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Hani, Rihma
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Decision Sciences, Operations Research & Management Social Sciences

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Analysis of Factors Influencing Consumer Purchasing Power for Skintific Products in the Perspective of Sharia Economics (Case Study: UINSU Students) Hani, Rihma; Juliati nasution, Yenni Samri; Aslami, Nuri
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16528

Abstract

This study aims to analyze the factors that influence consumer purchasing power towards Skintific analyzed through the lens of Sharia economics with a case study on UINSU students. The factors analyzed include income, price, and product quality. This research approach uses quantitative research. The data used in this study are primary data obtained from questionnaires. Data analysis method in this study uses multiple linear regression using SPSS software version 26. Sample in this study is students from all departments of the 2021-2022 at the State Islamic University of North Sumatra (UINSU) totaling 100 respondents. The Findings showed that simultaneously showed that the variables Income, Price, and Product Quality have a positive and significant effect on Consumer Purchasing Power. This underscores the critical role of these economics determinants in shaping students purchasing decisions for halal cosmetics. Furthermore, results of the study partially showed hat income has a significant effect on consumer purchasing power, price has a significant effect on consumer purchasing power, and product quality has a significant effect on consumer purchasing power. These findings confirm the importance of economic factors in influencing consumer behavior among students, as well as the relevance of sharia economic principles in the context of halal cosmetic product marketing.
Co-Authors Juliati Nasution, Yenni Samri Nuri Aslami