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All Journal Rowter Journal Economit Journal
Marcus Garvey Orji
Sustainable Development Centre, University of Abuja, Nigeria

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The Impact of Green Products on the Performance and Sustainabiity of Small and Medium Enterprises in Abuja, Nigeria Marcus Garvey Orji; Hadiza Abubakar Ahmad; Abdullahi Dangana
Rowter Journal Vol 4 No 2 (2025): Ȓowteɍ Journal
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/rowter.v4i2.1350

Abstract

The objective of this study was to assess the impacts of Green Products on the performance and sustainability of Small and Medium Enterprise (SMEs) in Abuja, the study was survey research sampling the opinion of 322 respondents within Abuja Municipal Area Council. Their opinion was collected using a structured questionnaire. The data obtained was analysed using descriptive and inferential statistics, and the hypothesis was tested by means of correlation and regression analysis. The findings of the study reveals that the impact of green product on the performance and sustainability of Small and Medium Business Enterprises is strong with R-value of 0.684 and a p-value of 0.000 which is lesser than the cut off significant level of 5%, also the 48.1% explanatory power implies that any effort to enhance green product will likely lead to a notable increase on the performance and sustainability of Small and Medium Enterprises, The finding of this study leads to conclusion and lends further support to the assumptions that green product development and marketing practices has emerged as a powerful tool that transcends profit considerations. It is a strategic marketing imperative that aligns businesses with the principles of sustainable development in line with SDG 12 (Responsible consumption and production). Therefore, the study recommended among others, that there is the need for small and medium enterprises in Abuja to intensify the integration of eco-friendly technologies and practices in their production and products make ups such as recycling and reusing technologies to enhance their business performance. Equally, Small and medium enterprises owners or operators in Abuja should intensify efforts to promote environmentally responsible ways of operating a business by ensuring that their operations are respectful of the Planetary boundaries; and showcase the dedication to improve operations while meeting certain environmental, social, and governance requirements in line with sustainable development goals Agenda 2030 of United Nations.
Cyber Security Ventures: An Assessment of Entrepreneurial Opportunities in Protecting Digital Assets in Nigeria Zubair Shaib Bashir; Marcus Garvey Orji
Rowter Journal Vol 4 No 2 (2025): Ȓowteɍ Journal
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/rowter.v4i2.1372

Abstract

The cybersecurity industry is experiencing unprecedented growth due to increasing digitalization and rising cyber threats. This study investigates entrepreneurial opportunities and key success factors for cybersecurity startups in Nigeria, emphasizing innovation in protecting digital assets. Using a quantitative survey design, data was collected from 100 cybersecurity professionals, entrepreneurs, and investors to explore the dynamics of this fast-evolving sector. The findings highlight opportunities to leverage emerging technologies, such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT), to address challenges like cybercrime, data breaches, and IoT vulnerabilities. Significant barriers, including regulatory compliance, high capital requirements, and a shortage of skilled professionals, were identified. Key success factors include technological innovation, talent acquisition, and strategic partnerships. Collaboration with investors is crucial for overcoming challenges and fostering sustainable growth. The study provides actionable insights for entrepreneurs, investors, and policymakers to navigate the complexities of the cybersecurity market. It concludes that adaptability, innovation, and collaboration are critical for startups to thrive. Addressing market demands and mitigating challenges can position cybersecurity ventures to significantly enhance digital asset protection in an interconnected world.
Co-Authors Abdullahi Dangana Enobun-Nwidi Patience Enyiamaka Hadiza Abubakar Ahmad Muhammad Ridwan Nduji Romanus Oriaku Chris Zubair Shaib Bashir