaining employee attitudes and behavior in the organization. The purpose of this study is to investigate formal justice which consists of distributive and procedural justice in explaining job satisfaction and continuance commitment in organizations. The respondents of this study are employees from private small and medium business sector. The number of questionnaires obtained and could be used as many as 215 questionnaires. Hypothesis test results show that there is a significant positive relationship between procedural justice toward job satisfaction and also continuance commitment through job satisfaction, whereas distributive justice positively influences continuance commitment. Other result shows job satisfaction positively effects continuance commitment. As such, formal justice fulfills its importance of explaining job satisfaction and continuance commitment while job satisfaction is largely in mediating the effect of formal justice on continuance commitment.]]>
<![CDATA[PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT ]]>
<![CDATA[Keni Keni]]>;
<![CDATA[Callista Callista]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.007
<![CDATA[The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5) brand commitment mediates the effect of brand credibility on loyalty intention. Sample was selected using convenience sampling method amounted to 173 respondents. Data processing techniques using structural equation modeling what helped by Smart PLS 3.2.7 program. The result of this study shows that brand credibility, and brand commitment have significant effect to predict loyalty intention, but brand image doesn’t, brand credibility has significant effect to predict brand commitment, and brand commitment mediates the effect of brand credibility on loyalty intention. ]]>
<![CDATA[MINAT PETANI MENGADOPSI SHARING ECONOMY PEER-TO-PEER LENDING SEBAGAI ALTERNATIF PEMBIAYAAN PERTANIAN ]]>
<![CDATA[Hera Laxmi Devi Septiani]]>;
<![CDATA[Ujang Sumarwan]]>;
<![CDATA[Lilik Noor Yuliati]]>;
<![CDATA[Kirbrandoko Kirbrandoko]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.001
<![CDATA[ENGLISHResearch on adoption of sharing economy in agribusiness is still scarce, particularly the research on adoption of peer-to-peer lending by farmers. Some studies have shown that sharing economy offers benefits to the farmers, hence it is important to drive farmers to adopt sharing economy. This study aims to investigate the factors that drive the behavioral intention of farmers to adopt sharing economy. The form of sharing economy investigated in this study is peer-to-peer lending in farming funding. This study uses variables of UTAUT2 to measure the acceptance toward technology used in sharing economy and Theoretical Model of Participation in the Sharing Economy to measure the acceptance towards the service of sharing economy itself. Besides the variables of the aforementioned theories this study also includes new variables which are trust and values. The respondents of this research are 144 farmers in West Java, Indonesia who have not adopted peer-to-peer lending farming funding. The data is analyzed using SEM, showing the results that there are three variables showing significant and positive correlation, which are hedonic motivation, price value and habit. BAHASA INDONESIAPenelitian mengenai sharing economy di sektor agribisnis di Indonesia relatif masih sedikit, khususnya penelitian mengenai adopsi peer-to-peer lending oleh petani. Beberapa penelitian mengenai sharing economy menunjukkan bahwa sharing economy memberikan manfaat bagi petani, oleh karenanya penting untuk mendorong adopsi sharing economy oleh petani. Penelitian ini bertujuan untuk menggali faktor-faktor yang mendorong timbulnya niat berperilaku di kalangan petani untuk mengadopsi sharing economy. Bentuk sharing economy yang diteliti di dalam riset ini adalah peer-to-peer lending dalam pembiayaan pertanian. Studi ini menerapkan variabel-variabel dari teori utama UTAUT 2 serta Model Teoretis Partisipasi Sharing Economy masing-masing teori tersebut untuk menginvestigasi faktor-faktor pendorong niat berperilaku mengadopsi sharing economy dari sisi teknologi serta dari sisi layanan sharing economy-nya sendiri. Selain variabel-variabel dari kedua teori di atas penelitian ini juga menambahkan variabel kepercayaan (trust) dan nilai-nilai (values). Penelitian dilakukan di wilayah Jawa Barat, Indonesia, dengan jumlah responden 144 petani yang belum mengadopsi sharing economy peer-to-peer lending. Hasil analisis data menggunakan SEM menunjukkan terdapat tiga variabel yang menunjukkan hubungan signifikan dan positif, yaitu motivasi hedonis (hedonic motivation), nilai harga (price value), serta kebiasaan (habit).]]>
<![CDATA[THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE ]]>
<![CDATA[Ariani Kusumo Wardhani]]>;
<![CDATA[Dearna Kee June Chen]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.003
<![CDATA[Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the researcher would like to adopt the TPB (Theory Planned Behaviour) as the support of TAM theory in predicting the online consumer behaviours within the online sites. On the other hand, in the data analysis the researcher has run by using the PLS 3.0. In the same time, survey by means of questionnaire distribution carried out toward the respondents who used to perform transactions through online sites. Finally, this research found that visualization, online review and trust have positive impact on purchase intention smartphone of consumer through You Tube Channel]]>
